ActiveCampaign Software Reviews

“automation feels too limited”

Pros

Automation is there but it honestly isn't enough to justify keeping my membership especially given how little you get overall.

Cons

It comes off as really limited. Infusionsoft by Keap feels like a much stronger option. If I'm going to pay a lot for something that delivers so little, I'd rather stick with free Mailchimp.

“confusing to use for beginners”

Pros

Nothing about it really stood out to me.

Cons

Using this is difficult. Everything was confusing and it doesn't come across as very user friendly for someone new.

“Very easy to use”

Pros

Interface feels easy to use and accessible right from the start.

Cons

Sending emails on behalf of clients was pretty difficult. Also, it wasn't simple to add a "send from" email address from a different domain than the one used for my login.

“fast contact management”

Pros

I started using ActiveCampaign and quickly noticed it runs fast and feels secure, with a solid internal user management system. It's a really nice find. The platform feels genuinely complete, packed with lots of features and it integrates really well with other services one of my favorite parts is the contact management. When contacts are organized properly, it turns into a truly complete and practical system. I'm also impressed with how well lists and campaigns are handled; everything there feels well thought out.

Cons

Other than the price which is pretty high, I haven't come across any major downsides with the software.

“user friendly CRM”

Pros

This platform has been a solid win for us. The CRM feels really user friendly and the follow up automations are genuinely impressive. With the built in add ins (made for this kind of workflow), it can send automated emails, including bulk campaigns, without much difficulty. Since I'm into digital marketing, it's helped me stay organized without relying on extra paper or outdated Excel style processes. I'd recommend it for just about any business since it's quite flexible and can be customized to match different goals. Managing contacts, marketing reporting and analytics, sales automation and A/B testing are all standout features.

Cons

Over the last few years, it seems to lean more toward live/real time behavior tracking and building more complex automation flows. The Gmail widget is still fantastic overall but I'd like to see more attention on features that simplify contact and lead management especially things like adding follow up tasks directly.

“Affordable software”

Pros

Automation features included with this are a big win for me. The pricing also feels really reasonable for small businesses so it's not a stretch to fit it into our budget.

Cons

Nothing stands out as a downside everything we need is already covered in the plans.

“useful tag based set up”

Pros

Visual Automation Editor and the tag based setup are really useful for both me and my customers.

Cons

Pricing feels pretty high compared to the overall value you get for the performance.

“powerful email marketing toolkit”

Pros

I'm really happy with this platform. There's a lot it can do and it feels like a solid choice for email marketing.

Cons

The part I'm least satisfied with is the user experience; it doesn't feel very user friendly.

“Custom fields help keep everything organized”

Pros

The amount of custom fields and automation it offers is honestly phenomenal. We wouldn't have been able to keep our lead database organized and updated without it.

Cons

Occasionally, the advanced search acts a little unreliable so it can be frustrating when you're trying to find specific records.

“Smooth setup”

Pros

Comes with solid marketing automation that lets me design highly targeted campaigns and actually nurture customer relationships in a meaningful way. The platform is user friendly. Navigation is easy and I was able to work through the features without needing much technical know how.

Cons

Nothing stands out as a downside for me. It's a strong platform with plenty of solid automation and marketing features.

“easy to use marketing platform”

Pros

One standout part of this marketing app for me is the user friendly interface. The layout feels simple to move around in so even beginners can pick it up quickly.

Cons

Right now it's meeting all our needs and there isn't anything negative to report yet.

“campaigns are simple to plan”

Pros

Since the tool bundles a bunch of features into one place, it's really convenient for marketing and sales but it also covers office management tasks. Contacts are kept nicely organized and you can assign them to lists and tags. Deals are helpful for sorting and structuring leads, while the automations are genuinely very useful. It's also easy to plan campaigns directly through the platform.

Cons

Creating a double opt in was a bit awkward at first especially because the support couldn't really help much. In the end I managed to get it working via a simpler route but figuring that out took some extra effort. Other than that, there's nothing I'd complain about.

“solid email marketing”

Pros

Email marketing is a big win here especially the way ActiveCampaign lets you monitor different marketing campaigns across multiple platforms. It also makes managing our construction project databases as well as reporting simple. The content building system is solid too which speeds up getting campaigns ready.

Cons

There isn't really anything I'd call out as a dislike.

“Contact cap is limiting”

Pros

I really like how it handles email and CRM management. The features make it easy to manage communication and keep customer info organized in one place.

Cons

Contact limit feels a bit tight. It would be better if the cap were higher across all the packages so scaling up doesn't require switching plans right away.

“You can make unlimited lists”

Pros

One of the reasons I chose this software is that I can create lists without limitations, plus the segmentation features are really detailed and flexible.

Cons

The campaign editor is something that could use improvement. Adding different blocks like placing images in the middle of paragraphs takes a lot of time and slows down my work.

“Review”

Pros

Since I started using it, my marketing has been working wonderfully and bringing solid results.

Cons

At first, I had a few challenges getting fully comfortable with the software but I'm fully getting the hang of it now.

“clean UI”

Pros

I mainly enjoy the interface and the accuracy. I've been using this platform for email marketing and I'm genuinely satisfied with how everything works. The overall experience feels really solid

Cons

No complaints on my end active campaign handling has been amazing for me and I'm satisfied with it.

“packed with features”

Pros

Packed with useful features without feeling buggy and there's no hard limit on the number of campaigns you can run. I also like how it helps prevent opens and clicks from getting stuck in the spam folder, plus there's a map view showing where subscribers are opening from. Pricing feels fair and competitive compared to other platforms and the whole design/build experience is enjoyable. Conditional elements are handled intelligently too: certain blocks disappear on mobile recipients while others show up based on conditions like subscriber history. The marketing automation is a standout especially with options like RSS based automations, A/B testing and scheduling.

Cons

Usability could be better. It doesn't come across as particularly user friendly. Also, the full, guided walkthrough is only included for Plus customers at no extra cost, while everyone else has to pay for that level of onboarding.

“workflow strategies are flexible”

Pros

The workflow features let you experiment with and run different strategies so you're not locked into just one approach.

Cons

At the beginning, it can be pretty hard to wrap your head around the setup and logic especially if you don't have any prior experience with this type of SaaS.

“very responsive support”

Pros

It's very easy to use and the tags are essentially unlimited which is a huge help for staying organized. Whenever I've needed quick help, the customer service support has been fast to respond and I also like that it gives a clear overview of everything at a glance.

Cons

Occasionally the menu doesn't show up properly on my computer which is a bit annoying when I'm trying to navigate.