ActiveCampaign Software Reviews

“good for managing campaigns”

Pros

Good for creating and handling our company's campaigns, from planning through ongoing management.

Cons

Sometimes the platform glitches and the page takes a while to load which is a bit frustrating when you're on a deadline.

“productivity boost”

Pros

This software is extremely easy to use and it instantly shifted how our company works day to day. The way everything is set up makes it simple to get people up and running and the overall workflow feels more coordinated since switching over.

Cons

No issues to report.

“Great for sending newsletters”

Pros

Helps me stay connected with the Write On Creative community through a monthly newsletter plus weekly email updates.

Cons

Getting everything set up the right way takes a bit of time though that seems pretty normal for a tool like this.

“features worth exploring”

Pros

Packed with a lot of features and I'm confident I'm only using a small portion of what it can do. Even so, I'm genuinely excited to dig deeper and learn more about it.

Cons

I do wish the interface was simpler to work with. Even after going through the tutorials, I still don't always understand how to use certain parts.

“super user friendly email automation”

Pros

Keeps my workflow nicely organised. I really appreciate how accessible the interface feels especially when setting up automated emails for different events. The automation process you've built also works really well and makes the whole setup feel smooth.

Cons

At the beginning, it was a bit tricky to get the hang of things like adding tags and finding my way around those sections but once I understood the flow, it all started working perfectly.

“quick setup”

Pros

Setup didn't take much time or effort and I was able to start using it right away.

Cons

I did run into some trouble removing tags after creating them though it wasn't a dealbreaker.

“affordable marketing automation”

Pros

A budget friendly marketing automation tool that works well for organizations of different sizes. Setup and integration are easy and the interface is simple enough that it's easy for teams to adopt and keep using without much hassle. It also provides solid, accurate insights on landing counts, clicks and how long people stay on the page.

Cons

On mobile, it can be a bit choppy at times.

“Makes understanding engagment metrics easy”

Pros

The way the lists, tags and overall list management are organized is genuinely helpful for seeing who's interested in what I'm offering. Tracking and managing open rates and click throughs also adds a lot of value since it makes it easier to understand engagement with the emails.

Cons

Drafting campaigns feels extremely difficult. The formatting doesn't stay consistent. fonts, font styles and font colors can look one way while composing the email, then show up differently in the preview and again in the test email. The whole editor experience is pretty frustrating and I'd rather switch to another tool.

“best platform”

Pros

This is still the best platform around and I'll keep using it going forward. If anything, it could just have a few fewer minor flaws but overall it's a win hurray!

Cons

Honestly, there's nothing to complain about. It feels amazing and awesome overall.

“advanced contact profiling”

Pros

I really enjoyed how this lets you profile your contacts in a really advanced and precise way.

Cons

Since it's a professional tool, the price is quite high. A lighter version for more basic use cases would be really helpful.

“Flexible tagging”

Pros

Recently, I've been liking the API the most. We build custom programs to manage our business and it's been giving us a lot of flexibility especially with tagging customers. That setup helps us segment more accurately based on each client's interests and their activity with our services and then target our emails much more easily.

Cons

The one thing I'd want to see is a lower priced tier that includes the feature to automatically add contacts to a Facebook audience.

“packed with useful features”

Pros

The interface feels really user friendly and easy to navigate. On top of that it comes packed with a lot of built in features that cover pretty much what you need.

Cons

Only thing holding it back is the cost it feels a bit pricey when you compare it to other platforms.

“strong email campaigns”

Pros

A fantastic tool for building targeted email marketing campaigns that bring visitors to your website and convert them into leads. Using it feels easy, particularly with their setup wizard and you can create up to 50 email templates so you can reuse the same campaign structure across clients and simply swap in the new content. Overall, it's become one of the best email marketing services I've used.

Cons

A couple of features feel absent especially the ability to create a custom survey.

“simple setup process”

Pros

Very easy to use. You just enter the details and save and you're done. It's especially helpful for marketing tasks, including importing data and files.

Cons

No real downsides to mention everything feels well designed, quick and user friendly. I'm genuinely grateful for the software.

“useful prebuilt tables”

Pros

There are pre built tables you can plug in for quick audience creation which saves a lot of setup time.

Cons

You can't create as many tables as you want so it feels a bit limiting depending on your specific use case.

“detailed segmentation”

Pros

The platform feels simple to work with and comes packed with useful features that have helped me manage and grow my email list effectively. One of the best parts of ActiveCampaign is how detailed the segmentation and personalization options are. I'm able to set up custom lists and automate email campaigns based on the specific actions or behaviors my subscribers take. That targeting has directly helped boost both engagement and conversion rates.

Cons

I'm really satisfied with it overall and I have no complaint

“responsive support but slow performance”

Pros

Layout feels logical and the customer service team actually gets back to you quickly. Their replies are responsive enough that you're not left waiting for days.

Cons

Performance is so slow that it doesn't feel worth the money. On top of that the support responses can come off lazy since they mostly read like copy and paste replies instead of really digging into the problem. There are plenty of other options that get the job done much faster.

“CRM review”

Pros

It's great to be able to manage multiple nurturing scenarios and set up a proper scoring model that fits the audience.

Cons

Customer support isn't always as responsive as I'd expect.

“quick integrations”

Pros

I'd recommend this to all my clients since it integrates really well with third party tools and lets me set up the automation I want for my funnels without much hassle.

Cons

Getting started was a little tricky and sometimes felt overwhelming but after you learn the flow it gets much easier. There have also been occasional bugs like people who are unsubscribed still getting emails or automation not always running correctly with email sending/unsending but it doesn't happen often.

“lead capture with smart automation”

Pros

It's really handy for capturing leads and automating the whole workflow. The automation features are strong and the setup feels user friendly which makes it simple to get going.

Cons

The user interface could feel a bit more polished though the overall experience is still positive. Pricing is also slightly higher than what some competing tools offer.