ActiveCampaign Software Reviews

“Simple to use”

Pros

Automation features are fantastic and really simple to use. If you don't have much technical knowledge, there are also plenty of tutorials online to help you get started.

Cons

I can't think of any downsides right now so I'm happy with it so far.

“perfect for email automation and outreach”

Pros

This tool has been spot on for email automation. It also works really well for reaching and communicating with the specific target audience you want.

Cons

Audience segmentation takes a bit of getting used to though there are workable ways to handle it directly inside the tool.

“organized campaigns for big lists”

Pros

Comes with a ton of features and handles large subscriber lists without much difficulty. It's a solid fit for businesses that have lots of customers and want more advanced options.

Cons

Since it includes so many capabilities, there's a learning curve and it can take a bit of time to get everything figured out. Also if your priority is creating highly aesthetic, visually beautiful emails, this tool may not match what you're looking for.

“powerful CRM”

Pros

ActiveCampaign feels like a really capable email marketing and customer CRM platform. The range of tools has helped my business automate and tidy up our marketing, sales and customer support workflows which is exactly what we were looking for.

Cons

There's definitely a learning curve. With so many features, it can feel a bit complicated at the start and getting advanced automation campaigns and segmentation set up took some time to figure out.

“Great tracking”

Pros

A full featured email automation platform, with a ton of tools and integrations you can actually put to use. The drag and drop builder is simple enough that you can assemble even fairly complex automation flows without too much friction. On top of that its segmentation options and customer data tracking are genuinely strong so it's easier to target the right people and follow what's happening.

Cons

Could be too expensive depending on your budget and the interface occasionally feels like it has more going on than you need right away which can get overwhelming.

“Creating segments for my audiences is easy”

Pros

Creating segments for my audiences is easy and Zapier plays really nicely with it. Editing campaigns and designing them is also pretty simple so I can get changes out without it getting too complicated.

Cons

Adding or moving contacts into the correct segments one by one is absolutely painful. Anything that isn't handled through automation takes forever and feels frustrating especially when you're making updates manually.

“centralized client data”

Pros

Having all of my clients' information in one place has been really helpful and creating plus scheduling campaigns isnt difficult.

Cons

It doesn't cover everything we need.

“easy rollout”

Pros

It's really easy to use and rolling it out feels simple. Being able to implement and monitor it across different users has been genuinely helpful. Overall, it works well as a communication tool for both clients and internal users so everyone stays on the same page.

Cons

One downside is that there are a lot of automated emails going out to users which can feel like overcommunication at times. That said, the information included is still useful for improving day to day practices and it helps a lot when users take advantage of the shared messages and the how to videos.

“valuable email insights”

Pros

There's plenty to enjoy here but the lead capture feature alongside the email insights is especially valuable. It makes it much easier to track what's happening with your outreach and turn those signals into next steps.

Cons

No complaints at all. We moved over from another tool and this one covers everything the previous program did plus more and it's been a really solid upgrade so I'm genuinely pleased with it.

“strong automation”

Pros

We mostly rely on this for managing contacts and running campaigns and it's been a good fit. The segmented list features are especially useful and the combination of contact tagging, sequencing and campaign automation covers what we need day to day. It's also helped us keep our workflows organized. Overall, I'd happily recommend it.

Cons

A few of the list segmentation commands can feel a bit confusing at first and are more complicated than you'd expect which has led to a couple of small mistakes along the way.

“fast audience building”

Pros

Helps you build an audience quickly which made it feel really achievable from the start. The whole process moves along fast enough that you can see momentum early.

Cons

At the beginning, it felt a little intimidating, like there was a learning curve before everything clicked.

“Clean UI”

Pros

CRM setup works really well and it also lets us send automatic emails without any delay. On top of that the user interface is pleasant to work with.

Cons

I haven't run into any issues with it so far.

“spam safe messaging and tagging”

Pros

Everything feels pretty complete and that matches what others keep saying though I haven't managed to fully explore all its potential yet. The biggest win is that the messages don't end up in the SPAM folder. Setting up a campaign isn't overly complicated and segmentation works really well since you can apply tags at each step of the process.

Cons

Even though it's packed with so many features I haven't been able to unlock everything because it doesn't feel very user friendly. There's a pretty steep learning curve and the interface looks a bit outdated. There's definitely room to improve the layout and overall usability. Also, 500 contacts feels quite limited on the Lite plan.

“Keeps everything organized”

Pros

Email pamphlet stage plan works really well and the way it represents the deals pipe is very concise. I also like that the Simple Site contact structure is baked in so everything stays organized and easy to follow.

Cons

It isn't very beginner friendly. The email configuration instruments can be a bit buggy and they do take some careful handling to make sure the beneficiary facing organizing/looks stay correct. Also, the site lead structures could use a bit more tweaking and flexibility.

“Easy to use”

Pros

Managing marketing funnels with it feels really easy. The built in flows and tagging system let you customize your messages a lot more and fine tune your sales process for better results.

Cons

The only part I'm not fully happy with is that it isn't available in Spanish yet. I'd also like to see a genuinely useful limited free version so you can get started without committing right away.

“solid tools”

Pros

This software feels really versatile, with plenty of options you can choose from depending on what you're trying to do.

Cons

Using it effectively takes some prior experience. It's not a good fit for beginners who are still learning the basics.

“helpful for tracking performance”

Pros

The biggest win for me has been the email open rates paired with the analytics. It's been really helpful for tracking performance and understanding how people are engaging with the messages.

Cons

The user interface isn't the most beginner friendly at first glance though it's workable once you give it a bit of time and patience. It becomes much easier to use after that.

“Interface with clean layout”

Pros

Interface and overall layout of the software feel well put together. Navigation comes across clearly and the design makes it simple to understand where everything is.

Cons

Seems geared more toward professional users so it doesn't feel very beginner friendly for someone just getting started.

“quick contact form integration”

Pros

I really appreciate how smoothly the website contact form integrates into the site. It's simple to set up and works well for getting messages where they need to go.

Cons

Email configuration can be a bit buggy and it takes some extra attention to make sure everything is set up correctly and the formatting looks right for the recipient.

“very thorough toolkit”

Pros

This software feels really thorough and packed with features. It covers a lot of ground so there's usually something for whatever workflow you're trying to set up.

Cons

Getting started took some time. There's a pretty noticeable learning curve since the tool is genuinely powerful so you have to invest a bit to make full use of it.