ActiveCampaign Software Reviews

“effective email delivery”

Pros

Feature set feels genuinely comprehensive and the software itself is both user friendly and highly effective when it comes to email delivery. Messages go out efficiently and the workflow supports getting things done without too much hassle.

Cons

On the downside, tweaking or editing emails can be difficult which gets frustrating faster than it should. It really requires persistence otherwise you might end up abandoning it and going back to whatever system you were using before.

“great support team”

Pros

Covers what I need and even more beyond that. There are also several extra features I don't expect to use but they're there if I ever decide to. Support has been fantastic whenever I've had questions or needed help.

Cons

If you're starting from scratch with no prior experience, it can feel a bit difficult to get the hang of.

“easy to use once you get used to”

Pros

This software works really well. At the beginning, the interface felt a bit overwhelming but after I spent a little time with it, everything clicked and it became easy to use.

Cons

There's definitely a high learning curve and it can be a little tough to get the hang of at first.

“All in one tool”

Pros

It feels like a true all in one platform it's pretty extensive and covers a lot of ground. The biggest win is that you can accomplish quite a lot using just this single software instead of juggling multiple tools.

Cons

Since it's packed with features, there's a noticeable learning curve. It also gets expensive pretty fast if you're managing a larger contact list.

“Helpful training”

Pros

There are a ton of feature options that make it possible to run more nuanced email marketing. While the platform can feel a bit complex to get around, the onboarding training they provide is thorough and really helps you ramp up quickly.

Cons

Pricing is on the expensive side and the interface takes some time to wrap your head around. That said, the training resources they offer make it much more manageable once you start.

“easy newsletter creation”

Pros

Easy to use and the newer features for creating newsletters caught my attention right away.

Cons

Uploading a list of existing contacts from an Excel file to add them into a new list isn't supported so you end up having to handle it manually.

“Would not recommend”

Pros

Automation features work but they still don't include the specific functions I need.

Cons

Using it was difficult and overall it came across as confusing.

“Great automation with dynamic fields”

Pros

I really enjoy how simple list management feels especially when you're building automation steps. Dynamic fields like "FirstName" and "Company" make it easy to personalize content without extra hassle. On top of that it connects with a wide range of tools so it fits into different workflows and stays accessible.

Cons

Coming from prior email marketing, I can see that setup could feel a bit challenging for someone doing it their first time. Once you get used to it though, the platform doesn't seem hard to work with at all.

“efficient onboarding training”

Pros

Implementation and onboarding training went really smoothly which helped us get up and running quickly without a ton of extra effort.

Cons

Contact management initially felt a bit weak though it's been improving over time and getting more reliable.

“makes reviewing data simpler”

Pros

Our team uses this to monitor user behavior and keep up with campaign activity. Reviewing everything doesnt take a lot of time and it stores a lot of history so it's easy to look back.

Cons

The contact search tool runs a bit slowly and is a little awkward to use so that area could use improvement.

“user friendly interface”

Pros

The interface is user friendly and quick to work through so sending campaigns doesn't feel complicated.

Cons

I haven't run into any real disadvantages so far seriously, I'd recommend it.

“easy to make template”

Pros

Switching from templates to using it day to day has been really convenient. I'm genuinely enjoying AC a lot so far and the overall flow feels practical.

Cons

Nothing major has come up though I'd still like my admin to be able to help route warm vs. cold leads and keep the hold/cold leads organized in a way that saves me extra effort.

“solid email marketing tool”

Pros

Importing contacts via CSV is simple and the setup for getting your list in place feels really smooth.

Cons

Dont have anything negative to mention.

“Very useful features for CRM”

Pros

We really wanted to connect this with our CRM but since our CRM is custom built in house, there wasn't much time to set up an integration with a developer. Even with that limitation, I can see how much more we could get from this if it were linked to our CRM. Using the lead features to nurture prospects would help us guide sales leads more effectively and get better results overall.

Cons

Automations take some effort to manage. Support and training are available and there are lots of helpful online resources but getting up to speed and putting everything into place still ended up being a pretty time consuming process.

“great contact management”

Pros

Does a great job handling contacts and lists and it feels like it's a step ahead of many competitors. The email campaign designer is also easy to use especially when you need to set up messages and send test emails. That said, the real standout feature is the automation which lets you trigger actions for specific lists or contacts based on external inputs. It's exactly the kind of tooling that makes the platform feel powerful and I genuinely enjoy using it.

Cons

On the Lite plan, I'd expect more detailed performance reporting. The metrics provided are pretty basic which makes it harder to analyze each campaign properly. There's also the pricing side as it can be a bit expensive compared with other options out there.

“marketing automation is a standout”

Pros

Marketing automation features are hands down my favourite part of this tool.

Cons

Reliability doesn't feel perfect yet. The interface can look and behave poorly in Safari and the mobile app doesn't end up being very useful. The CRM and sales pipeline also feel pretty weak compared to what I expected.

“Fast start with training videos”

Pros

Getting our first email marketing campaign up and running was pretty easy. ActiveCampaign also includes a lot of help content there are plenty of training videos and sessions you can use to refresh your memory or pick up new tactics to get better results with AC.

Cons

Contact cards show some redundant fields and even with the website's explanations about segmentation, tags and related features, the whole topic still feels confusing and like there's more for me to learn.

“manageable after learning”

Pros

It feels fairly simple to use once you get the hang of it.

Cons

Occasionally page to page navigation feels slow and it sometimes shuts down with no clear reason.

“easy to use”

Pros

Really enjoying how easy it is to use. I can quickly send out newsletters or promotional offers without getting bogged down.

Cons

Sometimes it takes a little digging to figure out where a specific option lives though their customer support is excellent. If I'm unsure where to go, the chat team responds within minutes and sorts it out fast.

“everything you need in one place”

Pros

My favorite parts of this software are the really detailed tagging options, the automation builder and lead scoring. The automation builder is especially great because it lets me create more complex workflows while still being able to view the whole thing visually which makes debugging and refining much faster. I also like that there's a CRM built directly into the email marketing tool so I don't have to juggle multiple systems.

Cons

Email templates though, could use a major upgrade. A lot of them either look pretty ugly or feel overly busy with design elements that don't fit the type of marketing I run day to day.