ActiveCampaign Software Reviews

“email automation with A/B testing”

Pros

Interface looks a bit complicated at first but after a couple of tutorials it clicks quickly. It's useful for automating emails and setting up practical email sequences. You can also run A/B tests directly through the platform to see what performs better.

Cons

It's not really a downside but having an option to build custom landing pages as part of the same tool would be a nice extra.

“strong integration”

Pros

It's been really helpful to see how the marketing team builds the campaigns, tags contacts and organizes everything behind the scenes. From a developer standpoint, I was able to connect our website to this and set up contacts and custom fields through the API without much difficulty which made the integration feel effortless.

Cons

We've only used the platform for a short time so we haven't tested every feature yet. Everything so far looks like a pretty comprehensive tool and the CRM capabilities seem solid for tracking customers so there's not much I can point to as a downside at the moment.

“Time saver”

Pros

With this tool, it's possible to automate your messages and also group all your customers together so you can send your offers in one go.

Cons

The site design isn't really great but that's mostly an aesthetic issue.

“Positive experience with ActiveCampaign”

Pros

I've run into plenty of situations where marketing tools just fail or fall apart so switching to this was a big relief. Once everything was moved over, the whole process ended up being a great experience. The migration itself took a bit of effort but it was definitely worth it in the end.

Cons

Pricing could feel a little steep for non US or non EU companies so that part needs to be kept in mind.

“email templates simplify my marketing”

Pros

Using this as a marketer has made my day to day work feel a lot more efficient. The email templates are especially helpful and they've sped up how I create and send campaigns so my workload stays manageable.

Cons

No real downsides on my end. The only hiccup was that I was hoping to try it with a free demo but I couldn't get it to run properly because of a bug. Overall though, the software has been really helpful.

“powerful automations for growth”

Pros

After the initial setup, this software has been easy to use and it feels genuinely powerful thanks to all the built in features. I've been relying on automations, sales tracking and email management and it's honestly been a huge help while my business was scaling fast. It added real value from day one.

Cons

Getting it configured at the beginning can be a bit complex so having assistance helps. Their support team is very helpful though someone even came in to set up my initial sales tracking. Once I'd used it for a few months, I was comfortable adjusting things myself and making tweaks when they were needed.

“simple to work with”

Pros

The overall usability is excellent and everything feels easy to work with. I also really appreciate that it connects with the other software we already use. Those systems communicate with each other in a way that saves me hours every week. Previously, I had to handle everything manually so this has been a huge time saver.

Cons

Would be great to have a Wix plug in so that details from my sales store automatically pull into AC. Right now, I'm having to connect AC to my payment provider just to get the information in and that provider is going to change soon which is something I'd rather not deal with.

“flexible campaign flows”

Pros

Campaign flows have been the most useful for our team since they let us build a lot of different setups and the overall flexibility is pretty solid when it comes to shaping how things run.

Cons

One limitation is the missing integration with other tools Zoom webinars, for example. Also, relying on forms doesn't feel as efficient and the form fields weren't as flexible as we expected for our needs.

“easy to connect with other programs”

Pros

Simple to get the hang of and feels very easy to use. I was able to connect it with other programs so I could automate email signups and organize my campaigns.

Cons

The homepage only showed my top contacts and there's no way to download that view as a list. Pricing also climbs quickly as the contact list gets larger.

“solid fit”

Pros

Setting it up felt both simple and detailed enough to use across different parts of my business. It's been a solid fit for building automation flows, setting up opt ins and putting together engaging newsletters.

Cons

Pricing could be a little more budget friendly but aside from that, the overall experience has been excellent for me.

“Broad range of features to choose from”

Pros

There are a ton of features packed in and the app loads quickly. Everything feels well stocked right from the start.

Cons

It could be a bit more user friendly especially for first time users trying to figure things out.

“making campaigns is convenient”

Pros

It feels easy to use and the reporting feature does its job. Building campaigns is also pretty easy which makes it convenient to get started quickly.

Cons

Doesn't have a proper Shopify connection yet and it would be nice to see more reporting options added over time.

“excellent support”

Pros

This software really shines with its deliverability rate and the customer service is honestly top tier. The team is practically with you through the whole process from building everything out to making tweaks as your business grows. On top of that the platform is fully customizable and it's worked smoothly with every program I'm already using, including my website, CRM and other marketing tools.

Cons

Repositioning or moving blocks can feel a bit awkward. With so many features available, the interface can get overwhelming at first.

“User friendly interface”

Pros

Interface feels really user friendly so it's easy to move around and set things up without getting stuck.

Cons

Nothing problematic has come up during my use of this software overall it's been smooth and I'd happily recommend it.

“Accessible analytics”

Pros

After getting used to it, creating new lists, forms and emails is pretty simple. It also offers different builders so you can pick the one that matches your style and then customize your emails the way you want. The automation and analytics features are a strong highlight too. Everything feels accessible and easy to work through.

Cons

A recurring issue is that many of our email sends end up getting blocked by customers' spam filters especially when we kick off a new email series.

“excited to use more features”

Pros

I was looking for a tool that would connect with ClickFunnels and this delivered. During setup of my Facebook ads for a webinar, it automatically captures leads, then lets me send emails before and after the event to help drive more sales. Overall it's been a really solid setup and I'm genuinely excited to start using more of the features.

Cons

Pricing adds up pretty quickly since the cost is based on the number of contacts.

“affordable automation for email”

Pros

Before switching, I was using HubSpot and I specifically needed marketing automation for email sequences and lead nurturing. On my previous platform, I would've been looking at paying hundreds of dollars per month just to access fairly basic automation features. With this all of those capabilities are included and I'm paying under $100/month. It has been excellent for email marketing and for the automation pieces too things like list building, managing subscribers and sending out lead magnets.

Cons

While it include a deals pipeline though it doesn't measure up to dedicated sales tools like Pipedrive.

“Quick setup”

Pros

Setup is quick and once it's running you can basically leave it to take care of everything from there.

Cons

I'm running into trouble getting all of my email addresses into it.

“beginner friendly email automation”

Pros

Easy to use regardless of your skill level so you can jump in without needing a ton of prior know how.

Cons

It would be really helpful to add social sharing options for specific sections of an email, not just the overall message.

“Packed with features”

Pros

The layout feels nice to use even if it can look a bit busy at first. The marketing features are packed with lots of options and they're genuinely powerful. Email deliverability rates are among the best out there. Pricing also lands on the lower end for this kind of product.

Cons

Having so many features makes the interface less clear than it could be. Customer support is mostly fine but responsiveness drops in some situations, like handling disputes. The platform is still a bit tough to get the hang of at the beginning.