ActiveCampaign Software Reviews

“makes it easy to manage contacts”

Pros

Automation, along with campaigns and websites, are my favorite parts of ActiveCampaign. I genuinely enjoy building new automations to nurture potential customers. The builder feels easy to use and you can basically handle everything right inside the automation. Managing contacts is also a strong point for me. The overview makes it easy to stay on top of what's happening.

Cons

A nicer email design editor would be a big improvement. I'd love to create more stylish, influencer-style emails directly in the editor because currently it's a bit of a hassle every time I design an email.

“Changed the way I do email marketing”

Pros

Using this for about a year has seriously changed how I manage my email marketing. It's become a go to for me and the workflow just fits my team well. Even the teammates who aren't exactly tech savvy can put together email sequences without running into snags. One feature I keep coming back to is working with segmented lists it's easy to build segments, then either send the same email to everyone in a segment or swap in different messages for different groups. Compared to doing everything by hand, this saves a ton of time and has helped lift results across our campaigns.

Cons

Dont have anything to complain about.

“Awesome landing builder”

Pros

I really enjoy pretty much everything about ActiveCampaign starting with the landing page builder, then moving into email marketing automation, lead capture, lead management and the marketing automation features overall. The interface as a whole is also a big win for me. It's genuinely simple to use and easy to navigate and most things feel self explanatory so nothing seems overly complicated. I honestly love the platform 100%.

Cons

The only part that bothers me a bit is how long the free package lasts. The free account window is pretty short and I think it should be extended for people who aren't able to afford the paid plans yet so there's more time to fully test things out.

“powerful CRM”

Pros

We chose this software after comparing CRM like tools that include built in email marketing. The setup lets us handle our database and connect leads directly to "deals" and "organizations," which is a big improvement from juggling everything in Excel. Sorting and finding customer records is way simpler now. On top of that the email marketing features are strong enough that ActiveCampaign feels like a real one stop shop for our needs and it costs a lot less than some competitor CRMs while still offering similar functions.

Cons

A few emails have run into deliverability issues and tweaking the design and overall look can be a bit frustrating. That said, it seems to match my experience with essentially every email marketing platform I've used.

“solid alternative to other marketing automation tools”

Pros

Perfect email marketing alternative to complex marketing automation platforms like HubSpot and similar tools.

Cons

No real complaints.

“A/B testing performed well”

Pros

Very user friendly and flexible so it's been easy to adapt to as my needs changed. Their A/B testing performs really well and the whole setup doesn't feel intimidating even for beginners. On top of that there are plenty of choices for formatting emails the way you want. Support has also been top notch every time I reached out, the help was quick and helpful.

Cons

Pricing is on the higher side though the wide range of features makes the cost feel more justified.

“Excellent features”

Pros

The app has a solid set of features and everything feels easy to use. On top of that the support team has been really helpful whenever I've had questions.

Cons

I do wish some features included in higher tier memberships were also available in the lower plans but that's more of a personal preference than a dealbreaker.

“great for client management”

Pros

Features like spam block, customizable fields and contact list management feel genuinely impactful and useful. Having these tools together helps cut down a lot of the routine work and what I appreciate most is how well it functions. It takes the heavy lifting out of blocking spam and managing a long list of clients you need to reach out to so it's one of those practical software options that saves time day to day.

Cons

Nothing major feels missing here.

“ActiveCampaign”

Pros

This is the best email software that I’ve ever used. It is amazing. It is easy to include mass mailing for any number of accounts. It is easy to customize the emails and use templates to do things more quickly.

Cons

It is difficult to move the subscriber list across different accounts wherever we need it.

“It is amazing!”

Pros

It is a great product at a great price. The system is robust. The campaign builders are great, and they are packed with robust tools that you would need to set up the automated campaigns. It has so many great features. I would recommend this product to anyone who is looking for a robust product.

Cons

If there was a way to preview the email without actually opening up the builder. This feature would be great if added.

“Highly recommended”

Pros

Their deliverability rate is high which is great. It is easy to set up campaign automation, tagging logic, etc. It is a great tool if emails are the main communication channel for you.

Cons

Once you reach the limit or get close to the limit of subscribers it gets difficult to add contacts without upgrading it.

“Superior tool!”

Pros

This tool is superior to all the other email marketing tools. We have no issues with email delivery. I can create custom automation and campaigns. I really love this product and would highly recommend it to my clients.

Cons

It has a learning curve to it, so that might take time before you can actually get your hands on it.

“It is what we need”

Pros

The delivery rate is great. The automation tools and the integrations that it provides is amazing. It helps us save a lot of our time and it has also made our lives easier.

Cons

Sometimes it gets really slow and some errors also pop up. It would be nice if they add a way to schedule the exports and reports.