ActiveCampaign Software Reviews

“helpful templates”

Pros

This was the first email marketing tool I've tried and I'm genuinely enjoying it. It's simple to look back at past campaigns and I can view and filter contacts based on which funnels they're in and the date they joined. The analytics and stats inside the software are really helpful making it easier to make smarter business decisions. Their email templates keep improving and overall it feels quite user friendly.

Cons

No major complaints here. The template based emails can be a little tricky and slower to work with but the basic email flow is quick opening templates for simple emails, writing and sending is fast. I haven't run into any problems with scheduled emails, either and it helps me stay organized.

“powerful marketing software”

Pros

You can handle a lot, from email marketing all the way to CRM. There's plenty of customization too and it's easy to connect it with different parts of your product which makes it flexible for how teams actually work.

Cons

Learning curve is a bit lengthy and it's easy to mess something up if you're not already familiar with how the platform is set up and used.

“fast messaging”

Pros

Sending up to date messages isn't hard and I can quickly check subscriber details straight from my dashboard. The regular invitations and tips to learn more about the service also feel genuinely useful especially when it comes to getting more value out of my subscription. On top of that there's a large library of articles and resources plus clear references and great visuals that make it easier to navigate everything in the system.

Cons

Customer support still needs work. There's also no real help available if you want to build HTML emails instead of using the drag and drop editor especially when you're doing anything beyond the basics. When the subscriber list gets bigger, the platform can feel noticeably slow as well.

“Overpriced legacy software”

Pros

Easy to navigate. It also feels like a legacy style system which could appeal to people who prefer older workflows.

Cons

Pricing is pretty steep and the interface feels a bit awkward and slow. The templates also don't look very polished and are kind of underwhelming.

“Easy client portfolio management”

Pros

Helped us manage all our client portfolios in a much more organized way and the customer support team has been consistently respectful and helpful when we reach out. The whole setup feels geared toward keeping portfolio work running efficiently.

Cons

Every now and then, notifications don't come through as expected which can be a bit frustrating when you're trying to stay on top of updates.

“live chat support speeds things up”

Pros

The built in live chat really elevates the software. Since I can get instant help when I get stuck, the whole process moves a lot faster.

Cons

A few features still haven't made it in. Also, the app occasionally glitches when I try to delete or add a large batch of contacts at the same time.

“excellent support team”

Pros

They've been consistently responsive and the support team is genuinely helpful. Whenever I need help, they walk me through things patiently and stay engaged until everything makes sense.

Cons

They could improve load speed and overall user experience a bit since that's the only area that feels like it needs attention. Still, the customer service deserves full credit and keeps the rating at five stars.

“simple newsletter automation”

Pros

We use it for one of the companies in our group and it makes sending newsletters to our clients really simple. It also lets us send emails based on how each client has interacted with us, with automated workflows and autoresponders included. Overall, it's a solid tool.

Cons

I'd love to see more templates available. I've used other platforms that offer better visual builders and a wider range of templates but with what this one includes, it's still more than enough.

“great for targeted reach”

Pros

Campaigns are pretty simple to set up and it's great for reaching a large audience within a specific target group which is especially useful for health related campaigns and marketing efforts.

Cons

No issues so far. If anything, the only possible snag could be around updates to active emails.

“covers all needs”

Pros

Hits all the important areas for me. I rarely run into the problem of not finding a feature I need and the navigation feels clear enough that I'm not left guessing how to get to the right page or campaign.

Cons

Could be better price wise. When I compare it to other competitors that offer stronger SMS options, this feels a little behind in that specific area.

“Has everything I need”

Pros

This tool manages all the tasks I rely on and then some. It fits the way I work without needing extra add ons or workarounds.

Cons

At first glance it can feel like a lot to take in but once you spend the time learning the layout and functions, it's absolutely worth it.

“custom email layouts”

Pros

Very simple to customise the email layouts and the automation system runs really efficiently. I can put together the look I want without it feeling like a chore and the automated workflows keep things moving without extra manual effort.

Cons

The latest update to Email Layout Design feels a bit more complex than before and I definitely preferred the previous layout. That said, the new mobile preview feature has won me over it's genuinely useful and makes the changes worth it.

“automation for list building works well”

Pros

Automation makes it really easy to build and manage an email list. I'm using a few of the built in "Automations," like tagging new contacts and running A/B tests on different email headlines. Most of the emails I send to subscribers land in the inbox (or the Promotions tab) instead of getting pushed to Spam and that deliverability matters a lot to me. I've already recommended this to a couple of friends and they've all had a good experience too.

Cons

One downside is that there isn't a free plan to get started and support response times could be faster at times.

“convenient drag and drop marketing setup”

Pros

I really enjoy how simple to use this software feels, regardless of your skill level. If you're already comfortable with email marketing and automation, it still stays user friendly and if you're brand new to the team and have never touched this kind of tool before, you can still get moving quickly. The interface is basically click and drag and quick click updates so getting support from teammates is simple too. Everyone can jump in to handle small tasks without it turning into a whole project.

Cons

Main downside is that the layout can feel a bit cluttered. With so many features packed in, it may feel overwhelming when you only need to use it for one specific purpose.

“Needs minimal upkeep”

Pros

After the funnel is configured, you can more or less leave it alone. It keeps running with minimal upkeep and doesn't demand constant attention.

Cons

Building the funnel takes a bit more work than expected. The learning curve is real at first so expect some time before you can knock out setups quickly.

“grouping contacts is really easy”

Pros

Importing contacts and organizing them into different groups is pretty easy and the whole setup feels quick. Building automation for an email campaign also doesn't take much effort so you can get your workflows running without a big learning curve.

Cons

Pricing feels a bit steep and the base plan's contact limit needs to be higher to make it more usable for growing lists.

“not very user friendly”

Pros

Automation is a huge win here and it can do a lot once you take a bit of time to figure out how to set it up so it works the way you want.

Cons

It doesn't feel very user friendly overall and the onboarding/setup experience could definitely be improved.

“weekly customer email sending is really simple”

Pros

Makes it really simple to email my previous customers every week. It's super helpful for keeping in touch without extra hassle.

Cons

Nothing I dislike about this software.

“great client workflow”

Pros

Visuals look fantastic and the client workflow is really convenient finding the right client, updating the deal status, adding new entries and even sending an email can all be done straight from the client page.

Cons

There's a lot of features included that I likely won't use and at times it can feel a little cluttered.

“strong automation”

Pros

The automation features feel really solid and there's enough depth here for advanced users. It also works well alongside the CRM side of things so the whole setup feels pretty cohesive. Overall, it hits the mark if you want automation plus CRM support in one place.

Cons

The on site chat is treated like an add on which would be better included by default. Template coverage still feels a bit limited and I'd like to see more template variety. It also needs additional landing page formatting options so pages can be customized beyond the current layout choices.