ActiveCampaign Software Reviews

“highly flexible audience segmentation”

Pros

I've used Mailchimp before so I'm already comfortable with other email marketing tools and this genuinely stands out especially its audience segmentation. The options for customizing email marketing are extensive, letting you target specific groups based on interests and where they are in the sales funnel. You can design campaigns to different audiences in a lot of different ways which makes it a strong choice overall. I'd recommend this platform for new business owners who want solid reliability along with plenty of customization for their email strategy.

Cons

One downside I ran into is that it doesn't feel very user friendly at the start when you're setting up emails for automation and campaigns. It takes more steps than I'd like during setup and I'd personally prefer a simpler flow with fewer clicks to get things running.

“automation emails save time”

Pros

You can handle email marketing and also set up automated emails that get sent to clients so you're not stuck typing the same messages repeatedly. It connects with a lot of different platforms and the setup doesn't take much time and is user friendly.

Cons

Occasionally some emails end up in clients' spam folders which makes it harder for them to find and navigate the messages.

“solid campaign tools”

Pros

Communication with customers feels easy thanks to this. Launching a campaign is pretty simple even if you're new to email marketing. I also like that you can track engagement so you can see how people are responding. Compared with other email services we've tried, ActiveCampaign has ended up being the most effective overall.

Cons

There are plenty of lessons available but the automation side can feel a bit difficult at first. Setting up automations is pretty demanding more like learning to code or tackling something close to rocket science.

“Covers everything you need for email marketing”

Pros

Lets you plan and automate your DEM campaign the way you want. It's a solid marketing tool. Its built in features covers everything you need for email marketing so it's not just a basic email sender.

Cons

The graphic templates offer limited customization and that can become a real issue if you work with more demanding clients who need a specific look or tighter control over the design.

“Handles email follow ups well”

Pros

It handles email follow ups which is really helpful.

Cons

I haven't noticed any downsides yet I'll keep an eye on it but so far everything looks promising.

“Easy to use”

Pros

Interface is easy to use and I've been able to get going without any trouble. I'd definitely recommend it to friends who want something simple and practical.

Cons

Nothing I can recall that feels like it needs improvement at the moment the product seems very solid overall.

“user friendly with strong support”

Pros

The software feels simple to work with and the behind the scenes support processes are really solid. On top of that the marketing and sales service is a nice bonus and helps keep things moving.

Cons

A few features don't match the quality of the rest.

“Quick email campaigns”

Pros

One of the parts I enjoy most about using this software is how simple it feels to use. Building attractive email campaigns is quick and there's no coding needed at all. When I've run into questions, the support team has been responsive and there to help me out.

Cons

Sometimes changes don't show up right away and it can take a few minutes before everything updates.

“powerful automations”

Pros

Switching to this turned out to be a smart business move. Building automations and running flows that trigger based on customer activity didnt take much effort and I really appreciate that their customer support team is easy to reach for any questions that come up.

Cons

Takes time to learn how to use ActiveCampaign. Some of the written tutorials on their site didn't go deep enough to resolve the specific questions I had.

“versatile email automation for events”

Pros

An extremely capable and flexible email marketing tool. We used it, alongside a few other platforms, to plan and launch our marketing campaigns for an online conference. It let us target the right people with the right messages, at the right time which made the whole outreach process much more precise.

Cons

There's definitely a learning curve though it's not too hard to work through. The part that really surprised me is that you can't automatically email invoices from it which is especially ironic for a product built around email automation.

“Strong Salesforce integrations”

Pros

Solid integration between marketing campaigns and email with Salesforce. It's a helpful setup when you want those activities to stay connected inside your CRM.

Cons

That said the operational side of implementation and integration with task forces can be pretty challenging.

“quick setup”

Pros

Email automation features are really strong and the overall setup was quick.

Cons

Connecting other third party services wasn't quite as smooth as the core email automation.

“works smoothly with WordPress”

Pros

Works smoothly with WordPress. Everything is easy to understand and using the full set of tools feels natural. The automation features are also simple to set up and genuinely easy to grasp so you can build workflows without getting stuck.

Cons

One thing I didn't enjoy was the 14 day trial. I'd prefer it to be at least a month so there's more time to explore the app more deeply and refine our campaigns even further.

“effective outreach”

Pros

This app has been pretty effective at bringing in new clients for me. It helps generate leads consistently enough that it feels worthwhile as a client acquisition tool.

Cons

Doesn't always send every targeted email. Some recipients seem to get missed from time to time which is frustrating when you're relying on full delivery.

“Wide variety of features”

Pros

Number of built in features and technologies in the system really opens up a lot of possibilities for anyone using it.

Cons

A few functions feel kind of "hidden". They could get more attention if they were made more visible so users could discover them more easily.

“Using email editor is difficult”

Pros

The interface feels pretty user friendly and it's simple to navigate. It also supports integration with other platforms which makes it easier to connect it to the tools you already use.

Cons

Using the email editor is a letdown it's genuinely awkward to work with. Because of that, the overall product can start to feel difficult to use once you get into email creation.

“amazing segementation”

Pros

We moved one of our clients from ConvertKit to this for a few reasons and the upgrade has been worth it. The contact segmentation is noticeably better and the campaign automation tools also feel more powerful and flexible for how we run workflows.

Cons

Everything's been working well overall. If there's one area they could refine, it would be the automation page UI making it a bit clearer would improve the UX and make it easier to understand what's happening at a glance.

“simplifies marketing workflows”

Pros

ActiveCampaign is marketing automation software that really helps simplify marketing and sales workflows. It's basically one platform for generating leads, following up with customers and boosting sales conversion. I've used it to plan and schedule campaigns, create automation rules and make sure each lead receives the right information at the right time to move toward a purchase.

Cons

No cons to mention.

“many templates to choose from”

Pros

Packed with features and it gives you a lot you can actually do. There are tons of templates to work from, plus plenty of options to tweak and experiment until it looks the way you want.

Cons

Pricing feels steep honestly, it seems like one of the most expensive tools in this field especially compared with Active Campaign.

“Very feature rich”

Pros

Has a lot of features. You can automate every step of the process which saves a ton of time and keeps things consistent.

Cons

Using it can feel a bit complicated. Also, the support isn't very good when you run into issues.