ActiveCampaign Software Reviews

“workflow feels connected from end to end”

Pros

Great tool for managing marketing campaigns, with a really solid automation level and good integrations that make the workflow feel connected end to end.

Cons

A couple of times the system ended up freezing or getting stuck.

“logical layout”

Pros

The design feels really user friendly and it's simple to shift toward better pools of IPs once you're seeing higher quality sends. Automation is everywhere which saves a lot of manual work and the pricing feels very fair for what you get.

Cons

I'd love to see more advanced reporting especially a breakdown by ISPs so it's easier to pinpoint exactly where performance is coming from.

“Annoying reporting gaps”

Pros

When I'm not sure how to do something or where a specific setting lives, I can quickly search a help article or watch a video and get pointed in the right direction. I also appreciate how often I notice new features and tools there's always something to learn which keeps the software from feeling stagnant.

Cons

Customer service feels friendly and courteous but a lot of the time the reply is more like "we'll look into it and get back to you" instead of giving a clear answer right away. Another thing I keep running into is the Goals report. It would be much more useful if it could be broken down by dates like the other reports since we track progress month to month.

“strong import tools”

Pros

This software was pretty easy to switch to and importing our existing databases went smoothly. Their design tools are also well thought out. they're the best part of the setup so far.

Cons

We're still in the trial stage so we've only run into a few minor hiccups. A couple of inconsistencies have shown up in our workflow as we keep testing things.

“solid Facebook lead support”

Pros

Works really well for Facebook campaigns and generating leads.

Cons

There's still some tweaking needed to consistently get exactly what you want from it.

“Easy to use”

Pros

Using it isnt very complicated and it's honestly a lot more affordable than it looks once you see what you get. The UX/UI is also a far better experience than a bunch of other competitors I've tried.

Cons

Like I said the price might feel a bit much at first but I think it's worth it considering what you get.

“quick to learn”

Pros

Automation setup is quick and easy to understand. It's the kind of workflow that makes sense right away and I don't have to keep re learning what each step does.

Cons

The only downside I've noticed is slower loading times. That said, it might be tied to my internet speed so I'm not fully convinced it's a product issue.

“My review”

Pros

I started using it with one of the clients I work with directly. I decided to go for it because I needed features like tagging that other free tools don't provide. With this software, I can segment my email campaigns and track how my audience is responding. The more advanced options also let you create and save lead lists so you can send offers by email in a more organized way. A/B tests are available too.

Cons

It's a bit tough to pick up at first so I'd say the learning curve is moderate. On occasion, I could use more documentation for certain features.

“New features keep being rolled out”

Pros

Always has new features being rolled out and they genuinely ask for user feedback so the changes reflect what people actually need.

Cons

Every now and then it acts up and doesn't quite do what I expect. That's been most noticeable with the newer email designer which feels like it's still ironing out a few bugs.

“simple interface”

Pros

The interface is super user friendly and it includes all the features I actually need day to day.

Cons

Nothing worth calling out everything works the way I expect and it fits my needs really well.

“Lets us update our client easily”

Pros

We use this to keep our clients updated on everything and it's been working really well for us.

Cons

A bit difficult to use but I was able to get help so that made a big difference.

“Too expensive”

Pros

Switching from MailChimp to ActiveCampaign was very easy especially considering the range of features and the different things I can do with the platform.

Cons

Pricing ramps up pretty quickly and that's honestly the biggest downside. If you plan to use it the way it's meant to be used, be ready for additional costs more than you'd expect at first.

“user friendly workflow”

Pros

This software feels really accessible and it lets you get a lot of different things done.

Cons

The latest update has caused me a few headaches since I couldn't immediately find the tabs I usually use and where they'd been moved to.

“spam issues”

Pros

Setup didn't take much time and the CRM itself is simple to navigate day to day.

Cons

When problems show up, getting real support is painfully frustrating. We run a mental health practice and use the enterprise version of their CRM to manage potential new client requests. After we noticed clients saying emails were landing in spam, we investigated and found two key problems. ActiveCampaign subdomains weren't authenticating correctly with our domain even though the records were configured properly and their subdomain was already appearing on multiple email blacklists. Things got worse quickly and eventually all outgoing emails started going to spam. We spent four days trying to get a response and the only feedback we received was a message saying they had an open ticket. For an enterprise customer, that level of priority (or lack of urgency) is unacceptable. Since our work involves people's wellbeing, this isn't something we can treat casually and the fact that we're not prioritized despite using the enterprise plan made it impossible to recommend them.

“detailed insight”

Pros

A lot of valuable details can be gathered about your leads and customers. Having a complete view of their lifecycle activity is genuinely helpful for tracking what's happening over time. The vertical pipelines are simple to configure as well and the visual layout makes it easy to see exactly where each person sits in the process.

Cons

If you're not from a technical background, the platform is a bit difficult to use and can be a headache to get set up right away. Tidying up lists and especially deleting accounts, is pretty frustrating. Getting email campaigns running isn't fast and creating automations seems to require a level of know how that many users won't have. Costs can climb quickly as your contact list grows and the system also restricts how you can delete contacts when you're trying to clean up. Support responses can take days even if you're on an enterprise plan.

“Versatile CRM and email marketing”

Pros

Active Campaign is one of the top software tools I've used for all kinds of work. I run my business through it especially for email marketing and CRM. The support team is also responsive developers are available when I need help or when there are issues that affect client workflows.

Cons

A few parts still need refinement. With email marketing, I sometimes run into errors that get really frustrating. Also, certain functions don't work as reliably as expected which can cause interruptions during day to day tasks or even while emails are being sent.

“easy setup for promo emails”

Pros

Interface feels easy to use and quick to navigate and I was able to set up both promotional and transactional email campaigns without much hassle.

Cons

Verification of a portion of my existing subscribers didn't go through which was pretty disappointing.

“high value”

Pros

Setup is uncomplicated and the pricing feels fair. Compared with other options I evaluated, the overall value is really high.

Cons

Keeping up with manual contacts and list updates can get frustrating. The workflow assumes most contacts come in organically but I'm using it for client/customer communications so I end up handling new business and any lapses by manually adding people. Also, when creating a new contact record, activating every field like first name, last name, email, title, address and all custom fields means lots of clicking and tabbing which slows things down.

“great support team”

Pros

Makes automation feel easy and the whole process is pretty simple to set up. Whenever something goes wrong or I need help, their support team is excellent. They're quick to respond and genuinely available whenever I reach out.

Cons

It would be even more powerful if they offered additional active app integrations so I wouldn't have to rely as much on Zapier and similar tools.

“powerful marketing automation”

Pros

This tool is a strong way to build a wide range of marketing automation strategies for B2B companies like Wovenware.

Cons

I haven't run into any real downsides yet.