ActiveCampaign Software Reviews

“A huge time saver”

Pros

This tool really helps organize my campaigns and makes it easier to optimize my time while running them.

Cons

The webinars are only available in English and I wish the videos were produced in Portuguese.

“powerful marketing automation”

Pros

Packed with marketing automation features (seriously, there are a lot of them). Lead scoring is available and works well for prioritizing prospects. The visual flow builder for automations and campaigns is clear and flexible. Email deliverability feels solid. It doesn't end up charging repeatedly for the same lead the way some other email marketing tools do.

Cons

There's a learning curve so you need some time to study and test the different features. Pricing can be pretty different from what you initially expect and the higher tiers get expensive. Still, the overall value ends up being worth the money.

“easy setup”

Pros

Setup was easy and automation runs without much difficulty. Customer support has been genuinely great and quick to respond whenever I needed help.

Cons

It fits my needs well and there's nothing negative I'd call out right now.

“Clear UI”

Pros

The UI is pretty simple and most of the features make sense once you start using the platform and exploring the dashboard.

Cons

Has plenty of room to improve the overall flow especially around lead cycles.

“Solid marketing automation workflows”

Pros

I really enjoy the marketing automation feature here. It's flexible enough to handle complex, branching sequences basically whatever workflow you can map out. That capability is what initially convinced me to try the platform and it's still performing well for an e commerce client I referred to it.

Cons

Deliverability was a frustrating problem. I'm part of an organization with a strong email firewall and ActiveCampaign messages never consistently made it into our inboxes. I even spent more than a year working with ActiveCampaign's deliverability team. For comparison, deliverability isn't an issue with Constant Contact (used by another internal team) or MailerLite (the email marketing service we use now), after we aligned with their deliverability teams. Also, when I moved external facing campaigns to MailerLite, the open rate nearly doubled which made it feel like ActiveCampaign's deliverability struggles were broader than just our company's firewall.

“highly detailed platform”

Pros

Its ability to keep evolving with us is fantastic. It feels like the platform was built with a lot of attention to detail, like everything was considered ahead of time. It really comes across that you listen and respond well to your client base. Thanks a lot.

Cons

The layout feels a bit dated which is noticeable. That said, it's mostly cosmetic and doesn't outweigh the functionality and the positive things it brings better internal communication and, as a result, stronger performance overall.

“Buggy email delivery”

Pros

Offers a lot of options through its features and it's pretty easy to work with especially considering the really attractive pricing. There's plenty you can do with the campaign tools without feeling overwhelmed.

Cons

That said it's not a fully polished product and there are several bugs I ran into. One example is that emails can end up undelivered if the software's one click flow doesn't complete as expected. Also, canceling the membership after buying an annual plan was surprisingly difficult so be prepared for that if you want out later.

“great for automated email outreach”

Pros

Handy for automating my emails and keeping communication going with new subscribers without having to do everything manually.

Cons

Getting up to speed took some effort. I had to put time into learning how the software works and it didn't feel easy right out of the gate.

“User friendly campaign scheduling”

Pros

Setup went by really quickly and scheduling campaigns plus creating triggers is genuinely simple. Everything lines up nicely so I can move from idea to automation without jumping through hoops.

Cons

A live chat option would be great. Replies take a while when I need quick help.

“quick setup”

Pros

Easy to use and both implementation and day to day management feel pretty smooth. Once you jump in, the interface clicks quickly and the onboarding support helps you get up and running without much hassle.

Cons

Reporting options are tied to the plan level. If you want the most detailed reporting, you'll likely need to move to their top tier subscription.

“excellent list management”

Pros

Among the big email marketing tools this is the one that really stands out for its design options. It also delivers top notch email automation features especially the drip funnel workflows and its list management is excellent.

Cons

Although there are really good resend options that are quick to use, I'm missing the ability to revise the email body itself. You can change the campaign name and the subject line but when we occasionally need to fix grammar in the original message before resending to the whole list (or even to people who haven't opened), the process isn't as flexible as it should be.

“Can handle large contact lists”

Pros

If you're sitting on a really large contact list (like 5,000+ people) and you want to email them on a regular schedule, this platform is a solid go to. It's simple to run and comes with a lot of email design features which are more powerful than most CRMs and it's noticeably more flexible than using Canva alone.

Cons

One thing to watch: emails are not sent through your personal email provider so they don't appear in your own "Sent" folder. The messages only show up in your inbox when someone replies which can be helpful in a few cases but it usually makes tracking less clear overall.

“Easy to use”

Pros

It was very simple to set up and use this without needing extra support. It handles email marketing automation for me by automatically sending high volumes of outbound emails.

Cons

It has been a flawless fit for my email marketing and marketing automation needs so there's nothing I'd flag as a drawback.

“I'd recommend it to everyone”

Pros

I use this platform every day for email marketing and lead tracking and the best part is how well their email marketing features work especially mail sequencing, automation and the overall workflow for managing leads.

Cons

Nothing major to complain about though I do think sales tracking could be improved.

“powerful funnel automation”

Pros

The platform is easy to work with and the marketing automation features are genuinely strong. Building custom funnels feels clear and direct and I can get campaigns set up without jumping through a bunch of hoops.

Cons

Could be considered a bit too expensive so it's not a fit for everyone. Also, it seems more valuable for nurturing and converting warm leads than for reaching out to cold contacts.

“previous email upload option is handy”

Pros

Really appreciated that I could upload my older emails into the system instead of starting from scratch.

Cons

Features didn't feel any more special than what other email services already offer.

“Great integrations”

Pros

Active campaign connect with a bunch of the other tools I use for my online business which keeps everything working together smoothly.

Cons

Picture upload size limit doesn't let me use the dimensions I'd prefer.

“strong email marketing features”

Pros

Conveniently bundles the key features you need to run a successful email marketing campaign.

Cons

The SMS pricing should be revised if you're planning a longer commitment.

“There's a lot you can do with this”

Pros

This was one of my first serious attempts at email marketing and ActiveCampaign's feature set is so broad that it can feel a little intimidating at first. There's a lot you can do with the platform. Everything from email marketing and campaign management to list management, plus funnels. It genuinely can replace multiple tools since it covers so many parts of the workflow in one place.

Cons

Pricing starts to climb fairly quickly when your email list grows to a decent size. There was also a learning curve nothing unusual for a tool this capable but it did take some time to get used to.

“deliverability rate is spot on”

Pros

Deliverability rate is the standout feature for me emails never end up stuck in the "promotion" folder anymore. Everything reliably lands in the "priority" folder which has been a huge improvement.

Cons

Only downside is the pricing.