ActiveCampaign Software Reviews

“powerful prospecting and insights”

Pros

Made the occasional boring tasks much simpler to handle. Its prospecting features are especially helpful, letting us modify campaigns for specific audiences and personalize outreach instead of sending generic messages. On top of that the platform provides solid performance insights and clear reports so we can make informed adjustments and keep improving the results from our marketing efforts.

Cons

Our rollout has been going well overall, with no real problems worth complaining about.

“highly customizable reporting”

Pros

Customization is pretty simple and I especially like the reporting side. Access to my data feels clear and the automation features help take a lot of the manual work off my plate.

Cons

I haven't run into anything specific I dislike.

“Easy to work with”

Pros

The processes are really fast and helps a lot with day to day workflows and it's easy to work with. Overall, the automation side is super flexible and simple.

Cons

Web environment doesn't quite convince me and that's the only part that hasn't fully won me over.

“real time marketing automation”

Pros

Has the right tools to automate my marketing and keep it running in real time.

Cons

Big kudos to the internal technical team for keeping everything stable with no issues on ActiveCampaign

“takes time to get used to it”

Pros

A solid email marketing and automation platform, with a user friendly interface and features that are pretty easy to work with. Building campaign workflows doesn't feel intimidating even if you're not very technical. You can still set up automations without getting stuck.

Cons

More advanced capabilities take some time to wrap your head around since the logic is a bit complicated. There's also a noticeable performance hit when you work with large datasets like importing a big contact list or exporting past campaign data where the platform can start running slow.

“Offers a lot of configuration options”

Pros

Offers a lot of configuration options. Its operation has been reliable for me and that has really given me full satisfaction.

Cons

The way it's set up can make it a bit complex to use at first.

“precise audience segmentation”

Pros

Audience segmentation tools feel both precise and simple which makes it easier to target specific customer groups. As a result, our campaign targeting has improved and the overall performance has gone up.

Cons

Landing page builder comes across as a little basic compared with other tools in the same space.

“Highly effective but not beginner friendly”

Pros

I'm really impressed by how effective this tool is it gets the job done and produces solid results.

Cons

It isn't very beginner friendly and it can feel tough to use if you don't have prior experience.

“solid collection of templates”

Pros

Helps simplify marketing strategies by automating workflows in real time. It also comes with a solid selection of free email templates which made setup and campaign creation much faster for me.

Cons

Nothing to complain about at the moment.

“great for daily use”

Pros

Simple to use and really efficient. I've been using it every day without any hassle.

Cons

A bit too expensive and it would be nice if there were an option to buy a smaller amount of contacts.

“chatting with my clients is so much smoother”

Pros

Being able to interact with my potential clients as if we were chatting in person really stands out.

Cons

Some of the features have a learning curve that takes some getting used to.

“support feels nonexistent”

Pros

I managed to get the hang of it at least somewhat and figure out how to use it to a decent level.

Cons

The support is basically nonexistent. Either there's no automatic message or there's no way to contact someone real when there's an actual problem. On top of that the price is pretty high compared to other platforms. If things stay like this with support and pricing, I'll switch to another platform before the renewal.

“reliable communication by the support team”

Pros

They provide a walkthrough through a webinar which really helped set everything up. It's clear the team cares about the customer's results, not just giving the impression that they know what they're doing. Communication was also solid. I was able to get updates and support through phone, text and email. On top of that I had the option for visual print so I could confirm my concerns were captured correctly and that I was on the right track.

Cons

If someone isn't comfortable with computers, there can be a learning curve at the start, including occasional glitches or cases where things don't work due to technical issues. When plans shift or troubleshooting doesn't resolve the problem, it can get stressful pretty quickly.

“Very flexible set up”

Pros

Plenty of freedom to work the way you want. The automation setup is really detailed and there are lots of different ways to approach the same tasks.

Cons

It would be better if there were a plan priced somewhere between $15 and $50. Paying $50 for my specific level of usage feels a bit pricey.

“easy to work with”

Pros

Easy to work with and I can edit the emails so they match my branding. I also like how simple it is to set up automations as everything feels quick to configure.

Cons

Every now and then it takes a bit longer to load and there are occasional (though not frequent) bugs when I try to update the text in an email. When that happens, I usually have to retry the change.

“simple to set up automations”

Pros

My favorite part is how easily it lets me activate different email automations very easily.

Cons

The cost is the only thing that gives me pause because it's not exactly cheap. Still, the overall functionality (especially the automation features) makes it feel like a solid platform so I'm comfortable paying for it.

“Organizes workflow”

Pros

It's a solid platform for managing contacts and email. Everything gets automated in a way that keeps the workflow organized and efficient.

Cons

Pricing feels a bit steep if you're handling a large number of contacts especially if you're coming from a free trial or running a lead generation funnel.

“campaign automation helps sales workflow”

Pros

This is a pretty handy tool for automating emails to leads and keeping our sales process organized.

Cons

I haven't started using AC for the campaign features but the platform still pushes me to upgrade my plans as soon as I hit the usage cap. It also blocks me from deleting inactive users which adds to the constant need to move to higher tiers.

“Very versatile”

Pros

I really liked how versatile this product is. It works well for different needs and it doesn't feel limited to just one specific use case.

Cons

It can be a bit slow at the beginning though once you learn the workflow it gets much easier to manage.

“simple to figure out”

Pros

Automations are quick to set up and the interface is simple enough to navigate.

Cons

Once automations are turned on, prices jump by more than 30% without any upfront notice. You basically only realize it by chance. Getting in touch with customer service also takes forever, with more than a week to hear back. I still haven't received a genuinely helpful response.