ActiveCampaign Software Reviews

“covers everything I need”

Pros

Lets me build, customize and send high volume outbound marketing emails. I also appreciate how strong the backend integration options are compared with other tools I've tried.

Cons

Covers everything I need and there hasn't been any feature that felt hectic or difficult to work with.

“perfect fit for me”

Pros

Setting up and running client email marketing campaigns with it is simple. It fits my workflow well and lets me get campaigns out the way I want.

Cons

I don't have anything negative to say about it.

“saves time”

Pros

It's AI automations have made our digital marketing a lot more efficient and far less demanding day to day. During our campaigns, it was easy to automate several recurring tasks which saved us a lot of time. The reporting is also a big plus. Access to precise insights helps us stay on top of how our marketing campaigns are performing. On top of that the collaboration features make it easy to coordinate with teammates while engaging leads.

Cons

No cons to speak of.

“Licensing got messy”

Pros

Trial experience was fine but beyond that, there isn't much to say that's actually positive.

Cons

A big mismatch between what we expected and what we received and it's partly tied to the Pro license. After signing up, we were told we need to purchase add ons to get what we thought was included. On top of that the agent sent a payment link for what looked like a monthly subscription but when you go through the purchase flow on the real website to buy a license, that monthly option doesn't appear at all so you're effectively pushed into a yearly contract.

“great campaign builder”

Pros

Makes it really convenient to set up campaigns aimed at attracting leads.

Cons

There's no option to attach files directly in the emails.

“solid automation”

Pros

Lets us customize our marketing campaigns so we can deliver the right content to each target audience segment. It also supports a more personalized customer experience, including one on one style interactions. On top of that the task automations handle the repetitive work fast so we get through boring tasks without spending unnecessary time on them.

Cons

Honestly, it has supported us in every way we've needed and there isn't anything I disliked about it.

“my review”

Pros

This platform is pretty comprehensive and it lets you track leads throughout their relationship with your company.

Cons

It's important to be careful with the automations and review them thoroughly before turning them on so you don't accidentally make mistakes that will carry forward.

“Speeds up campaign creation”

Pros

Makes it possible to build detailed even complex, workflows and modify them to match specific requirements so lead nurturing and ongoing customer engagement are much more manageable. The interface is user friendly which speeds up campaign creation and day to day management. On top of that the segmentation tools make it easier to send targeted messages instead of one size fits all campaigns. I also appreciate the built in reporting and analytics since the performance insights make it simpler to fine tune marketing strategy over time.

Cons

Gets too expensive as your contact list gets larger so smaller businesses or teams working with tighter budgets may want to think twice. A few third party integrations aren't as simple either as they can take extra time and effort to configure correctly.

“beginner friendly setup”

Pros

Simple to set up and very beginner friendly even if you're not very technical. You can get going quickly without feeling lost.

Cons

The pricing feels a bit on the high side especially when there are plenty of competing options out there offering similar features.

“good value”

Pros

There are plenty of features packed into it. Pricing also feels fair for what you get which makes it a solid choice.

Cons

There's currently nothing I dislike.

“dependable software”

Pros

I genuinely appreciate how consistent and reliable it feels. It runs quickly, is dependable and the platform is easy to use without surprises.

Cons

Nothing negative comes to mind.

“Saves a ton of manual work”

Pros

This feels like a genuinely solid tool. It helps automate my email outreach and marketing campaigns which saves a ton of manual work.

Cons

Downside is the pricing and getting everything set up at the beginning takes a bit more effort than I expected.

“Very feature rich”

Pros

Has a lot of options when it comes to email automation and email campaigns.

Cons

A bit too complex if you're brand new to email marketing though the learning curve is still fairly light. The benefits and the fact that the tool is incredibly full featured end up balancing things out completely afterward!

“compliant data handling”

Pros

I appreciate that it's GDPR aligned so I don't have to second guess whether my data handling is compliant.

Cons

Getting started feels a bit tricky and the pricing also seems a little on the expensive side.

“support team responds fast”

Pros

Customer support got back to me quickly and was genuinely friendly. Every time I reached out, they were able to sort out what I needed.

Cons

A few of the automations didn't kick in right away and there wasn't a clear explanation for why that happened.

“excellent performance”

Pros

After almost two years with this platform, it's been really strong at reaching our target audience and keeping track of how well our campaigns perform. The automation features are especially useful, letting us simplify workflows and the pricing also feels very competitive for what you get.

Cons

Nothing negative to report so far. Everything has been working as expected and we're happy with it.

“clean interface”

Pros

Interface and overall functionality feel really solid especially when I compare it to a few other email marketing tools I've tried.

Cons

Costs can climb pretty quickly as the subscriber list grows.

“A constant struggle to use”

Pros

Nothing about it works for me. I'm stuck with it only because it was already purchased before I joined the team.

Cons

Everything feels massively slower. Completing even basic tasks in it takes about ten times longer than with any other marketing automation or email platform I've used over my 20 years in the field. The interface is hard to use, formatting is difficult and you end up constantly hunting around to figure out how to perform simple steps. On top of that it often fails to save your work so you end up redoing parts of campaigns repeatedly. Overall, it has turned into an ongoing, frustrating battle.

“Very simple to use”

Pros

I like its design and how simple it is to use across the different features really stand out.

Cons

A couple of the features take some getting used to so it does require a bit of learning time.

“accurate reporting”

Pros

It's very easy to build and customize marketing campaigns that actually capture your audience's attention. The built in automations handle repetitive tasks reliably so you don't have to babysit processes. The chat style features also make it quick to interact with people and keep the conversation going. On top of that the marketing analytics are strong. Reports on campaign performance feel accurate and useful, not guesswork.

Cons

It's working great for me and there's nothing I'd change or dislike.