ActiveCampaign Software Reviews

“Offers solid features”

Pros

The discounted introductory offer made it simple to try the platform and get a feel for what it can actually do before committing.

Cons

Connecting it with Lead Pages takes a workaround which is a bit annoying compared to a simpler integration.

“helpful analytics”

Pros

Really enjoying the Nice automations and the super helpful analytics. It can also produce a lot of leads which has been a big win for my workflow.

Cons

Occasionally it feels a little bit slow and that delay can be pretty annoying when you're trying to move quickly.

“powerful automations for targeted campaigns”

Pros

ActiveCampaign's automation features have been genuinely outstanding and they've helped speed up our marketing workflow while improving overall efficiency. It also makes it easy to build personalized campaigns AImed at a specific audience. During our campaigns, we can actively engage leads and share the right information at the right time which has made a noticeable difference. Customization is easy and everything has been simple to work with day to day.

Cons

Support and updates have been very responsive to what we needed. There hasn't been anything negative for us to point out.

“easy campaign management for starters”

Pros

Easy to work with and gives solid, detailed information about contacts and their activity every time I log in. It also feels well suited for managing campaigns when you're working with under 250 contacts. The reporting and contact insights make it easy to track what's happening without digging too much.

Cons

Compared with some competing tools, it can feel a little dated. That said, the pricing especially versus options like MailChimp makes it a pretty good choice as a starter platform.

“easy to make personalized emails”

Pros

I've been using this to automate personalized emails in a way that feels customized to different customers and I also rely on it to capture my best leads. The platform comes with a ton of tools so it's simple to build email or SMS automations that can trigger based on what a customer does or even send responses when they take specific actions. On top of that the integration library is huge, with close to 1,000 native connections, including Shopify, Stripe, Slack, Calendly, Google Ads, Facebook and Instagram.

Cons

Subscription pricing can feel a bit pricey for smaller businesses or anyone just getting started.

“responsive support”

Pros

Customer support has been quick to respond and genuinely helpful. On top of that there are plenty of learning resources like tutorials, webinars and even a community forum so it's easier to troubleshoot and improve your campaigns over time.

Cons

Email template editor works but it doesn't feel as flexible as some other email marketing tools. A few users also mention that it's not as feature rich or sophisticated compared to competing platforms.

“Best on the market”

Pros

This feels like the ultimate software. There really isn't anything on the market that can do what it does.

Cons

It's pretty pricey for what you get and the technical support isn't the fastest in the world.

“simple interface”

Pros

The platform is simple to use and the graphic interface is really clear and simple to navigate.

Cons

Interface responsiveness could be faster.

“powerful email marketing tool”

Pros

I'm really into how it offers almost limitless options. Since my entire business runs on email marketing, it helps take a lot of the heavy lifting out of my strategy and makes execution much smoother.

Cons

UI feels a bit outdated and it can be laggy at times. On top of that I've had scheduled campaigns occasionally fail or get stuck and it doesn't always show an error or any clear message letting me know what went wrong.

“solid email builder for campaigns”

Pros

Email builder is really simple to use and comes with plenty of solid templates. You can put together more complex campaigns with lots of automated paths, workflows and split tests even when you're working with bigger data sets. The analytics and alerting features also feel genuinely useful, not just "nice to have."

Cons

It might be too much for small businesses or lean marketing teams that mainly need a basic automated email tool.

“Productivity booster”

Pros

Easy to organize and automate marketing workflows which boosts productivity. You can also send out optimized, personalized emails that actually match your target audience. Plus, the platform makes it possible to run marketing campaigns across multiple channels without much difficulty.

Cons

No issues or glitches have shown up for me so far.

“email automation saves time”

Pros

This tool cuts down a lot of time thanks to its email automation features and other helpful workflows.

Cons

Beyond the pricing, there isn't much to complain about though it could drop further which would definitely make a lot of people happy.

“easy high volume email creation”

Pros

The standout for me is how simple it is to create, customize and send high volumes of outbound marketing emails.

Cons

I haven't noticed any drawbacks with AC.

“makes effective campaigns”

Pros

Helps keep every email and message running effectively and that ends up being the core of how I handle my marketing.

Cons

Everything feels effortless to do.

“Wide range of built in integrations”

Pros

Packed with features and includes a wide range of built in integration options which makes it pretty powerful for building marketing automation workflows.

Cons

Troubleshooting and debugging automations is genuinely difficult since there aren't any automation logs to review. It also tends to require a consultant or agency to set up the marketing automations properly. Even with a solid technical background, it still isn't an area that fits my day to day skills.

“very user friendly”

Pros

Being able to build complex email flows using conditional logic and specific user actions so my marketing messages go to the right people at the right time is easy.

Cons

The pricing may be hard to justify for smaller startups that are working with smaller email lists.

“powerful sales tracking”

Pros

It's genuinely good for sales tracking and email marketing and the scheduling feature saves a ton of time. The interface feels easy to use and overall it's pretty simple to work with.

Cons

Customer support can be slow to respond sometimes.

“excellent UX”

Pros

Automation works really well and the overall UX feels thoughtfully designed. Connectivity is solid too so everything stays synced without much hassle.

Cons

Cost is on the higher side. There's also a limit on how many contacts you can manage and the multi account logic can be a bit restrictive depending on how you organize things.

“My review”

Pros

I like how you can configure your workflow so that even when the flows get pretty complex it's simple to track back to the campaign's real operational results.

Cons

That said I still find the points system a bit complicated to use.

“secure campaigns”

Pros

Security feels solid and everything is manageable from a single dashboard. Setting it up was painless too and it covers the core tasks without making me jump between tools.

Cons

Pricing is the only sticking point. I'd like it to be a bit cheaper. It tends to sit on the higher end so some people just can't afford it.