CINC CRM Reviews

“Disappointing lead quality and poor ROI

Pros

I used CINC for more than two years. The platform is technically solid but the leads I received were often disappointing in quality.

Cons

A lot of the leads I received were not very useful. Many were long-term prospects like people planning to buy in one or two years, just watching the market or waiting for a lease to end. Others were not serious at all like folks who just wanted to see inside a building or check out views from a high-rise. Some leads were even outside my service area sometimes more than 25 miles away with no good way to filter those out. I also got leads from people in prison which I caught using Forewarn, interior designers just browsing and curious neighbors. Plus the return on investment really wasn't there especially compared to building real relationships. I also had to ask multiple times to tone down the AI-generated messages as they felt too pushy and didn't sound like me at all. The market reports were too generic as I'd never send something like that to a serious client. I brought these issues up with my rep, then others and even escalated the situation but nothing really changed. Their training encourages a one size fits all, scripted approach. That might work in some markets but if you value personalized service, I'be very cautious.

“Poor customer service and billing issues

Pros

The leads that sign up through the site rarely seem genuinely interested in connecting. They do not answer calls or return them and overall the quality of the leads has been pretty low.

Cons

Well the customer service is really poor. I gave a full month's notice to cancel and they still charged me. So I would not recommend them.

“Great for organizing leads but sometimes notes disappear

Pros

It is a great tool for keeping all our leads properly organized.

Cons

There have been times when notes I entered just disappeared.

“all the knowledge to succeed

Pros

I have been with CINC for over a decade and really love it. The platform gives you all the knowledge you need to succeed but if you are willing to put in the effort. And the monthly cost has definitely paid for itself many times over.

Cons

It is a little expensive compared to other platforms out there.

“well-structured but leads do not follow through

Pros

The site is well-structured and organized. I also like the communication tools and the info we receive though many leads do not end up following through.

Cons

Most of the leads that come through are not really true leads as they have not been pre-qualified or screened to see if they are actually serious about moving forward.

“Good filtering for high volume leads

Pros

We receive a high volume of leads and the filtering tools do a good job helping us pinpoint the most promising ones.

Cons

Like any lead source, many don't turn into sales but that is just part of the game not really a con, just reality.

“Clearer explanations would help

Pros

I really like clearer explanations of what all the icons and toggles on the site's dashboard actually do. As I feel like it would make the whole experience a lot easier to use.

Cons

I have had technical issues with the site that make it hard to manage leads properly.

“excellent automation but glitchy app

Pros

CINC offers excellent automation features and integrates smoothly with tools like the Mojo dialer for lead outreach.

Cons

The app has always been glitchy. It freezes almost every time I open it first thing in the day and the task/reminder dashboard changes have not helped. So yes it could really use some improvements.

“User-friendly with minor delays

Pros

It is user-friendly and the interface is simple to navigate.

Cons

There are minor loading delays and I wish new lead notifications came through faster.

“Great search function but very buggy

Pros

I really like being able to search by address, name, phone number, email and more.

Cons

Sometimes there is a bug where info from the previous profile we viewed carries over to the new one.

“Gets compliments all the time

Pros

The public-facing side of our platform gets compliments all the time and users absolutely love the experience and find it really easy to use.

Cons

I feel like the landing page integration could be smoother especially considering how many other features work well.

“User-friendly with many functions

Pros

CINC is very user friendly and has so many functions I probably have not even discovered yet.

Cons

As the superuser for our brokerage, I would love to join CINC Mastermind but since I am not the broker/owner, I cannot. Also I wish I could mass text or email my entire database at once instead of in batches of 100.

“steep learning curve, few solid prospects

Pros

The system works well and offers plenty of options. The AI features are especially helpful.

Cons

There is a steep learning curve for agents and very few leads actually become solid prospects. The request a showing feature seems completely broken as so many people accidentally trigger it.

“Love the live dashboard summary

Pros

I love the live dashboard summary and how quickly I can access detailed information.

Cons

Having every listing update added to the notes makes it hard to find previous contact notes. I have started summarizing new info in the original pinned note along with the initial details.

“Fantastic CRM with a steady lead flow

Pros

The CRM dashboard is fantastic and easy to use. We get a steady flow of leads every month. I have always called CINC the Chick-fil-A of real estate because their customer service is that good.

Cons

This is not just a CINC issue as it's an internet lead problem in general. It feels harder to get in touch with leads lately. Plus I would love better sales funnels built into social media ads with retargeting included. Maybe that's available but I have not seen it.

“Virtual assistance is a game-changer

Pros

CINC CRM virtual assistance we get is super helpful. I would say it was a total game-changer when I am too busy to respond right away.

Cons

Once or twice it has happened that the virtual assistant responds after I have already handled the message.

“Live webinars and prepared scripts

Pros

I really value the live webinars, prepared scripts and the dashboard layout.

Cons

The mass email tool does not show who opted out and I think it would be helpful to see who opened the email.

“easy to navigate with helpful notifications

Pros

It is easy to find our way around and the text and email notifications keep me updated without any hassle.

Cons

I wish the gifting options were broader. It's much easier to organize notes in the app than on desktop which is frustrating. Even with filters, it can be tough to find older notes. Also the secondary contract is tucked all the way at the bottom so we have to click to see it, which is not ideal.

“Fan of everything from websites to lead generation

Pros

I'm a huge fan of everything about this platform, the website is so easy to use, the client management system keeps us perfectly organized and the lead generation tools are absolutely fantastic.

Cons

The price is my main issue, it is quite expensive though I suppose the quality justifies the cost.

“Works with almost any software!!

Pros

It works with almost any software I use and automatically records every interaction, phone calls, texts, emails, you name it.

Cons

Well the mobile app does not have all the features and trying to use the main website on Safari is even more frustrating.

“very professional website

Pros

The website has a very professional appearance and is excellent for attracting new leads.

Cons

Though it is a good tool but the website and database services just cost too much.

“Fantastic support team

Pros

Support team is excellent. They communicate in a way that's easy to understand and they resolve problems quickly.

Cons

It took me a long time to get the hang of all the different filtering options.

“A platform that handles eveything

Pros

This platform can handle every job I need it to do and even more.

Cons

I honestly cannot think of a single thing I dislike about the platform.

“Great AI chats

Pros

I find the AI chats great for figuring out how soon someone wants to buy a house and what they are really looking for in a new home.

Cons

Honestly I still have not figured out how to pin an important note from my phone's app.

“helpful automation tools

Pros

I started seeing results quickly with this system. Plus I like that it automates a lot of the heavy lifting for you.

Cons

You really need proper training and ongoing support which was not available when I first signed up.

“Favorite features are text alerts and caller ID

Pros

My favorite features are getting a text when a potential customer visits my website and seeing their name pop up on my phone when they call me back.

Cons

I do not like that our emails go straight to the junk folder for AOL, Yahoo and Hotmail users, plus some do not even receive them at all. I tested this myself with test accounts on all three services.

“simple to navigate database

Pros

The database is user friendly and generally simple to navigate which I like the most about it.

Cons

The system does not connect us directly to the client and the dialer is difficult and clunky to use.

“powerful lead management tools

Pros

CINC CRM lead management and communication tools have helped me build a reliable and steady flow of income.

Cons

Sometimes the volume of leads makes it hard for us to keep up with contacting everyone which can feel overwhelming on top of all my other real estate duties.

“Easy for both our team and clients to use

Pros

The system is easy for both our team and our clients to use. We also get an amazing support from our excellent account representative.

Cons

We cannot block leads who are not interested but keep browsing our site. Also the mortgage calculator is inaccurate because it does not include taxes in the payment estimate.

“A user-friendly product

Pros

I really like the fast responses to my questions and how user friendly the product is to use.

Cons

The system marks a contact's email as unresponsive if they do not reply within six months. Thats frustrating because many of my leads are not ready to buy for a year or more.

“great texting and support

Pros

The texting features and the helpful support team are my top two favorite things.

Cons

My main complaints are the high cost and the low rate of turning leads into actual clients.

“smooth and logical workflow for client relationships

Pros

This CRM has a smooth, logical workflow that makes it simple for us to manage client relationships and connect with people effectively.

Cons

It is annoying to get random leads at 3 AM especially requests for showings where the person later claims they were just confused.

“Complete all-in-one system

Pros

I love that it is a complete, all in one system with every tool I need located in a single spot.

Cons

One thing I find challenging is training other agents on the platform because there is so much to cover.

“Very user-friendly!

Pros

It is very user friendly and simple to pick up. I would just love to see more tutorial videos on advanced strategies and helpful hints.

Cons

I would love to have more tutorial videos. I also wish there were more pre-written text and email templates provided for us to use.

“Big fan of the organized CRM and website

Pros

I am a big fan of the organized CRM and the attractive website designs. The team is also constantly improving the quality of leads and the experience for both agents and clients.

Cons

The subscription fee is too high. I would prefer to put that money directly into advertising instead.

“Great but lacks in multiple areas

Pros

It is great for distributing leads to agents and it's a powerful tool for finding new clients and the leads usually come with detailed information about what they are searching for.

Cons

Well the information I get from the inside sales agents is not always accurate. I have had calls transferred to me where the person is not even interested in buying or selling.

“waste of money with poor leads

Pros

I feel like there is nothing good about paying a huge amount of money every month and receiving absolutely no value back.

Cons

The lead quality is very poor. Most of the information I receive is bad and I have never managed to book a single showing from a lead. It feels like a complete waste of money.

“A responsive and knowledgeable support team

Pros

The support team is responsive and very knowledgeable and since they are based in Atlanta, they all understood the specifics of my local real estate market.

Cons

It seems like they focus too much on adding new features to the app instead of improving the main purpose such as generating quality leads and helping us engage with them. For example a mobile app is nice but most real work is still done on a laptop or tablet.

“solid lead generator

Pros

It generates leads so we can follow up with them and schedule appointments.

Cons

Some of the leads are already working with other agents but I guess that's just part of the business and cannot be avoided.

“Seamless link between website and CRM

Pros

The seamless link between the website and the client management system is my favorite part.

Cons

I would love to see more training resources for the website, better support and more flexible options. Better integration with Mojo would also be a huge help. Also the script training has not changed since I began and I wish there were different learning levels. A user forum to share tips and strategies would be really beneficial too.

“offers the best customer support

Pros

CINC CRM customer support is absolutely the best. They have been incredibly patient, working with me until I fully understand how to use the system and achieve success.

Cons

Getting started can feel a bit overwhelming and it takes some time to build up our confidence and see real results.

“feature-rich but overpriced

Pros

The CRM is packed with helpful tools and I really like the automated alerts for new properties.

Cons

As per me the cost is too high especially when so many other services offer similar features for much less. The client-facing website templates also are not very modern or appealing and for this price, we should have access to more professional, updated designs to represent our business online.

“Huge fan!!

Pros

It is pretty easy and simple to understand which is perfect for someone like me who is not very tech-savvy.

Cons

I honestly cannot think of anything I dislike right now. We are huge fans of the platform.

“Love the one-click calling

Pros

I love that I can call anyone in my database with one click and that my notes sync instantly.

Cons

Manually adding new leads is not very user friendly and the system forces us to include a phone number every single time.

“Excellent lead quality

Pros

The lead quality has been excellent. I have managed to get in touch with the vast majority of them.

Cons

One thing I noticed is that the templates are a bit difficult to navigate and the search function could be more user-friendly.

“Generates a high volume of useful leads

Pros

It generates a high volume of leads. I also get a lot of use from the automated email campaigns and the AI assistant.

Cons

The price is my biggest issue. Also while the home valuation tool is a nice feature, we need the ability to adjust the estimates ourselves, not just the homeowner. Even the numbers are often inaccurate and we cannot help clients correct them. Plus we should have permission to make those modifications.

“useful built-in dialer and alerts

Pros

the built-in dialer and getting text notifications when a lead is active online are proven incredibly useful for us.

Cons

the dialer sometimes freezes up and I have to refresh the page to get it working again.

“Impressive platform for lead management

Pros

Having all the lead contact information in one place is a huge help. I also find the ability to log conversation details and notes extremely valuable for staying productive and coordinating with agents.

Cons

Coming from other professional systems, I am impressed with how this platform keeps evolving for its users. So I am happy to say I do not have any real negatives to report.

“A user-friendly platform

Pros

The platform is so user friendly. We also really like all the tagging options and how simple it is to search for and find different types of leads.

Cons

I wish the automated workflows were easier to configure and launch. It is also frustrating that the tracking for these automations has a time limit and expires.

“Pretty easy to use

Pros

It is pretty easy to use and comes with every feature we could want. I even love all the different methods for searching and finding specific leads in the database.

Cons

To be honest I cannot think of any complaints right now. As your team is consistently proactive and the platform keeps getting better.