CINC CRM

What Is CINC CRM?

CINC (Commissions, Inc.) CRM is a comprehensive, all-in-one real estate platform designed to empower agents, teams, and brokerages to generate and convert more leads. It offers advanced lead generation tools, including advanced Google and Facebook advertising management, coupled with a powerful customer relationship management (CRM) system for lead organization and pipeline management. This enables businesses to nurture prospects effectively and streamline their sales processes.

What Is CINC CRM Best For?

The platform is well-regarded for its ‘CINC AI’ feature, an optional add-on built to keep lead conversations active at all times. It acts like a virtual team member. The feature engages new leads automatically and continues the conversation while collecting useful information about their needs and interests. As the messaging is designed specifically for real estate, interactions feel more relevant and natural. When a lead is ready for direct contact, CINC AI can hand the conversation over to an agent while keeping the full message history available. 

How Much Does CINC CRM Cost? 

The software’s price starts around $899–$1,500+/month, based on estimates. Businesses can also choose from four different CINC CRM price plans. These include: 

• Solo – one user 
• Ramp – up to four users 
• Pro – up to 49 users 
• Select – 50+ users 

All plans are available at customized pricing and can be tailored to fit your organization’s specific requirements. Add-ons are also available, including CINC AI with a starting price of $200/month and Dialer with three lines for $75/month. Moreover, organizations may also incur additional costs depending on their selected features, integrations, and other requirements. Estimated additional expenses may include: 

• Implementation Fee: $1,000–$5,000 one-time 
• Data Migration: Usually custom-priced, often several hundred to several thousand dollars depending on data volume 
• Onboarding And Setup: Generally included in implementation costs, but may range from approximately $1,000–$5,000 if charged separately 
• Staff Training: Often a few hundred to several thousand dollars depending on team size 
• Lead Generation Ad Spend: $500–$5,000+/month depending on market and campaign size 
• Custom Integrations: Usually custom-priced, often several hundred to several thousand dollars 
• Taxes And Payment Processing Charges: Varies by location and contract terms 

Users frequently describe CINC CRM as a premium-priced platform that can be costly for smaller teams. While many feel the lead generation and CRM tools justify the investment, others note that implementation, training, and other potential additional expenses can significantly increase the overall cost. However, large organizations may find investment worthwhile. 

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary. 

CINC CRM Integrations

CINC CRM software can integrate with more than 4,000 apps via Zapier software. Some of these include:

• MoxiWorks
• Google
• Roomvu
• Slack Software
• Zillow

How Does CINC CRM Work? 

Here’s a simple step-by-step guide for navigating CINC: 

• Start by logging into the CINC dashboard using your account credentials 
• Access the main dashboard to view incoming leads, activity updates, and pipeline status 
• Go to the lead generation section to review and manage new buyer or seller leads 
• Open the CRM area to organize contacts and track communication history 
• Use the nurturing tools section to set up or monitor automated email, text, and follow-up workflows 
• Move to the activity or tasks area to manage daily follow-ups and assigned actions 
• Check reporting and analytics to review performance and overall lead progress 

Who Is CINC CRM For?

CINC CRM is designed specifically for real estate professionals. It is typically used by:

• Solo agents
• Large brokerages
• Buyer specialists
• Seller agents

CINC CRM Use Cases 

Based on our analysis of user reviews and CINC’s current capabilities, we have identified key scenarios where this platform is a good fit for real estate teams: 

New Real Estate Teams Setting Up Their First Lead System 

New teams often need a clear starting point for handling online inquiries without building complex workflows from scratch. CINC is often used in these situations because it gives teams a single place to manage incoming leads from the beginning. This helps reduce early confusion when processes are still being defined. It also allows teams to focus more on client conversations rather than figuring out how to organize information across different tools. 

High-Volume Teams Dealing With Steady Inbound Leads 

Some teams deal with a constant flow of online inquiries, especially from paid campaigns and listing traffic. In these environments, CINC is commonly used to keep incoming leads visible and manageable in one place. It becomes particularly useful when response timing matters and delays can affect conversion. Teams often rely on it to maintain order when lead activity increases during peak market periods. 

Brokerages Running Consistent Online Advertising Campaigns 

Brokerages that invest heavily in digital advertising usually need a direct path from lead capture to agent follow-up. CINC is often used here to keep incoming inquiries connected to ongoing campaigns without losing context. This makes it easier for teams to understand where leads are coming from and how they should be handled. In practice, users tend to value how it supports day-to-day coordination around advertising-driven demand. 

Multi-Agent Teams Managing Shared Lead Distribution 

Larger teams often struggle with deciding how leads should be divided and followed up on across agents. CINC is used to bring more structure to that process. It helps teams keep track of which agent is responsible for which conversation, especially when lead volume changes quickly. Over time, this reduces overlap and makes follow-ups easier to track across the group.

Is CINC CRM Right For You?

Many real estate professionals struggle to keep up with incoming leads while also managing ongoing client relationships in a structured way. CINC is built to address this gap. It is the right pick for professionals in the real estate industry, including solo agents and larger brokerages. It combines several tools in one platform, with a strong focus on lead generation and client management.

Trusted by over 50,000 agents, the system includes features that help users capture and follow up on leads efficiently, contributing to a steady workflow. It is built to scale, meaning it can accommodate teams of different sizes while maintaining performance.

Still unsure whether CINC CRM is the right choice for your business? Call us at (661) 384‑7070 for personalized guidance.