CINC CRM: Pricing, Free Demo & Features

Name: CINC CRM
Rating: 4.3 (82 reviews)

Last Updated Jun 16, 2026

Key Takeaways

Generated from the text of customer reviews

CINC is a real estate CRM and lead generation platform. It is used by real estate agents, teams, and brokers mainly in residential brokerage operations. Users often highlight its lead management and centralized workflow as strengths. However, customer support is a common point of criticism. The company continues to refine the platform, including efforts to improve client communication through tools like video messaging.

Our Verdict

CINC is a strong option for established real estate teams and brokerages that manage a steady flow of leads and need support turning opportunities into closed deals. While the cost may feel high for smaller agencies, larger organizations are more likely to see long-term value. We recommend it for growing real estate businesses that want support for ongoing sales efforts and sustained business growth.

Overall Rating

Based on 82 users reviews

4.3

All Reviews

Rating Distribution

Positive

87%

Neutral

10%

Negative

Starting Price

Custom Pricing

CINC CRM Specifications

Contact Management
Lead Management
Customer Communication Tracking
Email Integration
Customer Segmentation
Deal Pipeline Management
Mobile CRM
Analytics And Reporting
Workflow Automation
Integration With Marketing Tools

View All Specifications

What Is CINC CRM?

CINC (Commissions, Inc.) CRM is a comprehensive, all-in-one real estate platform designed to empower agents, teams, and brokerages to generate and convert more leads. It offers advanced lead generation tools, including advanced Google and Facebook advertising management, coupled with a powerful customer relationship management (CRM) system for lead organization and pipeline management. This enables businesses to nurture prospects effectively and streamline their sales processes.

What Is CINC CRM Best For?

The platform is well-regarded for its ‘CINC AI’ feature, an optional add-on built to keep lead conversations active at all times. It acts like a virtual team member. The feature engages new leads automatically and continues the conversation while collecting useful information about their needs and interests. As the messaging is designed specifically for real estate, interactions feel more relevant and natural. When a lead is ready for direct contact, CINC AI can hand the conversation over to an agent while keeping the full message history available.

How Much Does CINC CRM Cost?

The software’s price starts around $899–$1,500+/month, based on estimates. Businesses can also choose from four different CINC CRM price plans. These include:

Solo – one user
Ramp – up to four users
Pro – up to 49 users
Select – 50+ users

All plans are available at customized pricing and can be tailored to fit your organization’s specific requirements. Add-ons are also available, including CINC AI with a starting price of $200/month and Dialer with three lines for $75/month. Moreover, organizations may also incur additional costs depending on their selected features, integrations, and other requirements. Estimated additional expenses may include:

Implementation Fee: $1,000–$5,000 one-time
Data Migration: Usually custom-priced, often several hundred to several thousand dollars depending on data volume
Onboarding And Setup: Generally included in implementation costs, but may range from approximately $1,000–$5,000 if charged separately
Staff Training: Often a few hundred to several thousand dollars depending on team size
Lead Generation Ad Spend: $500–$5,000+/month depending on market and campaign size
Custom Integrations: Usually custom-priced, often several hundred to several thousand dollars
Taxes And Payment Processing Charges: Varies by location and contract terms

Users frequently describe CINC CRM as a premium-priced platform that can be costly for smaller teams. While many feel the lead generation and CRM tools justify the investment, others note that implementation, training, and other potential additional expenses can significantly increase the overall cost. However, large organizations may find investment worthwhile.

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

CINC CRM Integrations

CINC CRM software can integrate with more than 4,000 apps via Zapier software. Some of these include:

MoxiWorks
Google
Roomvu
Slack Software
Zillow

How Does CINC CRM Work?

Here’s a simple step-by-step guide for navigating CINC:

Start by logging into the CINC dashboard using your account credentials
Access the main dashboard to view incoming leads, activity updates, and pipeline status
Go to the lead generation section to review and manage new buyer or seller leads
Open the CRM area to organize contacts and track communication history
Use the nurturing tools section to set up or monitor automated email, text, and follow-up workflows
Move to the activity or tasks area to manage daily follow-ups and assigned actions
Check reporting and analytics to review performance and overall lead progress

You can also request a free CINC CRM demo to understand how it fits into your workflow.

Who Is CINC CRM For?

CINC CRM is designed specifically for real estate professionals. It is typically used by:

Solo agents
Large brokerages
Buyer specialists
Seller agents

CINC CRM Use Cases

Based on our analysis of user reviews and CINC’s current capabilities, we have identified key scenarios where this platform is a good fit for real estate teams:

New Real Estate Teams Setting Up Their First Lead System

New teams often need a clear starting point for handling online inquiries without building complex workflows from scratch. CINC is often used in these situations because it gives teams a single place to manage incoming leads from the beginning. This helps reduce early confusion when processes are still being defined. It also allows teams to focus more on client conversations rather than figuring out how to organize information across different tools.

High-Volume Teams Dealing With Steady Inbound Leads

Some teams deal with a constant flow of online inquiries, especially from paid campaigns and listing traffic. In these environments, CINC is commonly used to keep incoming leads visible and manageable in one place. It becomes particularly useful when response timing matters and delays can affect conversion. Teams often rely on it to maintain order when lead activity increases during peak market periods.

Brokerages Running Consistent Online Advertising Campaigns

Brokerages that invest heavily in digital advertising usually need a direct path from lead capture to agent follow-up. CINC is often used here to keep incoming inquiries connected to ongoing campaigns without losing context. This makes it easier for teams to understand where leads are coming from and how they should be handled. In practice, users tend to value how it supports day-to-day coordination around advertising-driven demand.

Multi-Agent Teams Managing Shared Lead Distribution

Larger teams often struggle with deciding how leads should be divided and followed up on across agents. CINC is used to bring more structure to that process. It helps teams keep track of which agent is responsible for which conversation, especially when lead volume changes quickly. Over time, this reduces overlap and makes follow-ups easier to track across the group.

Is CINC CRM Right For You?

Many real estate professionals struggle to keep up with incoming leads while also managing ongoing client relationships in a structured way. CINC is built to address this gap. It is the right pick for professionals in the real estate industry, including solo agents and larger brokerages. It combines several tools in one platform, with a strong focus on lead generation and client management.

Trusted by over 50,000 agents, the system includes features that help users capture and follow up on leads efficiently, contributing to a steady workflow. It is built to scale, meaning it can accommodate teams of different sizes while maintaining performance.

Still unsure whether CINC CRM is the right choice for your business? Call us at (661) 384‑7070 for personalized guidance.

CINC CRM Features

Lead Generation

This feature is designed to help agents and teams consistently attract high-quality buyer and seller leads. It uses advanced marketing strategies, including PPC campaigns on Google and social media platforms to drive targeted traffic to high-converting IDX websites.

See How It Works

Team Management

CINC offers built-in team management tools that help real estate teams route leads efficiently. Leads can be assigned based on availability, performance, or custom criteria, helping ensure prompt follow-up and consistent engagement.

See How It Works

Communication

CINC’s communication tools are designed to support multi-channel engagement, helping real estate professionals connect with leads through video, SMS, email, and more. The ‘AutoTracks’ feature allows users to automate follow-up with dynamic message templates tailored to lead behavior.

See How It Works

Consumer Website

The platform provides a configurable IDX website designed to help real estate professionals convert more visitors into leads. It allows for customization of layout, branding, and other design elements to reflect the agent’s or team’s identity.

See How It Works

Automations

The platform helps real estate teams engage leads immediately based on their behavior and activity. Automated messaging, via email and SMS, is triggered by specific actions, allowing for timely and relevant follow-up. As leads interact with these messages, the system tracks engagement to provide insights that guide future outreach.

See How It Works

Pros And Cons of CINC CRM

A quick look at CINC CRM's strengths and weaknesses to
help you decide if it's the right fit

Pros

Built-in dialer simplifies and speeds up the calling process
AI conversation feature boosts productivity
Behavior-based messaging alerts users when leads return

Cons

Lacks tools for comprehensive business analysis and reporting
Needs a better system for filtering invalid phone numbers

CINC CRM Pricing

An overview of CINC CRM pricing plans to help you
choose the best option for your team and budget.

Solo	Ramp	Pro	Select

CRM AutoTracks Mobile apps Seller suite Custom labels Mass messaging Database imports Basic lead routing Integration with Google and CRM Connect	Everything in Solo, plus: Advanced lead routing Cash offer Integrations with more third-party platforms	Everything in Ramp, plus: Advanced video messaging Integrations with more third-party platforms	Everything in previous plans

Disclaimer: The pricing details were last updated on Sep 02, 2026 from the vendor's website. Please contact us for a tailored pricing list.

CINC CRM Reviews

Insights from real users on CINC CRM’s features,
performance, and overall experience.

Total 82 reviews

4.3

All reviews are from verified customers

Rating Distribution

Stars

56%

Stars

30%

Stars

Share your experience

Denis

Real Estate, 1-10 employees

Less than 6 months

1.0

June 2025

“Poor customer service and billing issues”

Pros

The leads that sign up through the site rarely seem genuinely interested in connecting. They do not answer calls or return them and overall the quality of the leads has been pretty low.

Cons

Well the customer service is really poor. I gave a full month's notice to cancel and they still charged me. So I would not recommend them.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Patrick

Real Estate, 1-10 employees

More than a year

2.0

June 2025

“Disappointing lead quality and poor ROI”

Pros

I used CINC for more than two years. The platform is technically solid but the leads I received were often disappointing in quality.

Cons

A lot of the leads I received were not very useful. Many were long-term prospects like people planning to buy in one or two years, just watching the market or waiting for a lease to end. Others were not serious at all like folks who just wanted to see inside a building or check out views from a high-rise. Some leads were even outside my service area sometimes more than 25 miles away with no good way to filter those out. I also got leads from people in prison which I caught using Forewarn, interior designers just browsing and curious neighbors. Plus the return on investment really wasn't there especially compared to building real relationships. I also had to ask multiple times to tone down the AI-generated messages as they felt too pushy and didn't sound like me at all. The market reports were too generic as I'd never send something like that to a serious client. I brought these issues up with my rep, then others and even escalated the situation but nothing really changed. Their training encourages a one size fits all, scripted approach. That might work in some markets but if you value personalized service, I'be very cautious.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Real Estate, 1-10 employees

Less than a year

4.0

April 2025

“Great for organizing leads but sometimes notes disappear”

Pros

It is a great tool for keeping all our leads properly organized.

Cons

There have been times when notes I entered just disappeared.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 82 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What types of pricing plans does CINC CRM offer?

The vendor offers a starting price of around $899–$1,500+/month. It also provides different CINC CRM price plans for businesses with diverse requirements. These include Solo, Ramp, Pro, and Select. These plans are available at custom pricing. Get in touch with us for a tailored CINC CRM cost estimate.

Who are the typical users of CINC CRM?

CINC CRM is a powerful, all-in-one solution for real estate pros looking to attract, manage, and convert more leads. Businesses operating in the real estate industry benefit from CINC CRM features.

What languages does CINC CRM support?

The software supports the English language.

What level of support does CINC CRM offer?

CINC CRM offers support through phone, chat, and email.

Does CINC CRM offer a mobile app?

Yes, it offers Android and iOS mobile applications.

Does CINC CRM offer an API?

Yes, it offers an API.

What other apps does CINC CRM integrate with?

CINC CRM integrates with various third-party systems via Zapier. These include Slack, Google, Roomvu, and Zillow.