HubSpot CRM Software Reviews

“Creates articles& tracks tickets

Pros

HubSpot works well as a CRM and I also use it to create Knowledge Base articles that we add to our platform plus we use the helpdesk as our ticketing system to support clients on projects.

Cons

The website's navigation confusing as it's not always easy to locate certain tabs or tools and occasionally the email templates I rely on vanish unexpectedly.

“Custom fields inside contacts

Pros

I liked that I could create custom fields in HubSpot and have them show up right inside contact records and even though the records are not fully customizable, being able to add our own fields was really useful. Overall I truly value a CRM that offers that kind of flexibility.

Cons

If your company is not large with many teams and pipelines, this tool can feel like too much. Like I found myself changing how we worked just to use features we did not really need, just to make the cost feel worth it. Also it is expensive and built in modules so even simple things often require an extra purchase or upgrade. So if you want a simple, lean tech stack, this is not a good fit. For a smaller setup, the pricing and structure made it more of a hassle than a help.

“One searchable place for everyone

Pros

The thing I like most is that it has every company and contact stored in one searchable place. The customizable data fields let me customize emails so they feel personal and distinct for each person. Also it is easy for our team to use and prevents people from double-booking or replying to the same inquiry.

Cons

The price of it is on the steep side for me though I recognize the value matches what you pay for. So to help control expenses, I have been able to restrict each manager's permissions.

“Works for basic and advanced needs

Pros

HubSpot is a very user-friendly CRM that I have relied on across multiple roles and use cases. It can manage everything from basic tasks to extensive funnel-driven applications.

Cons

To me its entry-level plan feels quite limited but when I upgrade and bring in additional tools, it transforms into a truly top-tier CRM.

“Complete, reliable for sales and marketing

Pros

For years I have been using HubSpot and see it as a complete CRM that does a lot but it is also clearly stronger in marketing and sales too. And it is consistently reliable too.

Cons

I have noticed it emphasizes sales and marketing much more than other areas so modules like ticketing and support aren't a priority that means I end up with support or ticket seats counting toward my billable user total.

“terrible pricing tactics

Pros

This CRM is easy to tailor to our needs and it comes loaded with a broad set of capabilities particularly powerful for managing deal pipelines. Plus its collaborative features make it easy for our team to work together and the dashboards are flexible enough to be adapted to different processes and views.

Cons

At first, it seemed like a great deal but over time it became all about constant upselling and frustrating pricing. We invested a lot in setting it up, only to be repeatedly pushed to buy features we never needed. The breaking point was their seat policy. After we changed a few users, the system automatically bumped us into a higher seat tier. When we tried to go back to the six seats we actually need for our six sales reps, our CSM told us it wasn't possible until our contract ends in late 2027. Being forced to pay for unused seats for years is not customer success but it's customer lock-in. That kind of one-way rule feels outdated and not focused on helping customers. We tried Attio and realized we do not need half of HubSpot's bloated features. Simpler tools with clearer pricing are catching up fast. I mean its model seems to be offer strong value upfront, then lock you in with upsells and complex contracts. After all this, I even sold my shares as I don't believe this sales-first approach is sustainable long-term. Overal it is really disappointing to see how a once-promising product has changed.

“Free and easier than others

Pros

For my part, I find managing our customer database with HubSpot much easier than with any other CRM software and the biggest advantage for me is that it's free.

Cons

I feel the feature set is more than adequate for my needs and the free plan lets me have plenty of contacts basically as many as I'd realistically require.

“Feature rich, works from the start

Pros

It's the most feature rich and easy to use system I have seen in a company setting and everything works smoothly right from the start.

Cons

Honestly I struggle to mention any drawbacls. As per me their customer support responds promptly, is very capable and is always willing to assist whenever I need help.

“highly functional but integrations need work

Pros

It is only one component of the larger HubSpot ecosystem which is impressively comprehensive. I no longer need to juggle a bunch of separate software tools to accomplish tasks because It covers so many functions in one place and it to be one of those integrated tools that I rely on.

Cons

I could definitely make better use of the ads features, and I'd really appreciate the social tools offering deeper, more native-level LinkedIn integration so that those workflows feel smoother and more connected.

“convenient all-in-one solution

Pros

Having everything centralized is incredibly handy for our team. Because we run so many campaigns and juggle a huge contact list, reliable tracking is essential so we can continuously iterate and make improvements. Also the email builder with drag-and-drop is very simple, it was quick for me to pick up and easy to use in practice.

Cons

Last year there were so many frequent updates that features kept shifting locations, and I constantly felt like I was having to relearn where things lived. That made navigating the interface frustrating at times and slowed down my workflow while I adjusted to each change.

“simple to use but sometimes confusing

Pros

What I love most is how easy it is to use. I don't have to depend on anyone else,everything can be handled inside HubSpot and it genuinely acts as a complete end-to-end marketing solution.

Cons

Creating forms can be a bit tricky at times. I've also had trouble configuring some email automations , it's not something you can't achieve, but it does take a fair bit of trial and error to work out. A library of short tutorial videos walking through each feature would help a lot. I'd really appreciate that, adding clear walkthroughs would be one of the most valuable improvements they could make.

“very user friendly system

Pros

I find their interface very easy to use and it makes bringing new team members on board simple and fast.

Cons

The interface changes so frequently that I often struggle to keep up with what's new, and it gets pretty frustrating to adapt.

“Great features & tracking needs help

Pros

I like that I can send emails, keep an eye on statuses and journeys, pull reports, connect with all of our marketing efforts and schedule social posts.

Cons

there are problems with backend tracking and data attribution, and I also feel the social features are somewhat outdated. The design experience for building landing pages doesn't match the ease of our website's built-in tools, and I'd really like to be able to track that side of things more effectively.

“Basic, solid and always improving

Pros

As a smaller company with limited shared resources, I appreciate how basic and easy this tool is , it gives me what I need. They keep rolling out new features so they can catch up with the bigger marketing automation platforms.

Cons

I find the reporting capabilities somewhat limited, and overall the campaign management features feel pretty lightweight compared to other tools.

“Manages outreach and forms well

Pros

I rely on it for our outreach and occasionally to schedule social media posts. It handles forms, contact lists and landing pages effectively for my needs.

Cons

I'd like more flexibility with the data and expanded access within the chat feature. Having additional auto-response configuration would really help, and I'd appreciate clearer notifications when someone asks a question. It would also be beneficial if the system could automatically gather customer data.

“amazing UI but expensive

Pros

interface is easy and quick to pick up which made getting started simple. I appreciate that it consolidates every customer detail and interaction,emails, calls, meetings and website activity,into a single hub, so I can keep in sync with my audience and better understand how they behave.

Cons

The cost feels relatively steep compared with similar marketing platforms, and I noticed many of the advanced capabilities are locked behind extra fees or higher subscription tiers.

“simple setup but workflows could improve

Pros

I appreciate how easy it is to connect HubSpot Marketing Hub. Getting everything set up at the start was simple and I genuinely value that.

Cons

In my experience, I've noticed that HubSpot workflows don't perform as reliably as the rest of the tools.

“multi-functional tool

Pros

I use a multi-functional CRM that truly simplifies everything from handling leads and outreach to driving business development and managing tasks. It's easy to use, visually clear and easy to use, and I appreciate how modular the customization options are.

Cons

At this point I have very few complaints, maybe the menu layout could be improved, but otherwise there's not much to fault.

“easy to plan and track campaigns

Pros

It is really easy for planning, running and monitoring my marketing campaigns. Its automation features cut down repetitive work and help nurture leads and the built-in analytics give me a clear picture of performance and ROI.

Cons

That said, I've noticed costs can climb as our contact database grows and we enable more features. More advanced customization often needs technical know-how, and several tools feel a bit restrictive when I try to build very complex workflows.

“best for inbound leads and slack

Pros

I love how it captures every inbound contact from form submissions and turns them into viable leads, and I love that it ties into Slack. It posts an automatic notification in our Slack channel whenever a marketing inbound comes through and it can even auto-assign an account executive to follow up on that lead. My team thought the initial setup was easy and we've been adopting more features over time and getting increasingly effective with it.

Cons

For me, the customization options in HubSpot Marketing Hub feel too constrained. Certain parts of the platform just aren't as flexible as other solutions I've used, which can be frustrating. The landing page editor and form builder, in particular, often come across as rigid and sometimes force me to resort to extensive HTML tweaks to get the look or behavior I want.

“Clear interface, costs add up fast

Pros

the interface is very easy and user-friendly and in my experience it integrates with Salesforce fairly smoothly and reliably.

Cons

Overall, I've found customer support to be pretty helpful, but I would really like the ability to set up a video call with a representative so we could share screens and walk through a few items together, which currently isn't an option. On top of that, the pricing can escalate faster than I'd like because features are segmented across multiple packages, and every package brings its own extra fees.

“A very friendly interface

Pros

I really appreciate how amazing the interface is, it's easy to use and easy to get my head around. The email editor gives me a WYSIWYG experience but still lets me dive into HTML when I need to which means I can create complex, highly designed templates with confidence. The initial setup was also very simple to complete.

Cons

tagging people as marketing contacts to control our expenses feels unnecessarily tedious and time-consuming.

“lifesaver but sometimes messy

Pros

One thing I really like about it is having email, forms and landing pages all bundled into one spot , it gives us a single platform to manage everything and cuts down on a lot of headaches. The CRM and automation capabilities are absolute lifesavers for our workflow. I also like that It captures and tags every lead or inquiry properly, so I can follow up in an organized and timely way.

Cons

Because I run campaigns for more than 15 colleges, the workflows can get pretty messy as they scale up. On top of that, whenever I want more advanced automation, deeper reporting, or higher contact limits, the cost ramps up quickly, which turns into a significant budget issue for us.

“super easy to use with great courses

Pros

Using it is surprisingly user-friendly, and I find it simple to locate features and use the interface. Setting up lists and launching campaigns doesn't feel complicated and that simplicity helps me work faster. Beyond that, I've completed numerous courses, collected certificates and shared them on LinkedIn which tends to generate a lot of interaction and feels great. Through those lessons I've learned many of the hub's nuances and picked up little adjustments I might otherwise have overlooked.

Cons

I don't have any complaints.

“Has the features you need

Pros

For my marketing work, it provides all the essential tools I need to run campaigns comfortably and without issue.

Cons

What frustrates me is that basic plans block options like editing raw HTML in Forms, which forces me and others to upgrade just to get a single necessary feature.

“I love it!

Pros

These days I rely on it for virtually all of our marketing activities and I genuinely think it's very easy to use with a manageable learning curve. It automates a lot of the repetitive work like sending email campaigns and monitoring their results , so in practice I just configure the emails once, pick the relevant lead segment and it takes care of the rest automatically. I no longer have to manually follow up or babysit the workflows which is incredibly convenient and frees up my time for other tasks. The initial setup was also very easy because the support team guided me through each step.

Cons

My main problem is that the new knowledge base layout doesn't feel as interactive as the old one. The editor has been changed in ways that make it less user-friendly compared to what I was used to, and I find myself missing the previous simplicity.

“easy to use for everyone & keeps things organized

Pros

It is how user-friendly it feels, even when you don't have a technical background. From creating and launching email campaigns to monitoring how they perform, everything is presented in a clear, sensible way so it's easy to tell what's working and what isn't. I also value the tight integration with CRM data because it helps keep our marketing more targeted, consistent and organized. All in all, it makes handling everyday marketing tasks far less complicated.

Cons

The onboarding flow could definitely be smoother , I initially struggled to set things up and needed extra time to get everything configured.

“great low-budget tool for marketing

Pros

It's an affordable option that still gives me personalization capabilities. I also appreciate the social features, being able to manage LinkedIn ads right from HubSpot is really handy. Getting everything set up was simple and I was able to do the initial configuration myself without any issues.

Cons

That said, I occasionally find the contact list management confusing and a bit cumbersome to use.

“Helps with all marketing activities

Pros

It assists me with all the marketing activities inside the platform's user hub.

Cons

Sometimes I feel the layout isn't organized properly

“best choice for testing and automation

Pros

I enjoy using it to test my marketing emails, the form and landing page features and the automation part worked really well.

Cons

My only problem is with the integration side , when I use integrations inside automations to apply if/else conditions, they aren't very helpful or interactive.

“mostly simple to use

Pros

It's easy as a marketing user to create, tweak and publish forms that push data directly into my account, enabling smooth lead capture and easy follow-up.

Cons

I initially found learning to set up and test advanced marketing triggers challenging, because they aren't very interactive for those working in marketing.

“Integrations save a huge amount of time

Pros

Using it as my CRM has been great because of how well it integrates and how simple it is to use. Those integrations shave at least half the time , sometimes even more , when I am processing leads and it's easy to teach colleagues how to use it. I am also grateful for the continuous updates, the team keeps rolling out features I didn't realize I needed until they were there. Getting started was a easy and I link it to several services like Gmail, Zapier and Zoom.

Cons

I haven't come across many downsides, but the one annoyance is that it occasionally drops its connection to my Gmail account, which can interrupt my workflow.

“All the tools are in one spot!

Pros

I love having all the tools gathered in one place and there are loads of integrations with the other software we rely on.

Cons

Sometimes I run into glitches in specific tools,like the landing pages and email features,and small annoyances crop up now and then.

“smooth automations with annoying small changes

Pros

how easy the automations and scheduling are for both emails and social posts. The templates and formatting are fast and simple, so I can blast out large batches of emails without a headache which keeps me on top of what's trending in marketing. Plus, getting started was a easy which made the whole experience off to a great start.

Cons

I find the recent change to the email interface frustrating because locating the tabs is more complicated now. I wish I didn't have to scroll all the way up to the very top of an email just to edit the subject line and preview description , it's an unnecessary extra step that interrupts my workflow.

“Top choice for generating & saving leads

Pros

I've found it invaluable for generating leads and keeping important email contacts neatly stored in lists. The way it lets me track email contacts and sort new leads is easy and its email contact tracking feature stands out as my favorite. Working in a startup environment, it has been a key tool for building my prospect pipeline.

Cons

I found the initial setup a little tricky, especially when I was first trying to get to grips with the user interface, but it has become much easier as the platform improved and I got more familiar with it over time.

“Creates leads fast from social media

Pros

What I like most is being able to generate leads straight from our social inboxes, which shortens the time between initial interest and follow-up when a prospect is most engaged. I also appreciate the complete 360-degree picture each contact provides and that I can build workflows to ensure we engage the appropriate customers at precisely the right moments. On top of that, I find it simpler to set up and manage compared with other CRM solutions.

Cons

It feels like linking our Facebook account is scattered across multiple areas, which makes things confusing. I think there should be a single connection point that can be controlled from one central place.

“not a fan

Pros

I find the pipeline, data handling, workflow and dashboards quite interesting and I like the solid follow-up on sales leads thanks to built-in tasks and reminders.

Cons

As for drawbacks, I've faced a serious lack of transparency and a frankly disastrous relationship with customer support, with no compassion shown. It feels like they have no interest in fostering customer loyalty. Being a small company, we're forced to pay for features we never use and can't downgrade which is infuriating. Paying EUR21,000 a year for this is scandalous.

“An year long contract you can't leave

Pros

It's overly complex, I've spent many hours using it and I'm really annoyed that the automatically applied one-year, EUR120/month contract can't be canceled.

Cons

I found that when I subscribe I'm locked into a one-year commitment with no way to cancel before it ends, which is EUR120/month for 12 months, totaling EUR1440. My calls to HubSpot achieved absolutely nothing so far, they insist on their stance. Since this is charged to my credit card, the only way to stop it seems to be cancelling the card itself.

“Free, easy and very useful tool

Pros

I appreciate how it syncs with Gmail, being able to pull up a prospect's past exchanges directly is really handy. The free tier is impressive too.

Cons

I haven't really had any serious issues using it. At first my early attempts felt clunky, yet now it runs smoothly enough for my needs.

“everything in one place?

Pros

I like how simple it is to bring together Deals, companies and tickets and to use it alongside our design team so we can share and discuss designs in a single place.

Cons

I run into problems connecting HubSpot to my Gmail and that can prevent customer emails from being logged properly when I am trying to create deals.

“Great price for small teams

Pros

Signing up was really easy and I was able to start using it in no time. I appreciate that the free tier fits a small company like mine and I find tracking sales and managing customer interactions to be incredibly simple and efficient.

Cons

I've found the AI integration to be more irritating than helpful and I don't think it functions very reliably. To me, it comes across as a feature they slapped on just to follow industry trends rather than something genuinely useful.

“Does it all but costs a lot

Pros

I am a big fan of HubSpot's wide-ranging features and how well it connects with other tools. It honestly feels like an all-in-one platform. When someone configures it properly, I find it really easy to use and incredibly powerful for list management, list segmentation, team collaboration, setting up automated workflows and much more. The overall user experience comes across as interactive, particularly when it's implemented following solid UX design principles.

Cons

the biggest downside of it is the cost because it's expensive. I do accept that it's positioned as a premium solution and there is some flexibility since you can buy individual Hubs a la carte but the price tag still stands out as the least favorable part of the experience for me.

“Quick setup, excellent support

Pros

Their customer support is excellent and the platform is really easy to set up. Plus the onboarding process in particular lets me get started within just a few days.

Cons

The cost has been rising rapidly and it's pretty unclear what I am actually being billed for. Overall, it comes across as quite pricey.

“Simple and has everything in one place

Pros

What I liked was how simple HubSpot CRM was to use. As everything felt user friendly so I did not need much time to set it up or find the tools I needed. Plus I enjoyed having contacts, deals and notes all in one place without it feeling cluttered.

Cons

I was not thrilled that certain capabilities felt restricted unless I upgraded. A handful of actions I wanted to complete forced me onto paid tiers and that became somewhat annoying after a while.

“Left stranded after signing

Pros

I have not really been able to use it because the onboarding was so bad. And so far customer support has not been helpful too.

Cons

After signing up in early December, I still haven't received proper onboarding guidance. They set me up with Lupo Digital for onboarding and because of that team's internal procedures, I cannot be reassigned to anyone else.

“Fast setup

Pros

Getting HubSpot CRM up and running was a simple for me and it's honestly one of the fastest CRMs I have ever been able to set up and start using right away. What I really like is that they offer a free tier so you can begin experimenting without having to commit anything up front.

Cons

I knew that features would cost money but what frustrates me is how it layers functionality across tiers. Like instead of being able to buy just the exact tools I need, I frequently end up paying for extra capabilities I don't use because they're bundled into higher-priced plans.

“Sales and tools work together

Pros

It is incredibly easy to use. The thing I like most is that it brings sales, marketing and operational tools together into one smooth workflow. The interface is also very user-friendly and whenever I needed customization help their customer support was consistently very helpful.

Cons

For larger organizations, I think it is pretty expensive. Plus in my experience the built-in features don't always scale well without buying several add-ons which quickly pushes up the total cost.

“Connects email, tracks history

Pros

The interface is very user friendly and since it connects smoothly with my email, I am able to easily follow communication history and keep everything organized.

Cons

Its advanced reporting and automation options feel restricted unless I upgrade to a higher-tier plan which is frustrating.

“User friendly and organizes contacts well

Pros

I really like how user-friendly HubSpot CRM is. Plus ts user friendly interface makes it simple for me to organize contacts and keep track of customers in a clear, efficient way that fits my workflow.

Cons

One of the biggest downside is that some of the advanced settings can feel complicated at first and I need to invest time learning them to make full use of all the features.

“locked into costly surprises

Pros

Honestly I find it way too complicated and it takes me many hours to get anything done. What's really frustrating is that I cannot cancel the automatically enrolled one-year contract that charges 120 EUR per month.

Cons

Be careful when signing up because I discovered that the subscription binds me for a full year with no way to terminate it early, meaning I am stuck paying 120 EUR per month for 12 months which comes to 1440 EUR in total. I called them several times and they wouldn't budge from that policy. Since the fee is charged directly to my credit card, I found there's effectively no way to stop the payments unless I cancel the card itself.