HubSpot CRM Software Reviews

“Creates articles& tracks tickets

Pros

HubSpot works well as a CRM and I also use it to create Knowledge Base articles that we add to our platform plus we use the helpdesk as our ticketing system to support clients on projects.

Cons

The website's navigation confusing as it's not always easy to locate certain tabs or tools and occasionally the email templates I rely on vanish unexpectedly.

“Custom fields inside contacts

Pros

I liked that I could create custom fields in HubSpot and have them show up right inside contact records and even though the records are not fully customizable, being able to add our own fields was really useful. Overall I truly value a CRM that offers that kind of flexibility.

Cons

If your company is not large with many teams and pipelines, this tool can feel like too much. Like I found myself changing how we worked just to use features we did not really need, just to make the cost feel worth it. Also it is expensive and built in modules so even simple things often require an extra purchase or upgrade. So if you want a simple, lean tech stack, this is not a good fit. For a smaller setup, the pricing and structure made it more of a hassle than a help.

“One searchable place for everyone

Pros

The thing I like most is that it has every company and contact stored in one searchable place. The customizable data fields let me customize emails so they feel personal and distinct for each person. Also it is easy for our team to use and prevents people from double-booking or replying to the same inquiry.

Cons

The price of it is on the steep side for me though I recognize the value matches what you pay for. So to help control expenses, I have been able to restrict each manager's permissions.

“Works for basic and advanced needs

Pros

HubSpot is a very user-friendly CRM that I have relied on across multiple roles and use cases. It can manage everything from basic tasks to extensive funnel-driven applications.

Cons

To me its entry-level plan feels quite limited but when I upgrade and bring in additional tools, it transforms into a truly top-tier CRM.

“Complete, reliable for sales and marketing

Pros

For years I have been using HubSpot and see it as a complete CRM that does a lot but it is also clearly stronger in marketing and sales too. And it is consistently reliable too.

Cons

I have noticed it emphasizes sales and marketing much more than other areas so modules like ticketing and support aren't a priority that means I end up with support or ticket seats counting toward my billable user total.

“terrible pricing tactics

Pros

This CRM is easy to tailor to our needs and it comes loaded with a broad set of capabilities particularly powerful for managing deal pipelines. Plus its collaborative features make it easy for our team to work together and the dashboards are flexible enough to be adapted to different processes and views.

Cons

At first, it seemed like a great deal but over time it became all about constant upselling and frustrating pricing. We invested a lot in setting it up, only to be repeatedly pushed to buy features we never needed. The breaking point was their seat policy. After we changed a few users, the system automatically bumped us into a higher seat tier. When we tried to go back to the six seats we actually need for our six sales reps, our CSM told us it wasn't possible until our contract ends in late 2027. Being forced to pay for unused seats for years is not customer success but it's customer lock-in. That kind of one-way rule feels outdated and not focused on helping customers. We tried Attio and realized we do not need half of HubSpot's bloated features. Simpler tools with clearer pricing are catching up fast. I mean its model seems to be offer strong value upfront, then lock you in with upsells and complex contracts. After all this, I even sold my shares as I don't believe this sales-first approach is sustainable long-term. Overal it is really disappointing to see how a once-promising product has changed.

“Free and easier than others

Pros

For my part, I find managing our customer database with HubSpot much easier than with any other CRM software and the biggest advantage for me is that it's free.

Cons

I feel the feature set is more than adequate for my needs and the free plan lets me have plenty of contacts basically as many as I'd realistically require.

“Feature rich, works from the start

Pros

It's the most feature rich and easy to use system I have seen in a company setting and everything works smoothly right from the start.

Cons

Honestly I struggle to mention any drawbacls. As per me their customer support responds promptly, is very capable and is always willing to assist whenever I need help.

“highly functional but integrations need work

Pros

It is only one component of the larger HubSpot ecosystem which is impressively comprehensive. I no longer need to juggle a bunch of separate software tools to accomplish tasks because It covers so many functions in one place and it to be one of those integrated tools that I rely on.

Cons

I could definitely make better use of the ads features, and I'd really appreciate the social tools offering deeper, more native-level LinkedIn integration so that those workflows feel smoother and more connected.

“convenient all-in-one solution

Pros

Having everything centralized is incredibly handy for our team. Because we run so many campaigns and juggle a huge contact list, reliable tracking is essential so we can continuously iterate and make improvements. Also the email builder with drag-and-drop is very simple, it was quick for me to pick up and easy to use in practice.

Cons

Last year there were so many frequent updates that features kept shifting locations, and I constantly felt like I was having to relearn where things lived. That made navigating the interface frustrating at times and slowed down my workflow while I adjusted to each change.

“simple to use but sometimes confusing

Pros

What I love most is how easy it is to use. I don't have to depend on anyone else,everything can be handled inside HubSpot and it genuinely acts as a complete end-to-end marketing solution.

Cons

Creating forms can be a bit tricky at times. I've also had trouble configuring some email automations , it's not something you can't achieve, but it does take a fair bit of trial and error to work out. A library of short tutorial videos walking through each feature would help a lot. I'd really appreciate that, adding clear walkthroughs would be one of the most valuable improvements they could make.

“very user friendly system

Pros

I find their interface very easy to use and it makes bringing new team members on board simple and fast.

Cons

The interface changes so frequently that I often struggle to keep up with what's new, and it gets pretty frustrating to adapt.

“Great features & tracking needs help

Pros

I like that I can send emails, keep an eye on statuses and journeys, pull reports, connect with all of our marketing efforts and schedule social posts.

Cons

there are problems with backend tracking and data attribution, and I also feel the social features are somewhat outdated. The design experience for building landing pages doesn't match the ease of our website's built-in tools, and I'd really like to be able to track that side of things more effectively.

“Basic, solid and always improving

Pros

As a smaller company with limited shared resources, I appreciate how basic and easy this tool is , it gives me what I need. They keep rolling out new features so they can catch up with the bigger marketing automation platforms.

Cons

I find the reporting capabilities somewhat limited, and overall the campaign management features feel pretty lightweight compared to other tools.

“Manages outreach and forms well

Pros

I rely on it for our outreach and occasionally to schedule social media posts. It handles forms, contact lists and landing pages effectively for my needs.

Cons

I'd like more flexibility with the data and expanded access within the chat feature. Having additional auto-response configuration would really help, and I'd appreciate clearer notifications when someone asks a question. It would also be beneficial if the system could automatically gather customer data.

“amazing UI but expensive

Pros

interface is easy and quick to pick up which made getting started simple. I appreciate that it consolidates every customer detail and interaction,emails, calls, meetings and website activity,into a single hub, so I can keep in sync with my audience and better understand how they behave.

Cons

The cost feels relatively steep compared with similar marketing platforms, and I noticed many of the advanced capabilities are locked behind extra fees or higher subscription tiers.

“simple setup but workflows could improve

Pros

I appreciate how easy it is to connect HubSpot Marketing Hub. Getting everything set up at the start was simple and I genuinely value that.

Cons

In my experience, I've noticed that HubSpot workflows don't perform as reliably as the rest of the tools.

“multi-functional tool

Pros

I use a multi-functional CRM that truly simplifies everything from handling leads and outreach to driving business development and managing tasks. It's easy to use, visually clear and easy to use, and I appreciate how modular the customization options are.

Cons

At this point I have very few complaints, maybe the menu layout could be improved, but otherwise there's not much to fault.

“easy to plan and track campaigns

Pros

It is really easy for planning, running and monitoring my marketing campaigns. Its automation features cut down repetitive work and help nurture leads and the built-in analytics give me a clear picture of performance and ROI.

Cons

That said, I've noticed costs can climb as our contact database grows and we enable more features. More advanced customization often needs technical know-how, and several tools feel a bit restrictive when I try to build very complex workflows.

“best for inbound leads and slack

Pros

I love how it captures every inbound contact from form submissions and turns them into viable leads, and I love that it ties into Slack. It posts an automatic notification in our Slack channel whenever a marketing inbound comes through and it can even auto-assign an account executive to follow up on that lead. My team thought the initial setup was easy and we've been adopting more features over time and getting increasingly effective with it.

Cons

For me, the customization options in HubSpot Marketing Hub feel too constrained. Certain parts of the platform just aren't as flexible as other solutions I've used, which can be frustrating. The landing page editor and form builder, in particular, often come across as rigid and sometimes force me to resort to extensive HTML tweaks to get the look or behavior I want.