HubSpot CRM Software Reviews

“Fast workflow automation”

Pros

After a short learning period, setting up workflows and automations becomes quick and comfortable.

Cons

Creating landing pages is unfortunately limited when it comes to design. Dedicated landing page tools on the market still do a better job here.

“Beginner-friendly and simple”

Pros

Getting started with it was very easy and that's what I appreciated most. The platform feels simple and offers interactions that are especially friendly for beginners.

Cons

Feature I liked least was the limitation in the free version since it only allows a certain number of actions to be performed each day.

“Organized lead tracking”

Pros

Right away, the way it structures lead management stood out to me. I can assign specific tasks to team members, track the follow-up and make sure no lead slips through the cracks. The reporting tools also give me a clear view of our progress without having to wait on people to send me updates. On top of that, it refreshes automatically which saves us a lot of time we would otherwise spend on manual updates.

Cons

Costs can start to climb as you add more features or users and that's a real concern for a smaller team like ours. The setup also ended up taking longer than I had planned since the whole team needed time to learn where everything was and how to properly use some of the functions.

“Strong lead capture tools”

Pros

One thing that's been really useful is how it captures and stores leads while syncing them into different programs. The form features are also a big plus and work well for what I need.

Cons

The part I enjoy the least is the UX design. It doesn't feel like the most simple CRM to navigate.

“simple CRM with integrations”

Pros

There's not much left to add that hasn't already been mentioned, HS really is an excellent platform. It works well for both smaller teams and bigger organizations and it's a strong fit as a CRM especially with optional add-ons like the Marketing Hub. The system feels very simple, comes with a long list of plug-and-play integrations and makes implementation, user adoption and day-to-day use feel easy.

Cons

My only real criticism is around flexibility and overall power when it's compared with its biggest competitor, Salesforce. HS is fantastic up to a certain stage but it doesn't quite offer all the out-of-the-box capability that some enterprise-level teams need once they're operating at a larger scale.

“Promises without results”

Pros

At first, the biggest appeal was the vision of what this could do for our business. It was pitched as the complete answer to our challenges, an all-in-one platform that would align operations, boost efficiency and fit our specific needs. The sales presentation was very convincing and the product seemed to match exactly what we were looking for. We went into the implementation feeling genuinely hopeful and excited about the results we had been led to expect.

Cons

Biggest disappointment was how far the final outcome was from what had been promised during the sales process. We moved forward because we were assured the platform could handle our business requirements and that implementation would be manageable with support from them and their recommended partner. That was not how it played out. After almost 10 months of work, endless meetings and thousands of dollars spent, we still did not end up with a fully working solution. The rollout was much more complicated than it had been made to sound, several requirements were either very difficult or impossible to deliver as expected and progress was repeatedly slower than promised. Most frustrating of all was the lack of accountability once it became obvious the platform was not meeting our needs. Instead of receiving a functioning system, we were left with something incomplete, ongoing expenses and a major investment of time and resources with very little to show for it.

“Workflow tools and reporting”

Pros

Right away, the user-friendly design stood out, along with the powerful automation workflows, strong reporting capabilities and the way it keeps marketing and sales aligned so well. It gave us a single source of truth for customer data and still felt flexible enough to grow alongside the business.

Cons

Because the platform offers such a wide range of features, it can feel a bit complex at times especially for anyone who is new to CRM systems. On the plus side, they provide an Academy so it doesn't take long to learn how to navigate the platform and start using the tools effectively.

“Great for agencies”

Pros

For our 7-person agency, the free plan covers everything we need. Contact records sync easily with our email marketing and the deal pipeline lets me track every step from the first interaction all the way to a signed contract. The automated follow-ups alone save me about 5 hours every week. On top of that, they actually answer the phone when I call.

Cons

Things get tough on the reporting side when you're managing multiple pipelines. Customizing deal stages also takes too many clicks and feels more complicated than it should. The integration with our project management system keeps going offline as well and we end up having to reconnect it every month.

“simple tools for big accounts”

Pros

The platform feels simple and capable and the reports and services work really well for a salesperson managing a large book of business.

Cons

Working across multiple tasks can feel awkward and the more advanced sales ops workflows are not as simple so they take extra training and time to learn.

“Packed with training resources”

Pros

Having access to the wide range of training services has been fantastic. The customer support team is consistently excellent and always helpful.

Cons

I probably could be taking even better advantage of it. There's so much included that I keep coming across new features and resources to use.

“hubspot changed our workflow”

Pros

HubSpot has been a real gamechanger for our organization. It helps us keep our clients and supporters organized and makes reaching out to them much more manageable. We've been able to move away from outdated, confusing spreadsheets and use a system that's much more simple and user-friendly.

Cons

Rarely but I do run into some difficulty when trying to locate certain sections in the system.

“Reliable and user-friendly platform”

Pros

Right from the start it has been simple to work with. The recent updates have improved it even more and it handles everything I need without any trouble. I've been satisfied with it and would gladly recommend it to others as well.

Cons

I really don't have any major issues to mention. It does lag once in a while but it's understandable and not something that has caused real concern. Overall I don't have any complaints.

“connected customer journey wins”

Pros

Having everything in one place is really the biggest advantage. With the CRM, marketing automation and customer service tools all built into the same platform, the data stays connected so you can see contact details, campaign activity and support history together in one view. That makes the overall customer journey much clearer and easier to follow. The marketing automation side is especially well designed and setting up email campaigns and nurture workflows feels fairly simple without needing a dedicated technical person.

Cons

Pricing is definitely one of the biggest concerns. The way it's structured can be confusing and the total cost can rise pretty quickly once you start adding more features, hubs or users which makes it tough to estimate what you'll actually be paying in the end. For smaller teams or companies watching their budget closely, that can be difficult to justify. On top of that some of the more advanced functionality takes time to learn and getting real value from the platform requires a meaningful investment in setup and onboarding.

“flexible platform with strong integrations”

Pros

There's a lot you can accomplish. It's highly flexible, handles most needs right out of the box and the integration ecosystem is strong enough to cover more niche use cases when needed.

Cons

Things can get disorganized pretty quickly if the team doesn't fully understand how everything is configured. When people start building their own custom setups, it can end up affecting other parts of the system. It also becomes complex fast and I had a hard time making dynamic, usage-based SaaS pricing work the way it should so it never really felt like a true source of truth.

“Amazing lead tracking and automation”

Pros

It does a really good job of helping track leads through a clean, simple interface. The automation tools cut down on manual work and help keep workflows organized, while the collaboration features make it simple for the team to stay aligned.

Cons

A few of the more advanced capabilities are locked behind paid plans and navigating larger databases can start to feel a bit slow. The free version is useful but it does come with limits when it comes to advanced features.

“Simple lead tracking”

Pros

Managing leads and keeping customer details organized in one place is probably the biggest advantage. It gives really strong value for the price especially since the free plan already comes with a lot of practical features. The interface feels clean, simple and beginner-friendly so getting around the platform doesn't take much effort. Lead management works well making it simple to follow deals and understand sales progress at a glance. It also helps teams work together better by keeping customer data and communication visible to everyone who needs it. On top of that, the automation features cut down time spent on repetitive work by taking care of things like follow-ups and email tracking automatically. Customer support is usually helpful too, particularly on paid plans which makes it feel like a complete CRM option.

Cons

Looking up specific information or moving between different tools can take a bit longer especially when you're dealing with a large volume of data. Even with that, the platform is still powerful and works well for growing businesses.

“powerful features that help a lot”

Pros

It comes with a huge range of features and there's a lot you can do with the tool. It helps our team a lot in our day-to-day work.

Cons

It isn't always very simple and the support material is not consistently up to date. It would be good if they improved that.

“Free crm with broad integrations”

Pros

HubSpot CRM has been a really valuable option for us for two big reasons. First, it's free and lets a small business keep an unlimited contact list which is a huge advantage. Second, it connects with almost any third-party platform so whenever we start using a new tool, we can quickly bring our contact list over from HubSpot without much trouble.

Cons

One part still feels a bit confusing or maybe I'm just not setting it up the right way. It hasn't happened only once or twice either.. pretty much every time I import contacts from Excel, this tool ends up creating new properties if every field isn't mapped exactly right.

“user-friendly layout and navigation”

Pros

After more than a year of using this tool it has been pretty simple to learn and use. I'm not very technical so having a clean layout and simple navigation has made a big difference for me.

Cons

Some of the more advanced tools are a bit tougher to figure out, while the basic features are very simple. In some cases, you have to dig a little deeper to find the specific functions your company may need.

“great lead tracking platform”

Pros

It works well as a platform for tracking our leads and seeing exactly where they are in the funnel.

Cons

There hasn't been much improvement to the UI so it still feels a bit dated and rustic when you use it for the first time.