OptimoRoute Reviews

“Tracks deliveries in real-time

Pros

I've found the ability to set up and track deliveries in real time very useful. It has made it much easier for us to keep in touch with our clients and to make fast decisions whenever new orders are added to an existing delivery run.

Cons

We get frustrated that you can't unschedule deliveries once a driver has viewed their assigned run which causes headaches. The real-time ETAs are often off and it would help a lot if the system could integrate live traffic from Waze or Google Maps. Also, I wish we could share a single delivery's ETA directly with a customer.

“Appreciate the security features

Pros

The routing feels very accurate and logical to me. I also appreciate the product's security features and the emphasis on operational safety.

Cons

Sometimes I find it awkward to build routes, particularly because I have to add return stops back to the terminal.

“Easy to use

Pros

Its so easy to use. It gets people in the business up to speed really fast and I especially like the live tracking and delivery proof features.

Cons

It's difficult to find guidance for customizing. Sometimes we want to change certain things and I don't know if they're modifiable.

“Improved our productivity

Pros

I'm finding the platform simple to use, especially once the subheaders are configured properly. We deal with varying volumes of information our drivers must access and that data slots into the system effortlessly. It boosts route efficiency and improves overall productivity.

Cons

One issue I have is that it doesn't offer much flexibility when selecting different vehicle types. I'd really like to see a bike or cargo bike choice since those have distinct regulations compared to vans and similar vehicles for route planning purposes.

“Reliable tool

Pros

I've been using it every day for more than three years now and to me that already speaks volumes about its stability. It's consistently dependable, simple to use and has become a go-to tool in my daily operations.

Cons

That said, when there are last-minute route changes they sometimes reset pending orders and I find myself having to update each one manually which becomes tedious during particularly hectic shifts.

“Keeps getting better

Pros

Its really user-friendly and keeps improving all the time. They seem to push major updates pretty regularly which I appreciate.

Cons

Because I only need it a few days each month, the pricing structure feels a bit heavy for my situation. I use the software only three to four days per month and I'd love an option to temporarily unlock higher-tier features or pay based on actual usage instead of committing to a more expensive plan.

“Effective for route planning

Pros

We rely on its route planning which is very effective. Our drivers are mostly punctual and stick to the schedule and our customers really appreciate that.

Cons

I find that the system doesn't account for roadworks which throws off the scheduling. Often that information is necessary to create a workable schedule.

“Cuts costs for us

Pros

Overall it's simple to operate and I find it really easy to show colleagues how to use it. Since I began using the platform I've seen steady improvements. It now helps our team determine the daily number of drivers needed which in turn has cut costs for the company.

Cons

After working with it awhile, I get a feel for how it should behave and what my typical routes look like but when someone enters data incorrectly it's really difficult to figure out which input is causing the problem. I'm honestly not sure what the best fix would be.

“Not happy with the price hike

Pros

I like that I can upload orders via a spreadsheet and they automatically populate which gives me a clear view of how to split deliveries across daily routes. Plus, I can add or remove stops on the fly for my driver.

Cons

The recent price hike bothers me. I feel long-time customers should have been kept on the original price we agreed to. On top of that, I really wish there was direct integration with Tesla navigation.

“Simple once you get the hang of it

Pros

Found routing to be really logical and simple. It's surprisingly easy for both me and our drivers to handle and the photo feature, once we began using it has genuinely rescued us on more than one occasion.

Cons

Requires bit of an effort when figuring out how to operate it and plug it into our existing systems. Even though the payoff makes it worthwhile, getting through those initial stages felt pretty tedious.

“Great experience of 7 years

Pros

Over the past seven years I've used this every day for grocery delivery routing and it has never gone down.

Cons

I would love to see direct integration with Shopify. Other than that, it's a great product.

“excellent value for money

Pros

It delivers real bang for our buck and it's made a noticeable difference to how smoothly we run operations. Its route planning, tracking and the overall logistics configuration feel simple and dependable, helping us save time every day and keep deliveries organized and predictable.

Cons

I do like the driver app but the admin panel on mobile is the biggest pain point. It isn't as user-friendly and could use better optimization so I can make quick edits and checks while I'm out and about.

“Helps keep the customers in loop

Pros

I enjoy the real-time tracking and location features. As the owner of a snow-clearing company, I use them to reassure customers who aren't home that their properties are being cleared. The tracking also lets clients see when we're on the way and exactly where we are at any moment. Its data management is fantastic, being able to go back and view photo proof is invaluable and it really helps when I do the monthly billing. I found the program very easy to learn with no steep learning curve and overall it feels like great value for the money!

Cons

My main wish is that it would integrate with an accounting package so it could automatically create invoices based on the time spent at each property which would organize billing and eliminate a lot of manual setup for me.

“Pleased with it!

Pros

I'm really impressed with this platform as it's incredibly user-friendly and simple to operate. We've been using it for the past seven years and remain very happy with it.

Cons

There are a few areas where the customer text notifications could be better, both before and after delivery. Customers currently have to click and confirm the delivery and if they don't, we end up having to message every customer again to verify that the delivery notifications were received.

“They keep adding new features

Pros

I've been using OptimoRoute for several years now. The platform consistently proves reliable and has helped me cut a lot of costs related to both efficiency and labor. What I appreciate most is that the team keeps enhancing the product, continually adding features that boost the value of my investment.

Cons

Honestly, I'm pretty sure it's a capability I simply haven't explored yet but I find it unclear how to send follow-up messages to multiple customers after the first notification goes out or how to message individual customers separately.

“Helpful with planning

Pros

We achieved better route planning efficiency and daily execution. The optimization engine delivers realistic, workable routes that factor in time windows, driver capacity and service durations. Real-time tracking and ETA alerts improved how we communicated with customers and our internal teams. Reporting and increased data visibility helped us quickly uncover inefficiencies and make confident operational decisions. Overall, it cut manual planning time and improved on-time performance

Cons

Setting it up was a bit difficult, particularly configuring rules, territories and exceptions. To get the most out, you need clean data and to spend upfront time in configuration and training. Advanced reporting or integrations can demand extra effort based on your existing systems

“turns complex delivery schedules into efficient routes

Pros

One thing I really appreciate about it is how swiftly and transparently it converts complicated delivery timetables into usable, efficient routes that drivers and planners can follow day-to-day. In particular, it takes messy scheduling inputs and turns them into clear, practical sequences that make operational planning feel simple and much faster.

Cons

The parts I liked least stemmed from its rigidity despite its power. Once routes are finalized on a day, I often can't adjust them easily to accommodate real-time changes. It also sometimes ignores local nuances or what drivers know best so the stop order can feel unrealistic. When unexpected jobs pop up I end up spending a lot of time fiddling with routes manually and getting the constraint settings right takes effort and learning before the output becomes reliable. Overall it shines with clean, predictable datasets but in fast-paced, highly variable environments it can feel constraining.

“Useful for planning your day

Pros

By simply adding addresses, my entire day gets planned in seconds. It saves me time every day from mapping the route to actually executing it. The software is simple to pick up and within minutes you can be producing efficient routes. As the sole person running my business, there are probably a lot of helpful features I haven't yet used.

Cons

I haven't seen any real downsides so far. I genuinely enjoy working with it every single day because it helps me get the most out of my time on the job.

“Unreliable route optimization

Pros

I'm a big fan of the mobile integration, the live dashboard, the POD requirements and the report export tools, they all make it far easier for me to handle large delivery routes and keep my crew coordinated in real time. The export functions are genuinely useful but I wish they offered better access to photos and more flexibility overall. Ideally I could build custom reports for each client and control exactly what they can or cannot see. That matters because there are times when certain locations shouldn't be exposed or when particular details need to stay private. Having that level of granular control would make the reporting features much stronger.

Cons

When I'm managing dense delivery routes with many stops clustered close together, the route optimization between neighboring locations isn't very reliable and ends up creating extra work for me. The system frequently sequences stops out of logical order or has drivers crisscrossing the same areas which defeats the goal of efficient routing and forces me to manually reorganize routes that should already be optimized. For large drops with 100-plus locations, those inaccuracies accumulate quickly and hurt both time and fuel efficiency. I see potential in the tool but its handling of neighboring locations needs clear improvement.

“Ease of integration

Pros

Integration was really simple. I came across the software and had everything set up after just one or two phone calls. I like how easy it is to use.

Cons

The user interface feels a bit dated but as long as any refresh costs are absorbed through licensing fees, I'd rather keep it the way it is.

“Affordable product

Pros

Using OptimoRoute makes serving people in our community at our nonprofit significantly simpler. It's an affordable tool that's simple to operate, stores our clients' details securely and enables us to maximize efficiency when mapping delivery routes throughout town. It also records which deliveries succeeded and which failed so we can follow up properly. All of the initial setup and importing client data is quick and simple to carry out!

Cons

Nothing to complain about, it's covered our needs! I know there are many features I'm not using so I'm sure it offers more than I currently use!

“incredible customer service

Pros

Having used it for many years, I've found it so easy to use and their support has always been outstanding. It offers excellent value for money and the tracking and delivery notifications have significantly sped up our workflow and reduced our operational costs.

Cons

I'd appreciate it if new features were rolled out faster. The platform works well overall but updates tend to be small tweaks instead of major improvements. It would be helpful to have somewhere to submit and track feature suggestions.

“Awesome live tracking feature

Pros

The live-tracking function is amazing and I find the whole app really simple to use. I like being able to check exactly where the driver is and monitor how long their deliveries take.

Cons

I struggle a bit when trying to add extra stops to a route because it's not very user-friendly. I'd also love an option to link the app with WhatsApp so I could message customers directly from within the platform.

“Organizing routes made simple

Pros

I really appreciate how convenient it makes it for me to set up and organize routes for every driver on my team.

Cons

While I like most features, I do feel it's a bit pricey though not too bad for what it offers.

“Always chooses the best routes

Pros

When it comes to routing and maps, I'm impressed by how well it performs. It consistently picks the best path around the city and makes moving around urban routes much easier for me.

Cons

I notice that when I assign drivers and then run routes, the system sometimes unchecks the driver I previously selected. I can manually override this behavior so maybe we're doing something wrong rather than it being a program bug but it still causes extra work.

“Can add notes to addresses

Pros

Love being able to add notes to the delivery address so the driver can see any specific issues or instructions about a drop-off. It also lets me keep tabs on drivers in real time. Being able to check how long each drop takes helps us fine-tune daily routines and make our workflows more efficient.

Cons

Honestly, I don't really have any complaints and it keeps improving all the time. When they introduced the click-and-drag feature that lets me move deliveries around, it made a significant difference to how I manage routes and schedules.

“Helped our business grow

Pros

Using this software has been really easy for both my drivers and the office staff. The app is very simple and didn't present a steep learning curve so practically anyone on the team could start using it right away. Its tracking features are handy for the office when keeping up with customers and planning routes. I especially appreciate the GPS coordinates in rural areas where map data can be unreliable or incorrect. Because of that, we cut driver training time by more than half. The cost seems reasonable considering the volume of data you need to manage to keep the business organized. The initial setup did take some time but it ended up helping our company grow and retain customers.

Cons

One major problem I ran into is that drivers aren't forced to use the app and they can simply disable the tracker on their end. That loophole became a big issue for us and forced me to buy dedicated tracking hardware for both of our trucks to ensure reliable monitoring.

“Boosted our fleet's deliveries by 30+%

Pros

What I value most is the capability to fine-tune our resource allocation enabling us to lower operational expenses, while improving productivity by increasing the number of deliveries by more than 30% using the identical fleet.

Cons

I've only found two drawbacks and they're quite minor since we can rely on alternative methods to ensure we still have the needed functionality.

“Visually attractive interface

Pros

I find the layout visually appealing, Having the map visible when I'm scheduling makes it easy to tell who is heading where and to spot when drivers' paths cross so I can reorganize routes.

Cons

At first, transferring routes to other drivers confused me a bit but after I got the hang of how it works, the process felt simple.

“Provides an overview of all routes

Pros

I'm able to see in one place my drivers daily and weekly routes and that overview includes their locations, completed stops and how accurate each run is throughout the day. The support team has been responsive, helping me with features and advising on how to scale as our operation grows.

Cons

I honestly can't point to anything about this service that I disliked. If anything, the only downside was the effort we had to put in initially as there's a lot to absorb at first. I appreciated that their team visited our office to walk us through the setup and get core features running. A few of the backend settings were tricky to understand but since their representative was on-site we managed to work through those issues together.

“Huge timesaver

Pros

One thing I appreciate is how much time it saves our team when planning delivery routes. Scheduling becomes significantly more efficient and our clients enjoy a smooth, professional experience when they now receive their orders.

Cons

My only request is that it offered a dedicated mobile app for administrators. Having that would make it much easier to follow drivers and oversee daily operations while out and about so I wouldn't have to stay tied to a desktop.

“Customizable software

Pros

I am finding this tool very simple to handle and highly flexible which is great because our former solution didn't let us adjust the SMS messages.

Cons

I can't export driver files as CSV and I'd appreciate a feature that lets me send out a different route even while the current one is still in progress.

“great for KPIs and presentations

Pros

It�s really uncomplicated and its reporting tools are great for pulling together KPIs and building presentations whenever I need them.

Cons

I wish the app had more advanced reporting features. Although I can export the raw data and finish the analysis in Excel, having built-in options would save me time.

“Highly recommended!!

Pros

We rely on it because it's super efficient, easy to use and dependable. It cuts out hours of manual scheduling each week and lets us optimize delivery routes down to the last detail. With live tracking, adaptable scheduling and a clean, user-friendly dashboard, it's become essential for our workflow. The support team gets back to us quickly, updates come regularly and overall it's smoothed out our logistics and given us a more professional appearance. I highly recommend it!

Cons

Haven't run into any issues.

“Lovely user experience

Pros

Importing data is not difficult and I enjoy the overall user experience. The planning and live-tracking tools are useful and the driver app is in good shape.

Cons

I've noticed that occasionally the planner makes poor choices like recommending taking a boat across a river and estimating it will take one minute. Re-planning can also be tricky at times, though these aren't deal-breakers.

“simple to figure out

Pros

I'm finding it very user-friendly and simple to pick up, plus the free trial period really helped me get started without needing to pay anything upfront and overall I'm happy with it.

Cons

I can't import all of my data from external programs into Optimoroute and it doesn't integrate well with most other software. Excel seems to be the only one that works properly.

“Beginner-friendly

Pros

It's simple to understand and use. Most of the functions are pretty friendly and I'm a big fan of their overnight planning tool.

Cons

A frustrating thing for me is that when I copy multi-day routes, the system sometimes alters the entire itinerary without any warning. Also I can't view more than five weeks at once which feels restrictive.

“Satisfied customer

Pros

I am very happy with it. The automated text messaging system that sends messages to my customers for me is absolutely fabulous.

Cons

Occasionally I struggle to view routes from several days or even weeks earlier which makes tracking past journeys difficult.

“Simplifies route planning

Pros

I've been really impressed by how exceptional this route planning tool is. It's extremely user-friendly and makes planning trips so simple, with helpful features and precise guidance. I strongly recommend it to anyone wanting to simplify their route planning.

Cons

The software works really well and is easy to use but I wish there were a standalone mobile app so route planners could manage routes while traveling. Having an app would make things more convenient, helping make planning on the move much smoother and more efficient.

“Allows customers to track drivers

Pros

Its very customer-friendly and theres nothing complicated about it. Allowing customers to track where drivers are has dramatically cut down the number of calls we get at the office asking about the status of their deliveries.

Cons

It's not a major issue but we'd really value a feature that lets us put customers into a holding queue inside the system so they can be prepared for allocation to a delivery day later. It would be handy to drag or move them onto the suitable day when needed and if plans change they'd simply be pulled off the route back into holding for rescheduling rather than being deleted or dumped into an arbitrary day which avoids having to re-enter all their details.

“Very accurate

Pros

We've found the planning interface to be simple and highly accurate. The capacity to optimise routes has significantly boosted our operational efficiency and enabled us to make much better use of our vehicle fleet.

Cons

I'm frustrated that the software won't let me schedule multiple dates directly inside the application so I have to prepare those entries externally in a spreadsheet instead.

“simple and effective

Pros

I find this tool simple to use and it covers the vast majority of our delivery notification and tracking needs.

Cons

We occasionally have days when we need to add extra drivers but the platform doesn't let us add ad-hoc drivers. Instead, we're forced to buy at least a whole month's membership just to cover those short-term needs.

“Offers multiple planning options

Pros

Appreciate that the developers provided several different planning options so I can create routes based on various criteria and I also find it really simple to keep tabs on my drivers.

Cons

At first, I had trouble getting my head around how the system works.

“gives me a view of everything!!

Pros

I'm able to see an overall snapshot of my scheduled loads and pinpoint the specific regions where we can dispatch our drivers.

Cons

I'd really appreciate a clearer, more reliable way to receive live, real-time updates directly inside the app while I'm on the go.

“Offers a lot of options

Pros

The route upload feature provides a powerful collection of options and controls, making it simple to import long lists without any issues.

Cons

I sometimes come across odd, unpredictable map behaviors that force me to do manual tweaks and those fixes can be tricky to perform.

“route-planning is inconsistent

Pros

I'm able to monitor my drivers real-time status so I instantly know whether a delivery was completed successfully or if there was an issue.

Cons

Organizing large apartment buildings is something it can't handle well. I also find the route-planning feature inconsistent as it doesn't produce the same plan each time.

“The most effective tool out there

Pros

It's incredibly convenient to use. I've tested other options and this is by far the simplest, most efficient routing tool

Cons

I wish there was a more user-friendly tablet or mobile app for entering routes because right now I have to do everything on a desktop and as the only user I'm finding the subscription rather pricey for my needs.

“Saves us a lot of time

Pros

It has freed up an incredible amount of time for our team! My favorite thing is the time savings but it also comes from being able to keep tabs on delivery schedules and keep an eye on our drivers. The route-planning algorithms themselves work really well!

Cons

It's tough to come up with actual complaints but if I'm honest, I'd like a faster way to apply last-minute edits instead of needing to deactivate and renumber a route every time.

“Impressive accuracy

Pros

I'm really impressed by how accurate the platform is and I find it very easy to use.

Cons

One thing that bugs me is not being able to see the truck number linked to a driver when I'm looking at the map.

“Organizes scheduling

Pros

It's simple to operate and really organizes the scheduling process which I find saves me time.

Cons

Occasionally I've run into a few odd glitches where the address shows up slightly incorrect, though I managed to fix them myself.