Automotive, 11-50 employees
“Can always count on it”
Pros
I find the app very simple to manage and it's been a dependable companion when I need to map out routes.
Cons
There really isn't any downside.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Consumer Goods, 500+ employees
“Love watching drivers on the map with exact routes”
Pros
I really like being able to see drivers displayed on the map along with various viewing options. It's great to watch the exact routes they are taking.
Cons
Unfortunately I can't view any alternative routes on the app which would be really useful for roadworks, accidents or bad weather.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Fine Art, 11-50 employees
“Ability to give time windows to customers”
Pros
The ability to track drivers and give customers reliable time windows for deliveries is a plus.
Cons
It doesn't save phone numbers unless I copy the order details.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Restaurants, 1-10 employees
“Planning made simple”
Pros
makes putting together weekly routes incredibly convenient.
Cons
I'd really like to have at least two extra custom fields and preferably four, to give more flexibility.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Construction, 11-50 employees
“We use it for our sign installation crew”
Pros
I find it easy to manually plan my team's daily routes. We rely on this app to assign our sign-install crew so they can repair damaged signs across the council's network.
Cons
Would like an option that flags duplicate locations in the list beneath the map whenever duplicates exist so I can spot and resolve them quickly.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Dairy, 1-10 employees
“Quick access to customer details”
Pros
We see high customer and staff satisfaction because our buyers always know exactly when their orders will arrive and can plan ahead. Our delivery team has instant access to customer details, helping ensure a quick delivery.
Cons
We're very seasonal. Most months are relatively slow. We get swamped around Easter and Christmas but are quieter during much of the year. At peak times we need two or three drivers yet we're only licensed for one vehicle. That limits our efficiency and we don't want a second license for just a few weeks.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Environmental Services, 1-10 employees
“Builds precise routes”
Pros
I'm impressed with how it builds very precise routes and gives accurate timelines. It also lets me set specific scheduled appointments and plan routes around them. The price isn't prohibitive and customers get notified with real-time tracking when I'm on my way.
Cons
Having an 'avoid highways' setting would be helpful and I wish the app included that.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Consumer Services, 1-10 employees
“Lets me duplicate routes”
Pros
I depend heavily on being able to duplicate whole routes and single stops which is vital to how we operate. We also get great value managing multiple drivers.
Cons
I'm annoyed that pricing has increased because of add-ons like the live features which many companies, ours included simply don't require.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Food & Beverages, 11-50 employees
“Allows for clear communication with customers”
Pros
I find it pretty easy to get started and configure. It lets me communicate with customers clearly and effectively.
Cons
Updates and new features come more slowly than I'd like but when they do arrive they work reliably and aren't buggy.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Food & Beverages, 1-10 employees
“Exactly what we needed for our new business”
Pros
After moving overseas and buying an online organic food store, we had to map out delivery routes across a huge swath of Queensland and OptimoRoute turned out to be precisely the tool we were looking for.
Cons
I noticed the reverse-route feature needs work. Whenever I request a route to be flipped, the timings go wrong and the schedule shows incorrect time estimates.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Religious Institutions, 1-10 employees
“Saves us a lot of hours every week”
Pros
We began relying on this tool about six years ago to replace a custom JavaScript and route-planning setup plus manually loaded GPS devices. The fast import, mapping and distribution of routes cut out many hours of manual effort when organizing pickup runs, sometimes for as many as six trucks handling up to 450 stops each Saturday across three Saturdays every January for our charity fundraiser. Being able to track the trucks in real time and tweak routes while they're underway has also been hugely helpful.
Cons
I wish the 'avoid U-turns' option and the 'avoid crossing street' option were treated as distinct routing constraints. We pick up on a lot of side streets where crossing the road poses no issue but making U-turns in a 16-foot truck is awkward. I'd also like the per-stop duration to allow seconds and tenths of seconds instead of only whole seconds.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Food & Beverages, 1-10 employees
“Accurate and flexible”
Pros
I've found it very adaptable and so far remarkably accurate.
Cons
We urgently need a mobile H5 version of the management page because it's really difficult for me to reach and use the website on a phone
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
8
Functionality
9
Wholesale, 11-50 employees
“API integrates smoothly”
Pros
I found it easy to use and the API integrated smoothly into our software.
Cons
The API already offers more capabilities than the web dashboard currently exposes and I'd really like them to add those features, especially the clustering factor.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Civil Engineering, 500+ employees
“Cool features!”
Pros
We like the route optimization, the driver app, the "driver on the way" text notifications and the automated driver assignment.
Cons
We wish the platform could manage multiple time zones under a single account because we ended up having to set up separate accounts for each time zone we operate in.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Transportation/Trucking/Railroad, 1-10 employees
“Smooth onboarding”
Pros
Once I've gone through the initial training, it became fairly simple to use for me. The onboarding was excellent and overall I find the interface mostly user-friendly.
Cons
I still feel like the software doesn't fully address the specific needs of my industry. More often than not, I find myself having to do extra manual work or rely on supplementary tools to compensate.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
7
Marketing & Advertising, 500+ employees
“Well designed product”
Pros
The product feels simple and user-friendly. It's clearly been carefully designed. The team was a huge help when I was getting started. After I got more experienced, I didn't need the guidance and everything ran smoothly.
Cons
We're unable to plan routes that include multiple depots within the same country. Our operation depends on more than 40 separate depots/collection points. It would be fantastic if the system allowed us to add them directly to routes.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Environmental Services, 1-10 employees
“Takes me minutes to plan everything”
Pros
My team and I keep beehives in people's backyards. Before I discovered this software, I used to spend endless hours staring at Google Maps, plotting each stop by hand. I honestly thought no software could handle all the variables we need. With OptimoRoute I can specify a date range for hive visits, note the days customers prefer and mark where our beekeepers live so routes get as efficient as possible. Tasks that once ate up hours now wrap up in about 15-20 minutes. I also really appreciate the customizable emails and text messages, the mobile driver app and the ability to add custom fields.
Cons
I'd love it if there were a built-in calendar view. A Google Calendar sync would be a game changer for our scheduling. Right now the timeline layout makes it hard to get a quick sense of the week or a particular day at a glance. Also, the ETAs that go out in automatic texts can be inaccurate, sometimes they miss by an hour or even more which throws off customers.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Marketing & Advertising, 1-10 employees
“Useful tool for complex planning”
Pros
I was looking for a way to plan routes without the usual 10-point limitation and OptimoRoute didn't enforce that cap. By being a bit creative in how I set up my stops, I managed to put together every route I needed, even one that stretched across several days. That flexibility really made the tool useful for my more complex planning.
Cons
Honestly, I'd have loved if there were a free tier that offered just the basic features. For my purposes I only need to plan the more complicated routes that include lots of waypoints. I don't need multi-driver scheduling, vehicle types or other advanced fleet management capabilities. The free trial was excellent and let me test everything I needed but if I have to plan similar routes again later I probably won't be able to keep using it because it doesn't make sense for me to purchase a full paid month just for occasional use. In short, the pricing is too steep for my sporadic needs so I'll likely have to search for an alternative when the trial ends which is disappointing.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Logistics & Supply Chain, 1-10 employees
“Knowledgeable team and reasonable price”
Pros
I've found the app extremely simple to use and their customer support team is very friendly and knowledgeable. I also feel the price is very reasonable compared with other options on the market.
Cons
Don't have any complaints. Their customer service helps me resolve any issues so there's nothing for me to write here.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Logistics & Supply Chain, 51-100 employees
“Convenient set up”
Pros
Appreciate that I could complete the entire setup on my own and the app feels really user-friendly to use.
Cons
What frustrates me is that there isn't a planning unit smaller than a day so I end up with two shifts every day and have to split them using an awkward workaround to make it work.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9