Act-On Reviews

Pros

After we got the hang of it we found the workflow system to be really intelligent and thoughtfully built.

Cons

I feel like it can be a little confusing to figure out and use correctly when you are just starting.

Pros

This is a powerful email marketing tool that also handles automation. We moved to Act-On specifically to create automated campaigns that respond to how users interact with our emails and website.

Cons

The automation features are so powerful that they make the platform quite complex to learn. We realized we could not manage our marketing automation internally without dedicating an employee solely to Act-On. So we ended up needing to bring in a specialist to help us use it.

Pros

Act-On is a very simple platform to use. Its layout is so user friendly that we feel like we are able to take full advantage of everything it offers.

Cons

We have run into problems with our emails actually reaching people's inboxes. There have also been times when the customer service team was not very responsive or understanding. They do offer help but the response does not always match how urgent our problem is.

Pros

You can get incredibly precise with your customer targeting which is the best part. The user interface and the detailed analytics are also huge benefits.

Cons

To be honest getting everything initially configured was not a great experience. But I have heard they have made significant improvements in this area since then.

Pros

The support and training resources are fantastic. We were really impressed with how well it integrated with our CRM and how user-friendly all the features were. Working with their team was a great experience too.

Cons

It would be great if there were more chances for in-person meetings with other users to talk about effective strategies.

Pros

It provides marketing automation while also tracking the outcomes. A really neat feature is that it can show us the exact revenue generated from a specific Google Ads keyword. Also it is packed with capabilities and I would suggest booking a demo to see everything it can do.

Cons

Occasionally a bit of code can make some landing pages load slower but it does not happen every time.

Pros

This tool is affordable and works well for a period of time but I feel like it might not be the best fit for long-term needs.

Cons

The user interface and overall experience are pretty bad and finding our way around the platform was fairly difficult.

Pros

You can upload your email easily in an innovative way. Good campaign running tools.

Cons

The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.

Pros

When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.

Cons

If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.

Pros

This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.

Cons

The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.

Pros

We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.

Cons

No complaints at all. This software has been consistently satisfying to work with

Pros

This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.

Cons

My experience with this software has been great, and nothing negative happened. This software did not disappoint me.

Pros

For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.

Cons

At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.

Pros

It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.

Cons

It didnt take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.

Pros

Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.

Cons

There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required

Pros

Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.

Cons

Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.

Pros

Intuitive functions. Easy to navigate interface. Great tracking tools.

Cons

We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.

Pros

Amazing customer support and great value for your money. Truly ahead of the competition with its pricing packages. Love their new live chat option.

Cons

Can be a bit tricky to work around, in the beginning. Gets better once you learn the ways.

Pros

Navigating through the software is easy. The actions that the tool performs are intuitive. It provides insights to our sales team. It is integrated with our CRM tool and works great. Lead nurturing is easier with this tool. This tool is worth the price.

Cons

The onboarding experience that we had wasn’t the best, but now they’ve improved and do give proper training and set-up sessions to their clients. We later went to their boot camp and were quite pleased by knowing that they’re offering trainings and all at the beginning to new customers.

Pros

Act-on has been incredibly useful to us in creating and sending email campaigns, tracking results, tracking and communicating with clients. It is really easy to learn to use, really intuitive functions overall.

Cons

Occasionally glitchy layout. Sometimes, it looks one way in the preview pane but entirely different in the test send.