Act-On Reviews

Pros

With Act-On, you can manage just about everything, from organizing contact lists and automating email campaigns to storing files and building landing pages. They also do a great job keeping things current. I really appreciate the analytics that show which email opens are from real people versus automated systems.

Cons

Nothing feels truly simple as every task seems to be just a step or two more complicated than it should be. While the landing page builder uses a simple drag and drop system, the final results often look dated as if they were made ten years ago. Even though they are trying to modernize by showing real email engagement, the data is not very useful because I cannot see exactly who clicked on a specific link in my email.

Pros

I find it really easy to get the hang of because the layout is so user friendly and well-organized.

Cons

On the other hand I feel that the ability to customize the interface and various tools can feel a bit limited at times.

Pros

My favorite feature is definitely the drag-and-drop email builder. It makes creating and editing emails so simple and intuitive.

Cons

Some of the key functions like building campaigns or reviewing performance metrics are not as smooth to use on a mobile device.

Pros

it gives us powerful features to easily design, test and send out email campaigns that truly get results.

Cons

nothing much but I think in order to really get the most out of some of the more advanced tools, you might need to go through some training first.

Pros

Act-On is a simple platform with simple drag and drop builders for emails, forms and landing pages. Also setting up campaigns with multiple customer interactions is a quick process.

Cons

The recent update to the email editor has actually made designing messages more awkward. They have not made it mandatory for everyone yet but I came to know that it's set to become the only option eventually.

Pros

The platform delivers useful analytics that support both attracting and outreaching to customers which helps sync up the sales and marketing teams.

Cons

Well the cost is a bit steep when we compare it to other similar platforms on the market.

Pros

For our work in aviation, Act-On has been a great resource for improving our marketing. It automates routine jobs efficiently which gives me more time to concentrate on creative planning and developing better content.

Cons

Although it allows for a good deal of customization, I feel like leveraging the more powerful features might demand a stronger technical background.

Pros

The service I get from this tool is completely different from my previous tools. We have found a much quicker way to contact our leads via text and email. Also it is very efficient and saves us a lot of time. Gathering key information about our marketing performance has also become much simpler. Overall the platform is generally easy to start with and very user-friendly.

Cons

I am completely hooked on this platform. It is both user-friendly and offers a lot of flexibility. And so far every interaction and feature has been beneficial for our team. So no complaints.

Pros

Our team uses Act-On to connect with our clients on a deeper level. The personalization features are excellent, they give our salespeople a real boost and the automation keeps our marketing running smoothly so we can stay engaged with customers. We also get very detailed reports and can sort our clients into groups to create targeted campaigns.

Cons

It has really surpassed what we hoped for, helping us boost both sales and new customer growth. We have seen a great return on investment, the setup was simple and their technical support is excellent.

Pros

Getting the hang of this software was pretty simple and it delivers great outcomes. Designing emails is also not an issue, even for someone like me without a strong design background.

Cons

We just could not figure out how to properly sync it with our CRM systems which was a major letdown. We have since switched to using Salesforce with Pardot. While the backend of this new system is better, its design tools do not even come close to what Act-On offered.

Pros

This is a solid platform that offers a lot of useful tools for a reasonable price.

Cons

The user interface feels outdated, almost like we are working with legacy software from the past.

Pros

We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.

Cons

The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.

Pros

Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.

Cons

They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.

Pros

Act-On has a clean, simple interface that makes handling email campaigns simple. We had no trouble bringing our contact lists into the system and tracking the activity of our current leads.

Cons

Overall the look is a bit plain and I feel like it could really use more interactive elements to feel more modern.

Pros

The customer success team was very pleasant and the collection of features seems really helpful.

Cons

To be honest, the interface is terrible, its features are too restricted and the whole product feels slow and outdated.

Pros

After we started using Act-On, my click-through rates have almost tripled. The platform itself is very user friendly and getting everything set up was surprisingly easy. So I would definitely recommend it.

Cons

All in all it is a powerful marketing automation platform. While a few features could be improved, it is still very user friendly and was simple to connect with our current workflow. The support team was also excellent at helping us get started and we began seeing positive results for our marketing very quickly.

Pros

Configuring the automated email reply function is very simple and easy.

Cons

So far I have not come across any downsides or found anything to dislike about the software.

Pros

I used this tool to identify new potential leads and build a database of prospective clients.

Cons

It requires daily updates that often take so long that it prevent us from getting any real work done on the platform.

Pros

Getting this up and running and into full operation was simple and the amount of effort needed to maintain it has been very manageable.

Cons

We saw some positive results with it but when we put it side by side with other options, we have generally performed better with the alternatives.

Pros

Their support team was outstanding. The way it integrates with Salesforce is the best I have come across in any marketing platform. Also their system for segmenting contact lists was also the best. Since we were early customers of this software we managed to get a very low subscription rate.

Cons

It's been a few years since I last used this software, so they may have made big improvements but these were my main issues back then. Figuring out where leads came from was a huge challenge, its connection with ad platforms was weak, the landing page creator was awful, the forms had a lot of restrictions and the email builder was very difficult to use, though they did make some tweaks while I was still a customer.