Act-On Reviews

“All-in-one tool but feels overly complicated

Pros

With Act-On, you can manage just about everything, from organizing contact lists and automating email campaigns to storing files and building landing pages. They also do a great job keeping things current. I really appreciate the analytics that show which email opens are from real people versus automated systems.

Cons

Nothing feels truly simple as every task seems to be just a step or two more complicated than it should be. While the landing page builder uses a simple drag and drop system, the final results often look dated as if they were made ten years ago. Even though they are trying to modernize by showing real email engagement, the data is not very useful because I cannot see exactly who clicked on a specific link in my email.

“well-organized platform

Pros

I find it really easy to get the hang of because the layout is so user friendly and well-organized.

Cons

On the other hand I feel that the ability to customize the interface and various tools can feel a bit limited at times.

“Easy drag and drop email building

Pros

My favorite feature is definitely the drag-and-drop email builder. It makes creating and editing emails so simple and intuitive.

Cons

Some of the key functions like building campaigns or reviewing performance metrics are not as smooth to use on a mobile device.

“powerful features!!

Pros

it gives us powerful features to easily design, test and send out email campaigns that truly get results.

Cons

nothing much but I think in order to really get the most out of some of the more advanced tools, you might need to go through some training first.

“Simple platform for quick campaign setup

Pros

Act-On is a simple platform with simple drag and drop builders for emails, forms and landing pages. Also setting up campaigns with multiple customer interactions is a quick process.

Cons

The recent update to the email editor has actually made designing messages more awkward. They have not made it mandatory for everyone yet but I came to know that it's set to become the only option eventually.

“Useful analytics for sales and marketing alignment

Pros

The platform delivers useful analytics that support both attracting and outreaching to customers which helps sync up the sales and marketing teams.

Cons

Well the cost is a bit steep when we compare it to other similar platforms on the market.

“Helps automates routine jobs

Pros

For our work in aviation, Act-On has been a great resource for improving our marketing. It automates routine jobs efficiently which gives me more time to concentrate on creative planning and developing better content.

Cons

Although it allows for a good deal of customization, I feel like leveraging the more powerful features might demand a stronger technical background.

“quick and efficient lead contact system

Pros

The service I get from this tool is completely different from my previous tools. We have found a much quicker way to contact our leads via text and email. Also it is very efficient and saves us a lot of time. Gathering key information about our marketing performance has also become much simpler. Overall the platform is generally easy to start with and very user-friendly.

Cons

I am completely hooked on this platform. It is both user-friendly and offers a lot of flexibility. And so far every interaction and feature has been beneficial for our team. So no complaints.

“Excellent personalization!!

Pros

Our team uses Act-On to connect with our clients on a deeper level. The personalization features are excellent, they give our salespeople a real boost and the automation keeps our marketing running smoothly so we can stay engaged with customers. We also get very detailed reports and can sort our clients into groups to create targeted campaigns.

Cons

It has really surpassed what we hoped for, helping us boost both sales and new customer growth. We have seen a great return on investment, the setup was simple and their technical support is excellent.

“Simple to use with great email design tools

Pros

Getting the hang of this software was pretty simple and it delivers great outcomes. Designing emails is also not an issue, even for someone like me without a strong design background.

Cons

We just could not figure out how to properly sync it with our CRM systems which was a major letdown. We have since switched to using Salesforce with Pardot. While the backend of this new system is better, its design tools do not even come close to what Act-On offered.

“an outdated interface

Pros

This is a solid platform that offers a lot of useful tools for a reasonable price.

Cons

The user interface feels outdated, almost like we are working with legacy software from the past.

“One of the best you can get.

Pros

We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.

Cons

The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.

“So easy to use, Act-on is marketing automation done right.

Pros

Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.

Cons

They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.

“Clean and simple interface

Pros

Act-On has a clean, simple interface that makes handling email campaigns simple. We had no trouble bringing our contact lists into the system and tracking the activity of our current leads.

Cons

Overall the look is a bit plain and I feel like it could really use more interactive elements to feel more modern.

“terrible, restricted and outdated interface

Pros

The customer success team was very pleasant and the collection of features seems really helpful.

Cons

To be honest, the interface is terrible, its features are too restricted and the whole product feels slow and outdated.

“User-friendly platform that tripled click-through rates

Pros

After we started using Act-On, my click-through rates have almost tripled. The platform itself is very user friendly and getting everything set up was surprisingly easy. So I would definitely recommend it.

Cons

All in all it is a powerful marketing automation platform. While a few features could be improved, it is still very user friendly and was simple to connect with our current workflow. The support team was also excellent at helping us get started and we began seeing positive results for our marketing very quickly.

“Very simple configuration

Pros

Configuring the automated email reply function is very simple and easy.

Cons

So far I have not come across any downsides or found anything to dislike about the software.

“Great tool for identifying new leads

Pros

I used this tool to identify new potential leads and build a database of prospective clients.

Cons

It requires daily updates that often take so long that it prevent us from getting any real work done on the platform.

“simple but outperformed by competitors

Pros

Getting this up and running and into full operation was simple and the amount of effort needed to maintain it has been very manageable.

Cons

We saw some positive results with it but when we put it side by side with other options, we have generally performed better with the alternatives.

“Outstanding support and salesforce integration

Pros

Their support team was outstanding. The way it integrates with Salesforce is the best I have come across in any marketing platform. Also their system for segmenting contact lists was also the best. Since we were early customers of this software we managed to get a very low subscription rate.

Cons

It's been a few years since I last used this software, so they may have made big improvements but these were my main issues back then. Figuring out where leads came from was a huge challenge, its connection with ad platforms was weak, the landing page creator was awful, the forms had a lot of restrictions and the email builder was very difficult to use, though they did make some tweaks while I was still a customer.

“Lagged in core marketing features

Pros

After we got the hang of it we found the workflow system to be really intelligent and thoughtfully built.

Cons

I feel like it can be a little confusing to figure out and use correctly when you are just starting.

“Powerful tool for interaction-based automation

Pros

This is a powerful email marketing tool that also handles automation. We moved to Act-On specifically to create automated campaigns that respond to how users interact with our emails and website.

Cons

The automation features are so powerful that they make the platform quite complex to learn. We realized we could not manage our marketing automation internally without dedicating an employee solely to Act-On. So we ended up needing to bring in a specialist to help us use it.

“user-friendly platform

Pros

Act-On is a very simple platform to use. Its layout is so user friendly that we feel like we are able to take full advantage of everything it offers.

Cons

We have run into problems with our emails actually reaching people's inboxes. There have also been times when the customer service team was not very responsive or understanding. They do offer help but the response does not always match how urgent our problem is.

“Incredibly precise customer targeting

Pros

You can get incredibly precise with your customer targeting which is the best part. The user interface and the detailed analytics are also huge benefits.

Cons

To be honest getting everything initially configured was not a great experience. But I have heard they have made significant improvements in this area since then.

“seamless CRM integration

Pros

The support and training resources are fantastic. We were really impressed with how well it integrated with our CRM and how user-friendly all the features were. Working with their team was a great experience too.

Cons

It would be great if there were more chances for in-person meetings with other users to talk about effective strategies.

“Excellent marketing automation

Pros

It provides marketing automation while also tracking the outcomes. A really neat feature is that it can show us the exact revenue generated from a specific Google Ads keyword. Also it is packed with capabilities and I would suggest booking a demo to see everything it can do.

Cons

Occasionally a bit of code can make some landing pages load slower but it does not happen every time.

“unaffordable platform with a bad interface

Pros

This tool is affordable and works well for a period of time but I feel like it might not be the best fit for long-term needs.

Cons

The user interface and overall experience are pretty bad and finding our way around the platform was fairly difficult.

“Unimpressive and faulty

Pros

You can upload your email easily in an innovative way. Good campaign running tools.

Cons

The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.

“Excellent product

Pros

When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.

Cons

If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.

“Decent tool for marketing automation.

Pros

This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.

Cons

The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.

“Great experience with Act-On

Pros

We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.

Cons

No complaints at all. This software has been consistently satisfying to work with

“Great Experience

Pros

This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.

Cons

My experience with this software has been great, and nothing negative happened. This software did not disappoint me.

“Easy to learn and use

Pros

For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.

Cons

At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.

“Provides easy access

Pros

It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.

Cons

It didnt take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.

“Easy to use. Would recommend

Pros

Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.

Cons

There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required

“Satisfying product

Pros

Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.

Cons

Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.

“Powerful tool. Totally worth the expense

Pros

Intuitive functions. Easy to navigate interface. Great tracking tools.

Cons

We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.

“Resourceful Marketing Automation

Pros

Amazing customer support and great value for your money. Truly ahead of the competition with its pricing packages. Love their new live chat option.

Cons

Can be a bit tricky to work around, in the beginning. Gets better once you learn the ways.

“Robust tool.

Pros

Navigating through the software is easy. The actions that the tool performs are intuitive. It provides insights to our sales team. It is integrated with our CRM tool and works great. Lead nurturing is easier with this tool. This tool is worth the price.

Cons

The onboarding experience that we had wasn’t the best, but now they’ve improved and do give proper training and set-up sessions to their clients. We later went to their boot camp and were quite pleased by knowing that they’re offering trainings and all at the beginning to new customers.

“The Best automaton tool

Pros

Act-on has been incredibly useful to us in creating and sending email campaigns, tracking results, tracking and communicating with clients. It is really easy to learn to use, really intuitive functions overall.

Cons

Occasionally glitchy layout. Sometimes, it looks one way in the preview pane but entirely different in the test send.

“Great tool

Pros

The software is fairly intuitive. Doesn’t take much time to learn and is easy to teach as well. We use this software mainly for lead generation, creating email campaigns as well as client communication.

Cons

Once in a while, I do notice a few glitches in the layout. The preview pane shows the look which is different than that in the test send.

“User-friendly tool.

Pros

The tool is extremely user-friendly. It is easy to navigate through, and learn ways of creating email campaigns, forms, landing pages etc. It has been 2 years since we started using Act-on, and our overall experience with it has been great. The customer service team is great as well.

Cons

Not something negative, but it would be great if they could add different ways of creating custom templates within the program.

“Very useful

Pros

Absolutely love how user-friendly it is, all over. You can easily navigate through the whole system, without requiring any proper training or tech experience. creating email campaigns, landing pages, and forms, etc. is really easy as they offer you helpful tips to utilize the features to make the best of them.

Cons

it would be nice to have some different ways to create more custom templates within the program. Other than that, there are no cons to Act-On.

“Marketing Software.

Pros

This tool is great, and our experience with it has been great as well. We’ve been able to gain marketing insights, generate leads, and develop automated programs. The templates are easy to use and create. Everything works great on the user level as well as the administrator level. Easy to create emails, list segments, score leads and integrate all the work. It is a great marketing tool.

Cons

I’d say the price, as this tool lacks some of the marketing resources. It is also unable to schedule integrating segment runs. This basically caused problems with some of our marketing aspects.

“Syncs well

Pros

This software is a great alternative. It does a lot of tasks and is great for most. Creating emails, forms, landing pages, campaigns etc is quite easy. It syncs easily and works really well with Salesforce. There aren’t any issues that I’ve noticed with the integration.

Cons

The emails aren’t in a drag and drop format, but they’re in a modular form. The forms are not dynamic either. This software is good, but it is not as comprehensive as many other marketing platforms.

“Small to Medium B2B businesses

Pros

We basically needed a product that could be used to segment things and to reach out to our customers with the product lines we offer. It gives a proper customer service analytics etc. It is quite simple and easy to use. It is easy to manage all the email marketing tasks. We are able to automate emails as well, especially for the varied customer base that we have. The social media feature is great for us as well. With act-on we have been getting really amazing results so far.

Cons

If we could personalise it more according to our sales force’s requirements, as they know how they would like the system to have a proper customer track and their responding.

“To be successful, go with Act-on

Pros

This tool helps us track all our visitors, the sign-in and the anonymous ones. Being part of the sales and marketing team, this tool is highly appreciated by us. It has helped us make things better for our company and the way we market things. The customer support is fantastic. The tool also lets you automate your workflow, making it smooth.

Cons

Before starting off with this product, one should actually get trained on it otherwise it is common to make mistakes and set wrong algorithms. It is also recommended to monitor this tool regularly, as we’ve noticed that it changes its settings automatically without any kind of a notification for it.

“Not good at all!

Pros

It has a lot of features and can be integrated with many other software products. We used it as an alternative. I must say that their sales department is doing a great job of selling this product.

Cons

All we had was trouble. From day 1 it has been quite problematic for us. Issues were very random like disconnection, which took hours to get repaired. The emails we sent went to spam folders. The customer service isn’t that great, as it always took hours just to explain our problem to them.

“Automates workflow.

Pros

This tool is quite extensive and automates all the workflows related to social media marketing and all other marketing tools as well. It has 8 automates program templates that can also be customized. To use this tool, it is not necessary to have any coding knowledge. It is easy to drag and drop to create things. It keeps track of all the sales and marketing things.

Cons

The product is way too priced. They offer a lot of features but the best features that are needed are available at the expensive tier of the product.

“Act-On Review

Pros

Overall, it’s been a good experience with it. I just started using this tool and took over the software from a former employee. It is easy to use. It’s not been long since I started using it so, I don’t have much to say about it.

Cons

I am still in the learning process, but I do think that they might have a lot. I also think they don’t have an image editor, so we’re unable to edit images once we upload them.