Mailchimp Software Reviews

“powerful email marketing toolkit”

Pros

A free application with this level of functionality is hard to overlook. We use it to maintain brand consistency through custom templates, schedule campaigns reliably and direct customers to products, promotions and discount offers with strategically placed buttons.

Cons

There are just a couple of downsides. It doesn't connect directly with Shopify anymore although there's now a connector app you can download to keep using it for email marketing with Shopify. I also wish it included a contest landing page and entry form because having all of that in one app would be much more convenient.

“professional event pages”

Pros

Being able to build landing pages is a huge plus. I can connect Square and put together event pages that look polished and professional and my clients can update them without much trouble. Another thing I really appreciate is that the platform keeps getting improved with ongoing upgrades.

Cons

Only issue I really run into is with text formatting. At times it feels a bit limited and sometimes text shows up bold even when that option isn't selected. Aside from that, I don't have much to complain about.

“fantastic newsletter platform”

Pros

After watching it change and improve over the years, I can say it's an excellent platform for managing newsletters. I've trained more than 50 clients on how to use it and I still work with it regularly for other clients as well. The integrations, the pricing and how user-friendly it is are all absolutely excellent.

Cons

One thing I wasn't too pleased with was how Facebook handled ad reviews through the platform. I've only run into this problem once. My client's mailing list was made up entirely of previous customers who had purchased an alcohol-related product. We wanted to advertise specifically to those contacts who were also on Facebook but while Facebook requires the minimum age to be set at 21, that option wasn't available when targeting your own contact list.

“fun and game-like surveys!!”

Pros

Using this software has been a pleasure. It's very simple to work with and every survey my company has run feels much more enjoyable because of it. From the user side, taking surveys feels more like playing a game than using a complex data collection and research tool.

Cons

I don't have any negative feedback or complaints about this product.

“packed with useful features”

Pros

There's a lot built into it and even as a beginner, it wasn't too difficult to figure out and use. Another big plus is that it stays free until your subscriber list reaches around 1,000 or 2,000 contacts, I can't remember the exact limit.

Cons

This isn't really a problem with the platform itself but putting together different templates takes quite a bit of effort. Running things solo, I just didn't have the time to make them as polished as I wanted though someone with even a third of their role dedicated to this could accomplish a lot.

“powerful email marketing toolkit”

Pros

Hands down, this feels like one of the most professional tools for email marketing. It lets you create polished email layouts without needing any coding knowledge or design skills which makes the whole process much more approachable. The API integration is also very useful because you can connect your website directly to your account and once that's set up, visitors can subscribe right from your site. Every new subscriber's details then appear in your account automatically which is really convenient. It's also excellent for promoting e-commerce products since you can quickly add products to your email layout and link them directly.

Cons

there isn't much to complain about because it's a really strong digital marketing tool overall. From my perspective, almost everything works well. The only thing to keep in mind is that you'll need to pay a small fee for email marketing once your subscriber list grows large. That said the pricing is still affordable even for beginners.

“clean templates and polished design”

Pros

After using it for the last 4 years, the experience has been consistently pleasant. The interface is eye-catching, clean and simple. I also appreciate the range of quick templates they provide for email design which fit really well depending on the goals of each campaign.

Cons

Like with any email marketing platform, there are quite a few steps to go through to make sure your promotion reaches the right contacts and email lists and that can feel overwhelming at times. That said they've recently been adding more automation features so there's definitely more to appreciate than complain about. It feels like a normal process meant to make sure everything is checked carefully twice.

“beginner-friendly email toolkit”

Pros

Getting started with this platform was really easy which is a big reason I enjoyed using it. The free plan works very well for anyone just beginning with email creation and I still use it today because the overall cost-benefit is excellent. It also includes a lot of useful features such as contact list segmentation, lookalike audience creation, email personalization and landing page building which is very simple to work with. All of these tools have been genuinely valuable for what I need.

Cons

The only downside is that not every feature is included in the free plan.

“reliable templates and polished emails”

Pros

From the beginning of my organization, this service has been consistently dependable. Our audience has grown to around 900 people and it has made it possible to send fast, effective, customized and engaging emails. The design tools don't really box you in so you can add what you need and the finished emails always come across as very polished and professional. Using templates also helps keep formatting and branding consistent across every email. Adding new contacts to the audience is easy and the performance tracking is one of the features I use most. Being able to see who opened emails and which links people clicked is incredibly useful.

Cons

My only real issue is that the platform feels a bit confusing at the start. I'm comfortable with it now but creating templates and figuring out how to reuse campaigns can still be somewhat unclear. I also wish resizing photos was easier when they're embedded directly into an email.

“Capable integrations for newsletters”

Pros

I haven't come across another email delivery platform with this many integrations. It connects with WordPress plugins, CRMs and plenty of other tools which saves a lot of time when putting together newsletters.

Cons

One thing to watch out for is that the WYSIWYG editor isn't always completely accurate when building a newsletter template. It's still worth testing the design first to make sure the delivered email looks the way you expected.

“user-friendly email blasts”

Pros

Putting together an email list and sending out email blasts takes very little effort with this platform. It's incredibly user-friendly so you can pick things up as you go without much trouble. On top of that, customer service is really helpful whenever you run into a problem.

Cons

It can still be frustrating at times because a few plugins that really should be available are missing.

“future emails that just work”

Pros

Being able to schedule emails ahead of time and have them automatically sent to customers on the exact day I choose is really useful.

Cons

If you're new to the platform, putting together an email or campaign can feel a bit tricky especially if you're not someone who likes following instructions.

“fantastic email tool”

Pros

This has been the best tool I've used for sending emails to my clients. It's very simple to use and on top of that, you can try it for free. The free version also lets you add up to 2,000 contacts which is a really nice bonus.

Cons

Getting everything set up can feel a little complicated at first if you don't have experience configuring this kind of service but after some time it becomes much quicker and easier to manage.

“free start but limited!!”

Pros

Starting out, this system worked well for our foundation especially since our budget was very small and the cost was 0.00.

Cons

Over time, we ran into limits with what the program could handle. We eventually switched to another option that tracks all emails in a much simpler way.

“powerful for ROI tracking”

Pros

Nothing else I've tested really does what this platform does and I've tried just about all of them. It's easily one of the most valuable tools our company relies on. Putting together an email, choosing a template and being able to track ROI all in one place is fantastic.

Cons

Building the actual email blast can be somewhat tedious and that part of the system feels outdated. In that area, it honestly seems like it's about 10 years behind.

“Excellent campaigns with costly plans”

Pros

Digital marketing has become even more exciting with tools like this especially when it comes to getting more out of an email campaign. It's not only about strategy anymore but also about using the right resources to maximize results and this platform has been very useful for that. I've been able to build strong campaigns with it and reach more clients thanks to how capable it is especially when handling more complex proposals or working with medium-sized and large companies that manage many customers.

Cons

Pricing really gets in the way of campaign growth. The plans come with sending limits that make it frustrating to keep progressing comfortably. You may bring in more customers but then you're faced with a bill that's hard to afford. The pricing structure doesn't match the real capacity of many businesses very well. It gives you room to expand at first, only to slow you down later with expensive plans. They should be much more careful and considerate when designing their pricing model.

“user-friendly newsletter tool”

Pros

Software was simple right from the start even without a technical background. It's really helpful for sending newsletters to my niche audience and I enjoy both the interface and the features it offers.

Cons

One thing that was challenging was deleting or archiving bounced email addresses especially since I'm working with thousands of subscribers.

“beautiful templates and quick setup”

Pros

Getting this up and running was very simple and it was just as manageable to implement and maintain over time. The email marketing templates also looked polished and attractive.

Cons

There were times when contacting the support team was really difficult. That became frustrating whenever I ran into a problem and needed immediate help.

“flexible and user-friendly fit”

Pros

Using this has felt very easy because the interface is user-friendly, it offers plenty of built-in flexibility and it works really well with Google Docs.

Cons

There's a great level of flexibility overall but highly detailed or deeply involved customization isn't really where this program performs best.

“beginner-friendly design flexibility”

Pros

Using this tool feels very easy and the click-and-drag functionality is especially helpful. The variety of font weights and design components also makes it a really great choice for someone just getting started.

Cons

One limitation is the daily cap on how many test emails you can send. That probably won't be an issue for a small business but for a larger company running a multi-location campaign, it can slow down the workflow.