Mailchimp Software Reviews

“fantastic value for small lists”

Pros

Since our company's lists are fairly small, we don't pay anything and we still get a lot back from it. They've even included some basic marketing automation in the free plan which is really nice to have. The interface is user-friendly and creating HTML emails feels very easy even if you don't know HTML.

Cons

List segmentation could definitely be better. I'm not a fan of how the only choices when building a segment are whether a contact matches "Any" or "All" conditions. I'd like more flexibility to narrow things down further. For instance, being able to create a group that matches either A or B and then also requires C. Basically, a mix of "any" for A/B plus "all" for the added condition. Hopefully that makes sense but overall my biggest issue is still how limiting list segmentation can be even though the newer tag feature has helped somewhat.

“powerful templates and campaign tracking”

Pros

Working with it feels really simple and there are tons of templates and designs to choose from. I really appreciate how many campaign features it includes and it even tracks performance once a campaign is live. The sign-up page is another highlight and the website popup has been really effective for collecting emails. There are so many useful options available and the fact that it's free makes it even better. Absolutely love it!

Cons

It has come through for me many times across different clients and it has tracked progress really well each time. I don't have any complaints about it.

“quick mailing list launch”

Pros

It is incredibly easy to use. Even though there's a lot of advanced functionality built in, most of it stays hidden in the background so it's possible to set up and publish to your own mailing list in no time.

Cons

Other platforms can definitely give you more value for the money. It works really well as a starting point but it's not the best fit for larger businesses sending tens of thousands of emails every week.

“Fantastic free plan for freelancers”

Pros

Running a small business, the free plan has been an excellent fit for what I need. I've used it for quite a while to send a weekly email to my clients, offering support and giving them the option to book a phone call each week. Since I'm a freelancer with a fairly small client base of around 25 people, I'm able to get a lot of value from the free version. The platform is fairly easy to work with and the scheduling feature is one of my favorite parts. I can prepare my weekly email ahead of time which really helps when I know I'll be away from the office when it needs to go out. I also use it to guide clients to different pages on my website and that's simple to set up with the buttons inside the email. On top of that, the software lets me include my logo and images in each campaign. The reporting for every email I send is detailed enough for my needs, showing me who opened the emails, who didn't and which links were clicked.

Cons

If someone is completely new to the platform, it can feel a little tricky at the beginning. Paying attention to the tutorial during setup is pretty important if you want to understand how everything works right away. I'd also really like to see more templates added since having a wider selection would make it more useful for different types of campaigns.

“Love everything about it”

Pros

From day one, this software has checked every box for us which is something I honestly can't say about any other tool we've used. It connects perfectly with our website on SquareSpace and gives us everything we need from an email platform, autoresponders, simple campaign creation, set-it-and-forget-it emails and pretty much every other feature we've needed. The interface is excellent and working together as a team inside it feels very natural. I'd absolutely recommend MC to anyone looking for a reliable, user-friendly, yet still powerful email system.

Cons

My only real complaint is the campaign menu which feels like it includes two unnecessary extra clicks for people who use it regularly. Those added clicks only cost me a couple of seconds each time but when you're doing it over and over, it gets a little irritating. Still, it's a very minor issue.

“Capable campaigns templates”

Pros

Creating email campaigns with this has been really easy. I don't have to keep bothering a designer every time I want to update an email template which saves a lot of time. Dynamic content also works well alongside Mandrill and the template builder is user-friendly enough that you can put together polished, professional-looking templates without being a designer. It also handles large campaigns with just a few clicks and customizing campaigns is simple.

Cons

API documentation could be clearer and easier to follow. Also, syncing templates between this platform and Mandrill really should happen automatically instead of needing manual intervention.

“powerful analytics for small teams”

Pros

For a not-for-profit or small business, this platform gives smaller teams a surprisingly strong set of analytical tools. Being able to monitor who opened what and when has been incredibly useful for planning and improving future campaigns. We were even able to hand it over to one of the most junior members of our team which really shows how simple the software is.

Cons

Pricing model by list can be hard for some organizations to justify financially. Because of that, we usually stuck with one large list which meant we couldn't really make full use of the multi-list feature.

“Quick integrations”

Pros

Interface is clean and makes it simple to get started with email marketing right away. Connecting it with other tools, like Shopify stores, takes only a few clicks and doesn't require much effort. It also costs less than many competing platforms although choosing the lower-priced option means giving up some segmentation features.

Cons

Downside is that if you want more advanced segmentation options, you have to pay extra for them while other tools often include those features in their standard plans.

“flexible templates and handy automation”

Pros

One thing I really appreciate is how simple it is to customize the templates or build your own completely from scratch. The dashboard is also very clear which makes setting up the essential emails and automations pretty easy when you're trying to launch customer engagement campaigns.

Cons

There are a couple of list and workflow customization options I wish were a bit more detailed especially when it comes to splitting lists in different ways but overall it still covers the essentials.

“custom email campaigns done right”

Pros

Handling hundreds of customer email addresses is really easy with this and sending personalized emails to each group is just as convenient.

Cons

Since the platform includes a lot of different tools, it took a while to figure out what each feature was meant to do. The interface feels pretty crowded too which I'm not crazy about and it isn't the most simple service overall. Still, once you spend some time with it, it becomes manageable and the main functionality works well enough that I can put up with the rest.

“powerful templates for campaigns”

Pros

This is a really capable email marketing tool. There are plenty of templates to pick from and the layout options make putting together an email campaign very simple.

Cons

Only downside I ran into was not being able to find a way to add our phone number to the footer along with our address. I didn't realize it was missing until one of our blind customers mentioned that her assistive software reads emails aloud and since our phone number wasn't included, she had to look it up every time she wanted to call. I never did figure out how to add it to the footer so I just made sure to include it in every email instead.

“affordable pricing for small teams”

Pros

The product pricing works really well for a smaller sales team like ours. It feels affordable and fits our budget without making us compromise too much.

Cons

This could be a much better product if the support were stronger. Right now, support is only available to paid customers and even then it's limited depending on the plan you choose.

“frustrating support and limits”

Pros

It feels worth the price if you stick with the free version.

Cons

Customer service is awful, the terms of service feel too restrictive and the templates look bland and uninspired.

“Plenty of layout choices”

Pros

There's a wide range of layout and design options which makes customization really flexible.

Cons

It's limited to email marketing automation so if you want one platform to automate all your content in a single place, this won't be the right fit.

“responsive campaigns and handy stats”

Pros

One of the best parts is that there's no coding required at all. The designs are responsive so clients can view your campaigns properly whether they're on a phone or a desktop. It also sends campaign statistics and the mobile app makes it much quicker to access everything whenever you need it.

Cons

The part I like the least is the 2,000-contact limit across all lists on the platform. I think it would make more sense not to have a contact limit at all and instead only limit the number of contacts that a campaign actually reaches.

“Lasting value”

Pros

It was very beginner-friendly which made a big difference when I was launching my business. The free starter account was also a really nice bonus at the time and it gave me a great way to begin without added pressure. Even after that free plan became a paid account, I kept using it for another six years which says a lot about the value I got from it.

Cons

At the same time, it feels like other platforms such as Constant Contact and Emma have been moving forward with more innovation while this one seems to have fallen a bit behind.

“Fairly priced”

Pros

The platform is user-friendly and the pricing feels quite reasonable compared with other email marketing options out there.

Cons

The part I liked least was the limited number of formatting options. I wish there had been more flexibility to adjust and rearrange things the way I wanted.

“versatile templates and scheduling”

Pros

Starting with the built-in templates gave me a really polished, professional result right away. Before long, I was fully customizing several of them for different needs within our NFP organization and that has saved us a lot of time ever since. The drag-and-drop editor works really well and gives plenty of flexibility. Creating new lists, uploading subscribers and pulling reports on everything from clicks to bounces is very easy. Being able to schedule a campaign for a specific date and time is another feature I really appreciate.

Cons

Every now and then the font size and font selection can be a little finicky on one customized template I've reused many times although that may just come down to user error on my side.

“powerful list building and automation”

Pros

Among the email marketing and list-building tools I've tried, this is easily one of the strongest. I've been using it for quite a while with my growing blog and the overall experience has been very positive. Bringing subscribers into the platform is easy and the option to segment them into specific groups is one of several standout features that helps you target people based on the parts of your business, product, or service they actually care about. It also connects well with social accounts and platforms like WordPress which makes setup more convenient. One of the biggest reasons it stands out is how much is included in the free plan. You can have up to 2,000 subscribers, send as many as 12,000 emails per month and still create automated emails, newsletters, templates and more.

Cons

Getting started can be challenging for brand-new users especially anyone who isn't very tech-savvy since it takes time to really understand the platform and build effective campaigns. The pricing can also climb quickly as your business grows. Another downside is that accounts may get restricted without any prior warning or notice.

“budget-friendly choice for basic lists”

Pros

Since it's free, this works well if you're on a tight budget and don't need a lot of advanced features. The platform is easy to use and for handling basic email list needs, it does the job just fine.

Cons

It definitely looks like a "free" tool. There are other reasonably priced platforms that offer a lot more creative flexibility with templates and give emails a more polished, professional appearance.