Mailchimp Software Reviews

“powerful campaign targeting”

Pros

Creating campaigns and reaching the right audiences has become much more easy with this tool.

Cons

There is definitely a learning curve if you want to get the best results from the product especially since all of the training has to be figured out on your own.

“templates that get campaigns moving”

Pros

Right from the start, the platform felt excellent and very simple to navigate. One thing I really love is the huge variety of templates available because they make it quick to build a design and keep the creative process moving. The pricing is based on how many contacts you upload into the system and once your account is set up, you're only a few minutes away from sending out a marketing email. We've really enjoyed using it.

Cons

Costs can feel a little intimidating if you need to upload a large number of contacts. That said I've been using the software for several years and honestly haven't had much to complain about.

“fantastic free plan and templates”

Pros

One of the best parts for me is that the app is free for up to 2,000 subscribers which is a huge plus. There's also plenty of documentation online so it's not hard to find a YouTube video or article that walks you through how to use it. On top of that, it comes with several ready-made email templates that look really good. If you have some design ability, you can tweak them a bit to better match your business. Compared with many other email marketing tools, the templates here are much nicer.

Cons

One issue I run into when sending emails is that some of them end up in my subscribers' spam folders. When that happens, most subscribers never get to see the message. Another downside is that the platform can be somewhat difficult to use at times. Thankfully, there's a lot of online help available which makes it easier to figure things out.

“quick setup with handy integrations”

Pros

Perfect for someone new to email marketing who wants to get a newsletter or campaign up and running quickly. It also comes with several really useful third-party integrations so connecting it with tools like WordPress, Gravity Forms, Ninja Forms and similar platforms doesn't take much effort.

Cons

WYSIWYG editor for building newsletter layouts isn't really my favorite.

“affordable pricing but limited workflows”

Pros

It ended up being more affordable for the number of contacts we have.

Cons

Where it falls short is with mid-level and more complex workflows. You're basically pushed into using their built-in recipes and those feel way too limiting. Support is only offered through chat which becomes frustrating fast if you're dealing with something serious or complicated since you can be stuck messaging for hours. On top of that, the support team doesn't seem to know the product well enough to really help in those situations.

“professional email marketing boost”

Pros

Running email marketing for our nonprofit has become much simpler with this. It helps us put together professional-looking campaigns without needing to bring in extra staff or pay for an advertising agency.

Cons

List management can be a bit confusing. We also get plenty of spam signups and I still haven't fully figured out the best way to remove them.

“simple themes and strong testing”

Pros

After using several email marketing platforms, this one feels the most simple out of all the programs I've worked with. The themes are really appealing and the A/B testing feature has been especially useful because it lets us try different approaches in our email campaigns and clearly see what's performing and what isn't.

Cons

One thing that has been disappointing is the quality of the newsletters we can build with the drag-and-drop editor. Because of that, we've ended up coding our newsletter templates from the ground up which means I have to depend on my programmer coworkers before I can get any campaign out the door.

“deliverability and smart spam guidance”

Pros

Email deliverability has been excellent and the reputation of the platform really gives confidence when sending campaigns. One feature that feels genuinely different is how it helps fight spam by guiding you while writing email content so your messages are less likely to end up in the recipient's spam folder. The interface is also one of the most user-friendly I've worked with. The dashboard is large, clean and simple to navigate, with helpful tips throughout and an easy workflow that makes building strong emails feel very natural.

Cons

Biggest downside I've run into with this software for email marketing is the pricing of the pro plan. The sending limit on the free account also feels a bit too restrictive and I'd be happy to see that increased. Aside from wanting it to be more competitively priced, I'm overall satisfied with the platform.

“powerful templates and integrations”

Pros

This email marketing platform was a really good experience. Creating email templates was simple, the admin dashboard was excellent and the documentation, along with the developer tools made everything even better. The pricing felt very reasonable, there were plenty of integrations available and the customer support was outstanding. It was actually the first email marketing software I ever used and even after trying other platforms, this is still the one I keep coming back to. Even before I got into coding or building websites, I appreciated how user-friendly it was as a marketer. I was able to build templates, connect emails to my websites and generate income without needing to write any code. The interface felt simple and there was a lot of useful functionality included right away.

Cons

for the way I used it, it did exactly what I needed. I never really felt like anything important was missing and if I ever had a question, it was usually something I could quickly Google and sort out on my own.

“rss templates and strong analytics”

Pros

Having web-based templates that worked with our RSS feeds took a lot off our team's plate. That's not something every email marketing platform offers so even though it's a niche capability, it was really valuable for us. It also allowed multiple users to be logged into the same campaign at once which made collaboration much easier. The analytics were another big plus and felt far more useful than what we had with our previous email vendor.

Cons

Interface was a little flaky from time to time and we ran into a few minor issues with technical support. Response times could be somewhat slow and support wasn't always the best at escalating cases when they couldn't immediately identify a solution.

“helpful analytics and free plan”

Pros

Getting started with it was easy and I had no trouble figuring out how to navigate the platform when I first began using it. The forever-free plan is also something I really appreciate since it helps beginners get up and running without added cost. On top of that, the analytics feature is a really useful tool.

Cons

Frustrating part is that free accounts can get disabled pretty quickly without any clear or valid reason. That really sucks.

“useful and budget-friendly tracking”

Pros

The platform is very user-friendly which makes it simple to work with. I also appreciate that it's affordable while still being really useful. The email tracking feature is especially excellent.

Cons

There's nothing specific that stands out as a problem. Maybe it would be helpful to add more sales-related features to the product.

“reliable templates and polished emails”

Pros

Creating templates, uploading contact lists and sending emails feels very easy. The reporting is clear and simple to follow and our IT emails consistently come out looking polished.

Cons

Connecting it to an ecommerce website can be a bit challenging if you are not a developer and I do wish the setup were more simple.

“powerful templates and campaign insights”

Pros

Right away, the interface feels very simple and makes handling email campaigns quick and easy. There's a wide selection of templates to choose from and they can be customized either fully or just in specific parts using the HTML editor. Moving between the design view and HTML mode is convenient and unlike some other platforms, it doesn't create compatibility issues. Setting up event-based campaigns or email journeys only takes a few clicks. After sending a campaign, you get plenty of valuable reporting, including valid contacts, user activity, bounce rate, open rate, click rate and more. It can also be connected with Analytics.

Cons

Biggest downside is the price which is a bit high. Because of that, we ended up adding another tool to our stack that is more affordable even though it offers fewer features. For some campaigns, cost forces us to choose the cheaper option and give up some of the convenience this platform offers. Another limitation is the CTA setup. You can't add multiple call-to-actions directly so you have to come up with workarounds like using linked images and similar alternatives.

“useful bulk emailing option”

Pros

This program works really well for sending emails to a fairly large list of recipients. The free plan is especially helpful since it lets you send up to 12,000 emails per month and manage 2,000 subscribers.

Cons

One issue with the free version is deliverability. I've noticed messages consistently reach Gmail users but they sometimes don't arrive at corporate email addresses. If your audience is mainly businesses, that can become a serious drawback.

“easy third-party integrations”

Pros

Connecting it with other third-party apps is incredibly easy especially compared with other email providers. It seems to integrate with almost everything.

Cons

The automation visuals are the part I'm not a fan of. Competitors like Klaviyo do a much better job of showing funnel flows in a clear, visual way.

“valuable email tracking and budget control”

Pros

After nearly five years of using it for email marketing and newsletter campaigns, I can honestly say it has given me great value for the money. The features are excellent and it ranks among the best platforms I've worked with. The interface is interactive and user-friendly so getting around it even on the first try feels very natural. One thing I really appreciate is being able to track every email I send and monitor how recipients engage with my newsletters. Importing my subscriber list through a CSV file is also a huge plus because manually entering all those email addresses would be a nightmare. The pay-as-you-go option is especially smart since it helps me stay within budget. On top of that, the WordPress plugin makes it very convenient to collect subscriber details directly from my website.

Cons

It's a very good platform but I do think the pricing runs a bit high compared with some competitors like MailerLite which offers similar features and packages at almost half the cost. Another downside is the lack of 24/7 support for users who are not on a paid plan. MailerLite, for example, gives support even to free users. That kind of availability matters because when a company is present for all its users, whether free or paid, it creates a stronger sense of support and belonging.

“reliable email marketing partner”

Pros

For the past 10 years, we've used it as our email service provider and it has consistently been simple to use and easy to understand. It has also been very reliable the entire time.

Cons

I don't have any real complaints. It's an excellent online app and a really strong email marketing solution for any business or organization.

“fast setup and powerful integrations”

Pros

Right after buying it, I was able to put together and send my own message in about 20 minutes which says a lot about how user-friendly it is. There's a reason so many businesses rely on this product. It connects well with a wide range of other software too which helps keep things efficient across the business. If you need a great option for sending mass communications, this is definitely worth considering.

Cons

One part that could be better is the text editor which felt pretty awkward at times. I ran into a few things while using it that just didn't feel very polished. I can't quite put my finger on it but Microsoft Word is a much better editing experience so that's an area where this product could really improve.

“perfect campaigns with smart automation”

Pros

The platform gives me access to powerful campaign tools without feeling overwhelming. I can create custom templates, use ready-made designs and automate entire campaigns to save time.

Cons

Customization options are somewhat limited and the form builder can be glitchy at times.