Mailchimp Software Reviews

“time-saving email campaigns”

Pros

Getting started was easy for me and running bulk email campaigns has been simple ever since. It saves me a significant amount of time and makes managing campaigns much easier.

Cons

Honestly, not really anything major. I only run into an occasional glitch here and there and it's probably just user error.

“helpful email tracking”

Pros

Sending mass emails with it is pretty easy and the email open tracking is really useful.

Cons

It can get a bit confusing at times when I'm managing a few different mail blasts at once.

“Perfect tool!”

Pros

Back when it was focused on email campaigns, this was an excellent product for getting started small and scaling up over time.

Cons

Ever since Intuit acquired it, it hasn't felt the same especially in how long-time customers have been treated.

“drag-and-drop email builder shines”

Pros

Putting emails together is quick and effective thanks to the drag-and-drop templates. On top of that, creating standalone landing pages and connecting them is just as simple which makes the whole process really convenient.

Cons

Managing lists is where it gets frustrating. Even when I spend time updating tags or categories, the results still don't feel as accurate or reliable as I need them to be.

“all-in-one marketing favorite”

Pros

This software has been a pleasure to use. It's very user-friendly, works as an all-in-one marketing tool and is beginner-friendly while still being useful across any social media platform.

Cons

Only downside I've noticed is related to pricing. The free plan is excellent but the paid plan gets expensive once you want access to the more advanced features.

“powerful mailing list toolkit”

Pros

Getting the hang of it was quick and it comes with a rich set of features for managing and maintaining mailing lists. The integrations are also really useful especially with HubSpot.

Cons

The free plan feels a bit limited although that is partly me trying to keep costs down. We also noticed that it can sometimes be slow when sending out emails.

“newsletter revenue is clear”

Pros

Using it is pretty easy overall. It made newsletter revenue easy to understand and putting newsletters together and sending them out is fast.

Cons

One frustration was how difficult the flows were to locate-the naming made it hard to distinguish one from another. On top of that, the analytics could be confusing to read and didn't always give a clear picture at a glance.

“love using it for newsletters”

Pros

Sending my daily newsletter with it has been really easy. I use it every single day to reach my supporters and the feedback I get about it has been consistently positive.

Cons

I really do not have much to complain about. The only thing that comes to mind is that the formatting options can feel a bit limited but I have figured out ways to work around that.

“flexible templates and newsletters”

Pros

Managing email lists has been easy and putting together e-newsletters is simple to handle. Rearranging content blocks is quick and the templates are user-friendly with plenty of options to choose from.

Cons

The reporting setup and the suggested send times didn't always turn out to be very reliable. Resizing images was also a bit difficult.

“professional templates that deliver”

Pros

This platform feels very easy even if you're completely new to email marketing. The templates look polished and professional without being too complicated which makes creating campaigns much less intimidating. I also appreciate being able to track how many people open my emails since that gives me a better idea of what my audience responds to.

Cons

A downside is that some of the more advanced features, such as automations and additional integrations, are locked behind the paid plan. It can also feel a bit overwhelming in the beginning when you're faced with so many options especially if you're just starting out with email marketing.

“simple and hassle-free tool”

Pros

Using it feels really simple and getting around the platform is simple from the start.

Cons

Honestly don't have any complaints. It really makes everything a lot more manageable.

“affordable templates that help”

Pros

The pricing and built-in layouts are a big plus. It comes with ready-made templates and you can also save your own which is really convenient. Being able to switch between mobile and web views is also very useful.

Cons

The image layout choices aren't my favorite. I'd really like a caption-style layout that automatically formats a picture with text underneath. To be fair, there is a workaround since you can add a text box below the image and resize the text yourself. I also wish it supported placing two pictures side by side.

“user-friendly survey building”

Pros

Building surveys for market research with it felt very easy and it's the most user-friendly option I've come across for that kind of work.

Cons

One thing I liked least about it is that when a contact unsubscribes, you still end up paying for that person as long as they remain in your contact list.

“gets the job done”

Pros

Once you get it set up and working properly, it does what you need it to do.

Cons

Data management feels frustrating although to be fair a lot of tools in this category are similar and the search functionality is confusing.

“clean email design center”

Pros

The design center for building emails is really neat and clean and it makes customizing everything feel very simple.

Cons

Teaching people who are less comfortable with computers how to use it has been a challenge although that's not really it's fault.

“quick contact import setup”

Pros

It was simple to use since I could import all my contacts right away.

Cons

it doesn't give much flexibility when it comes to fully customized templates or complete rebranding. On top of that, the pricing climbs quite a bit as your contact list gets bigger.

“quick list-building setup”

Pros

Getting it set up and connected to my website was pretty easy and it works well for building a subscriber list.

Cons

The marketing automation setup isn't as powerful or flexible as what you get with some other platforms.

“budget-friendly client communication”

Pros

Keeping in contact with my clients was much easier with this. They offer pricing tiers for different budgets which is really helpful when you're just getting a business off the ground. The templates were simple to work with and just as simple to customize.

Cons

For what the product offered, the free plan felt a bit too limited. I would have preferred a higher cap than the one included. If I remember right, support also came at an extra cost so running into a problem became pretty frustrating.

“simple to use overall”

Pros

The interface is easy and user-friendly. I haven't run into any major issues or setbacks while using it.

Cons

Customer support could definitely be better when questions come up. I've reached out to the service team several times but each time I only got a brief automated reply.

“helpful email performance insights”

Pros

Being able to duplicate emails and compare open rates and click-through rates has been really useful.

Cons

A few of the templates are not very simple so they can take some time to figure out.