Mailchimp Software Reviews
Total 4172 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars62%
4
Stars31%
3
Stars5%
2
Stars1%
1
Stars0%
Satisfaction score
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Food & Beverages, N/A employees
More than a year
“Great for small teams but limited features”
Pros
It was very easy at the time and it worked really well for us as a small business.
Cons
As our company grew, it started to feel too limited for what we needed and didn't really scale along with our business. Over the many years we used it, it also seemed like there weren't enough new features being introduced.
Rating Distribution
Ease of use
7
Value for money
6
Customer Support
6
Functionality
5
Marketing and Advertising, N/A employees
More than a year
“clean email marketing workflow”
Pros
Getting started with it felt very easy. The interface is simple and user-friendly so putting together professional-looking emails didn't require any technical skills. The drag-and-drop editor is simple to work with and the templates and layout options have a clean, modern look. One thing that really helped was how manageable subscriber lists were, along with the ability to segment audiences for more targeted campaigns. The automation features were useful too especially for scheduling emails and nurturing campaigns without having to monitor everything constantly.
Cons
Some of the more advanced tools-such as conditional content, dynamic personalization and automation workflows-feel a little limited or awkward compared to other platforms. Pricing also starts to feel less competitive once your subscriber list gets larger. The reporting dashboard does the job but it would be better with more customization options and deeper insights built in, instead of having to export data into other tools.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Retail, N/A employees
Less than 6 months
“powerful customer journey tools”
Pros
Automated customer journeys and the prebuilt integrations have been really useful. It makes it simple to grow an audience and connect additional channels without much hassle.
Cons
Pricing can feel a bit high for a small business. Also, the Facebook custom audience integration seems to break pretty easily and it looks like a common issue based on what I've seen online.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Marketing and Advertising, N/A employees
More than a year
“decent starting option”
Pros
It's relatively simple to get started with, offers great value for the price and works well as a starting solution overall even if it's not the top option out there.
Cons
The interface feels somewhat confusing and cluttered to me. Since I already get overwhelmed pretty easily when I'm juggling multiple tasks, it's UX ends up causing a lot of back-and-forth which makes the whole workflow feel more tiring than it should.
Rating Distribution
Ease of use
6
Value for money
7
Customer Support
6
Functionality
6
Construction, N/A employees
Less than 6 months
“confusing setup and weak support”
Pros
After a lot of editing, I was finally able to upload my contact list once my downloaded file matched the required template.
Cons
Getting started was really unclear and there was barely any support available. The platform was difficult to navigate and not very simple to understand.
Rating Distribution
Ease of use
3
Value for money
4
Customer Support
4
Functionality
4
E-Learning, N/A employees
More than a year
“visually appealing email design”
Pros
This platform offers great templates but the part I enjoy most is its Canva integration which lets me create emails with a much more attractive visual style.
Cons
My only complaint about it is that its pricing has gone up quite a bit over time so now I have to manage my contacts more carefully to avoid extra charges.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Entertainment, N/A employees
Less than a year
“helpful email campaign tracking”
Pros
Launching an email campaign feels pretty easy with this tool. It handles the basics well and the built-in reporting for open rates, bounce backs and unsubscribe numbers makes it simple to keep tabs on performance.
Cons
A growing number of people and companies seem to be flagging it emails as spam which hurts how effective campaigns can be. There's also the bigger challenge that younger audiences are moving away from email as their main communication channel. it could probably benefit from shifting more of its marketing focus toward social media platforms.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
9
Hospital & Health Care, N/A employees
Less than 6 months
“clean design and custom uploads”
Pros
Being able to drag and drop my own videos and images is really useful and the interface stays clean and easy while I work.
Cons
it does have a free plan but it comes with quite a few limitations. Features like dynamic content are restricted unless I upgrade to a paid premium plan.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
8
Electrical/Electronic Manufacturing, N/A employees
More than a year
“reliable automation for newsletters”
Pros
Getting started with it was easy. The automation does exactly what we needed and we've been using it consistently for newsletters as well as important automated emails we need to send out.
Cons
Honestly, there wasn't much we disliked about it. The only issue we ran into was a connection problem with a spreadsheet we were using. We didn't realize it had disconnected for a few days but once we caught it, it was simple to fix.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
8
Education Management, N/A employees
More than a year
“best tool for email management”
Pros
This tool has been our go-to for email management for over two years and it has easily been the best tool we've used for it. Learning how to use it was quick and day-to-day use feels very easy.
Cons
The only real downside is contacting it customer support since there's usually a long wait before getting connected. Other than that, it works well.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Education Management, N/A employees
More than a year
“affordable email marketing winner”
Pros
Hands down, this has been the best tool we've used for email management and marketing. The pricing is something I really appreciate too since it's very affordable.
Cons
I don't have any complaints about it. Since we installed it, it has been the best tool we've worked with.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Non-Profit Organization Management, N/A employees
Less than 6 months
“user-friendly with responsive support”
Pros
Using it feels really simple and easy. Their team gets back to me very quickly and the live chat has been especially helpful.
Cons
A few of the templates could definitely be improved. At times, I find stronger options in Canva and I'd love to see more templates that feel a bit cleaner and less busy.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Education Management, N/A employees
More than a year
“helpful automation and support”
Pros
Getting started with it felt very easy because the automation features are simple to understand and use. On top of that, the customer support team has been very responsive anytime I've had questions.
Cons
Once your subscriber list starts getting bigger, the pricing can become a little expensive. Other than that, I really do not have any complaints.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Education Management, N/A employees
More than a year
“Great analytics and surveys”
Pros
This tool makes mass emailing really simple to handle and the survey feature works really well too. The analytics are genuinely useful and the pricing feels fairly affordable for what it offers.
Cons
It still is not free and a lot of the same functions can be put together through Google Suite at no cost by using Gmail, Google Forms and Google Sheets.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Education Management, N/A employees
More than a year
“fantastic email management tool”
Pros
Hands down, this has been the best tool I've used for managing emails. It was quick to learn, simple to use and the interface feels very user-friendly.
Cons
Don't have any complaints about it. I've been using it for three years now and it has been a very positive experience throughout.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Education Management, N/A employees
More than a year
“friendly interface and fair pricing”
Pros
Right away, it's interface felt very user-friendly and simple to work with. Their pricing is also something I really appreciate because it is quite affordable and budget-friendly.
Cons
After using it for more than two years, my experience has been excellent. Everything has worked well for me and I have not run into any issues.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Consumer Services, N/A employees
Less than 6 months
“beginner-friendly email tools”
Pros
It feels very easy even for someone new to it. There are plenty of drag-and-drop templates to pick from which makes creating emails much simpler. The automation features save me a lot of time and I also appreciate how easily it connects with my website. The free plan is really helpful when you're just getting started.
Cons
Costs start increasing pretty fast once your contact list grows or when you need more advanced features. At times, the automation options can feel a little restrictive. Support on the free plan is also quite slow.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
7
Functionality
8
Sports, N/A employees
More than a year
“wordpress integration works really well”
Pros
The most practical and useful thing about it is the integration it offers with WordPress.
Cons
One downside is having to keep up with version updates for both the plugin and the WordPress core itself.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Education Management, N/A employees
More than a year
“powerful analytics and targeting”
Pros
Replicating successful emails takes very little effort and the analytics are excellent. The audience segmentation tools are also really useful when we want to send more targeted messages.
Cons
Contact pricing is expensive. Since we're based in Canada and the pricing is in USD, the cost climbs really fast if we buy a mailing list and need to add those contacts.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Textiles, N/A employees
More than a year
“Perfect marketing all-in-one”
Pros
It works really well as a standalone marketing platform. We've been using it for email marketing and have seen a high success rate with it. It also comes with useful features like automation, convenient integrations and a user-friendly interface, among others.
Cons
As the contact list grows, the pricing goes up too. Other than that, everything works just as advertised.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
9