Mailchimp Software Reviews

“Great visibility into outreach”

Pros

One thing I really appreciate is being able to tell whether my marketing emails and messages are actually being opened and seen.

Cons

At this point, I honestly don't have any issues or complaints to mention.

“branded email customization”

Pros

It worked really well for sending branded emails to a large audience. It let us tailor the design to match our brand without much trouble which made our campaigns look polished and consistent.

Cons

One drawback was the limits around how many constituents we could email at once, along with filtering exactly who should receive messages from a larger group. That may have been tied to us not being on a higher-tier plan though.

“helpful for church outreach”

Pros

This software has been a really valuable tool for our church. It lets us share information in a very professional way and being able to organize people into groups is something we really appreciate.

Cons

A few of the design elements feel a bit dated and could use a refresh.

“quick to learn and useful”

Pros

This tool was easy and it still offers all the core functionality you need to work with.

Cons

It felt a little too basic for everything we needed but it still works well enough for simple emails.

“Fast setup for startups”

Pros

Getting everything set up was easy especially as a new business owner.

Cons

Unsubscribe rate through it has been higher than I expected.

“handy syncing and email builder”

Pros

Syncing lists with Planning Center's People module has been really convenient and the drag-and-drop email builder is simple to work with.

Cons

The pricing feels pretty steep for how we actually use the system. It would be nice to have a lower-cost option for sending basic emails without paying for all of the automation features.

“reliable email marketing pick”

Pros

This has been a really great option for email marketing and I honestly have no complaints. It's been very handy to use.

Cons

It does seem a little more expensive than some other mailing services.

“powerful email segmentation tools”

Pros

It is a great email marketing platform with the features and functionality to support both smaller organizations and larger businesses that want to improve their email communication and engagement. I work at a marketing agency that partners with non-profits and several of our clients rely on it for their email efforts. One reason it works well is its ability to organize and segment contacts into different groups or lists based on category or engagement which makes targeted campaigns much more effective. It also lets users build automated email series, like drip campaigns or journeys so contacts can receive messages at scheduled intervals to learn more about an organization or access free or promotional offers.

Cons

it's pricing depends on how many contacts you have in the system and the available tiers do not always make sense for medium-sized organizations or companies from a cost perspective. Another downside is that it used to offer reporting that showed how many people moved through a journey or automated drip campaign within a specific month but now the reporting only reflects cumulative or lifetime completion and progress through the series.

“all pitch but no support”

Pros

Sales presentation sounds convincing and the way they describe the product makes it seem like it will solve everything you need. It really comes across like, "pick us and all your problems will disappear."

Cons

Once you actually use the product, it is nothing like the promise and customer support is basically nonexistent. Their chat support is clearly just bots and trying to get help feels more pointless than talking to a wall.

“packed with time-saving features”

Pros

This tool comes with plenty of features that help boost productivity and save time by automating different tasks and functions.

Cons

At this point, I haven't come across any major issues with the tool.

“reaching members made simple”

Pros

This program has been fantastic for staying connected with all of our members at the same time. It's very user-friendly and anytime I need help, the support team gets back to me quickly with useful answers.

Cons

Only feature I really wish it had is the ability to add emojis to social media posts.

“email automation is simple”

Pros

Setting up email campaigns is much easier to automate with this tool.

Cons

There really isn't anything I'd want to change about this product.

“audience organization that delivers”

Pros

it helps me break all of my client lists into clearly separated audiences, keep campaigns organized around those specific groups and send polished marketing materials out on time.

Cons

A few of the newsletter and email templates feel too restrictive in how they're built and whenever I want to make something more original, I end up having to use the custom or blank layouts to get the result I'm after. That feels a bit countersimple to me. Templates should provide a great starting point for a design while still offering much more room for customization.

“user-friendly setup and features”

Pros

Navigating it feels very natural which is especially helpful for non-technical users who have little to no experience. The core features are easy and user-friendly so it doesn't take long to get comfortable with the platform.

Cons

If your business has a bigger audience, the cost can climb pretty fast because of how it counts contacts. The customer support is also quite weak on the lower-tier plans which I really don't agree with. If you're paying to use the platform, you should be treated like a customer and receive the same level of service.

“powerful features and clean interface”

Pros

The interface feels simple right away and the platform comes packed with industry-leading features.

Cons

Price is on the higher side and a few features still need more detailed settings.

“pricing went completely overboard”

Pros

I used to really enjoy the email campaigns and the gorgeous landing pages.

Cons

New pricing is absurd, over $300 a month just for the lowest tier.

“Perfect tool with plenty of features”

Pros

The platform feels very user-friendly and comes with a lot of really useful features.

Cons

Free plan doesn't include access to free images which is a bit limiting.

“user-friendly and built to scale”

Pros

Interface is very user friendly and simple to work with and it makes handling information for a large audience much more manageable.

Cons

The premium membership costs are on the high side. Even though the features are useful, the pricing still feels like a lot.

“brilliant marketing companion”

Pros

A brilliant tool for marketing that brings customer information together and keeps everything integrated for convenient campaigns and outreach.

Cons

I honestly can't think of any downside-it's an excellent marketing tool.

“secure client info management”

Pros

It gives us a safe way to store client information while also helping us manage contacts effectively.

Cons

It is a bit pricey and at times tracking specific details can feel complicated.