Mailchimp Software Reviews

“keeping my audience connected”

Pros

Staying in touch with my audience with it feels incredibly simple. There are also so many features available that I'd really like to explore when I finally have the time... ,)

Cons

One thing I'd really appreciate is being able to open the platform, write an email in a couple of minutes and send it right away without having to deal with all the setup in the background first. It might already do this but I haven't reached out to customer support to confirm yet.

“friendly email campaign tool”

Pros

A really friendly, easy tool for sending email campaigns. It's simple to work with and doesn't feel complicated.

Cons

Pricing climbs pretty fast as your subscriber list gets bigger and the free plan doesn't give you much to work with.

“mass email tracking is excellent”

Pros

Sending out bulk emails and keeping track of them has been really simple with this tool.

Cons

Haven't run into any issues with it and the interface is very user friendly.

“mostly free email marketing”

Pros

Sending marketing emails with it is easy and the fact that it's mostly free makes it even better to use.

Cons

Honestly, there isn't anything about this app that feels like a real downside.

“beginner-friendly and approachable tool”

Pros

Getting started with it feels very easy especially if you're a beginner and still learning the ropes.

Cons

It still isn't the kind of platform that can handle absolutely everything yet.

“powerful email builder”

Pros

Interface feels simple to navigate and the built-in tips and guidance throughout the process are genuinely helpful. It's a powerful tool that lets you put together polished, attractive emails and newsletters without needing a lot of effort.

Cons

At times, managing user lists and sorting through contacts can be a bit tricky.

“industry-standard and effortless”

Pros

Using it feels easy and it's pretty much the industry standard at this point.

Cons

I don't really have any complaints-the service is simple to use.

“helpful learning resources”

Pros

Getting started with email marketing felt a lot less overwhelming because it was the first platform I used and I had a ton to learn. One thing I really valued was how supportive the site was through tips, suggestions and a full library of useful courses that helped me build my knowledge of both email marketing in general and the platform itself. That guidance made a big difference early on because without it I probably would have gotten discouraged and stopped doing email campaigns altogether.

Cons

Something I did not like about it was that access to customer support from a real person required being on one of their paid plans. That even applied to text-based help which was frustrating because there were times when I really needed assistance and could not get it. Once I eventually became a paying customer though, the support I received was excellent.

“better client outreach”

Pros

It gave me a practical way to reach a large number of clients at once which made advertising much more convenient.

Cons

Getting everything set up was a bit complicated and it took longer than I expected to finish.

“contact imports and open tracking”

Pros

Uploading all of my contacts is really easy and organizing them into groups works well. I also really appreciate being able to see how many people actually opened the email.

Cons

The pricing feels a bit steep for how I use it. I am not sending marketing emails all the timeit is mostly for newsletters and upcoming events for current membersso it is not bringing in much revenue.

“beautiful emails made simple”

Pros

Sending polished, attractive emails to my list has been one of the best parts of using it.

Cons

Email builder was a little confusing at first and it felt more complicated than it really needed to be.

“Perfect templates and quick onboarding”

Pros

When I started using this, it was simple and the templates looked really polished.

Cons

One thing that took me a bit to understand was how to send an email to a single new subscriber but after using it a little more, it became fairly manageable.

“frustrating for shopify stores”

Pros

Having surveys and forms built into the email marketing platform, beyond just basic signup forms, was definitely useful.

Cons

it felt pretty frustrating overall and wasn't all that user friendly. On top of that, its Shopify integration is nowhere near as strong as Klaviyo's and that can really matter for businesses that run on Shopify.

“simple tools for campaigns”

Pros

Managing mass email marketing campaigns feels really easy here thanks to the simple, simple tools.

Cons

Campaign personalization options are pretty limited and the paid plan is more expensive than it should be.

“powerful email analytics and automation”

Pros

it is part of my daily routine for sending emails, gathering data and using analytics to better understand market trends and customer behavior. The platform is easy to work with, simple to customize and the overall design looks excellent. It also helps automate data collection and offers custom dashboards and reports.

Cons

One limitation with it is that customization can feel restricted when you need more complex, company-specific email designs.

“Easy campaigns and social posting”

Pros

Even without a graphic design background, I was able to put emails together in it without much trouble. It worked well for my weekly marketing campaigns and I never had to ask anyone else for help to get them out. The social media integrations were also convenient since I could turn the campaign into posts and create another customer touchpoint. Uploading lists was fairly easy too.

Cons

List management is still the part of email marketing that feels overwhelming to me and I am not convinced it really removes that pressure. When you are dealing with a lot of lists, it can become pretty mind-boggling to stay on top of everything although the unsubscribe process is nicely aligned which helps. Pricing is another area that can be tricky because the way they structure the costs makes budgeting more complicated than I would like.

“great for DIY campaigns”

Pros

This tool works really well for amateur or DIY marketers. The builder is very easy and importing or exporting audiences is simple to handle.

Cons

When it comes to more advanced email marketing users though, it falls short on the extra tools especially automation and customer journey features that are useful for anyone working in e-commerce.

“email management made simple”

Pros

Handling my company emails has been really easy with this tool. It didn't take long to learn and using it day to day feels very simple.

Cons

Ever since I started using it, it has been performing really well without any issues.

“Perfect start for email campaigns”

Pros

Getting started with email marketing is really approachable with this program. It doesn't take long to learn the basics and begin using it.

Cons

A few of the features are tricky to figure out and every now and then it glitches and stops working unexpectedly.

“reliable for bulk emails”

Pros

It works really well for sending mass emails and we end up using it all the time.

Cons

A lot of the locked features feel like things you actually need especially if you're not paying.