Mailchimp Software Reviews

“powerful automation connections”

Pros

The automation features and the way it connects with other products are really useful.

Cons

Setting up automations and linking other integrations can be difficult and frustrating.

“simple and user-friendly tool”

Pros

Using it feels very easy and it doesn't get too technical or complicated.

Cons

I don't really have any complaints, aside from the fact that I had previously moved my main brand over to Klaviyo because it offered more features.

“custom workflows that deliver”

Pros

Personalized campaigns and custom workflows are where this platform really works well for me.

Cons

One limitation is that I still can't build a custom email template inside it. It also doesn't let me create or edit campaigns from the mobile app.

“fun and simple to create”

Pros

Very user-friendly and it's enjoyable to create content with both images and text.

Cons

I'd still love to see more options and templates added, along with AI integration for even more creative possibilities.

“simple templates and automation”

Pros

Getting started with email marketing felt easy with it especially as someone completely new to it. It's a huge help for small businesses that don't have any formal design background because the drag-and-drop email builder is very simple and the wide selection of templates makes it simple to put together campaigns that look polished and professional. The automation tools are also really strong, letting me send targeted campaigns based on how subscribers interact with my emails and what they respond to.

Cons

it does offer a free plan but it comes with limits on subscriber numbers and available features once your email list starts growing.

“email marketing that delivers”

Pros

it's email marketing feature has been the standout for me. Creating templates is very easy and sending emails in bulk to my contacts is simple and efficient.

Cons

The pricing feels quite high compared with other competitors available in the market.

“helpful analytics and messaging”

Pros

Putting together messages with images and text is easy which makes it a good way to communicate with people. The analytics are also really useful for tracking open rates and click rates.

Cons

Connecting email addresses with our church database has been difficult. I also don't care for the way archive works compared with permanently deleting something.

“newsletter creation made simpler”

Pros

Even though design isn't really my background, having all the tools in one place makes putting together my weekly newsletter a whole lot easier.

Cons

I really miss the simple black frame for portraits!!!! Why was that removed? Replacing it with a film cel-style frame was a strange choice. PLEASE ADD MORE PHOTO FRAME OPTIONS!

“helpful email tracking”

Pros

Keeping track of email responses has been really useful. Putting emails together is simple and the website integration works really well. I'm still waiting to find out how much value I'll get from the QBO integration.

Cons

G-tag still isn't working. I even paid someone to help set up Google Tag Manager but they weren't able to come up with a fix.

“powerful email campaigns”

Pros

it has worked really well for my email marketing and ABM campaign setup. The platform is very user-friendly and honestly, just a couple of hours of training is enough to get comfortable with it. Uploading contacts, building segments and creating email templates are some of the strongest features for me.

Cons

Only downside is the pricing which feels a bit expensive right now. It would be better if they reduced it in the future but aside from that, everything else has been good.

“handy email tracking dashboard”

Pros

During the free trial, everything felt easy and setting up the account didn't take much effort. It was also helpful being able to keep track of which email was going where from the sidebar or dashboard on the left side of the screen.

Cons

Pricing is pretty unreasonable especially since a lot of other services offer the same thing completely free instead of only giving a trial. I did enjoy using the account and it was helpful but if you're not paying close attention, you can end up getting charged for emailing the same company more than once. It's not a one-time charge and that can make the ACH transfer total climb really fast.

“useful marketing automation tools”

Pros

Having all the available tools in one place makes it much easier to monitor and manage our marketing activities closely.

Cons

Template selection is pretty limited. It would be better if more options were added especially templates designed for mobile phone versions as well.

“flexible tool integrations”

Pros

It's simple to customize and connect with other tools especially support assistance platforms.

Cons

System can get slow especially during busy hours or when most of the team is online.

“simple campaign setup”

Pros

Creating an email or campaign is really easy and doesn't take much effort.

Cons

It was frustrating to get a notice saying I had gone over the limit when I only send emails to 346 contacts and the free plan allows up to 500. Because of that, I was forced to buy the $20 per month account and I couldn't keep using it unless I signed up for a monthly charge.

“clean and simple workflow”

Pros

Software feels very user-friendly and I like that interface is simple to work with.

Cons

A few of the design options come across as a bit cookie-cutter but I've come to understand that this is necessary to keep things accessible across many different email clients.

“helpful for newsletters”

Pros

Using it to create newsletters has been really useful for keeping our customers informed and engaged. It's been a helpful tool for our customer base and I just wish it were free.

Cons

The monthly pricing is based on how many customers we email which can get expensive.

“flexible pricing for scaling”

Pros

The stepped pricing works well as the business grows and the free trial period is a nice way to test everything before committing.

Cons

It feels fairly expensive at this point and the platform has become less user-friendly over time.

“smart templates and insights”

Pros

Using it feels easy and I really enjoy the AI features, the templates that automatically match my website and the data analytics it provides.

Cons

The user interface can feel a bit tough at times.

“helpful reports and usability”

Pros

The platform is easy to use and feels very user-friendly. The reports are something I really appreciate.

Cons

Updating the contacts list is not very convenient and searching through it could be much better.

“powerful email design tools”

Pros

Putting together a polished marketing email or newsletter is really simple especially when adding graphics and building a strong visual layout.

Cons

It does cost a bit more than some other options but it offers the most features and has been very reliable.