Mailchimp Software Reviews

“newsletter creation feels effortless”

Pros

Creating my newsletter has been really simple and that's something I genuinely appreciate.

Cons

I'd still like to see more template choices available when picking a style for my newsletter.

“beginner-friendly and simple tool”

Pros

This tool was simple even as a beginner like me. The platform is very easy to use.

Cons

Price feels a little on the high side and there are times when the features seem somewhat limited in what you can actually do.

“clean interface and useful templates”

Pros

The interface feels very user-friendly and the templates are really well designed.

Cons

Lower-priced plans come with limited features which can feel a bit restrictive.

“helpful support every time”

Pros

Whenever I need help, the customer service team is incredibly helpful and the live chat has saved me every single time.

Cons

I honestly don't have anything to complain about.

“plug-and-play templates shine”

Pros

It is very easy and the templates are really strong. The best part for us is being able to use the templates in a plug-and-play way.

Cons

Pricing is the biggest downside. It has increased dramatically since the pandemic.

“plenty of email campaign templates”

Pros

This platform comes with a wide range of templates and different options for sending marketing and promotional emails.

Cons

Contact sorting feels a little cluttered.

“great email marketing features”

Pros

As an email marketing tool, it feels like a great choice. The free plan gives you a pretty good subscriber allowance and the customization options are nice and simple to work with.

Cons

One frustrating part is that the free plan doesn't include automations which makes it annoying if you want to send out a free ebook or another lead magnet automatically. After upgrading to a paid plan, audience segmentation also feels frustrating since subscribers who belong to more than one segment get counted twice in your total subscriber number.

“bigcommerce setup was convenient”

Pros

Getting started was easy and connecting it to our BigCommerce platform was very simple.

Cons

One limitation is that it still doesn't connect with the feed at the product management level.

“simple email automation setup”

Pros

Setting up automated email marketing campaigns with it is really easy and user-friendly.

Cons

Honestly, I can't think of anything about it that I dislike.

“powerful campaigns and rich stats”

Pros

Our campaigns usually perform really well with it. The extra analytics are genuinely useful and there are a lot of different features available to work with.

Cons

Getting a campaign out the door takes time because the process isn't very simple at first. It's also frustrating that you can't create or set up an audience directly from within the campaign itself.

“high delivery and simple editor”

Pros

Delivery rates have been excellent and the drag-and-drop editor is very easy to use.

Cons

Setting up the domain and adding the DKIM and SPF records to the DNS zone was a bit troublesome.

“flexible templates and great value”

Pros

Sending marketing emails to a customer list is pretty easy and there are plenty of ready-made templates to choose from. The pricing also feels really good for everything it includes.

Cons

It can feel expensive if you're only running a one-time email campaign and the number of options available when building an email can be a bit overwhelming.

“useful email templates”

Pros

This email marketing platform is simple to work with and the templates are quick to put together.

Cons

Feature set and overall user experience feel a bit unusual and somewhat awkward to navigate.

“clean campaign builder”

Pros

This tool keeps things easy with a clean interface and putting together email campaigns and checking the reports doesn't take much effort. It works especially well for smaller businesses that have more basic marketing needs.

Cons

It does feel somewhat limited next to other email marketing platforms especially if you're in e-commerce. It's also not the best fit for larger businesses because the automation features aren't really advanced enough.

“simple campaign setup”

Pros

Getting started with it is pretty easy and the learning curve is low when it comes to launching email campaigns. People with less experience or who are not especially tech-savvy should be able to set things up and run campaigns without much trouble.

Cons

On the downside, it does not offer much flexibility and it is missing more advanced customization options and higher-end features. The platform feels pretty limited in the way it manages users and emails and it does not perform especially well with large distribution lists.

“affordable audience management”

Pros

Adding and managing my audience has been very easy and creating content, editing it and publishing it to my audience is just as simple. The pricing is very reasonable too.

Cons

Nothing really comes to mind that I dislike. I'm not using a lot of the available features but the ones I do use have worked really well for me.

“good value and clear guidance”

Pros

The pricing is reasonable and the instructions are clear and helpful.

Cons

Email marketing automation could be better and the platform does not feel very user-friendly.

“user-friendly campaigns and automation”

Pros

This software has continued to stand out to me because of its simple interface and strong email automation tools. The drag-and-drop builder makes it simple to put together polished, attractive campaigns even if you do not have much technical knowledge or design experience. Managing audience lists is also easy and convenient.

Cons

Pricing starts to feel expensive once your subscriber base and campaign demands increase. Some of the more advanced tools, like deeper reporting and A/B testing, are only available on higher-tier plans which may not make much financial sense for smaller businesses. That is a real downside because it feels like a platform aimed mostly at small businesses and if your company is much larger, you may be better off considering other options.

“good deliverability but pricey plans”

Pros

it delivered emails reliably and the automation interface was easy to work with.

Cons

The pricing felt too high for what it offers. There are plenty of other companies providing similar services, like ConvertKit, Brevo and others. It really shouldn't cost that much just to send emails to your subscribers.

“clean templates and quick setup”

Pros

The templates look polished and professional and it's simple to format everything and put content together.

Cons

Basic plan feels too limited. Dynamic content really should be included as a standard feature and there should also be at least one additional user who can help with admin duties at no extra cost.