Mailchimp Software Reviews

“Customizable templates and targeting”

Pros

Even without being highly technical, I found it fairly easy to get started. I appreciate the large selection of templates and I can customize them as much as needed. I also rely heavily on the segmentation tools to make sure my messages reach the right audience.

Cons

it does have a few downsides. Its automation tools don't feel as advanced as some of the other platforms on the market.

“Time-saving bulk communication”

Pros

Being able to send a single advertisement to so many people at once has been a huge advantage for me. Instead of emailing contacts individually, I can reach thousands of people with a single click which saves me a tremendous amount of time.

Cons

Honestly, I don't really have any complaints. It's amazing to see how much it can actually do for a business.

“very practical contact filtering”

Pros

I find the platform very easy to use and the active email filters are especially helpful because they improve the quality of my contact lists.

Cons

The email campaign templates for ecommerce are pretty basic and could offer more variety.

“email design that keeps me here”

Pros

Using the platform has always felt easy to me. Even though I've tested other email marketing solutions, I consistently find myself returning to this one because it works so well for my needs.

Cons

I do wish it offered more design options or that adding custom code was a bit simpler.

“newsletter outreach that delivers”

Pros

The newsletter feature is a really effective way to connect with customers.

Cons

A lot of the features on it were really good.

“email creation was effortless”

Pros

Creating an email used to feel very easy and simple to do.

Cons

The recent changes have really disrupted the process of starting an email and getting it finished.

“helpful free tier for startups”

Pros

it offers a pretty generous free plan which is really useful for small businesses too.

Cons

Some features are only included if you pay for one of the more expensive subscription plans.

“custom forms that really help”

Pros

Custom forms are really convenient especially for advanced users who need to handle specific or more unusual use cases.

Cons

It's one of the pricier choices out there when it comes to email marketing.

“polished campaigns every time”

Pros

Email campaigns in this tool feel very easy because the drag-and-drop builder makes the whole process simple. The templates have a professional look and I can tweak them so they match my brand well. It's also really useful that it offers suggestions based on industry best practices while I'm building especially when I'm trying to make my emails better.

Cons

Some of the customization settings could be a little more flexible but the final result still comes out looking polished every time.

“good-looking emails at scale”

Pros

Creating polished, professional-looking emails is easy and sending them to a large contact database works really well.

Cons

If all you need are basic email features, it can feel more complex than necessary and a bit overpriced.

“attractive emails with helpful opt-out”

Pros

Putting together a nicely designed email is pretty easy, with room for everything I want to include like photos, graphics, descriptive text and more. I can also send test emails to myself and a few others as many times as needed to fine-tune the layout before sending. Another feature that really matters is the opt-out option and they make that simple to manage.

Cons

Almost every time I come back to it after being away, I have to remind myself how to do certain things. The good part is that it usually comes back quickly because the platform is fairly simple once I start using it again.

“Convenient navigation experience”

Pros

The interface feels very simple so getting around the platform is simple and easy.

Cons

Customer support can be slow to respond at times and the help provided is not always effective.

“simple setup for marketing”

Pros

Using it across our internal marketing team and for client work has been really easy. It's simple to use and also integrates well into the way we already work.

Cons

There's a slight learning curve at the beginning but overall it's nothing too difficult to deal with.

“pricing keeps climbing”

Pros

Uploading and editing forms is simple and I also appreciate that there is no size limit.

Cons

Price keeps going up and it does not match the pace or needs of my small but steadily growing business.

“money lost and no answers”

Pros

Honestly, I have nothing positive to say. I could mention that it seemed simple to use at first but that only lasted until the first issue came up. After that, we lost access to the service and ended up losing our money.

Cons

We paid $700 for a one-year service which is a lot of money for our organization so we could send emails to a database of 50,000 contacts. We managed to send one email and then the account was blocked. We were never told why. The responses from support explained nothing, we never got a real answer and it was impossible to get in touch with the company. In the end, we lost both the money and the account. The customer service was terrible. Case, 15115275003.

“user-friendly campaign setup”

Pros

Interface feels very user-friendly and getting started with email campaigns didn't take much effort at all.

Cons

Support was a letdown when I ran into problems. They weren't able to resolve a major issue and I ended up moving to a different service because of it.

“clean editor and nice themes”

Pros

Editor and themes are really enjoyable to work with. Putting together a newsletter feels simple and the flow for making corrections and sending test emails works well so it's easy to make quick changes and iterate fast.

Cons

Pricing is the biggest downside. It really only feels affordable if your campaigns perform extremely well or if you're sending to just a few hundred recipients. On top of that, after a few years they delete your data so you can lose everything which is hard to accept for the amount being paid.

“overpriced and poor support”

Pros

The platform is easy to use.

Cons

It feels overpriced and the consultant network didn't respond to what I needed.

“Useful for email campaigns”

Pros

It's really useful for sending email campaigns and tracking which addresses are not opening the messages.

Cons

It does take a bit of practice to put campaigns together and configure everything the way you want but it works very well.

“user-friendly and convenient tool”

Pros

Really convenient to use and very user-friendly overall. I'd definitely recommend it.

Cons

There's a lot of unwanted spam and it feels like this one gets more spam than similar alternatives.