Mailchimp Software Reviews

Pros

It works as an email service provider and is decent enough but it definitely doesn't rank among the top options out there.

Cons

The pricing feels very high, the platform is fairly frustrating to use and if a subscriber appears on more than one list, they get counted twice against your quota which isn't how most other providers handle it.

Pros

Right from the beginning, it worked really well as a tool for running email campaigns and gathering customer information in one place.

Cons

Over time though, it started feeling like a money pit since most of the actually useful features ended up costing more.

Pros

Layout is easy enough that someone without a technical background can still understand how to use it.

Cons

One thing that really bothered me was not having a chat option when I got stuck on what should have been a simple edit. I ended up abandoning a campaign I had nearly finished because I couldn't figure out how to change the background color in the footer where our company information appeared. I tried searching Google for help but the instructions either didn't make sense or didn't apply to what I was seeing. It was really frustrating.

Pros

There's a lot packed into this software and I really appreciate how powerful it feels. The analytics are especially useful because they let me see exactly when my audience opens the emails.

Cons

I'm not a fan of is the pricing structure since the cost changes depending on how many people you're sending emails to.

Pros

This tool is basically the industry standard for email marketing and it does offer a polished interface for building templates and sending campaigns. The reporting is great too.

Cons

The pricing structure really works against companies like ours that are trying to grow and scale our client base. Since the cost is based on the number of contacts, you end up paying more simply for having a larger list, not for actually using the platform more. It is not based on activity, like how many marketing emails you send. Our revenue does not come from just holding a lot of contacts, it comes when those contacts actually buy something after responding to a campaign. Paying extra just to store contacts in it does not make much sense for our business.

Pros

Getting started with it was easy. The templates are simple, the overall design looks polished and it makes it easy to measure and monitor how effective campaigns are.

Cons

One downside is that automation workflows are only available on the higher-tier pricing plans.

Pros

The interface feels modern and pleasant to use which makes it very practical on a daily basis.

Cons

Getting comfortable with the software takes a while and it can seem a bit complicated for beginners at first.

Pros

Using it has been easy and it lets us reach subscribers with colorful, visually appealing campaigns. Our audience usually responds quickly and the open and click stats are really helpful when we're planning and improving future campaigns.

Cons

The campaign layout design tools can feel a bit frustrating at times but they're still manageable.

Pros

Getting around the platform feels pretty simple and overall we've had a positive experience with it. It's easy to use, simple to add addresses and creating new newsletters from older materials doesn't take much effort.

Cons

A few tasks that seem like they should be simple still aren't possible, such as converting a box from JPG to text or adding caption items.

Pros

The automation features and the way it connects with other products are really useful.

Cons

Setting up automations and linking other integrations can be difficult and frustrating.

Pros

Using it feels very easy and it doesn't get too technical or complicated.

Cons

I don't really have any complaints, aside from the fact that I had previously moved my main brand over to Klaviyo because it offered more features.

Pros

Personalized campaigns and custom workflows are where this platform really works well for me.

Cons

One limitation is that I still can't build a custom email template inside it. It also doesn't let me create or edit campaigns from the mobile app.

Pros

Very user-friendly and it's enjoyable to create content with both images and text.

Cons

I'd still love to see more options and templates added, along with AI integration for even more creative possibilities.

Pros

Getting started with email marketing felt easy with it especially as someone completely new to it. It's a huge help for small businesses that don't have any formal design background because the drag-and-drop email builder is very simple and the wide selection of templates makes it simple to put together campaigns that look polished and professional. The automation tools are also really strong, letting me send targeted campaigns based on how subscribers interact with my emails and what they respond to.

Cons

it does offer a free plan but it comes with limits on subscriber numbers and available features once your email list starts growing.

Pros

it's email marketing feature has been the standout for me. Creating templates is very easy and sending emails in bulk to my contacts is simple and efficient.

Cons

The pricing feels quite high compared with other competitors available in the market.

Pros

Putting together messages with images and text is easy which makes it a good way to communicate with people. The analytics are also really useful for tracking open rates and click rates.

Cons

Connecting email addresses with our church database has been difficult. I also don't care for the way archive works compared with permanently deleting something.

Pros

Even though design isn't really my background, having all the tools in one place makes putting together my weekly newsletter a whole lot easier.

Cons

I really miss the simple black frame for portraits!!!! Why was that removed? Replacing it with a film cel-style frame was a strange choice. PLEASE ADD MORE PHOTO FRAME OPTIONS!

Pros

Keeping track of email responses has been really useful. Putting emails together is simple and the website integration works really well. I'm still waiting to find out how much value I'll get from the QBO integration.

Cons

G-tag still isn't working. I even paid someone to help set up Google Tag Manager but they weren't able to come up with a fix.

Pros

it has worked really well for my email marketing and ABM campaign setup. The platform is very user-friendly and honestly, just a couple of hours of training is enough to get comfortable with it. Uploading contacts, building segments and creating email templates are some of the strongest features for me.

Cons

Only downside is the pricing which feels a bit expensive right now. It would be better if they reduced it in the future but aside from that, everything else has been good.

Pros

During the free trial, everything felt easy and setting up the account didn't take much effort. It was also helpful being able to keep track of which email was going where from the sidebar or dashboard on the left side of the screen.

Cons

Pricing is pretty unreasonable especially since a lot of other services offer the same thing completely free instead of only giving a trial. I did enjoy using the account and it was helpful but if you're not paying close attention, you can end up getting charged for emailing the same company more than once. It's not a one-time charge and that can make the ACH transfer total climb really fast.