Mailchimp Software Reviews

“great newsletters with limited flexibility”

Pros

it works well for sending out newsletters and putting emails together is pretty easy with the templates and editor.

Cons

Customization feels a little restricted and the automation features could definitely be more flexible. Pricing also tends to add up faster than expected.

“fantastic customer email platform”

Pros

Right from the start, it was very simple to use and gave us an excellent way to keep customer details organized while sending targeted email campaigns. They keep adding new features too so the platform feels like it is constantly improving in a positive way.

Cons

It does become restrictive once your email list goes over 1,000 contacts because you have to move up to a paid plan. Other than that, I do not have any major complaints especially since they redesigned the visual interface and it looks amazing now.

“trusted tools for email campaigns”

Pros

it has been a reliable email marketing platform with really strong tools. It's the first service I think of for email marketing and I used it for years at my previous employer.

Cons

One downside is that there isn't a free plan for smaller users. They only give you a one-month trial which means if you don't send emails very often, you'll probably only get 1 or 2 campaigns out before you have to pay.

“reasonable pricing but limited layout”

Pros

One thing that works well is the reasonable pricing. The email campaign builder is fairly simple too and it includes the standard WYSIWYG tools you'd expect.

Cons

The biggest frustration is the layout restrictions. Column sizing feels too limited and there isn't much control over how backgrounds and images are sized or displayed. It's also disappointing that the basic paid plans don't let you save content blocks.

“simple campaigns and builder”

Pros

This tool felt very easy to use. The interface is simple so it didn't take long to figure out where everything was. Importing contacts was quick and I was able to get a new campaign up and running almost immediately. The email builder also deserves a mention-it was simple to work with and I really liked it from the very first email.

Cons

It's not the cheapest option out there but it does provide what you need.

“excellent for email marketing”

Pros

It has been really excellent software and is incredibly useful for handling email marketing.

Cons

Getting the first campaigns set up can take some time but after everything is configured, it becomes pretty easy to use.

“highly customizable integration”

Pros

This software offers a lot of flexibility for customization and fits into other systems without much effort.

Cons

A few of the help and support features feel like they could be improved a bit.

“free tier and quick setup”

Pros

Getting started was simple and the free tier makes it accessible right away. It's also a Canadian company now which is a nice plus.

Cons

Once you switch to a paid plan, the pricing feels expensive. At that point, there are better alternatives available.

“too outdated for B2B”

Pros

It's simple to use, the interface is fairly pleasant and the editor works well.

Cons

It has become very outdated and gets expensive when you have a high volume of contacts. It's not suitable at all for B2B marketing and there's no way to search sent campaigns by keyword to find articles again.

“love the email insights”

Pros

This platform has been one of my favorite tools to use. Creating polished, attractive emails is very easy and I really appreciate being able to track exactly who clicked each link and even see the click map. It's also convenient to share campaigns on social media and quickly duplicate past emails when I need to reuse a format. Another thing I value a lot is their customer support chat-you can reach out anytime and they genuinely stick with you until the issue is resolved.

Cons

One thing that took me quite a while to figure out was how to add moving ads inside an email. It needs to be done as a GIF and getting the sizing right can be pretty frustrating. They also updated the campaign manager area where all emails are viewed and since that change, it has been harder to find.

“user-friendly with smart updates”

Pros

Using it has been a really positive experience. The platform is very user-friendly and their team keeps rolling out helpful updates that stay in step with how quickly the digital marketing world changes.

Cons

Honestly, there is very little I dislike about it. The only downside I have run into was some difficulty connecting it with the CRM our business uses to keep our mailing lists updated.

“too many unused features”

Pros

Getting started with it was fairly easy and it comes with a wide range of features although a lot of them weren't things we really needed or used on a regular basis.

Cons

Dashboard isn't the strongest part of the product and it doesn't feel as simple as some other apps.

“powerful email campaign tools”

Pros

Being able to send bulk emails to our customer base, monitor open rates and run A/B tests has been really valuable.

Cons

Platform feels a bit complex when you first start using it though it becomes more familiar with time.

“packed with useful features”

Pros

it comes with a huge range of features which is what I appreciate most about it. Bulk email is the part I use the most and on top of that we also have templates for building landing pages, flexible data import and export options, ad integrations and plenty more. It's a very feature-rich platform and what you can accomplish with it really depends on how much of it you're able to take advantage of because there's just so much included.

Cons

One thing I'd still like to see is a more user-friendly interface along with more product tutorials. The tutorials are there but I wish there were more that focused on tips and tricks you can actually apply to get specific results.

“simple interface with wide compatibility”

Pros

Interface is easy to use and it integrates well with a lot of other systems.

Cons

One frustrating part is that they seem to keep reducing what's included in the free version.

“reliable bulk email sending”

Pros

One of the best things about it is that it lets me send the same email to a large number of business email addresses at once.

Cons

The part I didn't like as much about it is that it feels a little expensive.

“clean dashboard and great UX”

Pros

Right from the start, it feels really well designed. The dashboard is simple to navigate and the features do what they're supposed to without any hassle.

Cons

Compared with other similar tools, it comes at a higher price.

“mailing list compliance controls”

Pros

One thing it does really well is helping manage a mailing list in a way that supports anti-spam compliance. Even though the platform is not specifically built around Canadian legislation, it still gives users enough control over subscriptions to handle things in a compliant way.

Cons

At times, it feels frustrating and not very responsive. When putting together a mailing, the layout shown on screen does not always match the way the final email actually appears once it is sent.

“user-friendly across browsers”

Pros

Using it has been easy and it works well alongside other systems and browsers without any hassle.

Cons

Honestly, there is not much to complain about since it is user-friendly and offers plenty of configuration options.

“email campaigns made simple”

Pros

it makes email marketing really easy. I can design emails and launch campaigns without running into too many difficulties.

Cons

Pricing can start to feel a bit expensive as my email list grows which can be tough for small businesses.