Mailchimp Software Reviews

“better UI and mobile campaigns”

Pros

Compared with other options I used, I felt this platform had a better-looking interface and I especially loved the mobile app for managing email campaigns while on the go. After the direct Shopify integration was discontinued, I switched to Klaviyo but I still miss the mobile app and prefer the interface of this platform.

Cons

Because I can't connect my Shopify account directly with it anymore, I had to switch over to Klaviyo.

“clean interface and better tools”

Pros

Over time, the platform has gotten noticeably better, with an interface that feels clear, clean and user-friendly.

Cons

A few years back, setting up campaigns was not very easy and the website builder was pretty awful to work with. Since then, both have improved a lot.

“It makes business fun”

Pros

Using it has been a blast. The platform is simple to navigate, packed with every feature I could want and it actually makes running a business feel enjoyable.

Cons

My only frustration was how poorly it worked with my website host. The integration wasn't easy and that ended up being the reason I had to stop using it.

“best pick for email campaigns”

Pros

Compared with other email marketing tools I've tried, it has been the best one for me so far. The interface is clean and user-friendly and setting up campaigns feels very simple. One feature I really appreciate is the ability to schedule campaigns ahead of time. Since it's such a widely used email marketing platform, connecting it to a website is also simple and both WordPress and Elementor offer plenty of plugins that make integration easy.

Cons

Honestly, I don't have any notable issues to point out.

“free tier lost its value”

Pros

When I first joined, the free plan was generous enough to help me get my small business off the ground. Back then, it made getting started possible for me. Unfortunately, that is not the case anymore.

Cons

Over time, they stripped more and more features out of the free plan until it ended up being basically useless, while constantly steering users toward pricey paid options. If you are just getting started or only send emails once in a while, it ends up being very unaffordable.

“Flexible templates with strong results”

Pros

One thing that really works for me is how much editing control the templates offer. I can put together very polished, professional-looking campaigns with high open rates and that makes them genuinely effective.

Cons

The part I don't enjoy much about it is that setting up integrations can be a bit difficult if you don't already have some prior knowledge. You pretty much have to look up outside tutorials to figure it out.

“branding and testing win”

Pros

Being able to customize branding in it was a big plus for me and the email list engagement tracking is really useful. The A/B testing feature for emails also helped a lot since I could compare subject lines and figure out which titles were getting more clicks.

Cons

One thing that bothered me was not being able to create automated email series for specific segments of my email list. Honestly, that was the only real downside for me.

“simple campaign setup”

Pros

Setting up campaigns and keeping track of the results is very easy which makes the platform really convenient to use.

Cons

Price increases, along with the small number of free emails, pushed me to switch to a different program.

“csv exports still deliver”

Pros

I've been using it for my hotel clients for the past 10 years. The features haven't really changed much but to be fair, they still do the job well. The CSV export functions remain fully satisfactory.

Cons

Back in 2015, 25,000 it credits cost 241. In 2024, that same amount only gets you 10,000 credits. On top of that, the tool's cognitive ergonomics are honestly a disaster. Worst of all, the customer support is slow and incompetent. So no, I wouldn't recommend this tool. I ended up closing 6 of my 8 accounts and moved to another platform instead.

“free autoresponder and 2,000 contacts”

Pros

it has been one of my favorites for years. They let you start with an autoresponder at no cost which most other platforms do not offer. On top of that, they give you up to 2,000 subscribers on the free plan and that saves a huge amount of money compared with almost every other email responder.

Cons

I have very little negative to say about it. Nothing comes to mind right now because they keep improving the platform with regular updates and it also connects with a wide range of software and e-commerce tools so I really do not have any cons.

“simple interface and smart templates”

Pros

Using it feels pretty easy because the interface is simple and well organized so finding whatever feature you need does not take much effort. When putting together an email or another type of document, there are plenty of templates available and the drag-and-drop editor makes the process even more convenient. It is also worth mentioning that you can build mailing lists based on demographics, interests or user behavior which is really useful.

Cons

One thing that can be frustrating is importing graphics and images because it does not always work the way you expect. Sometimes the platform will not let you insert a photo at all, other times the image ends up positioned incorrectly or you cannot resize it properly to fit the right ratio in the document you are creating.

“great integrations and usability”

Pros

The integration features are excellent and the platform is very easy to use which I really appreciate.

Cons

Deliverability doesn't measure up very well compared with other ESPs and the reporting metrics could definitely be better. I'm also not a fan of the way they remove users from the platform after a period of inactivity.

“very practical for companies”

Pros

Getting started with this software is easy and the system is fully capable of meeting a company's needs.

Cons

Deployment system is very practical to use.

“powerful customization and segmentation”

Pros

Getting email automations, campaigns and even websites customized the way I want is one of the best parts of using it. The contact segmentation options were also really useful and gave me a lot of flexibility.

Cons

Part I liked least about it was the learning curve. It is not the most beginner-friendly platform but watching YouTube videos made it a lot easier to figure out.

“email campaigns that save time”

Pros

All I really have to do is tailor my emails to fit my business and the audience, then schedule everything and it's ready to go. It's incredibly efficient and I don't have to sit there writing tons of emails by hand. Sometimes they even provide the contacts too.

Cons

I honestly haven't found any real downside. It did exactly what I needed and solved the problem that made me start using it in the first place.

“flexible contact tools”

Pros

Using it has been very easy and the flexibility in contact management is one of the biggest advantages. The duplication options are really useful and list management works well. Tagging is also a strong feature and helps keep everything organized.

Cons

Interface changes can be a little annoying at times and there have been some hiccups in the automated email workflows.

“excellent audience and email tools”

Pros

Audience management works really well, the email draft creation and scheduling features are outstanding and the dashboard is simple to understand at a glance.

Cons

HTML functionality could use a few updates and I am still not completely sure whether it is fully 100% GDPR compliant.

“free plan that really helps”

Pros

After trying most email marketing platforms, I still end up coming back to it. One of the biggest advantages especially for beginners, is being able to build and grow your list for free up to 500 subscribers. That gives new businesses a chance to learn the platform, send campaigns and understand the analytics before having to pay for a plan. A lot of other tools only give you a free month but it offers more breathing room. I've also usually hit that 500 mark pretty quickly and it's nice not having that extra pressure right away.

Cons

Interface could definitely be clearer. it is packed with features so I have to take it one section at a time. It feels like there's always another tool or option to discover which is fun to experiment with but it also means there's a learning curve. It takes a bit of time to get comfortable with everything. The best approach is to start with the email side of it and add the other features as you go.

“fantastic email automation tools”

Pros

For me, it has been incredibly simple to work with. I can build an email campaign, schedule it and come back later to review the analytics without worrying about it. The built-in automation saves me a tremendous amount of time and I find the contact import/export process very easy. Having used several email marketing platforms before, I can confidently say this is the best one I've worked with.

Cons

One thing I really don't care for is how it counts contacts for billing. You still end up paying for unsubscribed or inactive email addresses. I did figure out a workaround to avoid some of that but it's manual and takes extra effort. Because of that, I have to keep a close eye on it to make sure we're not getting charged for contacts we're not even emailing.

“user-friendly with helpful tracking”

Pros

I find the platform very user-friendly and I can track customer data without any hassle.

Cons

At times, getting the email formatting exactly right can be a little tricky.