Mailchimp Software Reviews

“simple email campaigns that work”

Pros

This email platform is very easy especially for anyone who doesn't have much experience with email marketing. The interface is simple and it lets you build both basic and automated email campaigns without needing much time or effort.

Cons

It's not the best option if you need advanced personalization or large-scale automation but it will suit the needs of most companies until they reach a much higher level of automation and segmentation.

“powerful campaign tracking tools”

Pros

Managing and tracking my campaigns is incredibly easy with this software and the mobile app is fantastic. They also keep rolling out new features which makes it feel like the platform is always improving for users.

Cons

The newer email builder hasn't really met my expectations. It's missing several of the options that were available in the classic builder.

“friendly support and simple printing”

Pros

The interface is easy to read and printing is easy. Customer service has also been very welcoming and helpful.

Cons

At first, it was a little hard to understand the apps because there were so many tabs to go through. Still, it didn't take long to get past that.

“powerful bulk email tool”

Pros

Being able to send mass emails to subscribers without manually entering every single email address is a huge plus. It saves a lot of time and makes reaching everyone much more efficient.

Cons

Getting started can be a bit confusing and it takes some time to understand how to use it properly at first. For a small company that mainly wants simple features, it can feel harder to navigate than expected. There are also quite a few functions available that I still haven't been able to make full use of because I'm not completely sure how to optimize them.

“generous free trial value”

Pros

One thing that really stands out is how generous the free trial is. You can keep using it with up to 2,000 contacts before needing to pay which gives you a lot of room to test things out and grow before committing.

Cons

After you pass the 2,000 subscriber limit, the pricing jumps dramatically and there are plenty of other tools available at a much lower cost.

“Capable cross-platform marketing tool”

Pros

Everything about it feels easy to use and it covers just about everything needed for scheduled marketing communications. The interface is simple to navigate and it works reliably across all platforms.

Cons

It does seem to come with more infrastructure than I actually need and I could definitely do without the frequent prompts pushing upgrades.

“Simple blog update emails”

Pros

Running communications for a small charity became much simpler with this. After relaunching the website, we wanted to use the blog to keep members updated and it handles that really well by automatically picking up new posts and sending emails out without any extra hassle.

Cons

If I had to point out anything, managing contacts or audiences could be a bit more simple at first. That said once you get familiar with how it works, it's actually pretty easy.

“helpful integrations and quick email capture”

Pros

Connecting it with different web frameworks is pretty easy and it helps grow an email list quickly without much effort.

Cons

There really are no major downsides. The core features are simple to locate and use. The only thing that might bother some people is that the free version adds its logo to every publication but considering it works at no cost, that feels fair enough.

“affordable start for small teams”

Pros

This was affordable and easy tool. It was never about best-in-class delivery or advanced automation but for lists of 2,000 contacts or fewer, having a free and simple-to-use option goes a long way for small businesses or anyone just getting into marketing. For that stage, it feels like a really valuable choice.

Cons

There's definitely a ceiling with it though. Even the paid plans eventually stop stacking up well against other alternatives and it doesn't take long before it no longer feels like a scalable solution.

“reliable email marketing fit”

Pros

One thing that works well here is that it delivers exactly what it promises. We needed an email marketing platform and MC fills that role well. It does the job it's meant to do and gives us the email marketing functionality we were looking for.

Cons

I don't really have anything negative to say about MC itself but at the end of the day, it's still one more tool we have to manage. That means integrations, updates, customization and the usual ongoing maintenance that comes with adding another platform.

“outdated design and costly scaling”

Pros

Getting started with the platform was fairly easy. We also appreciated the campaign insights from each newsletter send, along with the option to duplicate past campaigns and reuse them later.

Cons

Right away, the design limitations stood out. We had used other newsletter platforms that felt newer and more modern which made its design options seem pretty limited by comparison. We could have lived with those restrictions but the pricing tiers for larger audiences were awful. The real dealbreaker was how expensive it became as our newsletter grew. Our audience expanded quickly and we ended up being penalized for that growth, literally paying for it.

“powerful marketing with helpful guidance”

Pros

It felt like one of the better tools for marketing. It's very user-friendly so you can jump in, build campaigns, set up forms and define your audience without much hassle. The automation features are also easy to work with and even without prior email marketing experience, there's plenty of help available to guide you and make learning along the way much easier.

Cons

One issue I've run into is with the email templates especially when setting up images and getting the text to align properly around them. Automation can also be a little tricky at times but that seems to be the case with most platforms and they've simplified it as much as possible.

“Simple platform with strong testing”

Pros

Platform felt simple and user-friendly. The A/B testing features have been especially valuable, helping us make meaningful improvements to the performance of all our campaigns.

Cons

One area that could be better is the audience filtering. I've worked with other platforms that offer more targeting options so adding more filters here would make it easier to build the exact audience you want.

“Convenient fit for digital downloads”

Pros

This has been very simple to use. The interface feels simple and the features cover everything I need. It also connects really well with my WordPress site. I run a digital downloads website and I used the Easy Digital Downloads plugin to automatically send customer emails over whenever someone makes a purchase. Another big plus is the free plan which lets you keep up to 2,000 contacts.

Cons

I can't point to any real weak spots. The only issue I ran into was a one-time incident where it prompted me to purchase the free $0 plan but a system error stopped me from completing it. I tried again a few days later and it worked without any problems.

“beginner-friendly and affordable tool”

Pros

Back when we were still using G Suite for email, we eventually made the switch to this platform and it turned out to be a really good move. It's very beginner-friendly, works well for people who aren't especially comfortable with coding and the pricing is excellent too.

Cons

Only real downside is that customer support can feel a bit limited if you ever need to reach a representative. Aside from that, the software itself runs with little to no issues.

“clear domain support and tracking”

Pros

It was pretty easy and one thing I especially appreciated was how well it supports adding a new domain into the system. The tracking functionality is also really impressive.

Cons

The newer login process isn't very convenient. To get access, you have to sign in through mandril first and that can be confusing for users.

“handy email marketing companion”

Pros

This was easy to use and it doesn't take any special skills to use well. It's been a really effective tool for managing my email list and sending newsletters and marketing emails. I also really appreciate how well it connects with the newsletter signup form on my Squarespace website.

Cons

One thing I'm not happy about is that some features that used to be free now come at an extra cost, like being able to schedule when a newsletter is sent out.

“affordable email marketing powerhouse”

Pros

From lead collection to staying in touch through newsletters, promos, special offers and event invitations, this platform has been a core part of how we run the business. The pricing is very affordable and it's easy to use thanks to the extensive knowledge base, practical examples and active community support. The segmentation functionality has also been very useful for organizing and targeting our audience effectively.

Cons

Since it's primarily an email platform, it still lacks the lead nurturing capabilities that are becoming increasingly important today, beyond basic autoresponders.

“powerful design and segmentation”

Pros

One of the things I enjoy most is the design flexibility especially being able to layer elements the way I want. The customer journey automation is also something I really appreciate and the segmentation system has been very useful.

Cons

Setting up the customer journey can feel a bit frustrating at times which takes away from the experience. I'd also like to see more trigger options based on how users interact.

“clean design and quick learning”

Pros

Right from the start, the software feels simple to use. It looks polished, is very user-friendly and barely takes any time to learn.

Cons

One thing I've noticed is that the feature set doesn't seem as powerful as some similar tools. If those features are available, they feel tucked away in the account and hard to find.