Mailchimp Software Reviews

“Easy and reliable client outreach”

Pros

Sharing information with clients is very easy through this software and using it day to day has been hassle-free. Creating groups is simple and it has worked well across the company without any issues so far.

Cons

At this point, there really is not anything else I would ask from the service. We mainly use it for targeted emails and to stay more connected in the workplace and it has been doing exactly what we need.

“valuable email outreach for small business”

Pros

During the pandemic, staying in touch with my clients regularly became incredibly important. This let me create a new template and start sending polished, professional-looking emails without much hassle. For a small business, it has been incredibly valuable.

Cons

I'd really like more control over template customization. A gradient color wheel would make a big difference since the rest of my marketing uses a very specific shade and right now I have to just eyeball the colors in my template.

“Great email list tools”

Pros

These days, just about every business, author, entrepreneur, or blogger needs a reliable way to handle email lists and this one does that well. It doesn't take long to learn which is a big reason it works so well for small businesses and individuals. The pricing is competitive and the combination of features and customization gives you good value for the cost. I also appreciated how well it integrates with almost any website.

Cons

One downside is that emails sent through it can end up in spam folders more often than they should. There are ways to reduce that risk but some email providers still seem to be unfriendly toward messages coming from the platform. It also took a bit of time to get comfortable with the interface. Certain areas felt awkward to navigate at first and it wasn't always obvious where specific tools were located. After using it a few times though, it became much easier to manage. I also wish the reporting were more easy and simpler to interpret. I never really felt limited by the feature set when using it for startups or small businesses but I can see how a larger company might eventually outgrow it and need something more advanced for email automation.

“powerful templates”

Pros

Platform feels very easy and the drag-and-drop email template builder is both simple to use and surprisingly capable. It also gives you several delivery options, including A/B split testing. The reporting is detailed and reliable and the Google Analytics integration is a really valuable feature.

Cons

Automation side is not as simple as it should be and the platform also does not allow affiliate marketing which can be a major limitation for users looking for a service like this.

“clean design and helpful reports”

Pros

Right away, the clean interface and playful little illustrations made the platform feel approachable. It did take me a little while to get comfortable with the layout and understand where everything was but once that clicked, using it started to feel pretty logical. Putting together our newsletter has been fairly simple and I was able to build the design I originally had in mind without much trouble. From here on, the process should be even faster since I can just duplicate the previous newsletter and swap in the new content. Adding visuals like images and GIFs is easy too and our readers have really been responding well to that. The reporting is another strong point because it gives us a clear picture of how each campaign is doing. We can compare open rates, click rates and unsubscribes not only against our past campaigns but also against peer benchmarks. On top of that, the chat support team has been helpful, patient and knowledgeable whenever we've needed assistance.

Cons

One thing I really wish it supported is direct video uploads. I was hoping to include audiograms from my client's podcast in our newsletter but the platform does not recognize MP4 files. At the moment, the only workaround is to upload the video to YouTube or Vimeo first and then place the URL into the email. We also found out that it cannot track email opens when recipients have a certain setting turned off. That becomes a problem when we're trying to clean up our list by identifying subscribers who are no longer opening our emails since we don't want to keep paying for inactive contacts.

“beginner-friendly”

Pros

Getting started with this platform is really easy especially for anyone who isn't very familiar with email or marketing automation tools. The setup is quick, simple and doesn't take much effort at all.

Cons

Daily sending caps can feel a bit limiting on the lower-tier plans. Also, only being able to pause or freeze the account once is frustrating for annual events because it means paying for software during the 7-8 months when it's not being used.

“clean email design and tracking”

Pros

UX feels very user-friendly. It lets you create polished HTML emails without needing much, if any, coding knowledge. Uploading contacts in bulk is easy and the interaction tracking is simple while still being accurate.

Cons

Email builder still has room for improvement especially with newer module types and added functionality. The interaction tracking works well but it's not as advanced or detailed as what you'd get from a platform like HubSpot.

“packed free plan features”

Pros

Getting this much from a free plan has been a huge plus. I can send different kinds of emails over time, customize the layout however I want, organize my contact list in the structure that works best for me and still use it across all of my sites.

Cons

One thing I wish is that the free version allowed at least two email lists although I understand the reason it doesn't. I also would have appreciated a few quick, straight-to-the-point demos for the newer features that explained how to use them and what was included for free users.

“best-in-class email templates”

Pros

Compared with other tools I've used, this feels like the strongest email marketing platform out there. The template builder is very user-friendly and the support for multiple languages makes it even more practical.

Cons

It seems to fit smaller teams best. As our team continues to grow, we'll probably need a more advanced email marketing system.

“clear analytics and smart deduplication”

Pros

The onboarding process didn't take much effort for me and the analytics are easy enough to understand without any confusion. It also does a really good job of identifying duplicate clients and removing them which helps keep our records clean.

Cons

One downside is that the free plan only supports up to 2,000 contacts. Once you go beyond that, the paid version becomes too costly for a company like ours especially since we only use the software once or twice a month so the expense just wasn't worth it.

“Feasible templates and smart testing”

Pros

Creating and sending campaigns is very simple with this software. The drag-and-drop email builder makes it possible for someone with very little experience to create professional-looking emails and the built-in templates are a nice bonus since they can be customized however you need. List segmentation and A/B testing are also easy to set up and don't take much effort. The platform feels very simple overall and the help section is detailed enough that you can usually work through more advanced questions without much trouble. It's an excellent starting point for anyone new to email marketing or working with a smaller audience. I also appreciate that they help keep you compliant with email laws and manage opt-outs for you.

Cons

It works really well in the beginning but the monthly cost can get pretty expensive as your list grows. After you reach a certain subscriber count, it starts to make more sense to switch to a more powerful platform that offers more features for about the same price.

“strong validation and useful insights”

Pros

One thing I really appreciate about Omnivore is how strict it is about email quality. Your addresses have to be valid and they don't allow purchased lists which is a big plus in my opinion. I'm also a huge fan of the insights and analytics features. They've been really helpful when it comes to improving and managing campaigns.

Cons

Reporting features could still use some improvement. Paid plans do include 24/7 email support and chat support is available during daytime hours Monday through Friday but I'd really prefer to have chat support available 24/7 as well.

“versatile templates for clearer emails”

Pros

One of the best things about this program is the wide variety of templates available. In my case, that really helps with the creative and design process because I have many different ways to present the idea I want to communicate in an email. On top of that, this variety also makes it possible to organize and segment the different parts of the email more effectively which helps the recipient understand the message more clearly. That reduces confusion and avoids misunderstandings that could end up causing poor results.

Cons

One thing I don't really like is that some template elements feel limited especially the call-to-action buttons. They only come with one design style and they also can't be placed in every section where I might want to add them.

“creative newsletters with live preview”

Pros

Even without being especially tech-savvy, I was able to get the hang of it pretty quickly even beyond the usual web app tools I normally use. The whole process was easy and actually fun especially when customizing our company newsletters and e-blasts. Seeing the changes update in real time was a huge plus. I also really appreciated the detailed guidance and the useful tips for refining a targeted audience. It's a very great app for anyone who wants to connect with customers in a creative and efficient way.

Cons

There wasn't much to complain about. The only real limitation was the smaller selection of fonts and design styles but it's not a dealbreaker. With a little extra graphic work in the background, it's still possible to create the exact look and feel you want.

“useful free plan”

Pros

Running on the free plan has actually worked out pretty well for us. It includes some great features for a no-cost version and we rarely run into the usage limits. For the most part, it handles what we need it to do and gets the job done reliably.

Cons

Where it gets frustrating is with the WordPress integrations because making changes there is harder than it should be. We've also run into problems with too many emails being sent to users which ended up causing some of them to unsubscribe. It would be really helpful to have an "email now" option for sending quick messages without having to build out a full campaign first.

“scales with your business”

Pros

The software is easy to start with but it also has the depth to become much more powerful as your needs grow. You can begin with a basic template and just a handful of users, then expand into more advanced tools over time as your business develops.

Cons

There are a handful of minor quirks especially in some of the lower-tier versions. The price to unlock more advanced features is still fairly reasonable but it can occasionally mean finding creative workarounds. Thankfully, those situations are pretty uncommon.

“reliable email automation tool”

Pros

For the past two years, this software has been part of my business and it has helped me automate my subscriber list and send new emails to them without much effort. The platform is very simple to use which makes managing everything much more convenient.

Cons

Can't say I have any real complaints about the product. That said if someone is just getting started, there are probably newer tools available these days that may be better than this one. Still since I already know how this system works, I have no reason to switch companies.

“quick email setup and design”

Pros

Designing emails and launching campaigns doesn't take much time. The interface is clean and the drag-and-drop tools make building emails really easy.

Cons

I do wish the tagging system for managing audiences were more simple especially when it comes to handling hard and soft bounces. There are a few design limitations too although they're not a major issue overall.

“fantastic for client email campaigns”

Pros

This software felt simple and easy to use especially for sending large email campaigns to clients. At the same time, if you want more control, it still lets you get into the finer details with HTML coding. They also put real effort into helping users create clear, concise emails. I've been genuinely impressed and very happy with the software overall.

Cons

No downsides. It has checked every box I was looking for and I also haven't received any complaints or run into any issues from customers.

“Customizable templates and integrations”

Pros

Adding contacts was very easy and bringing new contacts in from other platforms worked really well. The drag-and-drop templates also made creating attractive newsletters and promotional offers quick and simple.

Cons

The one feature I still miss is the ability to include more than one audience in a single campaign blast.