Mailchimp Software Reviews

“Growing alongside our business”

Pros

Over the past five years, it has clearly grown and adapted alongside our business needs. We started out using it just for HTML emails and since then we've expanded into landing pages, signup forms through Audiences, lead management and more. With a small marketing team, having something flexible and simple to work with really matters and this platform fits that role well.

Cons

One issue that comes up fairly often is with the templates. Some blocks can be frustrating to work with because they either don't function properly or can't be overwritten when needed.

“powerful email metrics and templates”

Pros

After using it on and off for years, we fully switched over about a year and a half ago and it has worked really well for us. The biggest advantage is how user-friendly it is. No matter someone's skill level, pretty much anyone on our team can put together and send an email. There are plenty of templates available which makes building and launching campaigns quick and easy. At the same time, our web developer or graphic designer can jump in and create something much more customized when we need it. At this point, we use it to send at least two emails every week. We depend a lot on the reporting especially open rates, engagement and the revenue those emails generate. Overall, we've been very happy with the service and the reports are clear, dependable and simple to understand.

Cons

It does take some time to learn at first so there is definitely a bit of a learning curve. Once you get comfortable with it though, creating emails becomes much simpler. The other downside is the cost. This software is not inexpensive and as your email list keeps growing, the price goes up as well.

“helpful email analytics but weak pricing”

Pros

One thing this platform does really well is email analytics. The insights are strong enough to help make better decisions after reviewing the data.

Cons

Pricing is where this software feels less appealing. A number of competing tools offer more economical options which makes this one harder to justify.

“reliable enewsletter and social reach”

Pros

Running on the free version has been more than enough for what we need and it fits our workflow really well. We mostly use it each month for our e-newsletter and every now and then we send special request emails too. It helps us stay connected with our contact list, post to social media channels and gives subscribers the ability to unsubscribe when they want. Signing up is simple on their end and it also makes it convenient for people to forward and share our emails.

Cons

Like with any email marketing platform now, there's always the concern about whether your message is actually landing in someone's inbox. It does seem to help us keep our bounce rate low and we put a lot of effort into maintaining a clean list so it's useful for monitoring that as well. One thing I do wish the free plan included is direct access to support but that's not available. Email scheduling is also locked behind a paid plan unless you happen to have an older grandfathered account so both of those limitations can be frustrating.

“powerful patient outreach platform”

Pros

A major advantage is how manageable it is to run reminders and promotions for tens of thousands of patients nationwide. It provides a user-friendly space to customize campaigns, schedule them in advance, segment audiences, design attractive e-docs and manage contacts efficiently. The reporting tools are also very useful for tracking performance.

Cons

Overall I'm very satisfied with the software but there are a few issues that affect usability. First, it doesn't track when someone clicks on an email address or phone number inside a campaign and since that's a very common way our patients respond, that feels like a major gap. I also wish videos could be embedded directly in messages the way they are in Constant Contact, instead of forcing recipients to open YouTube on another screen. On top of that, I scheduled a couple of social campaigns that the system later said did not have a large enough audience, yet I was still charged for each one. When I tried to question and dispute those charges through many emails, I never received any response.

“fantastic for donor outreach”

Pros

Since moving our fundraising efforts over to this platform, it has been a great fit. We use it to communicate with donors and sponsors and the free plan is especially valuable because it allows up to 10,000 emails per month for as many as 2,000 subscribers.

Cons

Even though there is a free plan available, the paid subscription feels quite expensive.

“Perfect campaign tracking and templates”

Pros

Marketing products and services becomes much easier with this platform. It reduces a lot of manual work while allowing you to build and customize templates as needed. The tracking and reporting capabilities are excellent for measuring campaign performance and tagging contacts makes targeted email campaigns much more effective. Importing contacts is also quick and simple.

Cons

There are a few limitations when working with themes. For instance, elements can be dragged but they cannot be dropped just anywhere you want. Even with that restriction, it still seems to guide users toward a better final design overall.

“flexible contact sorting tools”

Pros

Managing and organizing lists of potential customer emails is incredibly easy with this software. It allows me to create custom categories such as names, companies, job titles, addresses, phone numbers and many other fields for detailed organization.

Cons

Using the product as a landing page hasn't worked out very well for me yet. The page seems to take quite a bit of time to put together and when it comes to actually accessing it, I still haven't been able to fully get it working.

“simple and helpful for ads”

Pros

One aspect I immediately appreciated was how easy the program was to use. Beyond that, it has also been very effective for promoting advertisements and supporting marketing efforts.

Cons

I honestly don't have anything specific to complain about because I like most of the program although there are still a few areas they could improve.

“fantastic for email campaigns”

Pros

Managing email campaigns and newsletters feels much more organized with this solution. It excels at collecting and maintaining email lists, offers high-quality templates and allows custom newsletter creation. Features like URL linking, scheduling newsletters in advance and creating lead-capture offers have been especially valuable for growing my business.

Cons

One limitation is the cap on how many contacts you can keep in a single email list. If you want more capacity, you have to pay for a higher plan. Aside from that, I really do not have any other complaints about the software.

“generous free plan and integrations”

Pros

The generous freemium plan is one of its biggest strengths. Compared with many competitors, it offers higher sending limits and supports more subscribers each month. The wide range of integrations also makes it an excellent option for small businesses.

Cons

Once you start moving up through the subscription tiers, the pricing seems to rise very fast compared to other platforms even though the available options feel less feature-rich. Another downside is that when it comes to advanced email automation, it does not seem to have the level of capability that is needed.

“flexible mailings that deliver”

Pros

Flexibility is one of the platform's strongest qualities and it does an excellent job of helping us create effective marketing mailings.

Cons

Even though we are not using many of the newer features, the price still went up and the functionality included in our pay-as-you-go tier was reduced.

“good value with useful email insights”

Pros

Setting everything up is fairly easy especially given the affordable pricing and free features available from the start. It provides useful insights into subscriber engagement and the design tools are very well developed.

Cons

Harder part is figuring out the code integration especially when trying to connect it with other apps and services since that side can be a bit complicated to learn.

“Free features without commitment”

Pros

Free plan stands out as my favorite feature because it allows users to explore several key tools and capabilities before spending any money.

Cons

At this point I really enjoy using it but getting started was a bit challenging as a beginner since it took time to understand how everything works. I do think the platform could use more guidance especially for new users.

“Templates and tracking that deliver”

Pros

Creating effective email campaigns is simple thanks to the large selection of templates available. The ability to track campaign performance afterward is equally valuable.

Cons

Subscription price is a bit on the high side compared with other platforms.

“Smooth experience from start to finish”

Pros

Email marketing feels smooth and efficient with this platform and it has been an excellent tool to work with overall.

Cons

The pricing is higher when compared with other similar products on the market.

“A free plan that feels complete”

Pros

What stands out most is that the free plan includes the features users actually need, whereas many competitors reserve them for paid tiers. You only pay for more advanced capabilities, such as email scheduling making the platform much more accessible.

Cons

Being able to keep up with everything from anywhere has been a huge plus since it means I am not stuck at my desk or limited to office hours. The app has also been glitch-free for me which makes it even better. I would definitely recommend it. I am only using the basic account so I can only imagine how much more the upgraded plans offer.

“Simplifying list building and automation”

Pros

Creating mailing lists and designing professional-looking emails is remarkably simple with this platform. The landing page builder is particularly effective for collecting email addresses, while the automation tools align subscriber onboarding. Audience segmentation and tagging through landing pages have also improved marketing targeting.

Cons

A few of the other tools especially the website builder, still need work before they feel fully functional. I took advantage of the free domain offer but the builder itself was disappointing and I wasn't happy with how my website turned out. I'll probably end up using another service for website creation.

“Feature-rich without the learning curve”

Pros

Learning the software is very easy and the polished, simple design makes the experience even better. It offers a wide range of features and within minutes you can launch a newsletter complete with tracking and reporting. Even as new capabilities are added, they remain easy to implement rather than becoming unnecessarily complex.

Cons

One thing that still feels missing is lead management and tracking across domains or platforms so you can better understand how people engage with your content and move them into a workflow that goes beyond just email-based automation.

“Easy setup backed by useful insights”

Pros

When I started using this software, it felt very manageable. There are plenty of guides available and they really help walk you through setting up your first email campaign. It also connects nicely with a website or blog which makes the setup even more convenient. On top of that, the analytics give valuable insight into user behavior and help you understand your audience better.

Cons

There is a small learning curve at the beginning but once you get familiar with how the software works, it becomes much easier to handle. It takes a little time to adjust and it's a good idea to run a few test campaigns first to figure out what performs well and what doesn't.