Mailchimp Software Reviews

“Perfect tool that keeps delivering”

Pros

Overall, we've been happy with it. The platform is easy and simple to use even though a few parts can get a little confusing now and then especially template customization and the website features. Still, the product does what we need it to do. The price does seem to keep going up but it continues to deliver value so we keep paying for it. At this point, switching to another service would be a big hassle anyway and since they keep growing and expanding the product line, we really don't have much to complain about.

Cons

One thing that feels pretty unclear is the way contact deletion works. If you don't already know where to look, it's very hard to figure out. A lot of users probably don't realize that contacts marked as "removed" still stay in the account and continue counting toward the monthly bill unless they are fully deleted from the system. I actually had to ask someone how to do it because it was buried enough that I couldn't easily find it even after checking the help guide.

“powerful for cold email outreach”

Pros

Cold email really feels effective with this software and it makes the whole process much more practical to manage. The tool is thoughtfully organized and does a nice job of helping users get the most out of newsletters and cold email campaigns.

Cons

At times, it can be annoying because it keeps sending emails repeatedly and in some situations the unsubscribe option does not work the way it should.

“staying connected on my scale”

Pros

Running email marketing without a full marketing team or a big outsourcing budget is tough and this helped me keep in touch with my customers in a way that actually fit the size of my business.

Cons

Downside is that it still doesn't integrate with my selling platform which has definitely made some parts of the process more difficult.

“user-friendly with handy previews”

Pros

Getting comfortable with it didn't take long at all and the whole platform feels very user-friendly. We also really appreciate the preview feature which has been especially helpful.

Cons

Design functionality could be better although that may be an intentional tradeoff to keep the software simple and user-friendly.

“organized emails that convert”

Pros

Keeping everything organized finally became manageable and the system was efficient enough that my emails started helping me close clients and actually generate revenue.

Cons

When getting started, it felt a bit lacking in educational resources that were easy to find.

“wordpress integration is fantastic”

Pros

Connecting it with WordPress and plenty of other platforms has been really convenient. The whole integration process feels very easy.

Cons

One thing I don't like is managing multiple businesses or websites and still having to display my home address in the mailing list footer to meet GDPR requirements.

“Capable templates for quick setup”

Pros

It is pretty easy to use and the pre-made templates are really helpful when I'm not quite sure how I want the layout to look.

Cons

Customization feels more limited than with some competing products unless you know HTML. A few of the templates just don't fit what I need to promote the business because they come across as too one-note and plain. It also needs better mobile friendliness especially when using those templates. The mobile app is decent but it's not very user-friendly when I need to make edits while I'm on the go.

“flexible templates and free plan”

Pros

This platform has been really worthwhile especially because it has a free option that works well for freelancers and people just launching a business or community. I tested other email marketing tools before this one and this is the one that gives the most features on the free and starter plans. It includes segmentation, automation and my favorite part is the variety of templates for all kinds of email campaigns. It makes creating newsletters much simpler, helps send them out quickly, lets me track opens and reads and supports subscriber growth really well.

Cons

Using it is fairly easy but at first the interface is not very simple so it takes a bit of time to understand where everything is and how it all works. The mobile app is also somewhat limited and does not offer many options although it is still a great email marketing solution overall.

“Easy customization with strong results”

Pros

Getting started with this tool was very easy which I really appreciated. The email templates do a good job of converting leads and it's also nice that I can customize any of them with my brand colors, logo and slogan.

Cons

At first, I was using the free plan but once we started collecting more email addresses, we had to upgrade to the premium version to keep sending campaigns. That part felt a bit restrictive although after switching plans, everything worked well.

“A valuable tool for audience outreach”

Pros

Running email outreach with this product has been very manageable for our organization. It's easy to use for maintaining and organizing email lists which is important for how we connect with and solicit our key constituents. The ability to segment lists into different categories is especially useful and tracking each email's open rate helps us measure how successful a campaign has been. Overall, it brings a lot of value and has plenty of strong points.

Cons

One downside is the cost which is higher than some competing products. Since pricing is tiered based on the number of contacts, our small organization has to be selective and only include our most important contacts in order to keep expenses under control.

“Simple connection between sales and email”

Pros

One thing that really works well is how it connects with our e-commerce system. It automatically captures newsletter subscribers from our website and shows me which sales came from email campaigns right inside the e-commerce platform. Putting together a newsletter two or three times a week is easy and it gives me the control I need to send the right sales messages.

Cons

there isn't much to complain about. The email builder does have some design limitations but once you understand them and build within those boundaries, it's not really an issue. Those restrictions seem to be in place for a good reason too since they help make sure emails display properly across different email clients without unexpected problems.

“Great support with practical features”

Pros

Right away, the customer support stood out and the free plan offers really great value for the money. The platform feels very end-user focused and simple which makes it pleasant to work with. It also integrates well with WooCommerce e-shops and helps produce marketing campaigns quickly while still looking professional.

Cons

One feature I'd really like to see included in the free plan is custom branding for email templates and campaigns.

“Collaboration made effortless”

Pros

We used this for a campaign and it worked really well for collaborating with everyone involved. Sharing everything was easy and I really appreciated being able to access it from different devices.

Cons

Pricing could definitely be better especially for a small business where it's harder to justify the cost. I've also noticed features in other software that would make this one even better. Another limitation is that the free version only allows one additional participant.

“Perfect for keeping everyone informed”

Pros

Even without reading instructions, I was able to start using it right away. I run a growing music school and as a music person, that says a lot. The platform feels very simple and lets me pull together all kinds of related information into one attractive newsletter for my clients, instructors, performers, performances and theater staff. Everyone can quickly see what's happening, click in to learn more about one item or several and the layout presents everything clearly without stuffing a million words and pictures onto a single page.

Cons

Over time, it has added a lot of new features and the pricing has gone up along with them. I personally only use the newsletter feature even though it also includes website creation which I may consider switching to later.

“Reliable delivery with growing capabilities”

Pros

Using this newsletter app has been very easy and it comes with a strong set of tools. The newer updates now include marketing automation which makes it even more complete. A big advantage is that emails actually reach recipients instead of getting stuck in spam folders.

Cons

I had moved away from it earlier because marketing automation was missing at the time. Unfortunately, the other app I switched to had poor deliverability and my emails were not reaching recipients. Because of that, I ended up coming back to this one.

“An ideal starting point for email marketing”

Pros

Beginning with this platform feels remarkably simple and the onboarding experience does an excellent job of reducing the learning curve. It serves as a great introduction to email marketing for beginners while still offering enough advanced functionality for larger organizations and experienced users.

Cons

A few of the segmentation options can feel a bit confusing because of the way they're structured but once you get a great grasp of how everything works, it stops being much of an issue.

“Simple enough for any beginner”

Pros

Learning the software is very easy which is why I often recommend it to clients who are completely new to email marketing. Most people pick it up quickly and the free version provides an easy way to test the platform before committing.

Cons

It would be even better with more templates included in the free plan and clearer guidance for setting up segments. A small training or academy-style section would also be really helpful for beginners.

“Flexible tools for lead generation”

Pros

Creating ad templates is simple and the platform offers plenty of options for building promotions and lead-capture pages. The ready-made templates are especially helpful and make the overall experience very positive.

Cons

At times, editing an entire template isn't very convenient especially when it comes to things like colors and similar design elements. Some templates only give limited customization options.

“Everything needed in one”

Pros

One of the biggest strengths is having everything needed for email marketing in a single platform. From targeted ads and newsletters to postcards, it offers tremendous flexibility. The customization options are extensive and the frequent updates help keep the software modern and aligned with industry trends.

Cons

On the downside, the free version is clearly designed to work for a wider range of users but it comes with quite a few restrictions. You can only send emails up to a limit of 2,000 and there is also a watermark, among other drawbacks. The frequent updates can also become frustrating and sometimes the constant changes feel a bit too much to deal with.

“A trusted leader in email marketing”

Pros

From my experience, it's easy to recommend because of its user-friendly design and excellent delivery rates. The feature set continues to grow with regular updates, helping it maintain its position as a leading solution in the market.

Cons

This isn't really a downside or a flaw but like any other email management platform, it needs to be configured properly before use. Thankfully, the documentation is well done so getting everything set up is pretty simple.