For most small business owners, payroll is not a back-office task — it is a recurring deadline that touches every part of the business, from cash flow and compliance to employee trust and retention. As a comprehensive payroll and Human Resources (HR) solution, Gusto simplifies all essential aspects of people’s operations in a single dashboard. Through its competitive compensation tools, time tracking, and seamless payroll and benefits administration, Gusto has supported the HR operations of over 500,000 businesses. The platform has earned it widespread industry recognition, including being named #1 Most Innovative Company in HR by Fast Company (2025), America's Best Online Platforms by Newsweek and Statista (2025), and Best Overall Payroll Software by US News (2024).
No matter the size or stage of your business, Gusto’s key functionalities work together in a cohesive system to handle everything from hiring to onboarding and team management. This ensures increased HR capabilities, efficiency, and ease of operations throughout your organization. Its clients include Snapbar, Floyd Lee Locums, and inVigor Law Group.
Gusto’s extensive suite of tools and innovative functionalities can be tailored to address the unique challenges of businesses across various industries. Here’s how Gusto works to improve and streamline complex HR operations.
Getting started with Gusto requires no prior payroll experience or technical setup. The platform walks you through each stage - from entering your business details to running your payroll - with guided prompts, automated calculations, and employee self-service that handles most of the data entry for you. Users consistently describe the setup as straightforward enough to complete in a single session, provided your tax details, employee information, and bank account details are ready before you begin.
Step 1: Create Your Free Gusto Account
Create an account where you will not be charged until you run your first payroll. During signup, you will select your plan and begin entering your company details directly inside Gusto's guided onboarding checklist, which tells you exactly what is needed at each step and what to have ready before proceeding. Keep in mind that your Employer Identification Number (EIN) is required before you can hire anyone or run payroll.
Step 2: Register For A State Or Local Business ID
Depending on where your business operates, state and local governments may require a separate tax ID for processing purposes. Rather than navigating this alone, Gusto provides state-specific registration resources directly within the platform for all 50 states — covering the agencies, forms, and requirements relevant to each state where your employees live or work.
Once done with external registration, enter your federal EIN, legal entity name, and business address in Gusto’s dashboard. You will then be prompted to sign Form 8655 (the IRS authorization that allows Gusto to file and pay payroll taxes directly on your behalf). Gusto automatically sets your account to a semi-weekly deposit schedule and Form 941 filing by default to protect against IRS penalties from the start.
Step 3: Gather Your Team's Information
For every employee and contractor, you will need their full name, employment start date, date of birth, current address, work location, Form I-9, and either a W-4 (employees) or W-9 (contractors). After entering their email, Gusto then automatically sends each team member a welcome email with a unique link to their own self-onboarding portal. From there, employees complete the process independently i.e., entering their social security number, setting up direct deposit, and enrolling in any available benefits such as health insurance and retirement plans,
Step 4: Classify Your Employees Correctly
Misclassifying an employee as a contractor means failing to withhold income taxes and payroll taxes on their behalf — an error that triggers back taxes, amended returns, interest, and IRS penalties. If the classification of workers is unclear, the IRS Form SS-8 resolves it definitively.
Inside Gusto, classification happens at the point of adding each team member. You select whether they are a W-2 employee, a 1099 domestic contractor, or an international contractor, with each classification triggering a different onboarding flow, tax withholding setup, and payment method within the platform.
Step 5: Choose A Pay Period And Link Your Bank Account
Select from weekly, biweekly, semimonthly, or monthly cycles, factoring in your state's legal requirements, your business cash flow, and your employees' financial needs. Once set, communicate the schedule to your team in writing so they can plan accordingly. For teams with consistent pay, activate ‘AutoPilot™’ at this stage to have Gusto run payroll fully automatically on your chosen schedule each period.
Next, connect to the back account that must be a business checking account and cannot be a credit card, savings account, or a team member's personal account. Gusto offers two bank verification methods: instant verification via Plaid, or manual verification through two small micro-transactions. Payroll cannot be processed until verification is complete, so completing this step well ahead of your first pay date is strongly recommended.
Step 6: Enter Previous Payroll Records
For businesses switching mid-year from another provider, Gusto's onboarding includes a dedicated step for importing historical payroll data. Click Get started, confirm your active and dismissed employee lists, and select each prior quarter and check date, where employees were paid.
Once entered, Gusto prompts you to compare your total net pay figures against your previous provider's Year-To-Date (YTD) totals — any mismatches can be corrected inline before proceeding. Gusto uses this data to calculate accurate year-to-date tax liabilities and generate correct W-2s at year-end even if you joined mid-year. If you have no prior payroll records, select I don't have any payrolls to report to complete the step and move on.
Step 7: Run The Payroll
Before running your first payroll in Gusto, the following should be at your disposal: physical addresses for all employee work locations, federal EIN and legal entity name, state tax registration details for every state where employees work, and your business bank account routing and account numbers.
Once setup is confirmed, go to the Pay section in your Gusto dashboard, find the active pay period, and click Run Payroll. Review the payroll deadline and scheduled payday, select which linked bank account to debit for this run, and confirm all employee hours, PTO, bonuses, and deductions in the summary view.
Click Submit then Gusto debits your account, deposits pay into employee accounts, and simultaneously routes all withheld taxes to the correct federal, state, and local agencies. W-2s and 1099s are automatically generated and filed at year-end too.
Note: New employers default to 4-day ACH processing — submit payroll at least four business days before payday, with a daily cutoff of 4pm PT. If errors are identified after submission, Gusto allows payroll to be cancelled and resubmitted before the debit date — beyond that point, corrections must be processed as an off-cycle payroll run.
For first-time payroll setups, most businesses complete the full Gusto onboarding — from account creation to running their first payroll — within a single session, with no technical expertise or prior payroll experience required.
Businesses switching from another provider are typically live within seven days and ready by their next payroll cycle, with setup at no extra cost regardless of plan. For mid-year switchers, historical payroll data is imported within the onboarding flow itself as covered in Step 6 above, ensuring W-2 accuracy from day one without waiting until January to make the move.
Businesses of 25 or more on the Premium plan also receive white-glove data migration, a dedicated customer success manager, and full account setup handled on their behalf.
In addition to employers, Gusto also comes equipped with features for employees to access their payroll details. These include:
Employee Accounts
Every employee gets their own self-service dashboard to view pay stubs, submit time-off requests, track hours worked, update personal information, and access tax documents, including W-2s — with lifetime account access retained even after they leave the company or change jobs
Gusto Wallet
The Gusto Wallet mobile app gives employees direct control over how they receive and manage their pay with a Gusto Visa debit card. Key capabilities include:
- Early Pay: Receive paychecks up to two days early when deposited into a Gusto Spending account, with funds held in an FDIC-insured account through nbkc bank, Member FDIC (up to $250,000)
- On-Demand Pay: Access paycheck advances between paydays through On-Demand Pay, powered by Clair; fee-free within 2–3 business days or available instantly for a flat fee per advance, with no interest or subscription fees
- Savings Goals: Create up to five automated savings goals funded directly from each paycheck, with variable APY and instant transfer back to the Spending account when needed
- Budget Tools: Set monthly spending limits by category (housing, food, transportation) and track actual spending against those limits within the app
Gusto's platform is built around the idea that payroll, HR, and benefits should not operate as separate systems. Here, each feature is designed to feed into the next, keeping data accurate and teams aligned without manual intervention. So when a new employee is added through the hiring module, their role, start date, and compensation details automatically flow into payroll. Therefore, any benefits enrollment deductions are then synced with payroll calculations in real time.
Here is a closer look at how each core capability works and what it means for the day-to-day running of your business.
Payroll And Tax Filing
Gusto’s full-service payroll and tax filing system brings running payroll down to just a few clicks. It allows you to choose between running it manually or automating it, supporting both salaried and hourly employees, along with the option to add any additional bonuses, tips, and reimbursements. For teams with predictable pay cycles, AutoPilot™ takes automation a step further — once configured, it runs payroll entirely on its own each pay period, requiring zero input from the employer. Furthermore, it:
- Offers unlimited payroll runs at no extra charge
- Ensures compliance with state tax registration in all 50 states
- Handles all tax calculations (employee and employer taxes)
- Automatically submits necessary forms to the Internal Revenue Service (IRS)
- International payments for contractors in over 120 countries
- Offers multiple pay speed options — Instant Pay (minutes, 24/7/365), Same-Day Pay (within hours), and Next-Day Pay (day before payday)
- Supports paper check printing for employees without bank accounts, alongside the default direct deposit
- Supports Payroll Approvals on all plans, allowing a designated approver to review and authorize each payroll run before submission (with edit-only vs. submit access controls available on Plus and Premium plans)
This enables you to pay remote and in-house employees whenever and however you want, all while ensuring automated legal and tax compliance.
Benefits Administration
Through its comprehensive benefits administration, Gusto seamlessly integrates employee benefits and manages them well within the payroll system. This includes:
- Health benefits like dental, vision, and life insurance
- Financial benefits like 401(k), workers' compensation programs
- Retirement plans that include Gusto's 401(k), powered by Guideline, syncing automatically with payroll and offering tax credits that can reclaim plan costs
- Tax-advantaged benefits including Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs), Dependent Care FSAs, and Commuter Benefits
- Gusto Employee Wallet helps employees plan post-tax savings and paycheck breakdowns, and utilize smart financial tools to secure their financial future
Once employees enroll in benefits, payroll deductions and employer contributions are automatically applied to future payroll runs and reflected on paystubs. This allows you to integrate and streamline your team’s benefits within one single system, ensuring compliance, transparency, and team satisfaction.
Time And Attendance Tracking
Gusto's automated time and attendance tools sync with payroll, pulling and gathering live data like worked hours, overtime, paid time off (PTO), holidays, and more directly from the employee portal. This includes functionalities like:
- Mobile time tracking with geolocation
- Overtime alerts
- Time-off requests
- Project tracking and cost reports
- Shift Scheduling includes planning and publishing employee schedules in minutes, with automated conflict flagging, real-time updates, and built-in time-off visibility to optimize labor costs and keep your team informed
- All recorded hours seamlessly sync to the payroll dashboard automatically, to ensure that the payroll is prepared accurately in every single pay cycle
These features prove beneficial for managing remote or field teams. Employees use their self-service portals to view pay stubs, manage savings, track time, and access benefits, reducing administrative workload and boosting trust between them and the administration.
It’s important to note that geolocation is entirely employee-controlled, while domestic contractors can track time via mobile app. And before each payroll run, managers review and approve submitted timesheets directly from the dashboard so hours are accurate before they flow into payroll calculations.
Employee Hiring And Onboarding
Gusto simplifies the management of the employee life cycle, from hiring to onboarding and beyond. It enables businesses to attract top talent through:
- Custom job posts
- Automated applicant tracking
- Offer letter templates
- Automated direct deposit form submission
- 1099 form filings
- Send, track, and review candidate and employee screening directly within Gusto's hiring workflow via background checks through Checkr integration
- Set up or remove employee accounts from your business tools in just a few clicks, directly from within Gusto via software provisioning and deprovisioning
Once the talent has been selected, Gusto automates much of the paperwork for the new hire. All you have to do is add a new team member by entering their details (name, role, email, etc.), and it will send an email inviting the employee to log into the dashboard. From there, the new hire can complete the remaining paperwork and submit their information. The entire onboarding process is fully paperless — new hires e-sign documents such as W-4s and I-9s digitally, with all signed forms securely stored and organized in Gusto for easy reference. This feature simplifies the onboarding process by managing everything digitally.
Talent Management Tools
With its comprehensive set of talent management tools, Gusto provides a clear and efficient way to support newly onboarded team members. Additionally, its integration with a learning management system (LMS) enhances your ability to develop talent all within a centralized platform. This is done through:
- Integrated tools for Learning And Development (L&D) for more personalized training
- Performance review templates to ensure objective evaluations
- Anonymous monthly employee pulse surveys are automatically sent to your team once a month, with responses kept confidential so employees can share honest feedback, available at no extra cost on all plans
- Survey Trend Analysis allows employees to track shifting sentiments across happiness, benefits, and management over time through customized reports
- Personalized employee communication channels to keep employees engaged
These features work together to ensure businesses have an effective strategy for performance reviews, training, and feedback loops to develop and retain talent.
Analytics, Insights And Reporting Tools
Gusto’s insights and reporting tools help businesses make data-driven decisions and create a more efficient, compliant, and competitive workplace. Analytics from project costing tools, competitive compensation benchmarking, and custom reports will enable you to optimize labor costs and compensation strategies. Not only this, but the platform also:
- Automatically files state, federal, and other applicable taxes
- Identifies any tax credits to save money, including R&D Tax Credits against payroll liability from $250,000 to $500,000 per fiscal year for qualifying businesses, 401(k) Tax Credits that can reclaim plan setup costs
- Sends real-time law and regulation alerts to ensure compliance
- Provides comprehensive reports for all payroll activities, taxes, and employee earnings in the Reports library
- Custom reports can be saved as reusable templates and scheduled to run automatically on a daily, weekly, monthly, quarterly, or annual basis
- Exports reports in PDF, CSV, and Excel (.xlsx) formats
Together, these reporting and compliance tools give businesses a clear, real-time view of their financial health and workforce costs.
AI Capabilities
Launched in June 2026, Gusto's AI capabilities go beyond simple automation — built natively into the platform, they already know your business and take action on your behalf with approval, with no setup required. This includes:
Tool | Purpose | User Benefit |
Gusto Cofounder | AI teammate that proactively monitors your business and automates routine tasks across payroll, scheduling, expenses, contractor payments, and time off. Cofounder reads your existing payroll, team, and benefits data from the moment you activate it | Handles the operational work behind the scenes — chasing timesheets, flagging payroll anomalies, running automations — while keeping owners in control through approval gates on sensitive actions
|
Gusto | AI assistant built on Gusto's payroll, HR, benefits, and compliance knowledge base that answers operational questions and guides users through platform tasks | Get instant, Gusto-specific answers to questions about compliance requirements, off-cycle payroll, overtime rules, and benefits without waiting for live support |
AI Advisor | Expert-trained AI advisor that assesses S-corp eligibility and provides AI-guided tax insights tied to payroll decisions | Helps solopreneurs determine whether S-corp election makes financial sense for their business and navigate the filing process with guided recommendations |
Unlike standalone AI tools, Cofounder and Gus operate from within a system that already holds your payroll, team, and benefits data, making every action immediately relevant to your business.
Integrations
The cloud-hosted platform offers various integrations with several third-party systems, spanning accounting, time tracking, hiring, expense management, point of sale, and more. This way, every part of your business operation connects directly to payroll. For example, an integration with accounting software will ensure that payroll data is synced well with the software, making it easier to track expenses. Integration with collaborative tools like Dropbox DocSend, Trello software, Google Workspace, and Microsoft 365 software will enable you to set up new employee accounts automatically. This allows for a smoother onboarding process and eliminates the need for repetitive HR tasks.
Gusto's plans are structured around what your business actually needs to scale up as your team grows, with no long-term contracts and no hidden fees. Here’s a full breakdown of how much Gusto costs with every pricing detail worth knowing before you commit.
Plan | Pricing | Best For | Key Features | Limitations |
Solo | $49/month + $6/month/ person
| S-corp solo entrepreneur paying themselves a reliably compliant salary | S-corp tax savings calculator, S-corp election support, Solo 401(k), invoicing, and bill pay | Designed exclusively for one-person businesses; not suitable for companies with multiple W-2 employees; S-corp savings only apply to eligible businesses |
Contractor Only | $35/month + $6/ month/person | Businesses with no W-2 employees, paying contractors only | Domestic contractor payments, Form 1099 creation and filings, 4-day pay | No W-2 payroll; back-up withholding and state contractor withholding not supported; most add-ons unavailable |
Simple | $49/month + $6/ month/ | Small businesses running single-state payroll with basic HR needs | Unlimited payroll runs, tax filings and payments, basic PTO and holiday pay, basic support | Single-state payroll only; next-day pay, time tracking, and performance reviews require paid add-ons; no dedicated advisor |
Plus | $80/month + $12/month/person | Growing businesses needing multi-state payroll, time tracking, and advanced HR | Multi-state payroll, next-day pay included, time tracking, basic support | No dedicated Service Advisor; custom reports and performance management not included; payroll migration support not available |
Premium | $180/month + $22/month/person | Scaling businesses needing full-service HR and dedicated expert support | Dedicated Service Advisor, certified HR experts, performance and compensation management, custom reports, priority support, payroll migration and account setup | Highest price point; may exceed the needs and budget of very small business |
Disclaimer: The pricing is subject to change.
Gusto Add-Ons
Every Gusto plan can be extended with targeted add-ons, letting you pay only for the capabilities your business actually needs rather than upgrading to an entirely new plan. Here are some of the most impactful options across payroll, HR, benefits, and compliance listed below.
Add-On | Price | Available On | What It Does |
Global Contractor Payments | $5/payment (US bank accounts); foreign exchange rates vary | All plans | Manage contractor payments in 120+ countries with no monthly per-contractor fee |
R&D Tax Credits | 15% of identified credits; discounts on Premium | All plans | Scans payroll data to identify up to $250,000/year in payroll tax offsets for qualifying businesses |
Instant Pay | $100/payroll | All plans | Run payroll 24/7/365 and fund employee accounts within minutes |
Same-Day Pay | $90/payroll | All plans | Submit payroll during business hours and pay your team within hours on the same day |
Next-Day Pay | $15/month + $3/month/person | Simple plan | Run payroll the day before payday to keep the cash on hand longer |
Priority Support | $30/month + $3/month/person | Simple and Plus plans | Prioritized access to phone and chat support for faster response times |
HR Resources | $50/month + $5/month/person | Simple and Plus plans | Access to certified HR experts, HR resource center, and compliance alerts |
Health Insurance | Premiums only (no Gusto administration fees) | All plans | Offer medical, dental, and vision plans via licensed brokers; no admin fee when Gusto acts as broker |
Gusto is designed to be user-friendly and intuitive, making its features, dashboard, and employee portals easy to navigate. All its key functionalities and tools work together to support the HR operations for organizations of all sizes. With dedicated customer support and customizable pricing plans, Gusto provides a tailored solution for businesses looking to streamline and enhance their HR processes.
When Gusto May Not Be The Right Fit
Gusto is purpose-built for small and medium-sized businesses and is transparent about where its platform has limits. It may not be the right fit if:
- You run a large enterprise - Gusto's most advanced plan caps dedicated support at the team level rather than offering enterprise-grade HRIS infrastructure. In this case, ADP comprehensive services is the more established option for larger or rapidly growing businesses that need a compliance-first platform with a broad enterprise ecosystem
- You have a large international full-time workforce - Gusto Global supports international hiring via an Employer of Record (EOR) model at $599/employee/month for full-time employees, which becomes cost-prohibitive at scale compared to dedicated global HR platforms. Rippling HR can be a good alternative for businesses scaling fast across borders, offering global payroll across 160+ countries with deeper IT and HR automation
- You need multi-state payroll on a tight budget – Multi-state payroll is only available from the Plus plan upward; the Simple plan is restricted to a single state
- You need immediate live support without add-ons - Priority Support is not included in Simple or Plus base plans and requires a paid add-on, meaning base plan customers access support through standard queue hours only
- You operate in a compliance-heavy industry — Paychex Flex offers 24/7 access to certified HR professionals, dedicated compliance dashboards, and OSHA and workers' comp tracking that go deeper than Gusto's compliance tools at the base plan level
Gusto is generally viewed as a strong solution for small businesses with straightforward payroll needs. Users frequently praise its simplicity, with one noting that "Payroll runs take a few minutes, taxes and filings are handled automatically" and another describing it as "one of the few things I don't have to worry about."
Many appreciate the intuitive interface and automated compliance tasks. However, sentiment becomes more mixed when payroll needs grow more complex. Users report challenges with international contractors, multi-state payroll, and customer support responsiveness. Several reviewers have stated that the platform works well until an issue arises, at which point resolution can be slow.
Overall, users see Gusto as a reliable option for basic payroll management but less suited for advanced payroll requirements.
