Gathering feedback and devising strategies around it is the best way to complement a growing business. In fact, 85% of companies have reported a positive impact on their business due to online customer feedback.
While these stats are impressive, it’s important to note that these are only possible if you select the right survey software. SurveyMonkey and SurveySparrow are two comparable solutions that business owners often struggle to choose between.
SurveyMonkey is known for its robust templates, AI-powered insights, and enterprise-grade security, making it a popular choice for large organizations. SurveySparrow, on the other hand, offers conversational surveys, automation, and omnichannel distribution, making it ideal for businesses seeking engaging and interactive feedback collection.
That’s why we have compiled this SurveyMonkey vs SurveySparrow guide to help you compare each software’s features and choose the one that best fits your needs.
‘Commenting’ tools for real-time survey feedback and collaboration
‘Spot checks’ feature to create pulse surveys for gathering feedback
Pricing
Flexible team, individual, ad enterprise pricing plans starting from $25/user/month for three users
Offers a 14-day free trial, a Forever Free plan, and four paid plans starting at $39/month
Integrations
Offers multiple integrations, including Tableau, Salesforce, and Marketo
Integrates with Stripe, MailChimp, Intercom, and more
What Is SurveyMonkey?
SurveyMonkey is an online feedback platform that helps businesses improve their workflows, processes, and products by gathering important data. It does so by equipping organizations with features like custom surveys, online forms, and advanced tools for market research.
With AI-powered analytics, real-time reporting, and integration with popular apps like Salesforce and Slack, it’s ideal for businesses of all sizes. Moreover, its ease of use and scalability make it equally good for small and large enterprises.
Unique Features Of SurveyMonkey
Global Respondent Panel: Allows businesses to leverage 35M+ respondents in 130+ countries.
Multi-Survey Analysis: Enables managers to put together multiple surveys for better analysis, helping them consolidate key insights in a centralized space.
Embedded Payments: Empowers companies to embed a payment method inside of surveys, allowing respondents to easily pay for subscriptions or event registrations.
Question Bank: Features an extensive library of pre-built questions written by experts that are designed to probe deeper into a topic and collect meaningful data.
Pros And Cons Of SurveyMonkey
Pros
Managers can send survey links, use them in presentations, or access surveys by scanning QR codes
Administrators can conduct multiple surveys at once, helping them multitask and save time
Businesses can personalize surveys and other features to better suit their requirements
Cons
The surveys sometimes have ads displayed on them, which need to be removed manually
No email confirmation for respondents to let them know that they have completed the survey, often resulting in multiple survey attempts
What Is SurveySparrow?
SurveySparrow is an intuitive human resource (HR) and customer experience (CX) software that enables businesses with an array of features for collecting genuine and accurate insights through surveys. It offers powerful features such as cross-tabulation, report scheduling, survey sharing, and more to help organizations collect data from targeted audiences and use it to optimize their strategies and workflows.
Additionally, its AI-driven sentiment analysis helps businesses understand customer and employee emotions for better retention and satisfaction.
Unique Features Of SurveySparrow
Smart Logic: Decides which questions to show next and which ones to hide, depending on user responses.
360° Assessments: Allows managers to gauge employee performance with tools like group reports, competency summaries, individual performance reports, and radar chart.
Ticket Management: Converts surveys into support tickets, allowing an organization to resolve customer issues on the spot.
Reputation Management: Helps businesses monitor and manage their online presence by responding to online customer reviews.
Pros And Cons Of SurveySparrow
Pros
It lets organizations add their logo and design to a survey’s background, making it more authentic and professional
Administrators can make changes to surveys even after they have been sent out
The conversational tone of surveys helps engage and retain readers
Cons
Managers have to create the ‘Do not contact’ lists manually, as these are not created automatically
The screen resolution for all the questions is non-customizable, resulting in varied displays on different devices
There aren’t many modification styles to change text style for individual questions
SurveyMonkey Vs SurveySparrow – Key Features Comparison
Surveys
SurveyMonkey allows managers to create custom surveys using multiple choice questions (MCQs), text boxes, and checkboxes to tailor surveys to respondent preferences. The platform offers 400+ expert templates, making it easier for administrators to plan and run company-wide survey campaigns.
Additionally, businesses can personalize feedback journeys, brand their surveys, and use several collection methods, including email and web links, to reach a wider audience. Some other useful features include branching logic, answer funneling, and A/B testing.
SurveySparrow is known for its conversational tone, which it uses in its surveys. Just like SurveyMonkey, users can personalize and tailor surveys to their audiences and can access surveys using email, web links, and QR codes.
Furthermore, managers can schedule survey reports, create sub-accounts for assigning roles, and export survey data in the statistical package for the social sciences (SPSS) format. What sets SurveySparrow apart is its ability to embed videos in surveys, which helps engage respondents effectively, ultimately enhancing response rates.
Winner: Although both software offers extensive tools and features for conducting comprehensive surveys, SurveySparrow takes the lead since it offers video surveys. This could help enhance response rates and motivate respondents to give in-depth feedback.
AI-Powered Analytics
SurveyMonkey’s AI tool helps evaluate the quality of surveys. It leverages machine learning to point out issues with the draft and suggests improvements, ensuring the survey is engaging and effective for gathering accurate data.
Managers also get AI-powered writing assistance, as they just have to give a prompt, which suggests an ideal survey outline for the problem. Furthermore, the smart tool will automatically recommend the best questions to use in a particular survey, helping administrators eliminate bias and gather authentic, valuable data.
SurveySparrow’s AI tool allows businesses to gain deep insights into survey data, providing assessments like key drivers and NPS scores. The system eliminates manual tasks by automatically sorting information based on industry-specific topics.
The smart tool also provides sentiment analysis, giving businesses an accurate and honest picture of how customers feel about their products and business. Additionally, the AI tool helps analyze and categorize survey comments, giving managers a quick overview of the likes and dislikes of their target audience.
Winner: This one is a tie as SurveyMonkey and SurveySparrow offer powerful AI tools that help leverage and analyze survey data sets, assisting businesses to improve their processes and products.
Survey Feedback
SurveyMonkey offers the ‘Commenting’ tool that integrates with the survey draft, allowing stakeholders to review and give feedback on that particular survey. The comments are provided in a threaded conversation, making it easy to discuss specific aspects of the survey in real time. This centralized feedback ensures everyone shares their recommendations before the final survey distribution.
SurveySparrow, on the other hand, offers a ‘Spot Checks’ feature, enabling organizations to create pulse surveys to get feedback from survey respondents. This tool helps managers set smart triggers for deciding where these mini-surveys appear and control survey frequency to ensure accurate feedback collection. These pulse surveys ensure continuous feedback, enabling businesses to improve their quality.
Winner: SurveyMonkey wins as it allows team members to collaborate in real-time and discuss recommendations centrally, enhancing engagement and survey quality.
Pricing
SurveyMonkey offers three separate pricing categories, namely, Team Plans, Individual Plans, and Enterprise. Team plans start at $25/user/month (billed annually), individual plans start at $35/month, and an enterprise plan is offered at a custom pricing. All these plans feature a wide range of tools, such as conducting multilingual surveys, data exports, and text analysis, along with 24/7 email and phone support.
SurveySparrow offers a variety of pricing plans to cater to different user needs. For individuals, the pricing starts at $39/month (billed quarterly), providing up to 3,750 responses/qtr. For teams, the pricing starts at $149/month (billed quarterly), offering up to 24,000 responses/qtr. There is also an Enterprise plan available with custom features and pricing to meet specific organizational requirements.
Moreover, the software offers a Forever Free plan and a 14-day free trial, allowing users to explore the platform's capabilities before committing.
Winner: SurveySparrow emerges as the winner by offering both a Forever Free plan and a 14-day free trial, giving users the flexibility to test its features before making a purchase.
Integrations
SurveyMonkey offers 200+ data and API integrations and plug-ins to boost business performance. All these integrations are divided into categories such as analytics and reporting, automation, CRM, and HRIS. Some supported integrations include Microsoft Teams, Salesforce, Tableau Software, and Marketo Engage Software.
SurveySparrow allows integration with numerous third-party applications and solutions across different categories, such as marketing, finance, project management, and HR. These integrations include but are not limited to MailChimp Software, Intercom, Google Tag Manager, and Stripe.
Winner: It’s a tie as both platforms integrate with reputable and reliable applications. The choice depends on which software support integrations are more suitable to your workflows and needs.
Final Verdict – Which HR Software Is Better?
To wrap it up, we discussed SurveyMonkey vs SurveySparrow in detail and explored their strengths, features, and pros and cons. However, selecting the right software for your organization depends on several factors, including your immediate needs, budget, and business size.
If you are a small or medium-sized organization looking for customizable survey forms and flexible pricing plans, SurveyMonkey will serve you best. However, if you prefer a free trial to test the platform’s capabilities before committing, SurveySparrow is the ideal option.
