
Gathering feedback and devising strategies around it is the best way to complement a growing business. In fact, 85% of companies have reported a positive impact on their business due to online customer feedback.
While these stats are impressive, it’s important to note that these are only possible if you select the right survey software. SurveyMonkey and SurveySparrow are two comparable solutions that business owners often struggle to choose between.
SurveyMonkey is known for its robust templates, AI-powered insights, and enterprise-grade security, making it a popular choice for large organizations. SurveySparrow, on the other hand, offers conversational surveys, automation, and omnichannel distribution, making it ideal for businesses seeking engaging and interactive feedback collection.
That’s why we have compiled this SurveyMonkey vs SurveySparrow guide to help you compare each software’s features and choose the one that best fits your needs.

Features | SurveyMonkey | SurveySparrow |
Surveys | Custom surveys, 400+ expert templates, A/B testing | Custom surveys, scheduled survey reports, video surveys, conversational surveys |
AI-Powered Analytics | AI-powered writing assistance, question recommendation, AI-generated survey creation, chat-based AI analysis, automated theme detection, multilingual sentiment analysis, and AI-driven insights visualization | Analyzes survey comments, NPS scores, key drivers, sentiment analysis, thematic clustering, and AI-driven insight summaries |
Feedback | ‘Commenting’ tools for real-time survey feedback and collaboration | ‘Spot checks’ feature to create pulse surveys for gathering feedback |
| Pricing | Flexible team, individual, and enterprise pricing plans starting from $30/user/month for three users | Offers a 14-day free trial, a Forever Free plan, and four paid plans starting at $19/month |
Integrations | Offers multiple integrations, including Tableau, Salesforce, and Marketo | Integrates with Stripe, MailChimp, Intercom, and more |
Disclaimer: The pricing is subject to change.

SurveyMonkey is an online feedback platform that helps businesses improve their workflows, processes, and products by gathering important data. It does so by equipping organizations with features like custom surveys, online forms, and advanced tools for market research.
With AI-powered analytics, real-time reporting, and integration with popular apps like Salesforce and Slack, it’s ideal for businesses of all sizes. Moreover, its ease of use and scalability make it equally good for small and large enterprises.
Standout Features Of SurveyMonkey
Pros And Cons Of SurveyMonkey
Pros
- Managers can send survey links, use them in presentations, or access surveys by scanning QR codes
- Administrators can conduct multiple surveys at once, helping them multitask and save time
- Businesses can personalize surveys and other features to better suit their requirements
Cons
- The surveys sometimes have ads displayed on them, which need to be removed manually
- No email confirmation for respondents to let them know that they have completed the survey, often resulting in multiple survey attempts

SurveySparrow is an intuitive human resource (HR) and customer experience (CX) software that enables businesses with an array of features for collecting genuine and accurate insights through surveys. It offers powerful features such as cross-tabulation, report scheduling, survey sharing, and more to help organizations collect data from targeted audiences and use it to optimize their strategies and workflows.
Additionally, its AI-driven sentiment analysis helps businesses understand customer and employee emotions for better retention and satisfaction.
Standout Features Of SurveySparrow
Pros And Cons Of SurveySparrow
Pros
- It lets organizations add their logo and design to a survey’s background, making it more authentic and professional
- Administrators can make changes to surveys even after they have been sent out
- The conversational tone of surveys helps engage and retain readers
Cons
- Managers have to create the ‘Do not contact’ lists manually, as these are not created automatically
- The screen resolution for all the questions is non-customizable, resulting in varied displays on different devices
- There aren’t many modification styles to change the text style for individual questions


To wrap it up, we discussed SurveyMonkey vs SurveySparrow in detail and explored their strengths, features, and pros and cons. However, selecting the right software for your organization depends on several factors, including your immediate needs, budget, and business size.
If you are a small or medium-sized organization looking for customizable survey forms and flexible pricing plans, SurveyMonkey will serve you best. However, if you prefer a free trial to test the platform’s capabilities before committing, SurveySparrow is the ideal option.
