SurveySparrow

What Is SurveySparrow?

SurveySparrow is a survey and experience management platform that helps organizations gather, organize, and analyze feedback from employees and customers. It supports NPS, CSAT, and CES surveys to measure customer loyalty, satisfaction, and effort. Organizations can also conduct 360-degree assessments that gather feedback from managers, peers, and direct reports.

The software also provides an offline survey app, so field teams can record responses without an internet connection and sync them once connectivity returns.

What Is SurveySparrow Best For?

The platform stands out for its conversational surveys, which present one question at a time through a chat-style interface. Businesses can use different question types, customize survey templates, and collect audio responses alongside written feedback. Its 'Echo AI' agent can also ask follow-up questions based on previous answers. These capabilities help teams gather more detailed customer and employee feedback through interactive conversations.

How Much Does SurveySparrow Cost?

SurveySparrow pricing starts at $19/month (billed annually) for its Basic Plan. Notable features include one user, 100 active Classic surveys, unlimited questions/survey, and 2,500 responses/year. The platform has six product categories, each with its own pricing structure. The available products and plans are:

Surveys:

• Starter: $39/month
• Business: $79/month
• Enterprise: Custom Pricing

CX Suite (NPS, CSAT, CES): Custom Pricing

Brand (Reviews And Social): Custom Pricing

Research:

• Research Starter: $199/month
• Research Advanced: Custom Pricing

Documents: Custom Pricing

360 Assessment: Custom Pricing

In addition to its paid plans, the platform provides a Forever Free plan as well. A 14-day free trial is also available to explore the platform.

Users may incur the following additional costs beyond the base subscription fee:

• Extra User Seats: $49/user/month
• Extra Response Capacity: $40–$60/500 additional responses on entry and mid tiers

Reviewers generally find SurveySparrow reasonably priced for its survey features and consider it good value compared to similar software. That said, some feel the cost could be lower, particularly for smaller businesses that need access to advanced features.

Disclaimer: The pricing is subject to change.

SurveySparrow Integrations

SurveySparrow software supports integrations with several third-party applications, such as:

• Salesforce CRM
• HubSpot CRM software
• Slack software
• Zendesk
• Microsoft Power BI
• Notion software
• Mailchimp software
• monday.com software

How Does SurveySparrow Work?

Log in with your registered credentials to access the main dashboard, then follow these steps to get started:

• Create a new survey by clicking 'New Survey' and selecting a blank survey or a pre-built template
• Enter the survey title, select the survey type and folder, and click 'Create Survey' to access the Builder page
• Add questions and configure ‘Display Logic’ or ‘Skip Logic’ to control which questions respondents see based on their answers
• Preview the survey to check how questions appear to respondents before publishing
• Share the survey through email, SMS, QR codes, website embeds, social media, or a shareable link
• Set up recurring surveys and email reminders to collect feedback at scheduled intervals
• Review incoming responses and analyze survey results through the reporting dashboard

Who Is SurveySparrow For?

SurveySparrow serves businesses and organizations across various industries and sectors, including:

• Hospitality and travel
• Education
• Healthcare
• Marketing and advertising agencies
• Retail and e-commerce
• Information technology

SurveySparrow Use Cases

Based on our analysis of user reviews and SurveySparrow features, we have identified five scenarios where the software is a suitable option:

1. HR Teams Running Recurring Employee Pulse Surveys

Collecting employee feedback regularly can become time-consuming when HR teams have to prepare and distribute each survey separately. SurveySparrow supports scheduled pulse surveys and automatic email reminders. It helps teams conduct repeated check-ins on workload, morale, and manager relationships without setting up each survey again. Users particularly highlight how its scheduling and automatic reminders help save time, as they don’t have to set up each employee's pulse survey cycle again.

2. Clinics Collecting Post-Consultation Patient Feedback

Clinics can use SurveySparrow’s conversational surveys to collect patient feedback after appointments and consultations. Its chat-style format presents questions one at a time, which makes it suitable for short satisfaction checks. Users note that conversational format felt more approachable to patients than a standard form.

3. Field Teams Conducting Surveys Offline

SurveySparrow helps field teams conduct surveys in areas with unreliable internet access by storing responses on mobile devices until they can be synced. Its offline app supports data collection during site visits and other fieldwork. User feedback also highlights the platform’s offline mode, as it comes in handy for collecting data during fieldwork.

4. Customer Support Teams Reviewing Post-Ticket Feedback

Customer support teams can use SurveySparrow to send CSAT surveys after resolving support tickets. Its Zendesk integration lets them review customer feedback alongside the relevant tickets. Reviewers appreciate its ability to add customer satisfaction survey results directly to Zendesk tickets.

Is SurveySparrow Right For You?

SurveySparrow is a suitable choice for customer experience, HR, and research teams that need to collect and analyze feedback across different audiences. Its CogniVue AI analytics tool adds value by identifying recurring feedback topics, tracking sentiment, and highlighting factors that affect customer satisfaction. Its notable clients include DHL, Florida Health, Siemens, Volvo, and Toyota.

As organizations collect feedback across more teams and customer touchpoints, they may also handle sensitive employee and patient information. The platform supports these needs through its SOC 2 Type II, ISO/IEC 27001:2022, and Cyber Essentials credentials.

along with a CSA STAR Level 1 self-assessment. For businesses with specific privacy obligations, it also provides its GDPR and CCPA commitments and supports HIPAA-related safeguards for healthcare use.

Data privacy is an important consideration for teams using AI to analyze personal information. California’s updated CCPA regulations took effect in January 2026 and require certain businesses to assess privacy risks when processing personal information. SurveySparrow’s encryption and access controls help protect the customer and employee feedback these businesses collect. These measures support organizations collecting customer or employee feedback. Its CCPA compliance commitment reinforces its suitability for organizations managing personal data under California’s privacy requirements.

Still deciding whether SurveySparrow is the right fit for your organization’s needs? Call us at (661) 384-7070 to discuss whether it meets your requirements.