SurveyMonkey

What Is SurveyMonkey?

SurveyMonkey is a cloud-based tool for creating surveys and collecting feedback. It is used by organizations for work involving marketing, human resources, customer experience, product development, and research.

Users can create surveys, send them to respondents, and review the results. Surveys can be shared through email or web links. Other options include social media, SMS, website embeds, and QR codes. SurveyMonkey also offers tools for creating and analyzing surveys with AI assistance. It has many more integrations available for connecting survey data with other business software. Teams can select respondent groups based on specific targeting requirements instead of relying only on their own contacts.

What Is SurveyMonkey Best For?

SurveyMonkey’s Survey Creation and Design lets users build custom surveys from templates or from scratch, with adjustable layouts and branding options. The survey layout can be adjusted to fit the research purpose, and branding can be added before it is sent out. This makes it easier to collect organized feedback for customer research, employee surveys, academic work, and market research.

How Much Does SurveyMonkey Cost?

SurveyMonkey offers paid team plans beginning at $30/user/month for 3 users. Individual subscriptions start at $39/user/month and require at least three users. Other plans include:

• Individual Plans:
  • Basic: Free
  • Standard Monthly: $99/month
  • Premier Annual: $139/month ($1,668 billed annually)
• Team Plans:
  • Team Premier: $92/user/month, billed annually; 3-user minimum
  • Enterprise: Custom pricing; 5-user minimum

Additional costs include:

• Additional Responses: $0.15 for each response above the plan limit
• SurveyMonkey Audience: Estimated $1–$10+/completed response, depending on survey length and respondent targeting. Actual pricing is provided when an Audience order is created
• Express Audience Delivery: +$1/response when faster response collection is selected
• Enterprise Add-ons: Estimated $1,000–$10,000+/year, depending on the add-ons selected and organization size. Some Enterprise add-ons are purchased separately
• Implementation And Setup: ~$500–$5,000 (one-time)
• Custom Integrations/API: ~$1,000–$10,000+
• Survey Design And Consulting: ~$1,000–$10,000

Disclaimer: The pricing is subject to change.

SurveyMonkey Integrations

SurveyMonkey software integrates with various apps, such as:

• Salesforce
• Tableau
• Marketo
• Zoom
• HubSpot
• Mailchimp

How Does SurveyMonkey Work?

Here’s how you can use SurveyMonkey, from setting up a survey through collecting and reviewing responses:

• Log in to your SurveyMonkey account and open the survey dashboard
• Create a survey using a template, a generated draft, or a blank survey
• Add your questions, set up question logic, apply branding, and adjust the survey settings to match your research needs
• Share the survey through a web link, email, social media, website embed, or another available collection method
• Use SurveyMonkey Audience if you need responses from specific demographic groups
• Check incoming responses and review results as people complete the survey
• Analyze the responses with charts, filters, and other available analysis tools. Eligible plans also include AI-assisted and thematic analysis
• Export the survey data or connect it with supported applications if you need to work with the results elsewhere

Who Is SurveyMonkey For?

SurveyMonkey serves different types of teams across the following industries:

• Retail
• Healthcare
• Education
• Nonprofit
• Financial services
• Technology

SurveyMonkey Use Cases

Based on SurveyMonkey’s key capabilities, the following are the key situations where this software is a good fit:

Marketing Teams Validating A Product Before Committing To Launch

When a marketing team is preparing to launch a product, assumptions about pricing, positioning, or messaging can result in expensive decisions. SurveyMonkey gives teams a way to test those assumptions with their target audience before committing major campaign resources. This matters when the team wants market feedback before deciding whether an idea should move ahead.

HR Teams Gauging Employee Sentiment During Workplace Changes

HR teams can have limited visibility into employee reactions during organizational changes. SurveyMonkey can be used to gather feedback around policy changes, workplace transitions, or changes in employee expectations. It can be useful when HR wants a clearer view of employee concerns without depending entirely on informal conversations.

CX Teams Identifying Service Problems Through Customer Feedback

Customer complaints and support conversations do not always show the wider experience. CX teams can use SurveyMonkey to ask customers for feedback after important interactions and look for issues that appear across multiple responses. This gives organizations another way to assess service quality and customer loyalty.

Product Teams Gathering Customer Evidence Before Prioritizing Features

Product teams may have more feature ideas than they have development capacity. SurveyMonkey can help gather customer views on which needs or improvements matter most. Product managers can use those responses alongside other research when deciding which ideas warrant further investigation.

Research Teams Reaching Specific Audiences For Market Studies

Some research projects require responses from people who meet particular demographic or consumer criteria. Existing contact lists may not provide enough suitable participants for a broader study. SurveyMonkey can be used to collect responses from defined audience groups for consumer and market research.

Is SurveyMonkey Right For You?

SurveyMonkey can work for teams that collect customer, employee, or market feedback on a regular basis without having a research department of their own. The free plan lets individuals and smaller teams try out survey creation and response collection first. Higher-priced plans are more relevant when response limits, team use, or deeper analysis become a concern.

For teams running surveys throughout the year, SurveyMonkey can handle repeat feedback and research without the need to build an in-house survey system. If surveys are only sent occasionally, the free plan or a simpler tool may cover what is needed.

Security requirements are worth checking before using SurveyMonkey for sensitive information. Enterprise plans offer SSO and user management along with added security and governance controls. Data can also be stored in the US, Canada, or the EU. Eligible healthcare organizations can use a HIPAA Business Associate Agreement.

Still unsure if SurveyMonkey is the right fit? Connect with us at (661) 384-7070 for further guidance.