Fresha
Last Updated
Key Takeaways
Generated from the text of customer reviews
Fresha is point-of-sale (POS) software used by beauty, wellness, and personal care businesses to handle appointments, clients, payments, marketing, inventory, and team operations. While some users report that client notes are less suited to massage therapy, many appreciate its ease of use and straightforward booking management. Recently, it added a loyalty feature that lets clients track points and tier progress through Fresha Wallet.
Our Verdict
Fresha is a practical choice for businesses looking to manage daily activities and strengthen their online presence to attract new clients. Its pricing offers reasonable value for small businesses, although Marketplace and additional service fees can increase the overall cost. We recommend Fresha for appointment-based businesses with routine scheduling needs seeking a simple and affordable solution.
Overall Rating
Based on 42 users reviews
4.5
Rating Distribution
Positive
88%
Neutral
7%
Negative
5%
Starting Price
$19.95
per month
Fresha Specifications
- Customer Management
- Inventory Management
- Timeclock
- Productivity Tracking
What Is Fresha?
Fresha is a cloud-based beauty and wellness business management platform specifically designed for spas, salons, and other wellness providers. It allows teams to organize appointments, shifts, resources, forms, and commissions while taking payments online or in person. Businesses can also sell products, manage stock orders, send automatic reminders, run promotions, reward loyal customers, and reconnect with inactive clients. Fresha Marketplace and direct booking links can help bring in new customers.
The platform also provides reports that help businesses keep track of sales, revenue, payments, customers, and team performance. Owners and managers can see what is selling, how often customers return, how their team is performing, and whether business targets are being met.
What Is Fresha Best For?
The software is best for its ‘AI Concierge’, which handles incoming calls and messages, so staff do not have to respond to every inquiry themselves. It can answer common questions, check available times, and help clients book, change, or cancel appointments. Any changes are automatically reflected in Fresha's calendar and client records, helping teams stay organized while they focus on the clients in front of them.
How Much Does Fresha Cost?
Fresha pricing starts at $19.95/month for its Independent plan, designed for businesses with one bookable team member. It offers a single calendar column, 100 free messages, 50 free marketing emails, and email and chat support. Moreover, it also offers a 7-day free trial. Other plans it features include:
- Team: $14.95/member/month
- Enterprise: Custom pricing
Besides the monthly subscription, businesses should consider the following estimated expenses:
- Implementation/Setup: $100–$500 (one-time), initial account setup and configuration
- Integration Setup: $150–$750 (one-time), connecting Fresha with external tools
- Data Migration: $100–$500 (one-time), transferring existing client and business data
- Additional Costs: Online payments at 2.79% + $0.20, in-person payments at 2.29% + $0.20, Klarna at 5.99% + $0.30, manual card entry at 3.30% + $0.20, and terminal devices from $139
- Optional Add-Ons: AI Concierge at $99.95/location/month, Client Loyalty at $59.95, Google Rating Boost at $14.95, Team Connect at $2.95/team member, Insights at $9.95/bookable team member, and Data Connector at $295/location/month
Users have mixed opinions about Fresha's pricing. Many find it affordable compared to other booking platforms, especially for independent professionals and smaller salons. However, some users feel that extra charges and paid features can add up and make the platform more expensive over time.
Disclaimer: The pricing is subject to change.
Fresha Integrations
The platform supports integrations and booking connections with multiple third-party apps, including:
How Does Fresha Work?
Here's how beauty and wellness businesses can use Fresha to manage their daily operations:
- Sign in and set up business details, services, locations, team members, and working hours
- Manage appointments and staff schedules through a centralized calendar
- Allow clients to book appointments online through Fresha, Google, social media, or a business website
- Store client details, booking history, preferences, and notes in one place
- Send automated appointment confirmations and reminders to clients
- Accept online and in-person payments and track transactions
- Manage products, inventory, sales, and checkout from one platform
- Run marketing campaigns, promotions, and loyalty programs to encourage repeat bookings
- Track sales, appointments, staff performance, and other business metrics through reports
- Connect with accounting, marketing, analytics, and other third-party tools
Who Is Fresha For?
The software is used primarily for businesses across several industries and sectors, including:
- Hair salons
- Barbershops
- Nail salons
- Spas and saunas
- Fitness and recovery businesses
- Physical therapy practices
- Health practices
- Tattoo and piercing studios
- Tanning studios
Fresha Use Cases
We have compiled a list of scenarios, based on user feedback and our analysis of Fresha's features and capabilities, where the platform can be a good fit for specific salon, spa, and wellness businesses:
Fitness Studios Managing Classes, Memberships, And Client Bookings
Imagine a busy fitness studio running personal training sessions, group classes, memberships, and recovery appointments throughout the day. Fresha's smart booking and scheduling feature keeps calendars and availability updated in real time, while Integrated Payments and Packages let the studio sell memberships, session packages, and drop-ins while collecting payments online or in person. Automated reminders can also help keep clients informed and reduce missed appointments.
Health Practices Struggling To Keep Patient Information And Follow-Ups Organized
Imagine a busy wellness clinic where practitioners need to keep track of intake forms, treatment notes, health histories, and follow-up visits for many patients. Fresha's patient profiles and treatment records keep this information together in secure client records, while automated reminders and follow-up care send appointment reminders, post-visit messages, and rebooking prompts. This helps the practice stay organized and maintain continuity of care without adding more manual admin work.
Barbershops Losing Revenue From Last-Minute Cancellations
A fully booked barbershop can still lose revenue when clients cancel at the last minute or simply do not show up. Fresha's No-Show Protection lets the shop collect deposits or full payments when appointments are booked and set up cancellation policies for clients. Its integrated payment tools then handle checkout in-store or online. This helps barbers protect valuable appointment slots and reduce the financial impact of missed bookings.
Tattoo And Piercing Studios Struggling To Manage Retail Inventory
A busy tattoo studio can go through ink, needles, gloves, jewelry, and aftercare products quickly, making it difficult to keep track of what is still available. Running out of an important item can delay appointments and disrupt an artist's schedule. Fresha's inventory management tools provide live stock tracking and low-inventory alerts, helping studios know when supplies need to be reordered. It can also support supplier management and barcode scanning, making stock control easier and reducing the risk of unexpected shortages.
Is Fresha Right For You?
Fresha is worth considering for businesses in the beauty, wellness, and personal care sectors that want to manage their day-to-day work from one place. It combines appointments, payments, client records, marketing, POS, inventory, reporting, and team management. Clients can book online without having to call or message staff, which can save time on routine admin. The platform can support independent professionals as well as larger businesses with multiple staff members and locations.
Fresha is used by 130,000+ partner businesses and 450,000+ professionals worldwide, including businesses such as HUCKLE, Stuart Ross Hair, SOAK, and H2 Salon, which rely on the platform to manage their daily operations.
Fresha supports several security and compliance standards, including HIPAA compliance, ISO 9001 for quality management, ISO 27001 for information security, and GDPR requirements for data privacy and protection. The platform also uses SecurityMetrics testing, conducted quarterly to help maintain high payment security standards.
Still unsure whether Fresha software is the right choice? Call our expert staff at (661) 384-7070 for guidance.
Fresha Features
Team Management
This feature helps businesses manage their teams from one place. Each staff member can have an individual account with custom permissions, while managers can schedule shifts, customize service prices, and durations for each team member. The platform also calculates commissions and supports pay runs, making it easier to manage staff schedules, performance, and payments.
Client Management
Fresha gives teams a complete view of each client from one place. The feature stores appointment history, allergies, patch tests, forms, notes, treatment records, memberships, gift cards, and payment details within client profiles. Staff can review this information before a visit and keep records updated over time. Automated reminders and two-way messaging also help teams stay connected with clients and manage appointment-related communication.
Retail And Inventory
Fresha helps businesses sell products and manage stock alongside their services. Teams can sell items during checkout, keep online and in-store inventory levels synchronized, and create purchase orders when products need restocking. Businesses can also set up an online store and offer click-and-collect, giving clients more ways to purchase and receive products.
Point Of Sale
Fresha's point-of-sale feature allows businesses to process services, products, memberships, packages, and gift cards through one checkout. Staff can accept cards, contactless payments, and digital wallets, while clients can also pay from their phones using secure links or QR codes. The system can calculate taxes, service charges, tips, and commissions automatically, while sales information is recorded for reporting and performance tracking.
Reporting And Analytics
Fresha provides reports that help businesses track sales, finances, clients, and team performance from one place. Users can review revenue, payments, client retention, visit frequency, staff occupancy, commissions, and pay summaries. Managers can also set team targets and KPIs, while advanced filters allow them to focus on the specific data they want to monitor.
Forms
Fresha lets businesses collect important client information before and after appointments through digital forms. Teams can build custom forms, use reusable templates, and automatically send them at different stages of a booking. Forms can adapt questions based on client responses, collect digital signatures and consent, and save completed information directly to client profiles for future access.
Pros And Cons of Fresha
Pros
Online booking makes it convenient for clients to book and manage appointments
Helps businesses keep bookings and client information organized
Cloud-based access makes it convenient to use remotely
Product ordering and stock management are considered useful
Users appreciate how easy the platform is to set up
Cons
Customer support can be difficult when users need urgent assistance
Some reviewers report usability issues
Inventory reporting has been criticized for inaccurate or confusing information
Fresha Pricing
Independent | Team | Enterprise |
|---|---|---|
$19.95 per month | $14.95 per member per month | Custom pricing |
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Disclaimer: The pricing details were last updated on Oct 02, 2026 from the vendor's website. Please contact us for a tailored pricing list.
Fresha Reviews
Total 42 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars79%
4
Stars10%
3
Stars5%
2
Stars2%
1
Stars5%
Share your experience
Small Business, 1-10 employees
“Fresha Review”
Pros
Fresha's calendar and scheduling sections features enjoyable.
Cons
I found the product to be somewhat busy, but still very organized.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
Less than a year
“Easy to make reservations from the website”
Pros
With Fresha it's easy for me to see the availability and services offered by stores/companies, and I can easily make appointments using the app.
Cons
Finding the exact service I am looking for isn't that obvious. It would be great if I could directly contact the stores from the website, like leaving messages.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
9
Pharmaceutical, 1-10 employees
Less than a year
“Pharmacy vaccine appointments are never an issue”
Pros
At our community retail pharmacy, we absolutely love using Fresha! As an independent pharmacy without any fancy appointment booking apps, we started searching online for a solution. Booking appointments for COVID vaccines, flu vaccines and other shots can be challenging during the fall season. Fresha has made it incredibly easy for us and we even color-coordinate our shots to ensure clarity and ease.
Cons
Fresha charges for text messages sent to people who make appointments, which may not be a desirable option for small businesses. We haven't opted into it due to the cost, but we would love to if it becomes available for free or at a cheaper rate.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Frequently Asked Questions
Does Fresha offer an API?
Yes, Fresha does offer an API.
What languages does Fresha support?
The platform supports English, Spanish, French, Italian, Dutch, Portuguese, and Greek.
What other apps does Fresha integrate with?
Fresha supports integrations and booking connections with Google Maps, Oracle, Mode, Tableau, Sigma, Facebook, Instagram, Xero, and QuickBooks.
Does Fresha have a mobile app?
Yes, Fresha provides mobile apps for both iOS and Android.
What types of pricing plans does Fresha offer?
Fresha offers Independent, Team, and Enterprise pricing. The Independent plan costs $19.95/month, while the Team plan costs $14.95/ team member/month. Enterprise pricing is custom based. Request a customized Fresha price quote.
Who are the typical users of Fresha?
Typical Fresha users include salon owners, hairstylists, barbers, nail technicians, spa operators, massage therapists, beauty professionals, medspas, wellness businesses, and multi-location beauty businesses.
What level of support does Fresha offer?
The vendor offers email, live chat, and phone support, plus a Help Center and Fresha Academy.