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Overview
Clay AI is a cloud-based sales intelligence platform that streamlines lead research and outreach with AI-powered insights. While its flexibility may feel overwhelming initially, teams benefit from automated enrichment and workflow management. Its robust integrations and compliance standards make it a reliable choice for B2B sales and marketing operations.
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Starting Price
Custom
Clay AI Specifications
Lead Management
Sales Automation
Activity Tracking
Reporting And Analytics
What Is Clay AI?
Clay AI is a cloud-based sales intelligence platform designed for B2B sales, marketing, and revenue operations teams. The software offers features such as Claygent, Sculptor, Signals, and Audiences. It enables teams to automate lead enrichment, track intent signals, and streamline go-to-market workflows. By combining AI research, CRM data, and automation, Clay AI helps teams identify high-potential prospects, maintain accurate data, and execute targeted campaigns efficiently, ultimately improving sales productivity and campaign effectiveness.
Clay AI Pricing
The Clay AI pricing depends on the following plans:
- Free: $0/month, includes 100 credits/month and access to basic features
- Starter: $149/month, with 2,000 credits/month
- Explorer: $349/month (when billed annually) with 10K credits/month
- Pro: $800/month (when billed annually) with 50K credits/month
- Enterprise: Custom pricing
Disclaimer: The pricing is subject to change.
Clay AI Integrations
Clay AI software supports integration with multiple systems and platforms, such as:
- HubSpot CRM software
- Salesforce
- Outreach
- Salesloft
- Smartlead.ai
- Pipedrive CRM
- OpenAI/GPT
Who Is Clay AI For?
Clay AI software serves a wide range of industries and sectors, including:
- B2B sales
- Marketing operations
- Revenue operations
- Technology services
- Business consulting
- SaaS companies
- Startups and scale‑ups
Is Clay AI Right For You?
Are you looking for a sales intelligence tool that combines AI‑driven insights with actionable workflows to improve prospecting and engagement? Clay AI helps teams streamline lead research, maintain cleaner data, and respond faster to buying signals, solving bottlenecks in manual enrichment and prioritization.
Clay is GDPR compliant and maintains industry‑grade security certifications, including SOC 2 Type II and ISO 27001, ensuring data processing meets recognized standards. The platform also emphasizes robust security and scalability, designed to protect data integrity as usage grows.
Still not sure if Clay AI is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision.
Clay AI Features
Claygent is Clay AI’s built‑in AI research agent that lets teams automate deep, web‑scale prospect research using natural language prompts. Instead of manually scouring websites, LinkedIn, and public resources, users ask Claygent a question, and it returns concise insights about companies or contacts, enriching CRM records with data points like job info, signals, and niche details. This dramatically reduces manual research time and gives sales and GTM teams a richer context for outreach and segmentation.
Sculptor is Clay’s AI‑enabled GTM co‑pilot that turns natural language prompts into actionable workflows and insights. Users describe their goals, and Sculptor builds tables, recommends enrichments, and helps analyze data faster. This reduces setup time, accelerates execution, and helps teams make smarter decisions without manual tinkering.
Clay AI features include Signals, that tracks important changes, such as job moves, promotions, hires, news, and social mentions, related to contacts or target companies, then alert teams when opportunities emerge. This helps sales and marketing act at the right time, prioritize high‑value prospects, and tailor engagement based on real‑world actions.
Audiences pulls together signals, enrichment, and CRM data into unified segments, so teams see complete buyer journeys and identify high‑intent prospects. Users can segment accounts and contacts based on behavior and context, then push these refined lists back into a CRM for timely, targeted engagement and higher conversion rates.
Clay’s Sequencer lets teams design and launch personalized email campaigns directly within the platform, using enriched data, intent signals, and AI‑generated copy to deliver the right message at the ideal time. This feature eliminates tool switching and accelerates outreach, ultimately improving campaign reach and conversion.
