Last Updated
Overview
Clay AI is a cloud-based sales intelligence platform that streamlines lead research and outreach with AI-powered insights. While its flexibility may feel overwhelming initially, teams benefit from automated enrichment and workflow management. Its robust integrations and compliance standards make it a reliable choice for B2B sales and marketing operations.
Clay AI Specifications
- Lead Management
- Sales Automation
- Activity Tracking
- Reporting And Analytics
What Is Clay AI?
Clay AI is a cloud-based sales intelligence platform designed for B2B sales, marketing, and revenue operations teams. The software offers features such as Claygent, Sculptor, Signals, and Audiences. It enables teams to automate lead enrichment, track intent signals, and streamline go-to-market workflows. By combining AI research, CRM data, and automation, Clay AI helps teams identify high-potential prospects, maintain accurate data, and execute targeted campaigns efficiently, ultimately improving sales productivity and campaign effectiveness.
Clay AI Pricing
The Clay AI pricing depends on the following plans:
- Free: $0/month, includes 100 credits/month and access to basic features
- Starter: $149/month, with 2,000 credits/month
- Explorer: $349/month (when billed annually) with 10K credits/month
- Pro: $800/month (when billed annually) with 50K credits/month
- Enterprise: Custom pricing
Disclaimer: The pricing is subject to change.
Clay AI Integrations
Clay AI software supports integration with multiple systems and platforms, such as:
- HubSpot CRM software
- Salesforce
- Outreach
- Salesloft
- Smartlead.ai
- Pipedrive CRM
- OpenAI/GPT
Who Is Clay AI For?
Clay AI software serves a wide range of industries and sectors, including:
- B2B sales
- Marketing operations
- Revenue operations
- Technology services
- Business consulting
- SaaS companies
- Startups and scale‑ups
Is Clay AI Right For You?
Are you looking for a sales intelligence tool that combines AI‑driven insights with actionable workflows to improve prospecting and engagement? Clay AI helps teams streamline lead research, maintain cleaner data, and respond faster to buying signals, solving bottlenecks in manual enrichment and prioritization.
Clay is GDPR compliant and maintains industry‑grade security certifications, including SOC 2 Type II and ISO 27001, ensuring data processing meets recognized standards. The platform also emphasizes robust security and scalability, designed to protect data integrity as usage grows.
Still not sure if Clay AI is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision.
Clay AI Features
Claygent Research Agent
Claygent is Clay AI’s built‑in AI research agent that lets teams automate deep, web‑scale prospect research using natural language prompts. Instead of manually scouring websites, LinkedIn, and public resources, users ask Claygent a question, and it returns concise insights about companies or contacts, enriching CRM records with data points like job info, signals, and niche details. This dramatically reduces manual research time and gives sales and GTM teams a richer context for outreach and segmentation.
Sculptor Workflow Builder
Sculptor is Clay’s AI‑enabled GTM co‑pilot that turns natural language prompts into actionable workflows and insights. Users describe their goals, and Sculptor builds tables, recommends enrichments, and helps analyze data faster. This reduces setup time, accelerates execution, and helps teams make smarter decisions without manual tinkering.
Signals Intent Tracking
Clay AI features include Signals, that tracks important changes, such as job moves, promotions, hires, news, and social mentions, related to contacts or target companies, then alert teams when opportunities emerge. This helps sales and marketing act at the right time, prioritize high‑value prospects, and tailor engagement based on real‑world actions.
Audiences Segmentation Engine
Audiences pulls together signals, enrichment, and CRM data into unified segments, so teams see complete buyer journeys and identify high‑intent prospects. Users can segment accounts and contacts based on behavior and context, then push these refined lists back into a CRM for timely, targeted engagement and higher conversion rates.
Sequencer Campaign Automation
Clay’s Sequencer lets teams design and launch personalized email campaigns directly within the platform, using enriched data, intent signals, and AI‑generated copy to deliver the right message at the ideal time. This feature eliminates tool switching and accelerates outreach, ultimately improving campaign reach and conversion.
Pros And Cons of Clay AI
Pros
Saves significant time on prospect research and qualification
Enables highly targeted, personalized outbound lead lists
Simplifies workflow creation without requiring code knowledge
Cons
Occasional AI-generated data may require manual review
Interface updates sometimes require a manual refresh for results
Clay AI Reviews
Total 10 reviews
4.3
All reviews are from verified customers
Rating Distribution
5
Stars50%
4
Stars30%
3
Stars20%
2
Stars0%
1
Stars0%
Share your experience
Rajat S.
Small Business, 11-50 employees
“All in one lead gen boost!”
Pros
Having this software in my workflow saves me a huge amount of time! I can search for people, review company details and create personalized messages all in one platform instead of jumping between multiple tools. It helps me uncover stronger leads and makes the whole process much more manageable.
Cons
Can be a bit challenging to get started with. There are a lot of features and settings so it can feel confusing in the beginning. Credits also seem to disappear pretty fast and the cost can be a lot for smaller teams. On top of that some of the data is not always completely accurate so I still have to verify things myself.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
8
Functionality
8
Bilal S.
Small Business, 11-50 employees
“powerful outreach personalization”
Pros
Over the past year, this software has become a valuable part of our outbound stack especially when it comes to personalizing email outreach at scale and supporting our company's performance. Being able to create custom workflows and tables without relying on a development team saves us a lot of time. It also integrates very easily and the pricing feels reasonable.
Cons
Took more effort than we expected to get started with since the learning curve is fairly steep. The table formula logic in particular takes a while to fully understand especially for team members who aren't very technical.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
7
Functionality
7
Mandar P.
Small Business, 11-50 employees
“Good outbound automation”
Pros
Takes a lot of the manual work out of prospecting by helping automate outbound sales workflows and B2B lead enrichment at scale.
Cons
Issue is the usage-based credit system since every data lookup, AI request and automation step uses up credits.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
8
Functionality
8
Frequently Asked Questions
Does Clay AI offer an API?
No, Clay AI does not offer an API.
What level of support does Clay AI offer?
Clay AI provides support via FAQs, email, chat, and help resources.
Does Clay AI have a mobile app?
No, Clay AI does not have a mobile app.
What language does Clay AI support?
Clay AI supports the English language.
What types of pricing plans does Clay AI offer?
Clay AI offers multiple pricing options to suit different team needs. The Free plan provides basic access at $0 per month, while the Starter plan costs $149/month. The Explorer plan is $349/month, the Pro plan is $800/month, with Enterprise plan has customized pricing. Request a custom Clay AI price quotation.
What other apps does Clay AI integrate with?
Clay AI integrates with platforms like HubSpot, Salesforce, Outreach, Salesloft, Pipedrive, and OpenAI/GPT for seamless workflows.
Who are the typical users of Clay AI?
Clay AI is used by B2B sales, marketing, and revenue operations teams across industries like technology, SaaS, consulting, finance, and startups.