Demandbase One offers a unified sales and marketing platform designed for B2B engagement, helping teams target, engage, and convert accounts effectively. While it may require setup time, its advanced account intelligence and personalization tools give organizations a clear edge in targeting and conversion.

Demandbase One Specifications

Lead Management

Sales Pipeline Management

Contact Management

Sales Automation

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What Is Demandbase One?

Overview

Demandbase One is a cloud-based platform designed for B2B companies, focused on aligning sales and marketing through robust account-based marketing (ABM), advertising, and analytics solutions. It tackles challenges like ineffective targeting, low engagement, and limited insights by delivering a unified platform for account intelligence and personalization. With Demandbase One, businesses can drive growth by identifying and engaging high-value accounts more effectively.

Demandbase One Pricing

Demandbase One cost will differ depending on your organization type and needs. Users can get pricing for the plan that best suits them.

Demandbase One Integrations

Demandbase One software seamlessly integrates with various popular business applications, including:

  • Amazon S3
  • Amazing Redshift
  • Gmail
  • Gong
  • Google Analytics
  • HubSpot
  • LinkedIn
  • Salesforce
Watch a free Demandbase One demo to learn more about its integrations.

Who Is Demandbase One For?

The software is designed for businesses of all sizes across various industries, such as:

  • Computer software
  • IT
  • Financial services
  • Aviation and aerospace
  • Insurance
  • Marketing and advertising
  • Human resources
  • Computer and network security

Is Demandbase One Right For You?

Demandbase One powers relevant engagement and drives revenue through targeted, data-informed strategies. Scalable, secure, and customizable, it adapts to meet your unique business needs, boosting productivity and efficiency. Trusted by global brands like Adobe, SAP Concur, and ThermoFisher, Demandbase One empowers smarter growth.

Still unsure if Demandbase One is the right choice? Call our customer support team at (661) 384-7070 for personalized assistance.

Demandbase One Features

The software provides detailed insights into website traffic, including visitor behavior and engagement levels. This helps teams better understand which accounts are interested, refine strategies, and optimize outreach efforts based on real-time engagement patterns.

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Demandbase One tailor’s website content dynamically for individual accounts, presenting relevant information to each visitor. This enhances user engagement by delivering customized experiences, improving the likelihood of conversions through a personalized journey.

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Users can manage and align marketing and sales channels in a unified way, reaching target accounts across various platforms. This drives cohesive messaging across touchpoints, making engagement with potential buyers consistent and impactful.

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The software centralizes account-level data for an in-depth understanding of target accounts, tracking factors like engagement and readiness. This equips sales and marketing teams with key insights, enabling them to prioritize high-value accounts effectively.

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This feature analyzes behavioral data to identify accounts that actively research relevant topics and signal purchase intent. It enables teams to prioritize outreach to high-interest prospects, resulting in more timely and effective engagement.

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Pros and Cons of Demandbase One

Pros

  • User-friendly interface with easy navigation
  • Customizable dashboards
  • Robust intent data analysis
  • Effective campaign orchestration tools
  • Useful integrations

Cons

  • Requires proper training for users
  • Limited reporting flexibility
  • Complex initial setup
  • Requires incognito mode in certain cases, according to software users

Demandbase One Reviews

Overall Rating

4

9 Review(s)

Rating Distribution

5

star

(3)

4

star

(4)

3

star

(1)

2

star

(1)

1

star

February 2024

My top choice for an ABM platform

Anonymous

Computer & Network Security

Ease of use

9

Value for money

8

Customer Support

10

Functionality

10

Pros

Demandbase provides a seamless user interface that makes it really easy to work within the platform. I do not expect sales teams to log into it directly, which is why the integration with Salesforce is incredibly helpful.

Cons

The cost-per-thousand impressions is quite high for the demand-side platform and I would love to see it come down.

March 2023

A+ support and excellent reporting

Susy

Computer Software

Ease of use

9

Value for money

10

Customer Support

10

Functionality

7

Pros

One of the most impactful features for me is the ability to personalize experiences by creating custom lists with numerous filters and selectors. These lists can then be integrated with our marketing systems, such as LinkedIn and Marketo, which is crucial for our lead generation efforts. The reporting functionality is also excellent, as it allows both our sales and marketing teams to track engagement and measure success at various stages of the customer journey. Finally, our Customer Success Manager is fantastic and we always receive the best support from her.

Cons

While our Customer Success Manager support is great, I feel that the technical support and solutions from their engineers are not quick enough to respond and are not thorough enough.

October 2022

Highly recommended for ABM

Anonymous

Computer Software

Ease of use

10

Value for money

10

Customer Support

8

Functionality

9

Pros

With Demandbase, I can easily segment accounts into various stages based on the customer journey and target them using personalized ads. This has helped us transition to an Account-Based Marketing strategy.

Cons

If an account name or domain is not already in the Demandbase system, I cannot target that account.

Frequently Asked Questions

Yes, Demandbase One offers an API.