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Overview

Foundry is a sales intelligence and orchestration platform for B2B growth. Its rich intent data and automation require more strategic commitment than basic tools. However, it delivers human-verified insights, aligns sales and marketing, and helps scaling teams increase win rates through precise, intent-driven engagement.

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Foundry Specifications

Lead Management

Sales Pipeline Management

Contact Management

Reporting and Analytics

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What Is Foundry?

Foundry is an account-based orchestration platform designed to help B2B organizations predict and grow their pipeline. It functions as a centralized command center that combines human-verified intent data with powerful sales intelligence to identify the best accounts and surface the most relevant topics for outreach. By integrating directly with CRMs, the software enables sales teams to focus their time on closing rather than researching, while marketing teams activate cross-channel campaigns including advertising, website personalization, and 1:1 landing pages. This unified approach ensures that prospects are surrounded by consistent messaging throughout their entire buying journey.

Foundry Pricing

Foundry pricing is customized and user needs and requirements.

Request a personalized eFoundry pric quote for your business today!

Foundry Integrations

Foundry integrates with top CRM and marketing automation platforms including:

Request a free Foundry demo to learn more about its integration arrangements.

Who Is Foundry For?

Foundry ABM is built for high-growth B2B teams, including:

  • Sales Leaders
  • Marketing Directors
  • Account Executives (AE)
  • Sales Development Representatives (SDR)
  • Demand Generation Managers

Is Foundry Right For You?

Foundry ABM is ideal for B2B companies that have moved beyond simple lead volume and are focused on a high-intent, account-based strategy. Its unique advantage lies in providing human-verified data alongside automated orchestration, which reduces the friction between sales and marketing teams. The software is particularly valuable for organizations that want to personalize the buyer experience across multiple touchpoints, from social media to 1:1 smart page. However, if your sales model is primarily transactional or you lack the resources to manage complex multi-channel campaigns, the depth of this platform's orchestration features might exceed your immediate requirements.

Still not sure about Foundry? Contact our support team at (661) 384-7070 for further guidance.

Foundry Features

Foundry is distinguished by its proprietary, human-verified intent data and AI scoring, which eliminates the guesswork of prospecting. Unlike scraped data, these signals are created when decision-makers proactively engage with professional content and events. This analytical intelligence identifies 'in-market' accounts most likely to purchase, allowing teams to prioritize their highest-value opportunities.

See How It Works

The platform serves as a command center for orchestrating multi-channel, multi-stage campaigns across advertising, website personalization, and 1:1 landing pages. It allows for the creation of intent-triggered automated campaigns that lead prospects through a smooth buyer journey. This coordination ensures that brand messaging remains consistent and top-of-mind for prospects throughout their entire research process.

See How It Works

Foundry features active cross-channel campaigns that surround early-stage buyers on social media, display advertising, and personalized web experiences. By integrating with social platforms and using intent-based sales plays, the platform increases engagement with prospects at every stage of the funnel. This 'surround-sound' approach ensures that your brand is present wherever the buying committee is conducting research.

See How It Works

The software enables the design of automated buyer journeys that seamlessly transition prospects from initial awareness to sales outreach. Using AI-powered account prioritization, the platform triggers specific marketing or sales actions based on shifting intent scores. This ensures that when a lead reaches a high-intent threshold, sales can step in with the most effective messaging to accelerate the deal.

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Pros And Cons of Foundry

Pros

  • Proprietary intent data provides highly accurate signals for B2B prospecting

  • Surfaces account engagement and buyer topics directly in the CRM

  • Strong orchestration across display ads, social, and web personalization

  • Facilitates strong alignment between sales and marketing on target accounts

Cons

  • Requires a steady stream of high-quality content for effective personalization

  • Reporting dashboards can feel complex and may require initial configuration

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Frequently Asked Questions

Foundry software does not offer an API.

Foundry does not offer a mobile app.

Foundry supports English and offers specific localized experiences for different regions.

Foundry is built for high-growth B2B teams, including sales leaders, marketing directors, account executives, sales development representatives, and demand generation managers.

Foundry offers customized pricing based on your specific needs and requirements. You can request a personalized Foundry cost quote for your business today.

Foundry integrates with leading CRM and marketing automation platforms, including Salesforce, HubSpot, SugarCRM, and Marketo Engage.

Foundry provides access to ABM experts, developer portals, and dedicated customer success resources to help teams scale their orchestration.

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