Last Updated
Overview
Madison Logic helps B2B enterprise marketers convert their best accounts faster through its comprehensive Account-Based Marketing (ABM) activation. While the interface could be improved, the software’s ability to align sales and marketing teams using proprietary intent data and global content syndication makes it a reliable choice for driving growth.
Madison Logic Specifications
- Lead Management
- Sales Automation
- Reporting and Analytics
- Performance Tracking
What Is Madison Logic?
Madison Logic is an enterprise-grade Account-Based Marketing (ABM) activation solution designed to help B2B marketing and sales teams identify and engage their most valuable accounts. The platform combines proprietary intent data with multi-channel activation capabilities, including content syndication, display advertising, and Connected TV (CTV).
By integrating directly with CRM systems, Madison Logic features enable users to prioritize in-market buyers and accelerate the sales cycle, which ensures that marketing efforts are focused on accounts with the highest propensity to purchase.
Madison Logic Pricing
Disclaimer: The Pricing has been sourced from third-party websites and is subject to change.
Madison Logic Integrations
The software supports integration with multiple systems and platforms, such as:
- Salesforce
- HubSpot CRM software
- Gong software
- Pardot software
Who Is Madison Logic For?
Madison Logic is ideal for a wide range of industries and sectors, including:
- Telecommunications
- Healthcare
- Manufacturing
- Retail
- Energy
Is Madison Logic Right For You?
Madison Logic is an ideal fit for enterprise B2B organizations that need to scale their account-based marketing efforts. The platform unifies content syndication with programmatic advertising, allowing teams to capture leads and build brand awareness simultaneously. Madison Logic follows standards and procedures defined by SOC 2, NIST, CIS, and ISO, which makes it a secure choice,
Still unsure whether Madison Logic software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Madison Logic Features
Intelligent Targeting And Activation
This feature allows you to leverage AI to identify and prioritize your highest-value accounts. It helps orchestrate targeted campaigns across the channels where they engage most, reaching entire buying committees with precision messaging that drives engagement and accelerates pipeline velocity.
ABM Connected TV
This tool helps convert decision-makers with high-impact CTV ads on Connected TV devices. It creates lasting brand impressions that spark consideration and demand by reaching buying groups in a memorable setting with immersive, full-screen ads that resonate with decision-makers.
ABM Data Analytics
This feature provides access to cross-channel insights to measure the impact of marketing on pipeline and revenue. It helps teams refine strategies to maximize ROI and gain insights into ad performance, account reach, and the buying group alignment to improve brand impact.
Buyer Intent Data
This capability utilizes 20 years of data and insights powered by AI to ensure your ads reach the right decision-makers at the right time. By using market-leading intent data, the platform helps deliver ads to high-intent accounts to enhance relevance and boost engagement.
Pipeline Velocity Acceleration
This solution focuses on creating a lasting impact on every interaction with high-value buying groups through data-driven ABM. By engaging decision-makers worldwide it helps build the brand that drives demand and orchestrates campaigns that accelerate pipeline velocity.
Pros And Cons of Madison Logic
Pros
Advanced data models for superior account targeting
Unified campaign orchestration across multiple paid media channels
Real-time alerts on account activity to bridge the marketing and sales gap
Efficient audience segmentation and direct list exports
Cons
Initial transition to the platform can require some effort
Data visualization and reporting views could be more instinctive
Lead generation results can be more refined
Madison Logic Reviews
Total 3 reviews
4
All reviews are from verified customers
Rating Distribution
5
Stars0%
4
Stars100%
3
Stars0%
2
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1
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Share your experience
Anonymous
Marketing and Advertising, 101-500 employees
“Strong ABM targeting shows results”
Pros
Madison Logic has been a reliable partner for our B2B demand generation and account-based marketing efforts. The platform allows very accurate audience targeting which makes it easier to reach decision makers in our priority accounts and generate high quality leads. Their team has also been responsive, proactive and collaborative, consistently sharing insights, optimization suggestions and clear reporting throughout the full campaign cycle.
Cons
I feel like their operations could be more efficient.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
7
Aidan S.
Mid Market, 101-500 employees
“provide valuable insights”
Pros
Working in the platform is not a hassle and it's easy to use. It provides a lot of in-depth insights which isn't something every content syndication vendor offers. Having that kind of visibility into our content syndication performance has been really valuable. Also I liked how supportive the team was throughout setup and integration since that helped make the whole process much more manageable.
Cons
At times it can be hard to immediately see the high-level data and insights that would be most useful right when opening the platform. Instead I sometimes have to click around and dig through different areas to find what I need rather than having it surfaced right away. For instance I'd really like to see the leads received for each asset as soon as I log in but currently that's something I need to navigate through the platform to locate.
Rating Distribution
Ease of use
7
Value for money
9
Customer Support
9
Functionality
8
Melissa C.
Enterprise, 500+ employees
“Account insights are highly valuable”
Pros
One thing that keeps me using Madison Logic is the amount of useful data it provides especially the insights and research activity tied to our key target accounts. Those account-level insights are particularly valuable because we can pass the research activity straight to the sales team. That helps a lot by giving them direct contacts as well as a clearer understanding of the account's challenges and needs.
Cons
Using it can be a bit difficult at times. While the account insights are definitely useful, they still need to be reviewed manually and I just don't have the time to sort through them on a regular basis. Also it would be much better if specific insights could be flagged and tracked across our target account list, with email alerts sent whenever that activity happens. Automated reporting would make a huge difference as well. I'd also really like to see it integrate with DemandBase.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
7
Functionality
7
Frequently Asked Questions
Does Madison Logic have a mobile app?
Information regarding a dedicated mobile app has not been specified by the vendor.
What types of pricing plans does Madison Logic offer?
Madison Logic cost structure includes a Professional plan ($3,000/month). Request a personalized Madison Logic price quote for your business today!
What language does Madison Logic support?
The platform primarily supports English.
What other apps does Madison Logic integrate with?
The software integrates with major platforms and services, including Gong, LinkedIn, Pardot, HubSpot CRM, and Salesforce.
Does Madison Logic offer an API?
Yes, Madison Logic provides an API.
What level of support does Madison Logic offer?
The platform provides support through email, phone, and contact form.
Who are the typical users of Madison Logic?
Madison Logic features are designed for industries and sectors like retail, manufacturing, energy, healthcare, and telecommunications.