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Overview

Metadata automates B2B demand generation to help with precise audience targeting and revenue optimization. While the initial setup can require some expertise, its AI-driven experimentation and the ability to generate pipeline makes it a compelling choice for scaling ad performance.

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Metadata Specifications

Lead Management

Sales Automation

Reporting And Analytics

Performance Tracking

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What Is Metadata?

Metadata is an AI-powered sales tools software that automates paid campaigns across LinkedIn, Facebook, and Google. The software targets B2B buyers on consumer social channels with precision. This allows sales and marketing teams to reach specific B2B buyers on social media channels where they spend time.

It connects directly to the CRM to ensure every advertisement focuses on generating pipeline and closed-won revenue rather than basic leads, which helps organizations grow their strategies without increasing the size of their teams.

Metadata Pricing

The pricing of Metadata is based on specified plans that cater to various business sizes and needs. The plans include:

  • MetaMatch: $295/month/installation
  • Web Personalization: $24,000/year
  • Audience Targeting: $24,000/year
  • Metadata Base Platform: $60,000/year
Request a personalized Metadata pricing quote for your business today!

Disclaimer: The pricing has been sourced from third-party websites and is subject to change.

Metadata Integrations

The software supports integration with multiple systems and platforms to unify your Metadata demo experience, such as:

Watch the Metadata demo to learn more about its integration arrangements.

Who Is Metadata For?

Metadata is ideal for a wide range of industries and sectors, including:

  • Sales
  • Information technology
  • Cybersecurity
  • Financial services
  • Education
  • Marketing

Is Metadata Right For You?

Metadata is an excellent fit for sales teams with its automated orchestration layer for revenue growth. The software enriches lead data and improves digital advertising while its AI agents manage complex campaign execution to accelerate the sales cycle and maximize return on investment. The software also maintains SOC 2 Type II, ISO 27001, and ISO 27701 certifications.

Still unsure whether Metadata software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Metadata Features

The platform builds specific audiences across social media and Google by connecting personal and business identities. This technology allows for the targeting of exact decision-makers within a business network while they use consumer channels. It reduces financial waste by preventing advertisements from reaching irrelevant or uninterested individuals.

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This system converts advertising data into clear insights that contribute to business growth. It identifies performance trends and provides data-driven suggestions on budget allocation to improve the sales pipeline. The feature helps organizations understand which specific campaign elements are responsible for generating the most revenue.

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The software performs the technical work of launching and managing advertisements across multiple digital channels simultaneously. This automation replaces manual marketing tasks with a system that focuses on creating measurable income. It allows professional teams to concentrate on high-level strategy while the AI handles the daily operations.

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This feature monitors advertising performance and makes immediate changes to budgets and bids for the best possible outcomes. It removes the need for guesswork by adjusting every investment based on real-time success metrics across different platforms. The automated process ensures consistent engagement without the requirement of constant human oversight.

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The platform tracks the path from an initial advertisement to a completed sale to show the actual impact on revenue. It provides enriched data to sales teams to help move prospects through the funnel more effectively. This connection between spending and earnings allows a business to verify the true value of its marketing efforts.

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Pros And Cons of Metadata

Pros

  • Automatic campaign execution for specific audience targeting

  • High return on investment driven by impressive platform insights

  • Vast audience building options including intent and technographics

  • Easy to interpret reporting with clear performance analyses

Cons

  • Reporting may occasionally experience synchronization delays

  • Enriched data occasionally requires manual verification for accuracy

  • Real-time optimizations for active campaigns can be refined

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Frequently Asked Questions

Yes, the platform provides an API.

The platform provides support through email and phone.

The platform currently supports the English language.

Information regarding a dedicated mobile app has not been specified.

The platform integrates various software and services including Salesforce, HubSpot CRM, Marketo Engage, LinkedIn, and Pardot.

Metadata cost breakdown includes four plans: MetaMatch ($295/month/installation), Web Personalization ($24,000/year), Audience Targeting ($24,000/year), and Metadata Base Platform ($60,000/year). Request a customized Metadata price plan for your business today!

Metadata features are designed for businesses in industries and sectors like marketing, education, financial services, cybersecurity, information technology, and sales.

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