CallRoot
Last Updated
Overview
CallRoot helps marketing teams track and analyze phone calls with dynamic number insertion, call recording, keyword-level tracking, and automated SMS workflows. While primarily focused on call tracking, it is reliable for small to mid-sized businesses seeking clear insights into marketing performance.
CallRoot Specifications
- Call Reporting And Analytics
- CRM Integration
- Omnichannel Support
- Predictive Dialing
CallRoot Features
Track And Record Phone Calls
The platform allows users to measure and record phone call conversions from offline, and digital marketing campaigns. It provides complete analytics on each call, enabling marketers to understand performance in detail. Reports can be easily downloaded from the intuitive tracking dashboard, helping teams make data-driven decisions efficiently.
Toll Free Numbers
This feature offers toll-free numbers to track incoming calls from website visitors. It ensures that customers can reach your business without incurring any charges. By providing accessible communication, it helps improve customer engagement and response rates.
Keyword-level Tracking
CallRoot software enables tracking of calls at the keyword level, identifying which search terms drive the most calls. Marketers can analyze the effectiveness of their campaigns and optimize strategies accordingly. This level of insight helps allocate resources to the most productive keywords.
Call Recording
The system allows playing custom welcome greetings and whisper messages to call center agents. These messages inform agents of the incoming call source, helping personalize conversations. Such personalization enhances customer experience and supports more effective sales interactions.
Read-Only Client Accounts
This feature creates read-only accounts for clients, allowing them to access analytics and reports directly. It eliminates the need for manual report sharing and ensures transparency. Clients can view live data, improving collaboration and trust between service providers and clients.
Pros And Cons of CallRoot
Pros
Read-only client accounts improve reporting transparency
Keyword-level tracking identifies valuable call sources
Clear dashboard for call analytics insights
Cons
Support responsiveness may vary across scenarios
Feature compatibility differs across some workflows
CallRoot Reviews
Total 3 reviews
3
All reviews are from verified customers
Rating Distribution
5
Stars0%
4
Stars67%
3
Stars0%
2
Stars0%
1
Stars33%
Share your experience
Small Business, 11-50 employees
“clean UI”
Pros
After using this for my business for a while I can say that the part that really drew me in was the polished UI and the clear reporting it provides.
Cons
The initial setup could be more beginner friendly so there's still some room for improvement.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
8
Enterprise, 500+ employees
“useful caller analytics”
Pros
It is helpful for gathering caller information which makes it valuable for building data analytics for future use. It also lets the team automatically send a follow up greeting message to customers once the call is finished.
Cons
Adjusting the workflow for different options like SMS, email and similar features takes some training before it becomes manageable. There's also a limitation when it comes to adding multiple notes to a single call.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
7
Marketing and Advertising, 11-50 employees
“frustrating support response”
Pros
This is a bit cheaper than the bigger names in the industry but that lower price comes with fewer features and no direct integrations.
Cons
Right out of the gate the JavaScript code didn't work and had to be manually fixed with a custom addition from customer support. On top of that the support team was slow to respond and not very helpful when they finally did. Some of my messages sat unanswered for days and in one case even weeks, only to get a response that still didn't really solve anything. Even canceling the account is a hassle since you can't do it yourself inside the platform and have to contact support to get it done.
Rating Distribution
Ease of use
3
Value for money
4
Customer Support
3
Functionality
4
Frequently Asked Questions
Does CallRoot offer an API?
No, CallRoot does not offer an API.
What types of pricing plans does CallRoot offer?
CallRoot offers two pricing plans, including Standard ($49/month) and Premium (Custom pricing). It also offers Additional Usage Cost, such as Local Number ($2/month), Local Minutes ($0.02/min), Toll-Free Number ($4/month), and Toll-Free Minutes ($0.05/min). Get a detailed CallRoot cost breakdown tailored to your specific requirements.
What level of support does CallRoot offer?
CallRoot offers support through email.
Does CallRoot have a mobile app?
No, CallRoot does not offer a dedicated mobile app.
Who are the typical users of CallRoot?
CallRoot features are used by organizations across industries and sectors, including professional services, automotive, marketing, e‑commerce, and insurance industries.
What other apps does CallRoot integrate with?
CallRoot supports integration with multiple platforms, including Salesforce, Zapier software, HubSpot CRM software, Pipedrive CRM, and Zoho CRM software.
What language does CallRoot support?
CallRoot primarily supports English.