Orum

Pros

The dialing tools are quite solid and make outbound calling much more efficient and manageable.

Cons

There are times when the call audio has some delay or latency and that can make conversations harder to carry on naturally.

Pros

This has made a noticeable difference in how productive our SDRs are, helping them get through more calls in a much more efficient way. The workflow feels very organized since reps really only need to jump in when someone actually answers. One of the best parts is the feedback after every connected call because the AI generated notes give SDRs a real opportunity to learn, adjust and keep improving. The coaching tools have also been very valuable especially from my perspective as an SDR leader since they make it much easier to review performance and provide targeted guidance. I also appreciate being able to go through colleagues' calls which adds another layer of learning for the team. From a leadership standpoint, it's also fairly simple to use, we were able to get started after just one enablement session.

Cons

That said, there have definitely been moments when the AI hasn't been fully accurate. A few times even when a call lasted three to five minutes, it failed to capture notes or it generated notes but still labeled the call as not connected. So there are occasional glitches here and there although nothing I'd consider a major problem.

Pros

Right away the power dialer feels truly hands free and incredibly fast. Unlike other "power dialers" that still make reps click between calls this one automates the whole workflow by moving through dial trees, recognizing voicemails and jumping to the next number without any delay.

Cons

The AI features still need improvement. It's "AI Voice Detection" sounds impressive in a demo but in actual use there's a noticeable lag. The system dials several lines at once and listens briefly to decide whether it's a person or voicemail and that pause can make you miss the start of a conversation. Orum Enriched also falls short. Although the data enrichment tools are included in the plan, the quality and accuracy aren't on par with a dedicated enrichment platform. You still end up depending on outside data sources to be confident you're calling the right numbers.