Last Updated
Overview
Ruler Analytics helps marketing teams connect leads and revenue by tracking calls, forms, and live chat. While users may encounter minor mapping issues during setup, its integrated insights provide a clear view of campaign performance. Overall, it is a reliable solution for medium-to-large-sized businesses looking to make data-driven marketing decisions.
Overall Rating
Based on 9 users reviews
4.2
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Ruler Analytics Specifications
- Call Recording
- Call Reporting And Analytics
- CRM Integration
- Real-Time Dashboard
What Is Ruler Analytics?
Ruler Analytics is a specialized call tracking and marketing attribution solution designed to bridge the gap between inbound calls and digital marketing efforts. By utilizing dynamic number insertion and visitor-level tracking, the software identifies exactly which campaigns or keywords prompted a customer to pick up the phone. This high-level visibility allows businesses to optimize lead generation and accurately measure the return on investment for every call-based interaction, effectively turning siloed communication data into actionable growth insights.
Ruler Analytics Pricing
The Ruler Analytics cost is structured around the following plans:
- Small Business: Starting from £199/month (5,000 visits/month)
- Medium Business: Starting from £649/month (50,000 visits/month)
- Large Business: Starting from £1,149/month (100,000 visits/month)
- Advanced: Custom pricing (over 200,000 visits/month)
Disclaimer: The pricing is subject to change.
Ruler Analytics Integrations
Ruler Analytics offers integration with multiple apps, including:
- Salesforce
- HubSpot CRM software
- Google Analytics
- Zapier software
- CallRail
- Stripe
- Pipedrive CRM
Who Is Ruler Analytics For?
Ruler Analytics is ideal for a wide range of industries and sectors, including:
- E-commerce
- Financial services
- Automotive
- Professional services
- Legal
- Travel and tourism
Is Ruler Analytics Right For You?
Ruler Analytics could be a strong fit for businesses that rely heavily on phone-based lead generation and need to justify their marketing spend. Its standout capability is the closed-loop revenue attribution, which ensures you know which calls have converted into actual sales, not just inquiries. Ruler Analytics software empowers teams to eliminate guesswork and scale efficiently. If you seek a data-driven approach to call management and attribution, this could be the right choice for your business.
Still unsure if Ruler Analytics is what you need? Call us at (661) 384-7070 for further assistance.
Ruler Analytics Features
Lead Management
This feature automatically captures every website interaction, including calls, form submissions, and live chat conversations. By consolidating these touchpoints, teams gain a complete understanding of leads and can track all interactions, effectively driving potential sales.
Call Tracking
Ruler Analytics identifies which campaigns and channels drive inbound calls, allowing calls to be viewed as part of the full customer journey. The software tracks website visitors and touchpoints, matches new leads to their marketing interactions, and integrates this data into CRMs to provide complete visibility and actionable insights.
Live Chat Tracking
The platform captures every live chat conversation and conversion, demonstrating how chats influence lead generation and revenue. It tracks visitors across multiple sessions, links new leads to prior marketing interactions, and integrates this data into CRMs, helping teams understand the role live chat plays in guiding users through the customer journey.
Full Customer Journeys
The platform charts each step leads take from first interaction to sale, providing a complete view of the customer journey. Teams can assess the effectiveness of each touchpoint, understand behavior patterns, and refine strategies to improve engagement and conversions.
Attribution Modelling
This feature allows switching between different attribution models to generate customized reports. Teams can evaluate performance from multiple perspectives, understand channel contributions, and make data-informed decisions to improve marketing strategy and maximize return on investment.
Pros And Cons of Ruler Analytics
Pros
Tracks forms, phone calls, and chats
Automates backend processes without human intervention
Simplifies complex call tracking integration
Cons
Interface can feel complex initially
90-day data analysis window limitation
Ruler Analytics Reviews
Total 9 reviews
4.2
All reviews are from verified customers
Rating Distribution
5
Stars22%
4
Stars78%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Legal Services, 101-500 employees
“Tracks the complete customer journey”
Pros
One of the best things about it is that it lets me track the entire customer journey from start to finish.
Cons
There are a few minor mapping issues and the initial setup can be a bit complex.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
8
Computer Software, 101-500 employees
“Connects online activity to revenue”
Pros
Ruler connects our online activity with offline results which helps us make much more informed decisions about our marketing. Overall it has been a real game changer for our team and has become a core part of our daily analysis. Support is also consistently quick to respond and overall it's a great piece of technology.
Cons
A few smaller issues, like the 90-day limit for analyzing data, have already been improved in the new UI. That said I'd still appreciate a bit more guidance and onboarding instead of having to figure so much out on my own.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Logistics and Supply Chain, 101-500 employees
“Real data replaces guesswork budgets”
Pros
It has helped us make far more informed choices with our marketing strategy. It tracks form fills, phone calls from both online and offline sources and even web chat conversations. We can now clearly see which paid campaigns and keywords are generating the most revenue compared to spend which means we're able to manage our PPC budgets using real data instead of guesswork.
Cons
It's a small issue but setting it up and connecting it to Salesforce would be easier if there was a simple installer. That said I understand not every customer uses Salesforce.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
6
Frequently Asked Questions
What language does Ruler Analytics support?
Ruler Analytics primarily supports the English language.
What types of pricing plans does Ruler Analytics offer?
Ruler Analytics offers four pricing plans according to the number of visits/month, i.e., the Small Business plan starts at £199/month for up to 5,000 visits, the Medium Business plan begins at £649/month for around 50,000 visits, the Large Business plan starts at £1,149/month for 100,000 visits, and the Advanced plan offers customized pricing for organizations with over 200,000 visits. Request a personalized Ruler Analytics price plan for your business today.
Who are the typical users of Ruler Analytics?
Ruler Analytics features are used by organizations across various industries and sectors, including ecommerce, travel, legal, automotive, lead generation, professional services, and financial services.
Does Ruler Analytics offer an API?
Yes, Ruler Analytics offers an API.
What other apps does Ruler Analytics integrate with?
Ruler Analytics offers integrates with multiple apps, including Zapier software, HubSpot, Stripe, Pipedrive CRM, CallRail, Google Analytics, and Salesforce.
What level of support does Ruler Analytics offer?
Ruler Analytics offers support through phone, an online form, FAQs, a help center, and a knowledge base.
Does Ruler Analytics have a mobile app?
No, Ruler Analytics does not have a mobile app.