Last Updated
Overview
Ruler Analytics helps marketing teams connect leads and revenue by tracking calls, forms, and live chat. While users may encounter minor mapping issues during setup, its integrated insights provide a clear view of campaign performance. Overall, it is a reliable solution for medium-to-large-sized businesses looking to make data-driven marketing decisions.
Ruler Analytics Specifications
- Call Recording
- Call Reporting And Analytics
- CRM Integration
- Real-Time Dashboard
Ruler Analytics Features
Lead Management
This feature automatically captures every website interaction, including calls, form submissions, and live chat conversations. By consolidating these touchpoints, teams gain a complete understanding of leads and can track all interactions, effectively driving potential sales.
Call Tracking
Ruler Analytics identifies which campaigns and channels drive inbound calls, allowing calls to be viewed as part of the full customer journey. The software tracks website visitors and touchpoints, matches new leads to their marketing interactions, and integrates this data into CRMs to provide complete visibility and actionable insights.
Live Chat Tracking
The platform captures every live chat conversation and conversion, demonstrating how chats influence lead generation and revenue. It tracks visitors across multiple sessions, links new leads to prior marketing interactions, and integrates this data into CRMs, helping teams understand the role live chat plays in guiding users through the customer journey.
Full Customer Journeys
The platform charts each step leads take from first interaction to sale, providing a complete view of the customer journey. Teams can assess the effectiveness of each touchpoint, understand behavior patterns, and refine strategies to improve engagement and conversions.
Attribution Modelling
This feature allows switching between different attribution models to generate customized reports. Teams can evaluate performance from multiple perspectives, understand channel contributions, and make data-informed decisions to improve marketing strategy and maximize return on investment.
Pros And Cons of Ruler Analytics
Pros
Tracks forms, phone calls, and chats
Automates backend processes without human intervention
Simplifies complex call tracking integration
Cons
Interface can feel complex initially
90-day data analysis window limitation
Ruler Analytics Reviews
Total 9 reviews
4.2
All reviews are from verified customers
Rating Distribution
5
Stars22%
4
Stars78%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Anonymous
Legal Services, 101-500 employees
“Tracks the complete customer journey”
Pros
One of the best things about it is that it lets me track the entire customer journey from start to finish.
Cons
There are a few minor mapping issues and the initial setup can be a bit complex.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
8
Anonymous
Computer Software, 101-500 employees
“Connects online activity to revenue”
Pros
Ruler connects our online activity with offline results which helps us make much more informed decisions about our marketing. Overall it has been a real game changer for our team and has become a core part of our daily analysis. Support is also consistently quick to respond and overall it's a great piece of technology.
Cons
A few smaller issues, like the 90-day limit for analyzing data, have already been improved in the new UI. That said I'd still appreciate a bit more guidance and onboarding instead of having to figure so much out on my own.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Anonymous
Logistics and Supply Chain, 101-500 employees
“Real data replaces guesswork budgets”
Pros
It has helped us make far more informed choices with our marketing strategy. It tracks form fills, phone calls from both online and offline sources and even web chat conversations. We can now clearly see which paid campaigns and keywords are generating the most revenue compared to spend which means we're able to manage our PPC budgets using real data instead of guesswork.
Cons
It's a small issue but setting it up and connecting it to Salesforce would be easier if there was a simple installer. That said I understand not every customer uses Salesforce.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
6
Frequently Asked Questions
What language does Ruler Analytics support?
Ruler Analytics primarily supports the English language.
What types of pricing plans does Ruler Analytics offer?
Ruler Analytics offers four pricing plans according to the number of visits/month, i.e., the Small Business plan starts at £199/month for up to 5,000 visits, the Medium Business plan begins at £649/month for around 50,000 visits, the Large Business plan starts at £1,149/month for 100,000 visits, and the Advanced plan offers customized pricing for organizations with over 200,000 visits. Request a personalized Ruler Analytics price plan for your business today.
Who are the typical users of Ruler Analytics?
Ruler Analytics features are used by organizations across various industries and sectors, including ecommerce, travel, legal, automotive, lead generation, professional services, and financial services.
Does Ruler Analytics offer an API?
Yes, Ruler Analytics offers an API.
What other apps does Ruler Analytics integrate with?
Ruler Analytics offers integrates with multiple apps, including Zapier software, HubSpot, Stripe, Pipedrive CRM, CallRail, Google Analytics, and Salesforce.
What level of support does Ruler Analytics offer?
Ruler Analytics offers support through phone, an online form, FAQs, a help center, and a knowledge base.
Does Ruler Analytics have a mobile app?
No, Ruler Analytics does not have a mobile app.