HubSpot CRM Software Reviews

“great lead tracking platform”

Pros

It works well as a platform for tracking our leads and seeing exactly where they are in the funnel.

Cons

There hasn't been much improvement to the UI so it still feels a bit dated and rustic when you use it for the first time.

“perfect marketing and CRM powerhouse”

Pros

Running a small business takes a lot of coordination and this platform has been outstanding for keeping our operations convenient. We use it behind our marketing campaigns, website CTAs and CRM so it really acts as the central hub that ties everything together in one place. Putting in the effort to set everything up properly at the beginning pays off massively and once it's up and running, it honestly feels like having two extra team members. The newer features they've rolled out have also been a really positive addition and keep making the platform even better.

Cons

Honestly, it's hard to come up with anything negative to say. I still recommend it to other business owners all the time and it genuinely feels like we've been able to get the most out of everything it offers.

“all your contacts in one place”

Pros

Having all my contact information centralized in one place is the part I appreciate most. If you prefer keeping track of a lot of details and managing plenty of information without it feeling overwhelming, this is a really solid option.

Cons

The part I'm less happy with is the pricing. HubSpot delivers a lot of value but the cost climbs pretty fast once you add more contacts or need access to more advanced features. For a small business or anyone just getting started, that pricing can feel a bit out of reach.

“Hubspot CRM was worth it”

Pros

Our team came to this CRM later than we should have but adopting it turned out to be one of the best decisions we've made. I'm honestly obsessed with it now. The platform feels very user-friendly, simple and it delivers a lot of value for what we're paying.

Cons

There was a bit of a learning curve at first so it took me some time to get fully comfortable with the CRM. Once I got the hang of it though, it became incredibly useful for my day-to-day work.

“all-in-one sales powerhouse”

Pros

Everything for sales, marketing and customer service is brought together in one clean, visually appealing platform that's simple to navigate and work in. It does an excellent job of organizing contacts and is very effective for managing leads across the entire sales cycle. On top of that the team offers really helpful resources and strong customer support when you're on a paid plan.

Cons

One downside to HubSpot CRM is the cost which can climb pretty quickly for larger organizations with big contact databases or more advanced custom automation needs. It's a very solid fit for small to mid-sized businesses but at the enterprise level especially with thousands of contacts or clients, it can become quite expensive.

“Clean dashboard and organized workflow”

Pros

I like having everything in one place for managing contacts and tasks as it makes a big difference. It's convenient to track emails and communication, keeps work organized and the dashboard feels clean and user friendly.

Cons

There is a bit of a learning curve at first especially for beginners. A few features are only available on paid plans, it takes time to get familiar with all the tools and the notifications can feel overwhelming sometimes.

“helpful contact and deal tracking”

Pros

This platform has been a really useful way to keep all contact information in one place, stay on top of sales deal progress and schedule follow-ups without losing track of anything.

Cons

Not much to dislike but I do think the process of creating deals and the way they're displayed visually could be better.

“Best crm for sales teams”

Pros

I think this software has been a really handy platform for handling both sales activity and admin work. It comes with strong features that make managing everything much more efficient and overall it's a very reliable CRM.

Cons

One thing that can be frustrating is how company records sometimes get duplicated which makes things feel messy. I just wish there were a simpler way to keep it organized or clean things up because aside from that, the system itself feels flawless.

“clean interface”

Pros

Right from the start the interface feels simple, clean and simple. Everything is designed so that even beginners can quickly understand and use the features without feeling lost. The tools are well organized which makes getting started fast and simple.

Cons

No negative feedback. It's a very good tool for managing customers and sales and it remains very simple to use.

“everything in one place”

Pros

It's nice having all the information I need kept together in one place.

Cons

I don't enjoy having to log in again after being inactive for a while. I'm also not a fan of the double verification required during sign-in.

“useful email tracking but pricey scaling”

Pros

One part of the service I still really value is the email add-on. It makes it simple to add email contacts straight into the CRM and helps keep track of opens and ongoing communication which is genuinely useful.

Cons

The biggest challenge is still the cost of growing with the platform. For a small business it becomes very expensive so it feels like long-term use will be limited since moving up to the next tier may not be realistic.

“Clear layout and team visibility”

Pros

Using it day to day has been really easy because everything is organized so clearly. From handling leads to keeping track of sales activity, it's all laid out in a way that avoids unnecessary messing about. Another big plus is how well it keeps the whole team aligned, everyone has visibility into what's going on with clients which cuts down a lot on back-and-forth emails and messages. The interface is tidy, simple and simple so it actually feels practical to use on a daily basis.

Cons

The only downside for me isn't really a problem with the software itself but more that some of the other tools we use still aren't fully connected to it. Because of that, there's a bit of duplicate work now and then until those integrations are properly in place. Aside from that, the system itself runs really well.

“Lead generation that delivers”

Pros

Building a great sales pipeline is much more manageable with this software and it also helps strengthen customer support and overall engagement.

Cons

There's definitely a learning curve especially if you don't pick things up quickly and the interface can lag at times which makes navigation frustrating.

“Creates articles& tracks tickets”

Pros

HubSpot works well as a CRM and I also use it to create Knowledge Base articles that we add to our platform plus we use the helpdesk as our ticketing system to support clients on projects.

Cons

The website's navigation confusing as it's not always easy to locate certain tabs or tools and occasionally the email templates I rely on vanish unexpectedly.

“Custom fields inside contacts”

Pros

I liked that I could create custom fields in HubSpot and have them show up right inside contact records and even though the records are not fully customizable, being able to add our own fields was really useful. Overall I truly value a CRM that offers that kind of flexibility.

Cons

If your company is not large with many teams and pipelines, this tool can feel like too much. Like I found myself changing how we worked just to use features we did not really need, just to make the cost feel worth it. Also it is expensive and built in modules so even simple things often require an extra purchase or upgrade. So if you want a simple, lean tech stack, this is not a good fit. For a smaller setup, the pricing and structure made it more of a hassle than a help.

“One searchable place for everyone”

Pros

The thing I like most is that it has every company and contact stored in one searchable place. The customizable data fields let me customize emails so they feel personal and distinct for each person. Also it is easy for our team to use and prevents people from double-booking or replying to the same inquiry.

Cons

The price of it is on the steep side for me though I recognize the value matches what you pay for. So to help control expenses, I have been able to restrict each manager's permissions.

“Works for basic and advanced needs”

Pros

HubSpot is a very user-friendly CRM that I have relied on across multiple roles and use cases. It can manage everything from basic tasks to extensive funnel-driven applications.

Cons

To me its entry-level plan feels quite limited but when I upgrade and bring in additional tools, it transforms into a truly top-tier CRM.

“Complete, reliable for sales and marketing”

Pros

For years I have been using HubSpot and see it as a complete CRM that does a lot but it is also clearly stronger in marketing and sales too. And it is consistently reliable too.

Cons

I have noticed it emphasizes sales and marketing much more than other areas so modules like ticketing and support aren't a priority that means I end up with support or ticket seats counting toward my billable user total.

“terrible pricing tactics”

Pros

This CRM is easy to tailor to our needs and it comes loaded with a broad set of capabilities particularly powerful for managing deal pipelines. Plus its collaborative features make it easy for our team to work together and the dashboards are flexible enough to be adapted to different processes and views.

Cons

At first, it seemed like a great deal but over time it became all about constant upselling and frustrating pricing. We invested a lot in setting it up, only to be repeatedly pushed to buy features we never needed. The breaking point was their seat policy. After we changed a few users, the system automatically bumped us into a higher seat tier. When we tried to go back to the six seats we actually need for our six sales reps, our CSM told us it wasn't possible until our contract ends in late 2027. Being forced to pay for unused seats for years is not customer success but it's customer lock-in. That kind of one-way rule feels outdated and not focused on helping customers. We tried Attio and realized we do not need half of HubSpot's bloated features. Simpler tools with clearer pricing are catching up fast. I mean its model seems to be offer strong value upfront, then lock you in with upsells and complex contracts. After all this, I even sold my shares as I don't believe this sales-first approach is sustainable long-term. Overal it is really disappointing to see how a once-promising product has changed.

“Free and easier than others”

Pros

For my part, I find managing our customer database with HubSpot much easier than with any other CRM software and the biggest advantage for me is that it's free.

Cons

I feel the feature set is more than adequate for my needs and the free plan lets me have plenty of contacts basically as many as I'd realistically require.