HubSpot CRM Software Reviews

“Clear interface, costs add up fast

Pros

the interface is very easy and user-friendly and in my experience it integrates with Salesforce fairly smoothly and reliably.

Cons

Overall, I've found customer support to be pretty helpful, but I would really like the ability to set up a video call with a representative so we could share screens and walk through a few items together, which currently isn't an option. On top of that, the pricing can escalate faster than I'd like because features are segmented across multiple packages, and every package brings its own extra fees.

“A very friendly interface

Pros

I really appreciate how amazing the interface is, it's easy to use and easy to get my head around. The email editor gives me a WYSIWYG experience but still lets me dive into HTML when I need to which means I can create complex, highly designed templates with confidence. The initial setup was also very simple to complete.

Cons

tagging people as marketing contacts to control our expenses feels unnecessarily tedious and time-consuming.

“lifesaver but sometimes messy

Pros

One thing I really like about it is having email, forms and landing pages all bundled into one spot , it gives us a single platform to manage everything and cuts down on a lot of headaches. The CRM and automation capabilities are absolute lifesavers for our workflow. I also like that It captures and tags every lead or inquiry properly, so I can follow up in an organized and timely way.

Cons

Because I run campaigns for more than 15 colleges, the workflows can get pretty messy as they scale up. On top of that, whenever I want more advanced automation, deeper reporting, or higher contact limits, the cost ramps up quickly, which turns into a significant budget issue for us.

“super easy to use with great courses

Pros

Using it is surprisingly user-friendly, and I find it simple to locate features and use the interface. Setting up lists and launching campaigns doesn't feel complicated and that simplicity helps me work faster. Beyond that, I've completed numerous courses, collected certificates and shared them on LinkedIn which tends to generate a lot of interaction and feels great. Through those lessons I've learned many of the hub's nuances and picked up little adjustments I might otherwise have overlooked.

Cons

I don't have any complaints.

“Has the features you need

Pros

For my marketing work, it provides all the essential tools I need to run campaigns comfortably and without issue.

Cons

What frustrates me is that basic plans block options like editing raw HTML in Forms, which forces me and others to upgrade just to get a single necessary feature.

“I love it!

Pros

These days I rely on it for virtually all of our marketing activities and I genuinely think it's very easy to use with a manageable learning curve. It automates a lot of the repetitive work like sending email campaigns and monitoring their results , so in practice I just configure the emails once, pick the relevant lead segment and it takes care of the rest automatically. I no longer have to manually follow up or babysit the workflows which is incredibly convenient and frees up my time for other tasks. The initial setup was also very easy because the support team guided me through each step.

Cons

My main problem is that the new knowledge base layout doesn't feel as interactive as the old one. The editor has been changed in ways that make it less user-friendly compared to what I was used to, and I find myself missing the previous simplicity.

“easy to use for everyone & keeps things organized

Pros

It is how user-friendly it feels, even when you don't have a technical background. From creating and launching email campaigns to monitoring how they perform, everything is presented in a clear, sensible way so it's easy to tell what's working and what isn't. I also value the tight integration with CRM data because it helps keep our marketing more targeted, consistent and organized. All in all, it makes handling everyday marketing tasks far less complicated.

Cons

The onboarding flow could definitely be smoother , I initially struggled to set things up and needed extra time to get everything configured.

“great low-budget tool for marketing

Pros

It's an affordable option that still gives me personalization capabilities. I also appreciate the social features, being able to manage LinkedIn ads right from HubSpot is really handy. Getting everything set up was simple and I was able to do the initial configuration myself without any issues.

Cons

That said, I occasionally find the contact list management confusing and a bit cumbersome to use.

“Helps with all marketing activities

Pros

It assists me with all the marketing activities inside the platform's user hub.

Cons

Sometimes I feel the layout isn't organized properly

“best choice for testing and automation

Pros

I enjoy using it to test my marketing emails, the form and landing page features and the automation part worked really well.

Cons

My only problem is with the integration side , when I use integrations inside automations to apply if/else conditions, they aren't very helpful or interactive.

“mostly simple to use

Pros

It's easy as a marketing user to create, tweak and publish forms that push data directly into my account, enabling smooth lead capture and easy follow-up.

Cons

I initially found learning to set up and test advanced marketing triggers challenging, because they aren't very interactive for those working in marketing.

“Integrations save a huge amount of time

Pros

Using it as my CRM has been great because of how well it integrates and how simple it is to use. Those integrations shave at least half the time , sometimes even more , when I am processing leads and it's easy to teach colleagues how to use it. I am also grateful for the continuous updates, the team keeps rolling out features I didn't realize I needed until they were there. Getting started was a easy and I link it to several services like Gmail, Zapier and Zoom.

Cons

I haven't come across many downsides, but the one annoyance is that it occasionally drops its connection to my Gmail account, which can interrupt my workflow.

“All the tools are in one spot!

Pros

I love having all the tools gathered in one place and there are loads of integrations with the other software we rely on.

Cons

Sometimes I run into glitches in specific tools,like the landing pages and email features,and small annoyances crop up now and then.

“smooth automations with annoying small changes

Pros

how easy the automations and scheduling are for both emails and social posts. The templates and formatting are fast and simple, so I can blast out large batches of emails without a headache which keeps me on top of what's trending in marketing. Plus, getting started was a easy which made the whole experience off to a great start.

Cons

I find the recent change to the email interface frustrating because locating the tabs is more complicated now. I wish I didn't have to scroll all the way up to the very top of an email just to edit the subject line and preview description , it's an unnecessary extra step that interrupts my workflow.

“Top choice for generating & saving leads

Pros

I've found it invaluable for generating leads and keeping important email contacts neatly stored in lists. The way it lets me track email contacts and sort new leads is easy and its email contact tracking feature stands out as my favorite. Working in a startup environment, it has been a key tool for building my prospect pipeline.

Cons

I found the initial setup a little tricky, especially when I was first trying to get to grips with the user interface, but it has become much easier as the platform improved and I got more familiar with it over time.

“Creates leads fast from social media

Pros

What I like most is being able to generate leads straight from our social inboxes, which shortens the time between initial interest and follow-up when a prospect is most engaged. I also appreciate the complete 360-degree picture each contact provides and that I can build workflows to ensure we engage the appropriate customers at precisely the right moments. On top of that, I find it simpler to set up and manage compared with other CRM solutions.

Cons

It feels like linking our Facebook account is scattered across multiple areas, which makes things confusing. I think there should be a single connection point that can be controlled from one central place.

“not a fan

Pros

I find the pipeline, data handling, workflow and dashboards quite interesting and I like the solid follow-up on sales leads thanks to built-in tasks and reminders.

Cons

As for drawbacks, I've faced a serious lack of transparency and a frankly disastrous relationship with customer support, with no compassion shown. It feels like they have no interest in fostering customer loyalty. Being a small company, we're forced to pay for features we never use and can't downgrade which is infuriating. Paying EUR21,000 a year for this is scandalous.

“An year long contract you can't leave

Pros

It's overly complex, I've spent many hours using it and I'm really annoyed that the automatically applied one-year, EUR120/month contract can't be canceled.

Cons

I found that when I subscribe I'm locked into a one-year commitment with no way to cancel before it ends, which is EUR120/month for 12 months, totaling EUR1440. My calls to HubSpot achieved absolutely nothing so far, they insist on their stance. Since this is charged to my credit card, the only way to stop it seems to be cancelling the card itself.

“Free, easy and very useful tool

Pros

I appreciate how it syncs with Gmail, being able to pull up a prospect's past exchanges directly is really handy. The free tier is impressive too.

Cons

I haven't really had any serious issues using it. At first my early attempts felt clunky, yet now it runs smoothly enough for my needs.

“everything in one place?

Pros

I like how simple it is to bring together Deals, companies and tickets and to use it alongside our design team so we can share and discuss designs in a single place.

Cons

I run into problems connecting HubSpot to my Gmail and that can prevent customer emails from being logged properly when I am trying to create deals.