Marketo Engage Software Reviews

“Central hub for personalized marketing

Pros

personalized marketing features are amazing , I can customize campaigns based on customer needs, interests, behavior and various categories. Being able to send tailored email messages is a huge help. What I value most is having all my marketing work consolidated in one place. The CRM integrations with HubSpot and Zoho CRM are simple and reliable.

Cons

It works well for marketing and includes lots of handy features, I've found it's lacking some essential elements such as voicemail messaging and more customization options that would significantly improve it.

“easy and smooth but pricey

Pros

I find the interface really simple, especially when I am handling ads and tailoring campaigns. The cross-channel marketing tools just work without fuss and the AI-driven automation cuts out so much repetitive work for me. Setting up and running A/B tests is also super smooth.

Cons

it's noticeably more expensive than rivals like Braze which makes it a harder sell when I'm watching the budget. Even though their customer support has been dependable, I feel the platform itself is somewhat inflexible and kind of rigid when I try to customize workflows to fit our needs.

“Team friendly system

Pros

Getting everything set up was super simple and didn't take me long at all. The dashboard is simple and I find moving around it easy. Also, collaborating with my team has been really easy because of the shared tools. I also value how simple it is to segment customers by their interests and preferences.

Cons

Pricing is little high compared to the features offered. Also, I think the dashboard needs improvement , its visuals don't feel as clear or captivating as they really ought to be.

“Simple yet powerful automation

Pros

I've been impressed by how simple this platform is to use. The ready-made email templates totally changed the game for me when building tailored campaigns instead of starting from zero. Creating automated workflows has freed up so much of my time by eliminating repetitive manual tasks.

Cons

it took me quite some time to comfortable using all the features and to understand how they interacted with one another.

“easy start

Pros

Its very simple to use. Creating email marketing campaigns is easy thanks to the built-in templates. The workflow designer enables me to craft fairly inventive automation sequences with minimal fuss each time.

Cons

At the beginning, its pretty confusing and overwhelming, particularly as a first-time user. The tutorials don't fully explain all the basics I need when I'm getting started which leaves me with questions that go unanswered.

“Journey maestro with integration gaps

Pros

marketing automation simplifies everything for our team. Personalized advertising driven by customer segmentation hits the mark and being able to track marketing insights alongside the CRM capabilities makes this platform very valuable for our campaigns.

Cons

it pairs nicely with HubSpot CRM, I've run into problems when attempting to connect it with Zoho which shows the integration is fairly limited. That lack of compatibility across all CRM systems can be frustrating when you already rely on a specific platform for your workflows.

“good tool but needs strategic planning

Pros

It's highly interactive and simple to learn. What grabs me most is how the workflow is so natural, almost as though someone built it specifically for marketers. I no longer have to hunt through obscure settings, everything progresses logically in a way that fits how I actually think about campaigns.

Cons

It was pretty confusing at first especially if you're new to this kind of tool. It took me a good while to piece everything together before I could actually get anything running. Its difficult to use if you're not already familiar with marketing automation platforms.

“It works but not flexible

Pros

It offers strong marketing tools that I value. The email marketing features perform well for my campaigns and the automation tools shave off a lot of manual work. Beyond that, the platform's cross-sectional content capabilities together with the content management system make it easy for me to keep everything organized in a single place.

Cons

Compared to other platforms I've tried, such as Drupal, this one comes across as somewhat inflexible and I notice a few essential features are missing that would have a real impact. Although the customer support team has been helpful when I reach out, I still don't feel there's enough flexibility here to handle more complicated marketing requirements.

“Strong automation with dated design

Pros

The marketing automation features are awsome and how well it manages tailored engagement. Its analytics dashboard provides me with valuable visibility into campaign performance. Finding my way around is simple and whenever support was needed the team replied fast and were truly helpful.

Cons

the UI needs attention and comes across as outdated.

“simple yet incomplete platform

Pros

What I really like is being able to send tailored messages to customers, having all of our marketing tools brought together on a single dashboard and how easily it fits into our everyday workflow.

Cons

the integrations is rough around the edges and could be improved and I believe stronger customer support would significantly improve the overall experience.

“truly simple top application

Pros

it's incredibly simple to use and I'd put it among the best apps I've ever used.

Cons

I haven't come across any major issues while using it, I went through everything pretty thoroughly and nothing seemed problematic. So far, I truly can't point to any really notable shortcomings.

“Efficient but tricky to use

Pros

This platform automates our marketing, helping our campaigns work together more effectively. The analytics are reliable and allow us to track how all our different projects are performing. What I appreciate most is how it helps us personalize our outreach, making it much easier to find and connect with specific groups within our audience. The automation tools save us a massive amount of time and the system can handle our marketing needs as they grow. In short, it's an efficient way to manage many different kinds of campaigns.

Cons

Occasionally I find the interface a little difficult to use and the overall it ends up being tougher than I'd prefer.

“Works great but is expensive

Pros

It handles both B2B and B2C operations easyly, so I don't need to switch between several platforms. I find integration with other tools simple and it really enhances functionality.

Cons

Some of the coding requirements could be made easier for both users and administrators, as I think they're unnecessarily complex. I also feel it's expensive compared with similar tools on the market and the interface is confusing for non-technical users.

“Organized but incomplete analytics

Pros

everything arrives organized and ready to use. The platform already includes all the features we need to run effective campaigns and that setup saves me a huge amount of time.

Cons

We find the analytics are not as detailed as we'd prefer, so we often have to bring in extra tools alongside this product to obtain the complete tracking insights we're after.

“Useful tool! could be better

Pros

Its very easy to set up and work with. The design keeps everything interactive, so I end up relying on it frequently and haven't run into any problems.

Cons

My main issue is that the features are limited and I keep getting frustrated because support takes so long to respond. Their customer service really needs to get better.

“Marketeo engage improve your customer engagement

Pros

Marketo Engage has been extremely helpful for our email campaigns. It offers a variety of tools for targeting our audience creating visually appealing emails with landing pages and analyzing campaign results. The platform's intuitive nature makes it accessible to both new and advanced users.

Cons

The cost might be a concern for smaller businesses and the extensive range of features can be intimidating for newcomers requiring some time to learn and adapt.

“Works like a smart spreadsheet

Pros

I rely on this platform every day across two very different setups and what really grabs me is how it simplifies tasks into clear, bite-sized steps. It feels a lot like Excel to me , you can layer easy formulas (flow steps) alongside smart lists and campaigns to pull off fairly sophisticated processes. The community is a huge bonus as well, there's almost always an explanation when I'm stuck and if there isn't, folks in the community quickly jump in to lend a hand.

Cons

There are times when the support feels like it needs work. I've ended up repeating myself several times before an agent really grasped the issue, and that gets pretty irritating. Also, the quick-start templates for emails and landing pages are fairly rudimentary and don't cover all of our use cases. Even worse, those templates rarely get refreshed with new designs or capabilities, so we keep running into the same limitations.

“Good tool but hard to learn

Pros

Using this marketing automation platform has seriously changed the way we run our campaigns and I've seen a noticeable transformation in our processes. The ad-tracking features are dependable and running webinars to gather market insights has become a lot smoother. I also appreciate the landing page templates, they're a thoughtful addition, making everything easy to put together.

Cons

Its not very easy to use, I really struggled with it at first and found it hard to use. It took me a while to get comfortable with all the features but customer support was helpful and got me through the tough spots.

“Automation that just works

Pros

It lets me analyze, filter and automate campaigns. I can dive deep into campaign data and configure automated processes, which has made my workflow much more alignd and consistent.

Cons

the reporting section sometimes fails to function correctly which can be really frustrating when I need reliable data quickly.

“Great campaigns with clunky design

Pros

Automation features for email and SMS campaigns are fantastic and they save me so much time every day.

Cons

the design studio section comes across as awkward and I don't find it very user-friendly when I'm trying to design.